By Integrated Marketing Platform | August 06, 2019 | INTEGRATED MARKETING,
MARKETING STRATEGY
How next-generation algorithms could impact your marketing strategy
Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms to determine which types of content their users prefer, driving social media and content marketing strategies. Full Story: Marketing Land
Using predictive modeling to plan your 2020 marketing strategy
That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of data collected from your existing marketing efforts can help you understand what’s worked in the past, it won’t necessarily help you predict what to do in the future. Full Story: ClickZ
Packaging Can Make or Break Your Marketing Strategy
There are a lot of factors that you need to look at when you are marketing a new product. Packaging is one of the most important. Packaging could make or break the success of your product. If you are still skeptical, you should read the results of a survey by IPSOS. It found that 70% of customers agree that packaging influences their purchasing decisions. The real figure could be higher since some people are probably subconsciously influenced. Full Story: Business 2 Community
How to Use Google Analytics Tips to Improve Your Marketing Strategy
Creating an effective marketing strategy takes time, effort, and planning. Tailoring the marketing strategy to the business or product requires multiple different components and is specific to each case. Below are three Google analytic tips that can help improve your marketing strategy. Full Story: MarTech Series
8 measures of a marketing strategy’s financial impact
Though marketing plays a major role in driving organizational growth, it is often difficult for marketing executives to demonstrate how their initiatives have explicitly impacted a company’s bottom line. Full Story: Becker’s Hospital Review
5 Inbound Marketing Strategy Tips for Tech Startups
For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack of resources to invest in marketing in the first place. Full Story: Business 2 Community
6 Ways to Develop Effective B2B Digital Marketing Strategies
Digital marketing is a powerful force for brand awareness and customer communication, but many B2B businesses struggle with getting the results that match the level of work they put into developing concepts, campaigns, and content. Having a proactive plan – as opposed to a reactive strategy – is important in getting the most out of your B2B digital marketing strategies. Full Story: TechFunnel
Top Local Marketing Strategies To Boost Your Small Business
Every business needs to learn how to navigate the world of local marketing. It’s a rite of passage – something that marks the transition from ‘this business could work’ to ‘we’re a legitimate enterprise now’. Before you can operate on a global scale, and before you can run on a national level, many businesses have to master local marketing. Full Story: MinuteHack
SOCIAL MEDIA
Social Media Marketing: The Future Of Marketing
We are making a prediction that you gotta trust us for. The future ahead of us has a whole new level of social media marketing. The platform so giant for all the brands out there is everything one needs to keep up with the good work. Marketing has to be one of the most amazing things that are given to mankind. It helps you seek customers that are potential and grow your brand. Just think about a day when you have no such platform that can actually help you grow your brand. Full Story: Conservative Daily News
How small businesses can utilize social media marketing
Small businesses have enough on their plate – two-thirds of small businesses fail within their first ten years of existence – when starting their operations. With everything that needs to be done to ensure a solid business plan, who has time to execute a seemingly trivial social media strategy? Full Story: BBVA
Five Hacks To Make The Most Of Your Social Media Strategy
So, you’ve spent all this money on an advanced social listening tool to help your business make the most of its social media strategy. Now what? Here are five hacks that can take your social performance from good to great. Full Story: Entrepreneur
How social media is changing the face of business marketing
Anyone that has been in business for a number of decades will know just how difficult it could be to gain exposure in the past. Competing against the big boys could be extremely difficult, as it meant having to invest a lot of money into advertising, which smaller businesses simply could not afford to do. Full Story: AZ Big Media
SEARCH ENGINE
How to Do Technical SEO for Ecommerce Websites
Ecommerce is one of the fastest growing sectors and is often perceived to be dominated by the likes of Amazon and Walmart. However, with appropriate marketing strategies, small ecommerce websites can also get their fair share of customers. Full Story: Search Engine Journal
Want to Rank #1? 6 Tips to Create SEO-Friendly Content
SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings. Full Story: Search Engine Journal
10 Tips to Improve Your Website’s SEO Ranking
This is why SEO is critical to today’s businesses. If internet users can’t find you, do you even exist? But the question still remains – even 20 years or more into this world of search engines – how can you improve your website’s SEO ranking? There are so many tips out there, you could spend a lifetime tracking them down and implementing them. Full Story: Business 2 Community
Low-Hanging Technical SEO Fruit for Local Ranking
Local SEO is powerful. If you run an ice cream shop out of Wichita, Kansas, then you’d probably want to show up on Google when a person there searches for ice cream. Search engines have become crucial for existing and potential customers to connect with businesses. Full Story: Street Fight
MOBILE MARKETING
Spotify launches Interest Targeting and Real-Time Context Targeting
Spotify has launched Interest Targeting and Real-Time Context Targeting on its self-serve ad platform, Spotify Ad Studio. These new features let advertisers connect with people based on interests and contexts, so they can reach audiences that align with their campaign goals. Full Story: Mobile Marketing Magazine
A Beginner’s Guide to Starting and Marketing an App
If you’re building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How will people know about it? I’ve helped build more than 100 apps in categories ranging from utility to social networking, so I field a lot of questions on the process from entrepreneurs. Here are the most common queries — and the answers. Full Story: Entrepreneur
Here’s the World’s First Country to Launch 5G Services
The concept of 5G-enabled smartphones is picking up globally. Many companies are making sure their networks and devices lead in terms of 5G readiness.Also known as fifth generation wireless, the technology succeeds the 4G, 3G and 2G systems. Full Story: Entrepreneur
Google is reassessing its mobile strategy as it relates to AdSense for mobile apps. Google just announced that its discontinuing its AdSense mobile apps for Android and iOS in favor of the mobile web. This may not come as a surprise to many Android and and iOS user as Android app has not been updated since December 2017 and the iOS AdSense app received its latest refresh on November 2017. Full Story: TechStartups
DIGITAL SIGNAGE/ SCREEN MEDIA
20 common digital signage content grammar mistakes to avoid
It is very easy to make mistakes, but we see these 20 as the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging. Even if you’re a communications pro, reviewing this list can help you be more accurate and look more trustworthy to the people you’re trying to engage: Full Story: Digital Signage Today
How to Increase Customer Engagement Through Digital Signage
Many companies are already fully aware of this and actively looking for ways to increase customer engagement. The good news is that digital signage can provide a very affordable and cost-effective way to connect with your customers and draw them into your brand experience. Here, Display Technology share some tips as to how they can help. Full Story: Business 2 Community
EMAIL MARKETING
“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalization, and content. The hottest topic of all though, Artificial Intelligence. Full Story: Business 2 Community
What is Managed Inbox Optimization for email marketing?
Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. Full Story: Marketing Land
E-COMMERCE
10 Awesome Tips for a Successful WordPress Ecommerce Business
Looking for a reason to build a WordPress Ecommerce site for your small business? How about the fact it runs 34% of the Internet? Or that it powers almost 15% of the top 100 websites worldwide? Full Story: Small Business Trends
How to Boost Ecommerce Sales with Instagram Marketing
If you’re an ecommerce store looking to boost your sales, Instagram just might be the solution for you. If you aren’t already leveraging the platform to reach your goals, you should be. There are more than one billion active users on Instagram every month, so if you’re going to reach your target audience and get your brand where it needs to be, it’s time to get to work. Full Story: Business 2 Community
PUBLIC RELATIONS
14 Ways To Deal With Common PR Industry Stresses
According to CareerCast’s 2019 list of the most stressful jobs in America, PR executives are in the top 10. Stressors like deadlines and client expectations can feel overwhelming at times, and it can be especially difficult to unwind in today’s always-on business world. Full Story: Forbes
Study: Proving value is the No. 1 concern for PR pros
PR pros are more interested in products such as Slack, Trello, Basecamp and Adobe photoshop. Only a third of PR pros report using social media and analytics platforms/email marketing software daily. However, 98% are using their email accounts daily for outreach and other tasks. Full Story: PR Daily
MARKET RESEARCH
AI-Driven Market Research Is a Gamechanger for Marketing
The martech space has exploded over the past decade; The number of available solutions has grown from about 150 in 2011 to more than 7,000 in 2019. At the same time, the market research sector has experienced a decline, with global revenue down from a high of $46.1 billion in 2014 to $45.8 billion in 2017. Full Story: MarTech Advisor
How This Martech CEO Is Using Agile Video To Fuel The Future Of Qualitative Market Research
Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these statistics lack the qualitative insight needed to establish lasting, meaningful connections with consumers facing exponentially more choices every day. Full Story: Forbes
WEB DEVELOPMENT
WEB DEVELOPMENT
What Every Creative Needs to Know to Make a Website Redesign Successful
As a visual designer who has worked on countless redesigns over the years, I’ve learned that it is important not only to focus on the visual aspects of the project, but also to understand your client’s strategy, goals, and audience. It is also helpful to have a few technical skills to enhance your creative choices, such as understanding what the client can and cannot do based on their CMS, their budget, and their timeline. Full Story: Business 2 Community
Four Tips For Effective Web Design
On the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of attention, and people who stumble onto them tend to spend more time within their pages to take in every pixel of visual brilliance web designers put into their work. Full Story: Forbes
MARKETING AUTOMATION
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Full Story: MarTech Today
How One CEO Leverages Artificial Intelligence With Human Brain Power To Boost Digital Marketing
Artificial intelligence (AI) has opened up a world of opportunities for business owners by collecting new types of data and deriving insights that can positively influence consumers on both an individual and group basis. Each of these new opportunities can either interact with consumers through front-end user interfaces or work to deliver information to consumers through back-end development. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How to Create a Successful Business Intelligence Strategy
Business intelligence (B.I.) is a mandatory tool for businesses that wish to survive and thrive in the current economy. Regardless of the niche, every business needs real-time insight into the data created by its activities, in order to guide future decisions. Full Story: SupplyChainBrain
This Is the Best Business Intelligence Reporting Solution Right Now
According to the Software & Information Industry Association (SIIA), TIBCO Software’s Spotfire X is the best business intelligence reporting and analytics solution right now. The accolade comes as a result of TIBCO’s win in the 2019 SIAA CODiE Awards, a contest that aims to highlight the top products in a number of software categories. Related award areas include big data reporting and analytics, big data tools and platforms, and best business intelligence platforms. Full Story: Solutions Review
BRANDING AND DESIGN
Branding for beginners – how to brand your business on a small budget
A unique brand offers you a competitive advantage over your rivals by offering a point of differentiation, helps you to build relationships with your customers and more. The ultimate key to success in today’s saturated marketplace is remembering to share the human side to your business, demonstrating a transparency and credibility that customers can truly connect with. Full Story: image.ie
Why Emotional Branding Will Always Give Us Paws For Thought
Creating deep, intrinsic emotional ties between brands and consumers is the holy grail of marketing. If a brand strikes the right chord with campaigns rich in heart and authenticity, consumers will jump on board for the long haul. Building emotional attachments builds profitability. Full Story: Forbes
VOICE STRATEGIES
Annual ‘Voice Tech Report’ predicts Apple will launch a ‘SiriOS’ in 2020
As for Apple’s Siri efforts in comparison to other voice assistants, Mangrove Capital praises Apple’s recent acquisition of privacy-focused AI startup Silk Labs. It highlights this as a way tech companies are pushing back against the notion that voice assistants lack privacy. Full Story: 9to5Mac
Amazon lets Alexa users disable human voice recording review
Amazon Alexa users can now choose whether human reviewers listen to recordings of their exchanges with the AI assistant, a company spokesperson told VentureBeat. Like Siri, Cortana, and Google Assistant, Alexa records every exchange with users of Echo speakers and similar devices as a way to gauge how successful the assistant is in fulfilling user commands and improve performance of its natural language understanding AI. Full Story: VentureBeat