By Integrated Marketing Platform | September 16, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Strategy Tips: How to Get Super Hyper-Local
Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real estate, it’s an essential tool, since a real estate agent’s target audience is more likely than not extremely hyper-local. You’re looking to not just reach your town, but maybe even one neighborhood or one street. Full Story: RisMedia.com
Are B2B marketing rules different from B2C?
B2B advertising is a multi-billion dollar a year industry and yet, very limited research has been done over the years on this topic. Historically, the largest professional industries such as financial services, construction or healthcare were either very conservative or extremely regulated which made them late to adopt the most innovative models. Full Story: The Drum
Why retargeting should be part of your firm’s marketing strategy
At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. Full Story: Inman
6 Sales Tips On How To Sell Without “Selling” In 2019
Sales has changed dramatically over the past half decade – now, the best sales tips are more about branding and less about “converting.” Here are the best strategies for salespeople and entrepreneurs to close more deals in 2019. If you have a personal brand and you’re focusing on selling courses and books, you’re limiting the upside of your speaking career. This is something most people don’t realize. Full Story: Inc42 Media
Get Your Holiday Marketing In Order Early
Looking for ways to effectively grow and improve your business? Tim Vertz from Vertz Marketing is back with the latest installment of ‘Small Business Monday’ which educates small business owners and suggests effective strategies to help their business grow. The kids are back in school, the leaves are starting to change and we’re seeing pumpkin spice everything at coffee shops and in the stores. This means one thing…. Full Story: WTMJ-TV
How to Improve Word-of-Mouth Marketing for Your Small Business
If you have yet to implement a word-of-mouth (WOM) marketing strategy into your conversion strategy, it’s time to get started. WOM marketing is a great way to organically grab new consumers’ attention while boosting your brand’s credibility. Full Story: Business.com
10 Best Digital Marketing Strategies Startups Should Know
Do you have an idea and are launching your startup? But do you know that 90% of Indian Startups fail in the first few years and shut down within 5 years? If you are thinking that they shut down due to the lack of new ideas or lack of funds, then you are wrong. Full Story: Inc42 Media
8 Reasons Why Your Content Marketing Strategy May Suck
In the digital age, content is currency. Governments, brands and personalities the world over leverage content in a myriad of forms to shape opinions and shift paradigms. It’s no wonder then that content marketing is the most established form of digital marketing, even in the B2B space, where 91% of B2B companies said they use content marketing to engage with prospects and clients. Full Story: CMSWire
SOCIAL MEDIA
3 Benefits of Micro-Influencers for Your Small Business
As a business, it can be quite a big task to come across as authentic and genuine to your customers. While it’s simpler for smaller businesses, as they’re viewed as more “human” than bigger ones, it remains a challenge nonetheless. You need to win the trust of consumers and build a strong brand identity. Full Story: BOSS Magazine
The Marketer’s Guide to Choosing The Right Social Media Tools
There are always challenges that come up when running social media marketing campaigns. These range from content creation to measuring your strategy’s effectiveness. The point is, you need tools to get the best possible results from social media. And you need these tools for various aspects of your activities. However, choosing the right tool can be like picking a needle in a haystack. Especially if you don’t know what you should look for and which features you really need. Full Story: MarTech Advisor
You can’t advertise that: The big list of prohibited ads across social and search platforms
Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has its own set of rules. Full Story: Marketing Land
13 top free marketing and sales tools for entrepreneurs who want to gain more traction
The number of hours you can put at work is limited. If you’re an entrepreneur, then they often don’t seem enough. You can hire employees and delegate some responsibilities. However, the software can dissect untapped opportunities, save your time, and replace departments at your office altogether. Full Story: e27
SEARCH ENGINE
Basic Tips To Ensure Your Content Is SEO-Friendly
When you first launch your e-commerce website, it’s crucial to consider search engine optimization (SEO) for all the content that you upload. That’s because ranking higher in Google search results takes time. And, without proper SEO, you can’t reach those heights quickly. Creating SEO-friendly content has a lot to do with schema. Full Story: Forbes
Maintaining a harmonious relationship between UX and SEO
User experience and search engine optimization best practices have come a long way in recent years, but some believe there are obstacles barring a harmonious relationship. Why do some practitioners believe that UX and SEO cannot coexist? How can companies improve both simultaneously? Full Story: Ottawa Business Journal
Zink: On SEO: Long-tail keywords, optimization and back links
Consumers are bombarded daily by digital marketing messages. Business owners are aware that digital marketing is essential to their growth and survival. This show explains digital marketing and the fundamentals of using SEO. Full Story: Sarasota Herald-Tribune
5 Ways You Can Really Steal Organic Clicks from Industry Giants
The giants of fairy-tales have three things going for them: strength, resources, and infamy. In a similar way, our industry giants often dominate the searches due to the strength of their team, the resources of a large budget, and their brand fame. Full Story: Search Engine Journal
MOBILE MARKETING
UK happiest nation when it comes to online retail experiences
UK consumers are more happy with the experiences being offered by retailers online than their global counterparts – but most only shop regularly shop with three online retailers. According to an analysis of 33,500 online shoppers across 17 countries – with 2,000 from the UK – by Google and Kantar, 79 per cent of UK consumers rate their experiences with retailers as being either excellent or very good, compared to the global average of 69 per cent. Full Story: Mobile Marketing Magazine
6 Ways Mobile Apps are Incorporated into Marketing Campaigns
With so many ways to advertise and promote a brand online nowadays, the term “marketing campaign” now encompasses a vast number of steps and processes that need to be completed in order to make a truly competitive effort. As most popular industries are saturated with other marketers and entrepreneurs who are trying to gain their own slices of the pie, everyone is always looking for the next secret marketing technique or trend that will boost their ad revenue or sales overnight. Mobile apps are one of the few tools that allow such rapid expansion, particularly when incorporated into marketing campaigns in the following six ways: Full Story: Wire19
How TikTok can help brands get on Christmas wish lists
Video-sharing app TikTok has the potential to be a key media platform for brands looking to reach young audiences around the upcoming holiday shopping season, several marketing experts told Mobile Marketer. Full Story: Mobile Marketer
O2 in “Smart Ambulance” trial using 5G tech
O2 will provide connectivity for a new “Smart Ambulance” at Millbrook Proving Ground this month, as part of a trial that has the potential to revolutionise patient diagnosis, transport and treatment. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Who Is Managing Your Digital Signage Network?
For digital signage to be successful, you need someone within your organization to “own” the system. If there is no clear ownership of the project from day one, your digital signage will fail — there will be little to no ROI or ROO. Full Story: rAVe Publications
UK Out of Home Industry Rolls Out Reinvigorated Missing People Campaign
Today, the UK OOH advertising industry is coming together to support the charity Missing People and resurrect the national digital OOH campaign to run weekly appeals. Originally launched in July 2012, the renewed digital OOH campaign will be rolling out nationwide across transit, city centre, and roadside locations. Full Story: Digital Signage Connection
EMAIL MARKETING
Introducing the Periodic Table of Email Optimization and Deliverability
Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email Optimization and Deliverability – a guide that tells you everything you need to know about sending emails that your subscribers want to receive. Full Story: MarTech Today
6 Customer Retention Ideas for the Holidays
Repeat shoppers are typically worth more to an ecommerce business than three or four first-time buyers. Numerous studies over the past 20 years have shown that even small, incremental improvements in customer retention have a significant impact on profit. Perhaps the most famous of these studies, a Bain & Company and Harvard Business School report from 2000, suggested that a 5-percent increase in customer retention rate could drive a 25-to-95-percent increase in profit. Full Story: Practical Ecommerce
E-COMMERCE
5 Essential Security Tips For eCommerce Merchants
Operating an eCommerce business is arguably one of the most profitable ways to make money on the internet, perhaps explaining the reason while it is impossible to get an accurate census of the number of eCommerce stores that exist today. Full Story: BOSS Magazine
Lower discounts, economic slump take toll: Click-wait for ecommerce as consumers put off buys
Consumer spending on online shopping sites is estimated to be down by about a fifth in the first half of the year to June as etailers have cut discounts and the growth slump has hit buying sentiment across sectors, according to a report by market research firm Kantar. To be sure, the company expects a “bounce back” in the second half, which is marked by the festive season when ecommerce players typically register a significant spike in sales. Full Story: Economic Times
PUBLIC RELATIONS
How to get your ads working, and whether PR is worth it
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere. Full Story: TechCrunch
Four Public Relations Tips for Business
Are you an energy company that has seen a dip in customers as of late, or perhaps you’re a business in the midst of trying to grow your customer base and are having a hard time doing so? While there are many factors that contribute to customer growth and retention, a robust public relations team that is making use of offline and online marketing practices is an absolute must. Each time you put information out into the public, it will be received in a certain way and hopefully create a positive response. Full Story: The Realtime Report
MARKET RESEARCH
What is data science in market research?
Phase 1 is the most critical phase as Albert Einstein said: “The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill.” If you don’t get this correct, you could be wasting money and resources, implementing a poor solution as the problem was not specified correctly. Consult with all stakeholders to get an understanding of the problem. Try to identify what result you are trying to achieve. Full Story: Open Access Government
Evolving Technology : Micro Combined Heat & Power (Micro CHP) Market Research To 2025
The Micro Combined Heat & Power (Micro CHP) Market comprehensively describes the market and prognosticates it to depict a highly illustrious growth during the forthcoming years. The report offers in-depth analysis of current and future Micro Combined Heat & Power (Micro CHP) Market outlook across the globe. The report is projected to help readers with the regions that are expected to witness fastest growth during the forecast period. Along with this, the compilation is intended to help readers with the thorough analysis of recent trend, competitive landscape of the global Micro Combined Heat & Power (Micro CHP) Market during the forecast period. Full Story: OnYourDesks
WEB DEVELOPMENT
How to make a website voice search friendly
Technology is currently at its peak with some major changes and upgrades which has already taken place in this mesmerizing timeline. The main reason for this is because of extreme technological changes advancements and competition in the market. Accessing the internet is a day to day operation a mandatory one too if you own a smartphone or a PC or a laptop then, think about a single day spent without internet. Full Story: e27
How to Create an Accessible E-Commerce Website
Web accessibility is more important than you might think. After all, you wouldn’t create a retail store without a wheelchair ramp and other accommodations for individuals with special needs. In fact, due to regulations under the Americans with Disabilities Act (ADA), commercial facilities are required by law to provide accessible designs and accommodations for individuals with special needs. Full Story: Business.com
MARKETING AUTOMATION
Six Steps To Tackling The Martech Market
Over the years of working on digital strategy with our clients, once in a while we will see big game changers in the market. Martech is the current game changer. Martech is intended to make our lives as digital specialists easier, and offer our clients a better ROI. In an era of hyper-personalisation, with AI nipping at our heels and automation a way of life, martech is a must. Just five years ago, there were around 1000 martech solutions on offer. Now that figure is upwards of 7000. This is an indication of a growing demand for martech solutions, but at the same time, one of the key drivers of distress for marketing specialists. Full Story: B&T
A Marketer’s Balancing Act: Just Because A Technology Can Doesn’t Mean It Should
Technology companies are often accused of falling in love with their own technology. It’s understandable. With today’s high rate of technological innovation, look at the things we can do that we scarcely dreamed possible before. But with all this progress, an old adage seems appropriate: “Just because you can doesn’t mean you should.” Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Why should your business invest in data analytics?
The exponential growth of data can’t be disputed, and new tools are constantly being developed to turn the swathes of raw data into insight. Fuelled by the Internet of Things and connected devices, data has not only increased in volume but has also gained richness and diversity. It’s generated by everything from connected vehicles and traffic sensors, to wearable devices and social media. In a single day, five billion internet searches are made, 294 billion emails are sent, 4PB of data is created on Facebook, and 4TB of data is produced by only a single connected car. Full Story: ITProPortal
Strategic Focus Report: Business intelligence
GlobalData’s “Strategic Focus Report: Business intelligence”, analyses the current trends, drivers, and inhibitors impacting the business intelligence market. The report outlines the evolution of business intelligence technologies, and identifies and assesses the best performing vendors in the market. This report also presents GlobalData’s view of the revenue opportunities in the business intelligence market through to 2021, highlighting the market size and growth by technology, geography, sector, and size band. Full Story: Business Intelligence
BRANDING AND DESIGN
Branding of Your Products With Custom Labels
It’s the 21st century. The technology has a rapid growth. The technology advancement has to lead the way to the rapid increase in production. The manufacturing of products has become relatively way easy. With the production of goods and demands for them has risen high. The goods expectation of consumer has been increased through the roof high too. Full Story: VENTS Magazine
The importance of branding and marketing a product
MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on existing product range. Full Story: ETBrandEquity.com
VOICE STRATEGIES
How Consumers Use Connected Devices To Shop And Pay
That is just one of five critical findings highlighted in How We Will Pay 2019, a PYMNTS, Visa collaboration examining how consumers use a wide range of connected devices to shop and make purchases. This report — the third in our annual series — shows the results of a national study of 5,000 U.S. consumers who documented their shopping and purchasing experiences over a seven-day period in mid- to late-July of 2019. Full Story: pymnts.com
5 ways that future A.I. assistants will take voice tech to the next level
Since Siri debuted on the iPhone 4s back in 2011, voice assistants have gone from unworkable gimmick to the basis for smart speaker technology found in one in six American homes. “Before Siri, when I talked about [what I do] there were blank stares,” Tom Hebner, head of innovation at Nuance Communications, which develops cutting edge A.I. voice technology, told Digital Trends. “People would say, ‘Do you build those horrible phone systems? I hate you.’ That was one group of people’s only interaction with voice technology.” Full Story: Digital Trends