By Integrated Marketing Platform | September 17, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Simple Marketing Strategy No Business Can Afford to Overlook in 2019
Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Full Story: MarTech Series
What Are The Three Key Elements Of A Great Marketing Plan?
Great marketing plans are based on three key components: diagnosis, strategy, and communication. But these elements, while necessary, are not sufficient on their own — CMOs also need to be able to articulate what they mean to their teams. To understand how each of these three elements can be applied, take this example of how technology can fix this problem at a bank. Full Story: Which-50
9 STRATEGIES TO CRAFT CREATIVE ADVERTISING NO MATTER THE CLIENT
One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of content that will connect well with audiences. The right ad can draw the attention of swarms of potential new customers and increase brand awareness. Full Story: AdAge.com
Four Ways Marketers Can Use Digital Rewards To Improve Customer Engagement
Astute marketers know we need to reach consumers on an individual level using relevant information that creates value and drives action — repeatedly. Yet we can find ourselves struggling to understand, or misunderstanding, consumer tastes and preferences. This impacts our ability to provide helpful product recommendations, create personalized shopping experiences, design tailored promotions and drive loyalty. Full Story: Forbes
4 Tools to Help Personalize Your Marketing, and Increase Your Sales
Advanced personalization has been around for years – for example, we’re now pretty much used to personalized recommendations we get every time we return to Amazon, or login to Netflix. Full Story: Social Media Today
Buckle Up! Content Marketing Is Taking Over (In A Good Way)
So, imagine my shock when, in the middle of August, smack dab in the heat of summer, nowhere near the faint ringing of sleigh bells or holiday light displays inside the grocery store, my 4-year-old asks, very specifically, for a “Barbie Dreamhouse.” Full Story: Forbes
The Best Digital Marketing Tactics in 2019
The marketers at Team Nijhuis are the leading Dutch experts in online marketing. From content marketing to paid ad campaigns, Team Nijhuis uses every modern strategy to help their clients grow. Online marketing is the most effective way to grab an audience’s attention; let Team Nijhuis help your company make an impact. Full Story: Modern Ghana
6 Content Marketing Mistakes You’re Still Making (and How to Avoid Them)
Content marketing is one of the best investments a company can make. It increases traffic and brings in high-quality leads, so it’s no wonder why so many organizations are on board. A survey by the Content Marketing Institute found that 92% of marketers say that their company views content as a business asset. As a result, marketers need to make sure they’re doing everything they can to maximize the ROI of their content marketing efforts. Full Story: Social Media Today
SOCIAL MEDIA
7 Ways to Run Social Media Campaigns for Startups
Social media is fast taking over traditional promotion channels as the preferred marketing platform. Many businesses have realized that they can reap more perks by advertising their work on several social media avenues. This has helped elevate countless ventures to higher levels in terms of brand recognition and revenue collection. Full Story: G2 (blog)
Social listening: what it is, why it matters, and how to make it work
Boom! Someone just posted a tweet praising your product. On the other side of the world, an article featuring your company among the most promising startups of 2019 was published. Elsewhere, a Reddit user started a thread complaining about your customer care. A thousand miles away, a competitor posted an announcement about a new product they are building. Full Story: Marketing Land
How to Humanize Your Brand to Win on Social Media
Is your brand putting significant resources into posting every day on Facebook, yet no one’s engaging with your posts? Are you tweeting out links to your website on Twitter, yet no one’s clicking through, even when you offer sales or other incentives? If any of this sounds like challenges you and your brand face, there’s a clear solution: Humanize your brand. Full Story: Entrepreneur
Is Social Media Going Private?
In the world of open communication, unlimited information and living our lives on social media platforms, “going private” is the latest trend. In the United States, 45% of respondents declared that they have all of their social media accounts set to private. Full Story: Forbes
SEARCH ENGINE
A 4-Step Enterprise SEO Framework: From Crawling to Conversions
Google only crawls about half the pages on large enterprise websites, meaning those pages won’t be added to the index. This also means they can’t rank or generate organic traffic and revenue for the business. SEO for large websites simply cannot start with rankings and keywords or you will miss an enormous opportunity. Full Story: Search Engine Journal
10 Most Common SEO Mistakes of Online Ad Publishers
There’s always been a lot of talk about the value of search engine optimization (SEO) for literally any kind of online business you can think of. Online shops, marketing agencies, software as a service (SaaS) providers – you name it! Full Story: Search Engine Journal
19 Actionable Image Optimization Hacks For Ranking in Google Search Results
If you are searching for ways to increase your organic traffic from Google, it’s high time to start optimizing images. It can result in the expansion of your search presence and alignment of your images with visual discovery. If you are aware of the concepts of image Search Engine Optimization (SEO), chances are that you are familiar with filenames and ALT tags. Full Story: Digital Information World
A Beginner’s Guide To Using Keywords In Your Blogging Strategy
Blogging has been around for ages but the way you use it today is different from before. Online behavior has been evolving over the years. People don’t subscribe to specific pages as they used to. Now they use search engines and type in specific keywords to identify content relevant to their needs. That’s why keyword research is such an important part of any website’s content strategy. Full Story: ChartAttack
MOBILE MARKETING
Telstra extends mobile plan to Google Nest devices
If you’ve been itching to place calls with your Google Nest (formerly Google Home) devices using a mobile plan, now’s your chance. Australian operator Telstra this morning announced that it’s the first carrier to offer outbound calling on Google Nest speakers and smart displays. Subscribers can ask Google Assistant to make calls from a Mini, Home, Home Max, and Hub starting this week, with Nest Hub Max compatibility coming down the line. Full Story: VentureBeat
Google Home speakers can now make mobile calls, starting in Australia
For two years, Google Home users have been able to place calls from their smart speakers using the built-in VoIP functionality. From today that function is available using mobile service too, with Australian mobile provider Telstra becoming the first company to offer voice-activated calling via a mobile carrier. Full Story: Engadget
Learn Mobile App Design from a Top Instructor
It’s difficult to qualify exactly what makes a great mobile app. The best apps, truthfully, don’t make you think about how good or bad they are at all. They just work. When mobile apps work seamlessly, it’s a sign of excellent design. As apps continue to grow and virtually every company seeks to build their own app, competent mobile designers are in huge demand. If you’ve ever wanted to build an app or you’re thinking about changing things up in your career, check out The Complete Guide to Designing a Mobile App. Full Story: Entrepreneur
Seven Keys For Better Converting Mobile Websites
Two mistakes I see most companies make when creating a website are: to create it as if it were a graphic design masterpiece to show off their design skills, or an unoriginal, hastily-put-together after-thought in a rush to start their business. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Under Armour delivers DOOH campaign on First Day Free Rides
For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. The clothing retailer franchise Under Armour firmly believes in this principle, which is why it recently ran a DOOH campaign for the Chicago Transit Authority’s First Day Free Rides program. Full Story: Digital Signage Today
Global OOH advertising revenues increased by 7.5% to $56 billion in 2018, according to research from PQ Media. Growth drivers included live updates during sporting events and high performance in transit areas, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’
Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research. Full Story: Netimperative
The Next Evolution in Email Marketing: Beyond Personalization
We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s not only older people. Forrester reported (membership required) that consumers between the ages of 12 to 17 are using email more than Snapchat or Facebook. Despite Snapchat’s growth, email adoption is growing much more rapidly. Full Story: CMSWire
E-COMMERCE
Will Drone Delivery Help Ecommerce?
For 20 years I have consulted with ecommerce companies, from startups to established merchants. This post is the first in a series that will focus on ecommerce innovation. This installment will address drone delivery. Full Story: Practical Ecommerce
Ecommerce Returns Are the New Customer Experience Battlefield
Traditionally, marketing divisions are given large budgets with the purpose of acquiring attention, gaining brand loyalty and driving sales. However, with this strategy as a primary focus companies often forego the necessary details to execute a successful delivery and returns journey. So… the effective marketing drives consumers to purchase but when the sale doesn’t go as planned, an inefficient ecommerce returns process will generate the dreaded negative feedback and loss of a customer. Full Story: Multichannel Merchant
PUBLIC RELATIONS
Steps To Better Corporate Messaging In The D.C. Media Market
These sentiments have been instilled in our collective conscience over the past several years, mostly due to the narratives that have been framed through a polarized and highly charged political dynamic in Washington, DC. These industries, historically considered leading-edge innovators and facilitators of our economic futures, are increasingly cast as the villains in a high-stakes drama between political rivals who seek to convince voters they stand the most on the voters’ side against the big, bad corporate interests. Full Story: Forbes
Five things to know before leaving journalism for PR
Journalists are trading in their profession for public relations! Yes, that’s right. There are countless journalists who are taking the leap and moving over from journalism to PR. And if you’re considering making the move yourself, there are few things you need to consider first. Full Story: Media Update
MARKET RESEARCH
TOOL LAUNCHED TO HELP CANADIANS VERIFY MARKET RESEARCH
The tool is available to CRIC member companies, who have already been added to the service. Companies who are not members of CRIC can use the service for a fee, provided they agree to adhere to the organisation’s standards. As well as letting agencies register their research projects, the tool also allows the public to share their feedback on research. Full Story: Research Live
WEB DEVELOPMENT
What is the role of front-end developers and which skills should they have?
In today’s world, having a compelling website that provides the best possible UX is a must. For that to happen, there are several professionals working together to fit all the required pieces. Among them, one of the most important ones is the front-end developer, a role that’s highly important in any team offering software development services. Full Story: AMEinfo
Top 3 software-development-related podcasts worth listening to
There are different reasons to consider developer podcasts. Many developers are stuck on long commutes and want a podcast worth listening to that may inspire them and even give them some coding tips. Some devs may also enjoy listening to podcasts on their breaks or while working instead of listening to music. Full Story: KnowTechie
MARKETING AUTOMATION
7 Steps to Successful Marketing Automation
Marketing automation is one of the most popular new business development tools around, and for good reason – it shifts the burden of both routine and complex tactical marketing processes away from marketing professionals and frees them up for more important, strategic tasks. But what exactly is marketing automation? Full Story: Accountingweb.com
GoDaddy Launches New SEO and Email Marketing Tool for SMBs
GoDaddy is known for its website hosting services but it wants to be more than that for small businesses and entrepreneurs. Today it introduced Websites + Marketing, a set of services the company says small businesses and entrepreneurs can use to increase their audiences. GoDaddy includes tools for website building, email marketing, search engine optimization (SEO), and managing business profiles on platforms such as Instagram and Google My Business. Full Story: PCMag.com
ANALYTICS & BUSINESS INTELLIGENCE
Is artificial intelligence the differentiator that BI tools need?
ORGANIZATIONS are increasingly investing in sensors and other connected devices to collect more data — but are they getting the most out of it? If they’re using simple business intelligence (BI) tools, chances are that they’re missing out. Full Story: Tech Wire Asia
Business Intelligence And Analytics Market is Thriving Worldwide 2019
The research report, titled [Global Business Intelligence And Analytics Market Market Size, Share, Growth, Trends, Opportunities And Forecast 2019-2025], presents a detailed analysis of the drivers and restraints impacting the overall market. Full Story: NewsStoner
BRANDING AND DESIGN
13 Important Branding Lessons From The Top Four Ecommerce Giants
Simply showing up online with a business website isn’t enough to guarantee success. Ecommerce giants Apple, eBay, Craigslist and Etsy seem to have cracked the code. Together, they brought in total revenues of over $275 billion in 2018. They are successful businesses and successful brands. Full Story: AList
The 7 branding mistakes made by start-ups
Branding matters to start-ups. As any successful entrepreneur will tell you, a great product combined with effective manufacturing, distribution and sales will get you from idea to start-up business, but if you want to scale beyond there you need a brand that people notice, choose and recommend. Full Story: Digital Arts Online
VOICE STRATEGIES
Why brands need to embrace the power of Voice
Voice will be the next big thing in the digital world and brands cannot afford to ignore this trend, say industry experts. Voice wins hands down because of the ease with which humans can interact with technology and to understand this one simply needs to observe a child effortlessly engaging with voice assistants like Google Home, Amazon’s Alexa or Apple’s Siri requesting for their favourite songs. Full Story: Exchange4Media
The evolution of wireless voice
Its guiding principle remains the same — consistency, reliability and an effective communication tool, all of which is made possible through cellular technology. GSM or Global System for Mobile has been the global standard for mobile communication and was implemented in South Africa in 1993. Nobody can dispute that the cellular networks deliver a world-class service with superior coverage in South Africa. Over 99% of the country’s population is covered. Full Story: TechCentral