By Integrated Marketing Platform | September 18, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A guide to creating a successful influencer marketing strategy
Traditional advertising channels are becoming less effective in attracting consumers. For example, display ads used to be quite effective in the past but currently, the worldwide click-through rate is at 0.05% for all types of display ads — that’s five clicks per 10 000 impressions. This means that it is no longer as effective in lead generation. Full Story: Media Update
Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget
Content is fuel for digital marketing. It is hard to do anything – SEO, paid search, social media, email, etc. – without having quality content. Whether it is in a range of formats like video, articles, blog posts, images, content is a necessity. We have varying levels of sophistication when it comes to research and development of our schedules and calendars. Full Story: Search Engine Journal
4 Ways to Get Content to Your Audience
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Full Story: Business 2 Community
How to Never Run Out of Content Ideas For Your Blog
A blog can be one of the most valuable aspects of your website. It’s where you get to create content relevant to your industry, educate your audience on important topics and add personality to your writing. However, coming up with ideas isn’t always a pleasant endeavor. Sometimes it takes a lot of brainpower to figure out precisely what your target audience wants to read about and what will keep them engaged for the long haul. Full Story: Business.com
The Biggest Marketing Mistake Is Forgetting Lifetime Value
Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust. Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation. Full Story: Forbes
Are you ready to execute your marketing plan?
After the United States announced plans to delay tariff hikes until Oct. 15, China has excluded pork, soybeans and other farm goods from new tariffs. Could this be the start of unprecedented loads of pork heading to China? Only time will tell, but are you willing to take a gamble that there won’t be another tweet or announcement from China that more tariffs will be added back into the mix? Full Story: National Hog Farmer
Small business digital marketing: DIY or outsource?
Marketing and advertising on the internet are an integral part of running a small business, one many owners handle themselves. It does require some knowledge and skill. Owners may need to take short courses in digital marketing — in particular, online searches and advertising — at local colleges. Full Story: CityNews Ottawa
NOW TRENDING IN AD TECH: 4 THINGS DIGITAL MARKETERS SHOULD GET SMART ABOUT
Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle. Here are four things in digital I believe marketers should pay close attention to: Full Story: AdAge.com
SOCIAL MEDIA
How To Use Social Media To Supercharge Your Inbound Marketing Strategy
Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. Full Story: Forbes
Choosing The Right Social Media Platform For Your Marketing: 10 Key Considerations
The proliferation of social media sites has made it so much easier for companies to get in contact with the core consumers of their product. However, this extensive proliferation has led to the segregation of demographics based on the appeal of the platform to a particular group. Full Story: Forbes
5 tips every brand needs to know while using social media networks
Many people consider social media networks as a branding oriented marketing channel. They choose it to increase the company’s awareness rather than to generate new leads, which is often a serious mistake. Full Story: ValueWalk
Social Media Management: A Crash Course in Being a Facebook Admin
Does your company have a Facebook page? With almost 80 percent of online Americans actively browsing the platform, it would be almost irresponsible not to. But as many business owner, especially small and medium businesses, have found, social media management can quickly start to feel like a chore. Full Story: Business 2 Community
SEARCH ENGINE
Getting Started with Edge SEO: What You Need to Know
The adoption of performing edge SEO (through applications such as Sloth, Spark, and LogFlare) has risen in the past year. More businesses are also able to use existing technologies such as Cloudflare Workers and Distilled ODN to get around platform restrictions and congested development queues. Full Story: Search Engine Journal
Important SEO strategies to apply to your WordPress blog in 2019
This is because, today, WordPress is the industry leader with regard to content management systems. Why? Because WordPress was mainly conceived as a blogging platform and had SEO writing as one of its essential functions. This is what makes even the newbies launch their blogs quickly and with ease. Full Story: Business Matters
5 Quick and Easy Things You Can Do for Your SEO That Cost You Nothing
“For your SEO” is a term all too common in today’s business vernacular. Every business owner or manager must have thought at least once about how best to take advantage of online search engines to grow that bottom line. But search engine optimization can prove costly, especially for the back-end tricks that high-profile websites engage. Full Story: Business 2 Community
Google Will Link Searchers to ‘Key Moments’ Within Videos, a New Consideration in Search Results
As you can see here, the YouTube video above has been split into specific elements. So, for example, if a user tried a Google search for ‘Podcasting microphones’, Google could link them not only to this video, based on regular video ranking factors but to exactly 00:56 of the video playback, which specifically addresses the query. Full Story: Social Media Today
MOBILE MARKETING
5+ Types of AI Tools to Enhance Mobile Marketing Campaigns
As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offers a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Full Story: AiThority
WIX Filters Unveils New Mobile Marketing Unit
Wix Filters has added a new, interactive sprinter van that will continually travel the country starting in 2019. The new unit will offer sales teams new training opportunities and educational product demonstrations. Full Story: Tire Review
Google beefs up mobile app insights with new AdMob API
Google’s AdMob is upgrading its reporting and analytics for mobile publishers and developers. The company is rolling out a new API, which will provide publishers with more accurate insights into user behavior, ad performance and revenue. Full Story: Marketing Land
Seven Customer Retention Strategies That Drive Growth For Mobile Apps
The key to mobile app success is retention, not acquisition. While initial downloads are impressive, to grow, brands need users to continue to uhe keyse their apps. While the concept is easy to understand, I find that a company’s original instinct is often to get more users. Acquisition is always a goal, but it’s time to make the change to focusing on retention. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Making the right choices in retail digital signage
Retailers are increasingly feeling more pressure to develop digital in-store environments that captivate and entice customers through their doors and enhance their overall experience. Technology is a hugely important, if not an essential, factor that can help brands stand out from the competition and maximise purchases in the real world. Full Story: AV Magazine
“Unify” 4K LED Display Reflects Charlotte’s Growing Population
As of July 2019, the city of Charlotte, North Carolina is officially one of the top three fastest-growing metropolitan and multicultural areas in the United States, basically doubling its total population in the past two decades. Just have a gander at the town’s recent job growth, GDP, salary rate hikes and cost of living, not to mention low crime rates and a relatively clean metro environment with four distinct seasons, and it’s not difficult to understand why people of all creeds and colors are flocking. Full Story: Digital Signage Connection
EMAIL MARKETING
Email Marketing 101: The Foundational Basics
If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still prefers to receive brand updates and other types of information via email. So whether you like it or not, email marketing is here to stay. Full Story: Business 2 Community
Eight Ways To Drive Up Your Holiday Email Conversions
The holiday season will soon be here. Are you prepared to get the most out of your seasonal email? Here are eight conversion boosters for holiday email marketing. Full Story: MediaPost Communications
E-COMMERCE
Ecommerce Demands Push UPS To Build An IoT-Enabled Smart Hub
On the outskirts of Atlanta, Georgia, UPS has an industry-leading Smart Hub capable of handling 104,000 packages per hour. It’s a game-changing facility, loaded with the kind of technology and capabilities transforming the entire shipping industry. What is driving the need for this massive build-out? The rapid and ongoing rise of digital demand. Full Story: Forbes
How to Ship Your Ecommerce Goods At Lightning Speed
Getting your fulfillment department up to par in today’s busy Ecommerce world is essential to your long-term success. Online businesses that streamline fulfillment have been proven to enjoy the highest customer retention rates, a stronger average order value, and more repeat business. Full Story: HackRead
PUBLIC RELATIONS
CEO’s Tips For Young Entrepreneurs
If writing this article inspires one young entrepreneur, it makes it all worth it. I learned so much over the course of my career including the earlier years when I was still figuring out what I wanted to do. I think for years I compared myself to my friends and co-workers. People always seemed more put together, more focused, more understanding of their future and I couldn’t for the life of me find something that I looked forward to every single day. I questioned from time to time whether that existed. Full Story: CEOWORLD magazine
Tips to Prepare Your Executive for an Interview
One of the most important aspects of media relations is properly preparing a client for a media interview. Of course, there are no guarantees your message will be told the way you want it to be. As a result, many media relations people and brand executives are upset when they see the results of a print, online or TV interview. Full Story: PR News
MARKET RESEARCH
Why Market Research Is Important for Strategic Decision Making in the Retail Banking Industry
-Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest market research engagement for a retail banking company. During the course of this engagement, the experts at Infiniti Research helped the client to optimize their business processes and drive better customer experience. Also, this article explains in detail the approach undertaken by the experts at Infiniti Research to help the client personalize their service offerings for lucrative customer segments and enhance market share by 31%. Full Story: Business Wire
ART AND TECHNOLOGY: THE FUTURE OF MARKET RESEARCH
Market research is evolving at an incredible pace. To even define ourselves as researchers rather than insight or business consultants feels out of touch; a point that is reflected in the ever-changing job titles across the industry – the role of ‘Data Scientist’, for example, appeared out of nowhere in the last 15 years, but better reflects the research skill of unlocking sources of data, rather than just the generation of it. Full Story: Research Live
WEB DEVELOPMENT
Give Your Online Portfolio a Boost with These Website Tools
If you are an entrepreneur or small business owner then it is important to have a professional quality online portfolio. Not ready for a full website development package just yet? Then there are shared hosting services that can help you quickly create something that stands out to your audience. Does your personal brand need more visibility? Use these great resources, and let me know how these work for you! Full Story: Business 2 Community
Your Guide to Understanding Website Wireframes
If you’ve worked on a website project in the past, you’ve probably heard of or seen a wireframe. If you’re new to web design, you may be scratching your head, wondering what wires have to do with websites. Without context, wireframes do sound confusing. But they’re integral to a successful web design project. To help you understand wireframes better, we’ve broken down essential components regarding them. Full Story: Business 2 Community
MARKETING AUTOMATION
False promises: How marketers can tell the difference between AI and automation
Artificial intelligence, according to pioneer of the field John McCarthy, is exactly what it sounds like — using a machine to do any task that requires human intelligence. So if the saying “So simple, a monkey could do it” applies, then having a machine do it is not AI. Full Story: ClickZ
The Best Ways to Scale Your Influencer Marketing Activity In-House
Marketing professionals are increasingly betting on influencer marketing as a strategy for their business. According to a series of reports, agencies and brands have significantly increased their 2020 budget in this sector. Full Story: Talking Influence
ANALYTICS & BUSINESS INTELLIGENCE
How Will Artificial Intelligence Customize Your Business Services?
Artificial intelligence is no longer on the sidelines of the business world, restricted to exploratory projects or in-house experiments affecting only a small aspect of operations. It’s now a force to be reckoned with, and it’s one that is increasingly powering customer experience solutions for companies across a wide range of industries. Full Story: SmarterCX
4 important business intelligence considerations for the rest of 2019
Business intelligence occupies a strange position, often overshadowed by fields like data science and machine learning. But it remains a critical aspect of modern business – indeed, the less attention the world appears to pay to it, the more it is becoming embedded in modern businesses. Where analytics and dashboards once felt like a shiny and exciting interruption in our professional lives, today it is merely the norm. Full Story: Packt Hub
BRANDING AND DESIGN
The Biggest Brand You Have Never Heard Of
Jason White is the Chief Marketing Officer of Cura Partners / Select Oil, a business in the cannabis space that he calls “the biggest brand you’ve never heard of.” And Jason is someone who knows a thing or two about big brands after serving as the head of marketing for Beats by Dre and leading the Nike business for Wieden & Kennedy. Full Story: Forbes
The Online Is Too Noisy – Show Consumers the Way to Your Brand
We’ve built a marketing technology ecosystem at the intersection of two major trends: influencer marketing and automation. We upgrade marketing strategies with influencer- and user-generated content, use artificial intelligence to read people’s sentiments online, automate creative processes, and enable distribution in upper and lower funnel. Full Story: Business Review
VOICE STRATEGIES
How the pods approach can be an effective project management strategy
Globant is a tech services firm that has more than 9,200 employees worldwide. This conjures up immediate images of administrative bloat and myriad levels of management, but Globant is anything but that. “We’ve organized our workforce into teams of no more than eight people,” said Martin Migoya, Globant CEO and co-founder. Full Story: TechRepublic
Google’s New Nest Wifi Router Will Include Google Assistant
The report states that Google’s next iteration of its Google Wifi router will be called the Nest Wifi which follows the company’s recent product marketing strategy as this spring it renamed its Google Home Hub to Nest Hub. Google will continue to further capitalize on the association between Nest and smart homes by extending it to its new Wifi router. Full Story: Voicebot.ai