By Integrated Marketing Platform | September 25, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Make a Master Content Marketing Plan for 2019 and Beyond
Back in 1996, Bill Gates surprised the whole world with his opinion about which online industries will flourish in the future and why. He predicted the companies providing a wealth of information and entertainment will gain traction. In 2019, where content is ruling search engines, social media, and online businesses, Bill Gates’ prophecy proved 100% true. Full Story: Business 2 Community
The Rise of Account-Based Marketing
I’ve witnessed many evolutions in marketing best practices, from the rise of digital- and social media-marketing to automation technologies replacing human tasks. And now there’s a new trend that is starting to take off called Account Based Marketing (ABM), and it has the potential to change everything for B2B professionals. Full Story: Entrepreneur
These are the User Insights That Are Most Important to Chicago Tech Marketing Leaders
Marketing teams work with a lot of data. Just how much data are we talking about, you ask? Well, think about it: every interaction a user has with a company, be it opening an email, clicking an ad, making a phone call, navigating a website or making a purchase (rest assured, the list could go on) provides valuable insights that can be used to learn more about, and better engage with, customers. Full Story: Built In Chicago
How To Choose The Right Social Media Channel For Your Marketing Strategy
The rise of social media has created an easy way for companies to get in contact with consumers of their products. However, and due to the extensive proliferation that has emerged, it isn’t entirely effective to dive halfway through all social media channels. Full Story: Arizona Daily Register
5 Reasons to Re-Evaluate Your Sales Strategy Before Pursuing Funding
Startup sales don’t follow the “If it ain’t broke, don’t fix it” rule. The tactics that helped you get through your first phase of growth may not provide the momentum you need to take the next step. Before you go to investors, take some time to re-evaluate your sales strategy and consider whether a new approach might bring the results you need. Full Story: Business 2 Community
Why every brand needs an audio marketing strategy
“Audio is definitely having a massive renaissance,” according to Sarah Stringer, head of innovation at Carat U.S., in Pandora’s Definitive Guide to Audio Report. “It’s amazing, because we’re used to speaking to each other and listening to music every single day, but now we’re having this new layer of interactivity with audio through media in a brand-new way,” she added. Full Story: Campaign US
3 Reasons Digital Marketing Benefits New Businesses
Starting a business is as difficult as it is exciting. Simply building a website and sending out a flyer is not enough to get people to beat down your doors on the grand opening. A Digital Marketing strategy is the most powerful tool you can use to get your new business up and running. Full Story: Business 2 Community
5 marketing strategies you can do with private proxies
There are various ways in which you can use private proxies for marketing projects. You can have success and generate sales only if you have a marketing strategy. You need to pick one and stick with it. Regardless if we are talking about guerilla or social media marketing, you need to find one that suits you and your audience. Full Story: Qrius
SOCIAL MEDIA
6 Secrets of a Successful Social Media Strategy
In this age of social media, it’s a huge mistake for a brand not to leverage social platforms. Social media acts as a bridge between your brand and your target audience. It helps you connect with your potential customers and enables you to achieve your brand’s objectives and goals. Full Story: Business.com
5 Common Social Media Mistakes Small Business Owners Must Avoid
Are you struggling to achieve marketing success on social media? Are you looking for areas in which you can improve your social media marketing strategy? The team from RevampCRM share their mistakes to avoid in this infographic. Full Story: Social Media Today
Benefits of Using Instagram Live to Market Your Business
Instagram has become a great platform to use in your marketing strategy. In fact, 80 percent of Instagram’s one billion users follow a business account. Creating posts, sharing stories, and tagging your customers is what people like to see. More and more companies have started using it to make their brand presence more prominent. Full Story: Business 2 Community
How to Take the Best Advantage of Social Media Marketing for Your Business
Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared in groups within seconds. Empires are broken and political storms arise over simple tweets. Complete bio-data of a particular person is extracted from the online profile even before the real interaction. This is how the world operates these days. Everything is lightning fast and super-efficient, then why shouldn’t your business be as well? Full Story: Business 2 Community
SEARCH ENGINE
How a content audit can improve your organic SEO performance
But while interest has spiked, uptake has been relatively slow. The problem that comes with emerging tactics and trends is that it takes a while for digital marketers to use them effectively. In a study by Marketing Profs and CMI into content marketing strategy, it was discovered that 75% of marketers are using content marketing at their organization. Full Story: Search Engine Land
What Does It Mean to ‘Do SEO’?
Several years ago, it became apparent that what we were doing wasn’t working. We were trying to create easy to understand SEO programs for potential clients, outlining what would be done each month on the prospect’s behalf should they sign on the dotted line. Full Story: Search Engine Journal
One of the core areas of SEO services for me over the last 10+ years has been forensic SEO. And hell, I drop that term all the time in various conversations, groups, interviews like it’s something that everyone knows about. Apparently, not so much. There does seem to be a little confusion out there on what it is exactly. And so today, we’re going to try and clear that up. Full Story: Search Engine Journal
Getting started with a terminal emulator for SEO programming
While it’s true that you can access abundant resources through your operating system’s GUI, a terminal emulator window will provide you access to command line utilities including notably important network-centric ones for technical SEO and programming. There’s a lot of power and much more to see when you’re working “under the hood” of your computer. Full Story: Search Engine Land
MOBILE MARKETING
More than half of consumers don’t believe online privacy is possible – report
In a recent survey conducted by FigLeaf, a privacy-first company, it was found that 68 per cent of consumers in the US and UK don’t believe online privacy is possible, while another 52 per cent of consumers don’t trust Facebook and Google’s recent remarks about making their platforms safer. Ironically, the survey also revealed these same doubtful consumers are still open to sharing information with brands they trust or are more familiar with. Full Story: Mobile Marketing Magazine
Following the audience: Why brand marketers need to invest in mobile messaging
Let’s be honest, no one wants to pick up the phone. Whether it’s to chat with a friend or complain about terrible customer service, most people would rather send a message. It’s more convenient. It lets you think about what to say. And it’s more versatile – you can add web links, emojis, attach photos and so on. Full Story: Mobile Marketing Magazine
Aarki Recognized by SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV
Aarki, a leading AI-enabled mobile marketing platform, has been acknowledged in SOOMLA’s newly released Ad Lifetime Value (LTV) Benchmarks Report for 2019. The report provides an in-depth analysis that reveals mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. Full Story: MarTech Series
Gaming App Strategies To Achieve Growth Counter Rising Acquisition Costs
Gaming, a massive industry with an eye-watering $116 billion in revenue that dwarfs music and movies combined, dominates as the most popular (and profitable) form of entertainment on the planet. Its impressive success is powered by a string of blockbuster titles and franchises, and its high-octane growth is also fueled by the advance of mobile and apps. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Market New Business Opportunities and Investment Research Report 2019
The global digital signage industry report offers an in-depth analysis of major driving factors, segments, regions & countries and key players in the market. Moreover, the digital signage market report 2019 also outlines the competitive scenarios across different geographies along with key developments that include: Full Story: ScoopJunction
The mic issue in voice-activated digital signage
Over 25% of US adults now have access to a smart speaker according to Voicebot.ai. Soon, it will be as normal to talk to your oven or your lights as it is to talk to your dog. These adults will come to expect to talk to devices outside the home too – like digital signage. Full Story: AV Magazine
EMAIL MARKETING
10 Email Marketing Stats to Prove Your Point
As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for the next time any of you digital and email marketers need to explain your email marketing practices, methods, or ROI, take a quick look at these 10 email marketing stats to prove your point. Full Story: Business 2 Community
How to Improve Your Email Marketing Response Rate
Email marketing is one of the best ways to grow your following and increase engagement. However, securing subscribers is only half the battle. As a business owner, you must learn how to keep consumers reading your email correspondence. Full Story: Business 2 Community
E-COMMERCE
Quick Guide to Explode Ecommerce Sales Using Email Marketing
Starting an online business sounds easy. Innumerable internet articles will tell you that you can get rich using passive income strategies. Building an electronic commerce store is one way to receive passive income strategies that do not have any alternatives. Full Story: Business 2 Community
How to Choose KPIs for Your Ecommerce Business
Key performance indicators apply to many aspects of an ecommerce business. Examples include marketing KPIs to track, say, coupon redemptions, or return on investment from advertising, or annual sales growth. A human resources department may have a KPI to monitor employee turnover. Full Story: Practical Ecommerce
PUBLIC RELATIONS
How Content Marketing is Today’s Public Relations and How to Use it
Did you know that the soap companies created ‘soap operas’ back in the 1950s as a way to engage audiences so they could sell their soap to the housewives who were home keeping their house ready for the return home of their beloved husbands and children? Oh, how times have changed. Full Story: Press Herald
5 Reasons Why Media Relations Still Matter In 2019
It used to be that when a public relations or marketing professional wanted to create buzz for their client or brand, they would fall back on media relations. These days, it’s a different story. Thanks to social media and the internet, it’s just as easy for a company or PR agency to create their own buzz through blogs, viral marketing campaigns and carefully curated posts as it is to secure media placements. Full Story: Business 2 Community
MARKET RESEARCH
Filling Equipment Market Research Trends Analysis by 2023
Filling equipment have various in industries applications such as filling fuels, bottles filling, cartage filling, powder filling, petrochemicals and chemicals. Filling equipment are extensively used in cosmetic, pharmaceuticals, food and beverages industry. The efficiency of the manufacturing companies is determined by the precision and accuracy of packaging lines. Full Story: OnYourDesks
WEB DEVELOPMENT
Learn to build your own iOS and Android apps with this affordable bundle
Getting into the world of web development can be daunting, and it can be difficult to stand out. The Complete Web & Mobile Developer Bundle aims to make this journey easier. Full Story: CNN
How Are Bootstrap Templates useful in Web Development?
Web Design is a very important aspect to be treated when you are considering creating your own website/app. How your website will turn out is dependent on the quality of the web design used on it. However, just designing a website for desktops is not enough. Every website needs to be fully accessible from desktops and mobile phones. Full Story: ChartAttack
MARKETING AUTOMATION
Why ‘Humanistic Automation’ Is The Future Of Marketing
I’m a big fan of using automation in business to free up time doing certain tasks to focus on the things that matter. As I’ve talked about before, automating things like writing and publishing social media posts so you can enjoy dinner with your family instead of worrying about sending out a tweet can have a big impact on your life. Full Story: Forbes
Significant Growth for B2B Marketing Automation Platforms
B2B Marketing Automation Platforms Software Market report has recently added by The Research Corporation which helps to make informed business decisions. This research report further identifies the market segmentation along with their sub-types. Various factors are responsible for the market’s growth, which are studied in detail in this research report. Full Story: Technology News
ANALYTICS & BUSINESS INTELLIGENCE
Do retailers need better business intelligence tools or a better analytic strategy?
Most retailers still use Excel for data analysis. Looking back to the days of Business Objects, Cognos and Brio, many tried business intelligence software with the promise of doing something more valuable than what is possible with a spreadsheet — make better decisions. Full Story: RetailWire
How To Transition From Business Intelligence To Data Science
Data Science is definitely one of the most imperative domains for any business to thrive. However, there is one more domain that has also the same vision as data science — Business Intelligence. Even though both the domains support business decision making based on data facts, they both are not the same completely. Full Story: Analytics India Magazine
BRANDING AND DESIGN
How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns
In addition to traditional print efforts, brands are increasingly turning to social media as an avenue for their back-to-school campaigns. But as this space continues to be more competitive every day, marketers will need to get creative on social in order to reach and engage with their target audience and beyond. Full Story: Skyword
The One Personal Branding Technique That Will Expand Your Success
The biggest misconception about personal branding is that your brand is all about you. FALSE! Personal branding is about how you deliver value to others. Strong, enviable brands are held in the hearts and minds of those who know you. There’s one technique that will help you build a strong and compelling personal brand: Full Story: Forbes
VOICE STRATEGIES
Almost 70 per cent of consumers find voice assistant ads to be ‘creepy’
The majority of consumers find it ‘creepy’ when they receive ads from voice assistants like Siri, Alexa, and Assistant on the back of unprompted cues, but most are still willing to share their data in order to get a more personalised experience. A Selligent survey of 5,000 global consumers found that 69 per cent of consumers don’t feel comfortable with unprompted advertising from voice assistants, while 51 per cent are worried that the AI technology is listening to their conversations without their consent. Full Story: Mobile Marketing Magazine
AMAZON CREATES A HUGE ALLIANCE TO DEMAND VOICE ASSISTANT COMPATIBILITY
A day ahead of its annual fall hardware event, Amazon is making a big partnership announcement: it has created the Voice Interoperability Initiative, which is sort of a statement of intent from over 30 different companies that they will strive to ensure devices will work with multiple digital assistants at the same time. For example, you could talk to either Alexa or Cortana on the same smart speaker simply by saying the appropriate wake word. Full Story: The Verge