By Integrated Marketing Platform | September 30, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The 4 Best Types of Digital Advertising and When to Use Them
Getting in front of that prospect with digital advertising during the home search period gives real estate professionals a huge advantage. Placing ads online can be arduous, but when done well, it can change a business. Before diving in, it’s important to understand the four best types of digital advertising—and how to mix them into your marketing strategy. Full Story: RisMedia
10 Questions From Young Entrepreneurs About Startups
Who says you can’t start a business when you’re young? These days, more and more young entrepreneurs who are full of great ideas, passion, and drive are launching their own companies—any many are finding success. Full Story: Forbes
How Influencer Marketing Fraud Could Cost Your Business
Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their ad spend to fraud annually. Full Story: Business 2 Community
4 Fundamental Content Marketing Lessons You Can Learn from a Young YouTube Superstar
I have recently gotten more actively involved in retirement planning and investing for my family’s future. In my research, I recently stumbled upon the YouTube channel of a real estate entrepreneur and investor named Graham Stephan. Graham is a young guy—he’s only 26 years old—but he’s absolutely killing it with his YouTube channel where he offers advice on finance, investing, entrepreneurship, and more. Full Story: AllBusiness.com
The reality of influencer marketing in the age of digital content
For the longest time, we were used to seeing only celebrities fronting brands and businesses. With the emergence of influencers, the presence of these “regular people”, yet, with significant influential power became refreshing to the audience and business owners alike. Full Story: e27
Share of Voice: What it is and How to Measure it
Share of voice is a term that’s used quite often when talking about competitive research in digital marketing. In this field, share of voice (abbreviation: SOV) is used to describe a share of conversations generated about a given brand, product, or service in comparison to its direct competitors. Full Story: Business 2 Community
5 Creative Ways To Test-Market A New Product
Do you have a brilliant new product idea? If so, get an early read on your product’s market value. It’s a crucial component to a successful launch. The earlier in your development process that you determine the value of your idea and the emotional connection it will have with your audience, the better. That way, you’ll be able to make adjustments to your message, your target market, or your product. Full Story: Forbes
Dynamic Stability: 10 Ways To Put Your Customer First
It’s no secret that organizations today face unprecedented challenges and leaders, including marketing executives, are under pressure to deliver growth and think beyond the confines of their particular function. Jay Weiser from the Weiser Strategy Group, whose career in business strategy consulting has led him to work with top leaders across multiple industries, has seen businesses succeed and fail in their effort to keep pace. Full Story: Forbes
SOCIAL MEDIA
The Most Common Mistake Companies Make With Social Media Marketing
Social media can be an incredible form of marketing—and this is not news. It has the potential to reach a large audience, it’s mostly free, and it’s a great way to enhance your brand. Yet it’s so easy to get caught up in the “posting roller coaster” without any real clarity around whom you’re posting for and why they’re following you in the first place. Full Story: AllBusiness.com
Tips for Using Instagram Stories to Increase Your Brand Following
Social media is the crux of digital marketing. Instagram alone has proven itself to be the most valuable online social media platform for businesses, with individual posts and Instagram stories garnering thousands of likes, comments, and views from follower engagement. Instagram stories were added to the platform in the middle of 2016, and their significance has skyrocketed; while users were originally hesitant regarding the feature, now millions of users click through story after story, advert after advert, with the seamless user experience driving high viewership and low exit rates. Full Story: PRNewswire
How Will NetBase Help You With Social Media Analysis?
Social media analysis is a vital component of your next marketing plan. You may be on social media every day trying to improve the fortunes of your business, but that does not mean that you are using social media properly. You need to learn the most effective ways to manage social media, and you also must work with an expert that can create reports based on your current social media presence. Read about how NetBase makes this easier for clients. Full Story: The Digital Wise
How to use social media to help your business
Social media is very important for businesses. A social media presence helps to validate your brand and tells consumers that your business is active and focused on thriving communication with consumers. Full Story: Sun-Gazette
SEARCH ENGINE
SEO Critique of 3 Ecommerce Blogs
Quality blog content can drive organic search traffic. Ecommerce marketers who reject blogging — or give up after a couple of months — miss out. Plenty of ecommerce companies maintain long-term, quality blogs. The best posts convey passion for the company’s products and offer helpful tips related to their use. Beyond search engine benefits, the blogs are often a labor of love. Full Story: Practical Ecommerce
Consumers expect more from search results
Google celebrated its 21st anniversary last Friday and it came as timely new research into the expectations of UK consumers when searching for brand information online revealed that just 18% trust the results every time. Full Story: Warc
6 Types of Content That Help SEO (and Shoppers)
Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The mention of content to ecommerce marketers often conjures images of cramming useless words into category pages, which pushes the products they’re selling out of a shopper’s’ view. But there are many creative options for providing valuable content that drives traffic. Full Story: Practical Ecommerce
A Guide to On-Page SEO for Ecommerce Websites
On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Full Story: Search Engine Journal
MOBILE MARKETING
Out There Impact takes mobile campaign to promote Sustainable Development Goals global
Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. Full Story: Mobile Marketing Magazine
Mobile remains a disruptive force for marketers
Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile Marketing Association (MMA). Full Story: Warc
Why mobile gaming is great for brands
What a difference a year makes: One year ago, Netflix was worried about WarnerMedia, Disney/Fox and Amazon taking away market share with their video streaming services. Now, in 2019, who is Netflix most worried about? None of these. No, Netflix claimed: “We compete with (and lose to) Fortnite, more than HBO.” Full Story: Mobile Marketing Magazine
Businesses are seeing growing advantages from implementing digital assistants – report
The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have chat bots and assistants readily available to consumers. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Think back to the last time you encountered some sort of digital signage—odds are, it probably featured a crisp, brightly lit screen—and it might have even had touchscreen capabilities that allowed you to interact with the content displayed on the screen. Full Story: Digital Signage Today
LED Digital Signage Market 2019 Business Scenario
The LED Digital Signage market can be split based on product types, major applications, and important regions. In this report Global LED Digital Signage Market classified on the basis of product, end-user, and geographical regions. The report includes in-depth data related to revenue generation region wise and major market players in the LED Digital Signage market. Full Story: Impartnews
EMAIL MARKETING
Small Business: Email is still a marketer’s best friend
In the age of social media, email may seem outdated. But when it comes to retaining customers, 52% of marketers cite email as their most valuable marketing channel, according to a recent report from Merkle, a Columbia, Maryland-based global data-driven marketing agency. Full Story: Newsday
Email Marketing Tips to Help You Generate More Sales
Have your email marketing campaigns failed to deliver the results you were after? If you’re scratching your head wondering how to get email marketing right, let me tell you: when it comes to the email marketing copy, there’s nothing a bit of behavioral psychology can’t solve. Full Story: Designmodo
E-COMMERCE
How to Choose Your First E-Commerce Product
If you’ve been wondering when to get into e-commerce, the answer is now. E-commerce is huge, and getting bigger every year. According to Statista, in 2014 the global e-commerce market was 1.3 trillion dollars. In 2023, it’s projected to be a whopping $6.5 trillion. The best time to get in was when it was still nascent. The second best time is right now. Full Story: Entrepreneur
Customers Are Ready for CBD, But Is E-Commerce?
We all know there’s a growing demand for CBD, with the cannabis plant extract showing up in everything from face creams to dog treats. According to a survey done by cannabis researching firms BDS Analytics & Arcview Market Research, the booming U.S CBD market could reach $20 billion by 2024. The race for merchants to successfully market CBD first and early—is on. Full Story: Greenwich Time
PUBLIC RELATIONS
How to Make Your PR Investment Worth the Money
“What’s the ROI of PR?” Whenever I mention my last company, a content marketing firm I co-founded, I get that question. People want to know: Does content actually generate leads? Can it boost my search rankings? What about attracting talent? Full Story: Forbes
Advice For Communications Professionals: Consider Tech PR
Historically, writing about technology was considered a technical skill. Professionals who found themselves pigeonholed into tech industries took pride in mastering acronyms and textbook-style engineering language. They wrote for their own industry audiences, with as little hyperbolic language or creative license as possible — simply because it wasn’t acceptable. I should know; I was that person 20 years ago. Full Story: Forbes
MARKET RESEARCH
Five Ways AI Is Changing the Future of Marketing Research for the Better
The rise of artificial intelligence (AI) has dramatically changed the way businesses and brands understand and communicate with their target audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. Full Story: MarketingProfs.com
WEB DEVELOPMENT
Why Good Design Matters for Businesses
No matter how you look at it, design matters. Whether that’s how your product looks and functions, how your website works, how your social media profiles appeal to your target audience. The way that you put things together, and the consideration you give to each element, is important, and will ultimately influence your bottom-line results. Full Story: Social Media Today
Top 10 Dashboard Software and Tools for 2020
Businesses are going through major changes – our cutthroat digital environment forces companies to act faster than ever to ever-changing market challenges and become more data-driven in their operational and strategic initiatives. Full Story: Business 2 Community
MARKETING AUTOMATION
How Artificial Intelligence Is Changing The Landscape Of Digital Marketing
Artificial Intelligence (AI) technology is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. Full Story: Inc42 Media
How to Choose the Best Chatbot Platform
Chatbots are currently the most popular applications of artificial intelligence technologies. They are commonly used in the B2C function and they are beginning to transform the B2E and B2B organizational spaces. It is now believed by the majority of global executives that AI will enable their companies to gain competitive advantage as they are expected to cut business costs by $8 billion by 2022. That is why most businesses (80%) want chatbots by 2020. Full Story: Newstrail
ANALYTICS & BUSINESS INTELLIGENCE
The Past, Present + Future of Business Intelligence
Hoping to wrestle with “information overload” and make more intelligent and informed decisions, businesses have quickly gravitated to business intelligence solutions. Today, businesses of all shapes and sizes consider business intelligence a “need to have”. Nearly half (48%) consider business intelligence to be “critical” or “very important” to their operations. It’s no wonder that the global market for business intelligence is slated to balloon from approximately 17 Billion in 2016 to more than 147 billion by 2025, representing a CAGR of 27%. Full Story: Forbes
HOW BUSINESS INTELLIGENCE CAN BE APPLIED TO MARKETING
Business intelligence is a tech-driven process which leverages software and services to transform data into actionable and meaningful insight that acquaints an organization’s strategic and tactical business decisions. Due to various number of tools that enable all-sized businesses to analyze metrics and large amounts of data in real-time, BI is becoming a routine for marketers. Full Story: Analytics Insight
BRANDING AND DESIGN
Why compelling ‘Brand Storytelling’ should be a priority for marketers
Have you ever wondered why we are so attracted to stories? What is it about stories that make them such an inherent part of human interactions? How are they so subliminally integrated in our exchanges that they end up connecting us to profound issues and shaping our perspective of the world around without us even realizing it? Full Story: ETBrandEquity.com
4 Timeless Branding Tips for Busy Entrepreneurs
Entrepreneurs often are overwhelmed by the sheer number of strategies available to grow their businesses through branding. Should you learn Pinterest SEO? Do you need to adjust the colors on your landing page to improve your bounce rate? Is it time to look into billboard advertising? Full Story: AllBusiness.com
VOICE STRATEGIES
Sony Has Filed A Patent for An AI Voice Assistant
According to WIPO, Sony Interactive Entertainment has submitted a patent regarding an artificial intelligence voice assistant program for PlayStation. Originally filed back in March this year, the publication for the patent was a mere two days ago. The news was released by user ZhugeEX on Twitter. Coincidentally, Sony filed a different patent that looked to be the PS5 dev kit earlier last month. Full Story: DualShockers
How to get your brand ready for voice search
Five years ago, former Chief Scientist at Baidu, Andrew Ng, predicted that by 2020, 50 percent of all searches are going to be through images or speech. This statistic has been widely misrepresented in the tech press, as Ng was only referring to China, a country that currently accounts for 52 percent of global smart speaker growth. Still, smart speaker and voice assistant usage has continued to see healthy growth in the U.S. and other markets. Full Story: VentureBeat