By Integrated Marketing Platform | October 02, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Things You Need for a Strong Marketing Strategy
If you want to enjoy success as a modern business, there are a lot of things that play a part in helping take the company further. You need to make sure you have a strong and stable marketing strategy, but how do you go about getting one of these? Well, it is clear that you cannot just decide you’re going to market your business and have it happen automatically. Full Story: Nature World News
How to Know Which Marketing and Sales Strategy is Best
The primary concept to understand when trying to find the best marketing and sales strategy is that a small business has three basic strategies to drive revenue. They can be sales-led, market-led, or product-led. However, before we dive in, I once saw a great definition of sales vs marketing that can help make the points discussed in this post clearer. Full Story: Business 2 Community
Top nine ways to prepare your Black Friday marketing strategy
There’s no denying, Black Friday is the biggest shopping holiday of the year. For many retailers, this one day is the pinnacle of the year – and with good reason. In 2018, Black Friday was responsible for $6.22 billion in online purchases. Full Story: Retail Dive
Is Affiliate Marketing Right for My Business?
Affiliate marketing is one marketing strategy that’s uniquely beneficial to a wide range of operations, including small- and medium-sized businesses. This type of marketing follows a performance-based payment model, which promises the flexibility and low spend that appeals to smaller companies. Full Story: Business 2 Community
Better data vs. big data: The importance of taking a lean data approach
Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. Full Story: MarTech Today
What Is Content Marketing, And How Can Your Business Use It to Sell?
The customer life cycle of a product or service is a delicate process to manage. You need to find the right customers, convince them to make a purchase and keep their interest so they continue to come back. But how do people find out about your business? How can you show how useful your service is to the right people? And how do you keep existing customers interested? Full Story: Forbes
7 Business Pain-Points that a Brand-First Approach Could Solve
Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. Full Story: Business 2 Community
3 Ways to Streamline Your Online Marketing Efforts
Marketing a business is a round-the-clock job. Efficiency is of the utmost importance – even when you have a dedicated marketing team. Taking steps to streamline your marketing efforts will increase productivity and efficiency while giving your team more time to focus on projects that drive growth. Full Story: Seacoastonline
SOCIAL MEDIA
How to Make the Most of the Cost of Social Media Marketing
If you own a business, then you need a social media marketing strategy. Facebook alone has over 1.5 billion active daily users. Instagram has over a billion users. That’s a huge pool of potential customers waiting to discover your products or services. Are you a small business with a tight advertising budget? What is the best use of your social media money? Read on for the cost of social media marketing and ways to make sure that you’re maximizing your ad dollars. Full Story: Donklephant
Facebook to follow Instagram and trial hiding likes: The next phase of social media?
Facebook is set to trial hiding likes from posts, the company has said, following on from tests conducted by subsidiary Instagram earlier this year. The trial will be conducted in Australia initially and is based on positive feedback from mental health professionals around boosting users’ wellbeing. Users will still be able to see how many likes a post garnered if so desired. Full Story: Marketing Tech
4 Best Practices for Community Management
While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. Full Story: Social Media Today
What to Expect When You’re Expecting Social Media Engagement
Whether we are participating on social media on behalf of our institutions or ourselves, we probably have experienced composing the perfect post — funny, relevant, reflective — only to have it ignored in our feed, barely even noticed, as if we’d never posted at all. Full Story: Inside Higher Ed
SEARCH ENGINE
10 Alternative Ways to Level Up Your SEO Skills
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should hone your craft with a practice website. Full Story: Search Engine Journal
7 Things Entrepreneurs Should Know about SEO
Boosting the visibility of your business and generating more sales isn’t just about creating a website. Considering how much the internet can become a sales outlet for a business, more entrepreneurs are open to establishing an online presence, typically through a website. Full Story: Business.com
One Tool for Improving Image SEO for the Future
This is a sponsored post written by ImageKit. The opinions expressed in this article are the sponsor’s own. Humans are adept at responding to visuals. Numerous studies have suggested that visual content has a better retention and recall value compared to text. Full Story: Search Engine Journal
How to build links to improve your SEO
Here are tips on soliciting those connections. Links are crucial for building your SEO results. Increasing the number of websites that link to your content, especially websites with above-average domain authority, will result in a more favorable ranking from Google. Full Story: PR Daily
MOBILE MARKETING
Why app marketers are chasing more stars
Better ratings not only improve app store performance, but they can also lead to major improvements in search and mobile marketing. As app developers get to grips with new rating systems at Google and Apple, they may be heartened to know the effort to improve scores is well worth it. Ratings have a positive impact on their brand name and apps way beyond the app store where their software is downloaded. Full Story: Mobile Marketing Magazine
How to Use Animations in Mobile Apps?
Mobile app animations in app design don’t just make up the app decor but a key functional element that dictates the app’s usability and desirability. They offer app designers, a great opportunity to express the brand’s originality to its consumers, increase usability and user interaction, save screen space, and offer clear feedback to the users. Full Story: MobileAppDaily
Most Effective Mobile-first service
Y’elloWeb is the UI/UX design system and human-centred framework created for MTN Group and deployed across operating companies in Africa and the Middle East. It aligns the MTN online experience with a mobile and customer-first system that could be adopted and adapted by agencies and teams. Full Story: Mobile Marketing Magazine
Pandora overhauls mobile app to focus on hyper-personalization
Pandora has revamped its smartphone app to focus on personalization, leveraging the data from its Music Genome Project to serve up custom-curated music and podcast recommendations. Full Story: The Verge
DIGITAL SIGNAGE/ SCREEN MEDIA
Verizon Media launches DOOH campaign planner tool
Verizon Media, a subsidiary of Verizon Communications, has launched its DOOH Campaign Planner tool, which allows advertisers to plan and visualize campaigns in its digital-signal-processing interface. With this tool, advertisers can set key targeting criteria as well as view all available DOOH displays in a map, according to a press release. Full Story: Digital Signage Today
Digital Signage Best Practices Guide
Whether you’re buying digital signage for the first time, looking to expand your current system, or doing an audit, this guide can help. Visix has compiled best practices from 20 years of serving customers using everything from a single screen in the lobby to campus-wide and global signage deployments. Regardless of your goals, environment or audience, the Digital Signage Best Practices can help you communicate better. Full Story: Digital Signage Today
EMAIL MARKETING
The Reinvention Of Modern Email Marketing
In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a CMO (at least initially, before the results come in). If you introduce yourself at a dinner party as an email marketer, you may very well be laughed at and called a spammer. Full Story: Forbes
The 10 Most Mentioned Features in Email Software Reviews
The report was based on an analysis of 2,900 verified reviews about various email marketing software tools that were posted on Capterra’s platform. Templates are by far the most mentioned feature in reviews of email software tools, the analysis found. Other features that are mentioned often in reviews of email software platforms include analytics tools, mobile-friendliness, and landing page options. Full Story: MarketingProfs.com
E-COMMERCE
How a content strategy for e-commerce can improve sales
A website provides thought leadership and gives people the information they need to make decisions, when designed properly. Many cutting-edge websites are structured around pretty designs, which can enhance the user experience under the right conditions. But, sometimes, it seems like adding product information was a developmental afterthought. Full Story: TechTarget
Amazon’s New Anti-Fraud Program Helps Sellers Avoid Counterfeits
In its ongoing efforts to prevent fraud on its site, on Tuesday (Oct. 1) Amazon announced a new program to help sellers make sure their products won’t be copied or counterfeited, according to reports. Full Story: pymnts.com
PUBLIC RELATIONS
5 WAYS TO MAKE YOUR PR MORE EFFECTIVE
PR has come a long way from the old days of sending out press releases—now you need to be thinking digitally, socially and out of the box. There are so many channels to utilise from microsites, podcasts, social media, using influencers, blogging and countless others. Full Story: Chief Marketer
The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust
It’s not that they were bad. Quite the opposite. They all came highly recommended. Some of the best in the industry. They were doing their best, but I believe it’s the typical public relations (PR) model that’s broken — or at least in need of evolving. The market has moved on and, based on what I’ve seen, the PR industry has yet to adjust. Full Story: Forbes
MARKET RESEARCH
Tech, innovation and market research: How Streax Professional accelerated its growth story
The in-house R&D team has developed specialised products for salon professionals in colour (Argan Secrets), texture (Canvoline), style and care (Vitariche) categories successfully Rizwan Ahmed, VP (Professional Division) says, “We realised that we needed a complete change in our selling strategy. Full Story: Economic Times
Data Integration and Integrity Software Market Research
It offers predictions and global Data Integration and Integrity Software market statistics which are calculated utilizing advanced secondary and primary research techniques. It features segmental Data Integration and Integrity Software investigation of the market where the focus is really on sections by product and application. Full Story: All Times Tech
WEB DEVELOPMENT
How did Front End Programming Evolve – Should I do The Job?
It is generally accepted that the front end first appeared with the advent of HTML and CSS. So, it’s fair to say that the first front end developers emerged in the early 1990s. At that time, the profession was not popular, but with the development of the internet, HTML, and CSS, it began to become popular and gained a very important role in web programming. Initially, the front end developer didn’t do many things. Full Story: Toolbox
What are Progressive Web App Features, Benefits & Capabilities?
Progressive web apps or PWAs are becoming mainstream with each passing day. PWAs offer native app experience through a browser without the need for any installation. In simple words, PWAs can be considered the combination of mobile apps and websites and offer the best of both worlds. You can just add a PWA to your home screen and use it as an app. Full Story: socPub
MARKETING AUTOMATION
Make Your Automation More Intelligent: The State of AI in Marketing
Marketing automation tools have truly empowered marketers and business owners alike to get in front of customers in ways they previously weren’t able to. In fact, a 2019 survey reported that 75% of marketers now employ at least one type of marketing automation tool. Full Story: Destination CRM
5 Terrible Ecommerce Marketing Automation Mistakes to Avoid in the Future
Any ecommerce business whether registered as a Private Limited of LLP in India will need to come with a marketing plan for product or services. Every year new marketing innovations bring new ways for businesses to engage with consumers. It is essential to ensure that you are aware of the latest avenues that can be utilized to boost your revenues. Full Story: Customer Think
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence: A better definition
Most listeners have heard of MicroStrategy as a company that provides BI, or business intelligence. BI is commonly interpreted as graphically presented data. Rick “Ozzie” Nelson is the vice president and general manager for the Public Sector at MicroStrategy, and he joins host John Gilroy on this week’s Federal Tech Talk to discuss the need for a better definition of the concept of business intelligence. Full Story: Federal News Network
Making The Internet Of Things (IoT) More Intelligent With AI
According IoT Analytics, there are over 17 Billion connected devices in the world as of 2018, with over 7 Billion of these “internet of things” (IoT) devices. The Internet of Things is the collection of those various sensors, devices, and other technologies that aren’t meant to directly interact with consumers, like phones or computers. Full Story: Forbes
BRANDING AND DESIGN
Building Your Brand for Growth
Today, more than ever before, your brand matters. Customers, future employees, influencers and prospects all engage with your brand in powerful new ways that impact your business at every stage of their experience. During this fast paced session channel got to market and branding expert Janet Schijns will share: how to position your firm and yourself for success in a digital normal world, how to activate your brand, and how to increase your connections in an increasingly complex market. Come learn how to take charge of your brand and reap the rewards. Full Story: Channel Futures
What’s Your CMO Superpower? Hint: It’s Not Brand, Demand Or Product
In recent meetings with recruiters, brands and venture capital partners, many asked some version of this question: What’s your CMO superpower — brand, demand or product marketing? The reality is, the value of a chief marketing officer (CMO) has less to do with their expertise in these categories and more to do with their ability to move fluidly across these disciplines. They must: Full Story: Forbes
VOICE STRATEGIES
What Voice Shopping Skeptics Are Failing to See
The future of commerce is sitting on your counter. That’s right, Amazon Alexa, the familiar voice assistant who tells you the weather forecast, will also help you purchase a new umbrella. That was the consensus, anyway, until a recent viral statistic caused some backpedaling. According to a recent report by The Information, “just 2 percent of consumers with Alexa devices made purchases by voice.” And of that 2 percent, “only 10 percent purchased again.” Full Story: Total Retail
Forget ‘Googling It.’ Amazon Wants You to ‘Alexa It.’
At its Seattle event last week, Amazon unveiled more than just an ambush of Echo devices. It also unveiled a new strategy. While the company has been aggressively pushing Alexa into the homes of its customers for years in a bid to make it the smart assistant of choice, it now wants to put Alexa everywhere. Full Story: OneZero