By Integrated Marketing Platform | October 28, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Holiday marketing strategies can help your business
Do you have your holiday marketing strategy ready? If not, that’s OK. Most business owners think that holiday marketing can be strenuous and costly, but it doesn’t have to be. By taking a proactive approach to marketing for the holidays, you can help your business out by driving in new customers, which in return helps increase your sales and revenue for the year. With a little planning, you can develop a one-of-a-kind holiday marketing strategy. Full Story: Victoria Advocate
7 Ways to Execute B2B Technology Within a Content Marketing Strategy
According to recent research carried out by Content Marketing Institute, 63% of the businesses do not have a content marketing strategy and a lot more do not know about the importance of it. Approximately 64% of companies believe that learning to build a content marketing strategy is one of their educational needs. But the good news is that by the year 2020, more than half of the sales will probably come from the B2B tech. Full Story: TechFunnel
How to Promote Your B2B Company Launch Using Digital Marketing
Preparing your business up to the point of launching it requires plenty of long hours, careful planning and hard work to make your big day seem effortless and polished. A really successful launch can make it all worth it, and can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry. However, a successful company launch doesn’t happen without serious marketing strategy and execution, and plenty of time and expertise to support it. Full Story: Business 2 Community
Best content marketing tools of 2019: publish your way to success
Marketing is about communicating brand, call to action, and unique selling points to customers. Whether it’s business to business (B2B) or business to consumer (B2C), the content of your communications needs to be clear and targeted. Full Story: TechRadar
How shopper marketing is changing
Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy – the success of shopper marketing lies in creating an integrated idea with a clear, memorable engagement mechanic that is, at its heart, linked to purchase. Full Story: Warc
6 Things You Should Know About A/B Testing
Have you considered A/B testing yet? It’s a great way to determine how your visitors behave and how you can best market to their needs and improve their user experience while boosting your conversion rate, click-through rate, or any other element of your website or your email marketing campaign that you want to develop. Full Story: Business 2 Community
DON’T FAKE THE ENGAGEMENT: THREE MARKETING STRATEGIES TO BUILD EMOTIONAL LOYALTY
It’s not about pushing short-term campaigns or even long-term purchases. You want to win over customers to your side, according to the CMO Council. Here’s how you can make emotional loyalty work for you. Full Story: Associations Now
Three Proven Marketing Tactics For Engaging Customers (And Ensuring Business Longevity)
The year was 2008. The world had entered the worst economic downturn since the Great Depression of the 1930s. Banks collapsed. The Dow plunged 777.68 points in a single day. Millions of people were out of work. For businesses across sectors and regions, and especially business-to-business (B2B) companies, the future looked bleak. Full Story: Forbes
SOCIAL MEDIA
7 Benefits of Social Media Marketing for New Companies
Social media marketing is a crucial element of all new companies’ marketing success, and you’re about to find out why. For many people, social media platforms have become a source of entertainment, socialization, and news consumption. In recent times, it has evolved to become one of the most vital marketing channels for businesses, and that’s not surprising. Full Story: Edgy Labs
Caution: Avoid These Social Media Faux Pas in your Business Communication
Being available 24/7 has its advantages, but as we have seen tweet after tweet, it also has its drawbacks. For businesses with a social media presence, it means establishing a few rules of etiquette to avoid regrettable faux pas. A new report and survey from Influence.co titled, “ Social Media Etiquette: Exploring the Code of Courtesy in the Age of Social Media,” looks at how people should act in the digital world. Full Story: Small Business Trends
7 Twitter Marketing Tools To Grow Your Following
Twitter is one of those platforms that if you harness correctly, it can make your business, brand or influencer career. But how can you effectively grow your following so that people start noticing you and want to collaborate with you, buy from you and generally engage with you? There are so many different tools available, so we have reviewed and condensed down the best ones for you, here are 7 twitter marketing tools that can help you grow your following. Full Story: Science Times
8 Ways That Brands Can Utilize TikTok in Their Marketing
With TikTok on the rise, many are now scrambling in their respective app stores and looking to download the trending app in order to learn what all the fuss is about – and for marketers, whether they can use it to promote their products. Full Story: Social Media Today
SEARCH ENGINE
5 SEO Tips to Optimize Your Next Blog Post
There are so many SEO tips floating around on the internet. The first problem with this is that it makes SEO even more complex than it already is. The second problem is that becomes so difficult to wade through the myriad of tips to find the right ones. Full Story: Business 2 Community
These seven steps will increase your ranking on search engines and boost conversions.
Launching your new website can be very exciting. You’re about to unveil a new look for your brand. It’s important, therefore, to have everything in place to ensure a successful launch. There are several common mistakes that developers and business owners make when launching a site. You can avoid them by planning your launch carefully and well in advance. These seven tips will give your business a great new start as you launch your website. Full Story: Business.com
TF-IDF: Can It Really Help Your SEO?
Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so old-school that it isn’t worth any effort. The truth usually lies somewhere in the middle. This post will explore why you shouldn’t expect TF-IDF to substitute a comprehensive optimization strategy and what the true benefits are of using it for SEO. Full Story: Search Engine Journal
Top 5 SEO Mistakes in Content Marketing
There are 2.8 million new stories published on WordPress every single day. So if you’re going to write content and make content marketing one of your marketing pillars you need to stand out. Now, some people spend a ton of time trying to perfect their writing and get a viral home run but that’s very difficult to do and takes a long time. Full Story: Newswire
MOBILE MARKETING
5 Effective Writing Styles for Promotional Text Messages
The rapidly growing industry of mobile devices gives more room for mobile marketers to sneak their promotions in, thus creating newer Mobile Marketing channels. As opposed to the newer channels that still have to establish themselves, SMS Marketing has proven to be one of the most effective ways to promote a product. Full Story: AiThority
3 key benefits of mobile banking in 2019
It’s something many of us are already doing. We login to our mobile banking app to deposit a check, pay back a friend and check our account balance. The allure, of course, is its convenient real estate: Our smartphones are usually near us at all times and a mobile banking app can help us quickly take care of a wide range of troublesome to-dos whenever we wish. Full Story: Bankrate.com
Windows 10X Leaks Show A Mobile OS World I Want No Part Of
Maybe I’m just getting older and more cynical, releasing my fully-evolved inner Luddite. I’ve been using Windows since version 3.1 and with that comes a bit of stubborn resistance to any updates. After suffering through operating systems like Vista and using every Windows OS before and since, my eyes hit a hard roll when I saw leaks for the new Windows 10X OS for foldable PCs and eventually laptops. Full Story: Forbes
Apple Pay is the top mobile payment platform in the US
Five years after its debut, Apple Pay is the leading US mobile payment platform for in-store purchases. A new report from eMarketer claims that Apple Pay has been the most used platform for mobile payments in the past year, surpassing the Starbucks mobile app which was (oddly) the US leader until recently. Full Story: GSMArena.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage: entering a new era – part one
The discussion about the need for bricks and mortar retailers to compete with online shopping by using digital signage to entice consumers into their stores and deliver them an improved experience once inside is now pretty much over. Few retailers today don’t “get it”, and some sort of signage is now widespread in almost every outlet. Full Story: Essential Retail
Digital signage startup Raydiant raises $7M
Raydiant, a startup promising to turn TVs into interactive digital signs, is making several announcements today — a new company name, a new CEO, new partners and $7 million in new funding. Full Story: TechCrunch
EMAIL MARKETING
How to Improve Your Email Marketing Campaign Using Video
With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Full Story: Customer Think
The Business Benefits and Trailblazing Tricks of CRM Software
A customer relationship management (CRM) solution, as the name suggests, helps businesses strengthen their bonds with customers. Cutting-edge CRMs contain many valuable features to boost your connections with customers. The latest CRMs go beyond helping companies record customers’ names and preferences, containing features that allow businesses to understand the customers and what they want. CRMs also play a significant role in enhancing the customer experience. Full Story: Business.com
E-COMMERCE
How logistic software can improve your Ecommerce business?
It can make or break eCommerce businesses, helping to expedite orders and to provide more accurate tracking. In this article, we’ll take a closer look at a few of the main reasons why eCommerce companies turn to logistic software. For any company, the technological tools that they choose to use can be the only thing that gives them an edge over the competition. Full Story: ChartAttack
Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory
Scaling a business can prove challenging, especially in the ever-growing ecommerce space. Even if growth is steady, there are a variety of things you still need to do for continued success. If you ease up on the gas, you may find customers jumping ship and seeking out your competitors. Full Story: Business 2 Community
PUBLIC RELATIONS
Public relations gurus take note – masterclass on do’s and don’ts of effective PR
The value that effective public relations can bring to an organisation is huge in terms of earned media, positive public sentiment and brand equity. However, the reverse is also true. Ineffective PR frustrates journalists resulting in poor media coverage and a less than positive brand story. Full Story: Mumbrella Asia
Public relations: Awareness prevents blunders
Awareness is a simple concept. I’m talking awareness of everything from considering how people will react to marketing messages, to timing, to public disasters and everything in between. Weigh risks versus laughs. Full Story: The Bakersfield Californian
MARKET RESEARCH
Data Preparation Market Research Report 2019-2024
New report on “Data Preparation Market” 2019 focuses on the growth opportunities, which will help the Data Preparation market to expand operations in the existing markets. Data Preparation market research study is significant for manufacturers in the Data Preparation market, including industry stakeholders, distributors, suppliers, and investors, and it can also help them understand applicable strategies to grow in the Data Preparation market. Full Story: Downstream News
Digital Transformation Consulting Market Research Trends Analysis by 2018 – 2026
Transparency Market Research, in its latest market intelligence study, finds that the global Digital Transformation Consulting market registered a value of ~US$ xx Mn/Bn in 2018 and is spectated to grow at CAGR of xx% during the foreseeable period 2019-2029. In terms of product type, segment holds the largest share, while segment 1 and segment 2 hold significant share in terms of end use. Full Story: Health News Office
WEB DEVELOPMENT
Website Templates vs. Custom Web Design – What are the Differences and Which One to Choose?
Do you require a website for your business or you want to have online representation for your offerings? Then there are many ways to build a website and present it to the public. While building a business website, there are many things to consider as well as different choices to make. In any case, the primary consideration to make is whether to go for custom website design or to adopt the smart method of using website templates? Full Story: socPub
Make These Changes to Meet Web Design Accessibility Standards
Design is a crucial component of any website or app, all too often we see organizations get carried away with the aesthetics and see accessibility as a small focus, when in fact, there are a lot of features that need to be considered! Especially with 1 in 5 people in the UK being considered as having some sort of disability. Full Story: Designmodo
MARKETING AUTOMATION
Marketing Automation Must Give Way To Marketing Orchestration
The sales and marketing industry has exploded over the past decades, prospering thanks to marketing automation tools, digital advertising and the widespread availability of data. While these tools all come with the promise of making marketers’ lives easier, what they actually deliver is the ability to intrude on individuals’ daily habits, at an unchecked pace. Full Story: Demand Gen Report
12 Automated Workflows That Save Time and Boost Sales
If you want to produce higher sales while working fewer hours, your first move should be automating email workflows. It’s the most effortless way to efficiently serve customers and businesses alike. Email remains the single easiest method for staying in touch with existing customers and nurturing leads into customers, but email automation isn’t for external use only. There are also several practical internal workflows and alerts that can be set up to eliminate drudgery and ensure actions don’t slip through the cracks. Full Story: G2 (blog)
ANALYTICS & BUSINESS INTELLIGENCE
When Business Intelligence Meets Artificial Intelligence
Working in information technology is only great up until you decide to stop. While actively working in the business, you’re constantly exposed to the latest and greatest tools of the trade. Leave that domain, and suddenly you’re completely lost as to what’s hot and what’s not. Maybe Full Story: Nanalyze
AI for BI at the heart of third-generation analytics
AI for BI is a key tenet of the third generation of analytics. Sometime in the middle of the current decade, features such as augmented intelligence, machine learning and natural language processing started to become key parts of business intelligence platforms. Full Story: TechTarget
BRANDING AND DESIGN
4 Simple Tips to Encourage Employee Participation in Brand Building
Marketing is a discipline that is in constant flux, whether due to new platforms or software, consumer shifts or any other range of updates. Traditional marketing used to just mean looking to connect with consumers, turning casual users into loyal brand adopters, or going out and finding new people in need of your company’s product or services. Full Story: Social Media Today
True brand purpose isn’t just about a noble cause
In retail, as in most businesses these days, brand strategy is more than just a logo, slogan or ad campaign. It is the overall story or narrative that brings to life a retailer’s value proposition and guides its customer experience – be that in-store, online or direct-to-customer communications. Full Story: Inside Retail
VOICE STRATEGIES
Why voice search is where the puck is going for digital
Continually riding the wave of the next ‘big thing’ in social media is certainly a roller coaster ride, and we are now on the cusp of another major change. Voice search has been growing in popularity and is starting to have a transformational impact on the way marketers can influence people to know, like, trust, and eventually buy from a specific brand. Full Story: Marketing Tech
Amazon to support utility-bill payments with Alexa
The e-commerce giant said during a Sunday keynote at the Money 20/20 financial technology conference that it would be partnering with fintech company Paymentus to add the feature, which will allow customers to pay online or else by voice using Amazon’s AMZN, -1.09% Alexa voice assistant. Full Story: MarketWatch