By Integrated Marketing Platform | October 31, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Time To Think About Your 2020 Marketing Plan
While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for next year. It’s always a time-consuming task, but worth the effort to get the new year off on the right foot. Full Story: Forbes
Creativity Without Data Is a Shot in the Dark
Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. Full Story: MarTech Series
After being in this industry for almost a decade now, one of the most common questions we get is, “what is referral marketing?” While most people inherently understand the concept, the strategy goes by many different aliases and it can get confusing. Full Story: Business 2 Community
Hashtag Marketing: Is It Relevant? (+Ways to Make It Work for You)
A few years ago, hashtags were used only to structure content by topic and to make posts more searchable. Today we can hear different opinions about the power of hashtags on social networks. There is a reason to believe that they no longer work, and the focus has shifted to the value of the content – this is partially true. Full Story: G2 (blog)
FACEBOOK CAROUSEL ADS: THE MARKETING STRATEGY TAKING RETAILERS BY STORM
Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be creative and stand out from the crowd on an already highly competitive advertising platform. Carousel adverts work by showing several product images or videos (up to 10 in on ad), which are available for users to browse using a swipe feature on mobile and clickable left and right arrows on desktop. Full Story: Hit Search
Halloween Is Big Business For Retailers – Estimated To Gross $8.8 Billion This Year
Halloween isn’t just a holiday for kids, adults spend significantly on their own costumes, decorating their homes, dressing up pets, and purchasing candy. This year 68% of people in the U.S. plan to celebrate the holiday and according to the National Retail Federation, men will spend $96.13 on average, while women will spend approximately $76.92. Full Story: Forbes
Boost Your Holiday Marketing Strategy With Experiential Marketing
A holiday marketing strategy is incomplete if you haven’t given your customers memorable experiences. Experiential marketing is the best fit to help you drive your brand message wrapped in fun and festive holiday campaigns. Here are three tips to boost your holiday marketing strategy with experiential marketing. Full Story: MarTech Advisor
How To Craft A Killer Facebook Video Marketing Strategy
While many artists may consider YouTube to be the go-to for video marketing, Facebook is actually a far more effective platform. Here we look at how to use Facebook to execute the ultimate vide marketing strategy. Full Story: hypebot.com
SOCIAL MEDIA
How to Make Your SME’s YouTube Channel Stand Out
Recent research has shown that a vast majority (over 90%) of SME’s are not yet on YouTube which, in case you hadn’t heard, is now the second-largest search engine in the world. Part social media, part resource library and part entertainment, this platform is an enigma, but one that you should strongly consider as a part of your marketing strategy in the next year. Full Story: Business 2 Community
Social Media Across Generations
While social media has become a key part of our broader interactive process, it’s important for social media marketers to note the audience-specific trends, in order to ensure they’re using the right platforms to reach their target audience. Full Story: Social Media Today
Here’s The Mantra You Should Use to Run All Social Media Platforms
Social media is not just a numbers game. It’s also not about a robot finding followers or even going viral. In the end, every company big or small has to learn the basic principles behind why people even pay attention to a brand in the first place and what it takes to succeed long-term. Full Story: Forbes
Crisis Communications In The Age Of Social Media
When a crisis involving your company occurs today, there’s a good chance you may hear of it first through social media: a mob of citizens armed with smartphones and accounts on Instagram, Twitter, Facebook or YouTube is often on the scene before mainstream media. Full Story: Forbes
SEARCH ENGINE
Is Syndicated Content Hurting Your SEO Strategy?
With the high cost of content, many companies are looking for ways to increase the ROI of their content creation efforts. And yet, despite syndicated content being nothing new, only 27% of B2B marketers are currently using syndicated content and promotional tools. Many companies are likely overlooking the benefits of syndicated content because of concerns that the method has a negative impact on SEO. Full Story: CMSWire
The SEO Framework WordPress SEO Plugin
The SEO Framework is a WordPress SEO Plugin that is developed to be lightweight while providing useful features. Additional features like a bad bot blocker or Local Search SEO can be added on thanks to the innovative modular structure of this plugin. Full Story: Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO
When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that are usually more generic terms, but it doesn’t usually pan out that way. Full Story: Search Engine Land
Turning Google traffic into leads, and what’s new in SEO
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere. Full Story: TechCrunch
MOBILE MARKETING
Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet
Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That’s 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet. Full Story: Forbes
Uber Money: How Big Tech is reinventing mobile payments
Ride hailing app Uber has taken a deep dive into financial services. On Monday, it launched a new digital payments service, Uber Money, aimed—initially at least—at its four million drivers. The move places Uber alongside other companies racing to capture the mobile payments market, including Facebook, Telegram and Kik. Full Story: Decrypt
T-Mobile Is More Confident Than Ever About Sprint Merger
T-Mobile (NASDAQ:TMUS) reported third-quarter earnings results earlier this week, and of course the looming merger with Sprint (NYSE:S) was on everyone’s minds. Merger-related costs continue to add up: $159 million in the third quarter with another $125 million to $150 million expected in the fourth quarter. Full Story: Motley Fool
Samsung Q3 profits drop, but mobile division excels
Samsung is the latest company to issue its Q3 financial report and the results show a 56% decrease in year over year operating profits. During the July-September period, the company racked in just KRW 7.78 trillion ($6.58 billion) in profits down from KRW 17.57 trillion ($15.04 billion) last year. The sizeable drop is caused due to the slumping semiconductor market and weak demand for memory chips. Full Story: GSMArena.com
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Create a Successful Company Culture with Interactive Digital Signage Installations
A successful company culture consists of happy employees and opportunities for professional growth. Successful companies also prioritize communication, openness, and honesty. The best approach to create a successful company culture involves leveraging communication assets to create a clear and consistent messaging system across the whole company. In order to do this, companies can utilize interactive digital signage installations! Full Story: TechDecisions
Tripleplay adds social media support to digital signage
Tripleplay has announced social media integration for its TripleSign Digital Signage solution. A feature that has been requested by a number of clients and was demonstrated at its User Group in September will be officially available with the Caveman 3 software release. Full Story: AV Magazine
EMAIL MARKETING
4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out
Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now. Full Story: Business 2 Community
5 Steps for an Effective Email Marketing Audit
Are you getting maximum utility out of your email marketing efforts? Most likely, the answer is no. Regularly checking up on your conversion rates is one way to confirm that your efforts are working, but in order to obtain a truly big-picture view of how well your emails are performing, implementing a complete email marketing audit is necessary. Full Story: G2 (blog)
E-COMMERCE
Building A More Trustworthy eCommerce Marketplace
The thrill of the hunt — and chance to snag a good deal — is what drives millennials to local marketplaces. In this month’s Digital Fraud Tracker, Nathan Garnett, general counsel of online peer-to-peer (P2P) shopping marketplace OfferUp, explains how combining user ID verification badges, safety tips and machine learning-based fraud detection tools is making that hunt less fruitful for the scammers and safer for deal hunters. Full Story: pymnts.com
Making B2B ecommerce a priority in manufacturing
Manufacturers may know what is best for their businesses, but still struggle to make technological change a priority. Their leadership needs to champion the technological changes necessary to take advantage of key opportunities for growth—in particular, ecommerce, Stan Eames of GenAlpha writes. Full Story: DigitalCommerce360
PUBLIC RELATIONS
There Is No Such Thing as “PR”
Corporate public relations has its roots in war. When the U.S. finally decided to enter into the First World War, the American government started hiring for all sorts of jobs to support its war machine. One of those jobs was for the Committee on Public Information. The man who was hired for this job was an Austrian immigrant press agent named Edward Louis Bernays, the nephew of famed psychologist Sigmund Freud. Full Story: Propmodo
PR Lessons From Facebook’s Misinformation Crisis
Facebook is once again dominating the news cycle, this time with a widely-criticized public speech by Mark Zuckerberg adding fuel to the flames of his testimony before Congress. This year, the social media platform has received blowback after instances of third-party data privacy concerns and failure to rein in false or fake posts and advertisements. Full Story: Newsmax
MARKET RESEARCH
Markelytics Launches DIY Market Research Platforms
Research solutions and outsourcing firm Markelytics has launched a range of DIY market research platforms. Markelytics offers MR outsourcing, online panels and project management, as well as full service survey work. Its new suite comprises four DIY research platforms, offering brands and marketers online qualitative solutions, panel management solutions… Full Story: Daily Research News Online
How Can Businesses Best Leverage Data Analytics?
With all the hand-waving around “AI,” it’s easy to get buzzword exhaustion. But it’s really important that we don’t lose sight of the reality: machine learning will fundamentally change the way we illuminate and understand engineering performance. Full Story: Forbes
WEB DEVELOPMENT
Top 10 Web Design Company Canada
We’ve chosen these company in view of how well these firm represent themselves online; from the client experience of the company’s website to their social media presence and prominence in organic search results. Here are top 10 web design company Canada. Full Story: The Miracle Tech
Improve The UX Of Your Company’s Website In Three Ways
If you ask me, there’s no better way to grow your business than by harnessing the power of digital marketing. Most online advertising strategies and campaigns share the following objectives: Full Story: Forbes
MARKETING AUTOMATION
8 Ways Marketing Automation Can Improve Business Outcomes
Marketing automation is no longer a “nice to have” for most businesses. Organizations that want to remain competitive in their industry have learned that at least some parts of their marketing need to be automated in order to effectively reach existing and potential customers. Full Story: TechFunnel
Marketing automation — what is it all about?
Marketing automation is what everyone is discussing at conferences, meetings and seminars. If you hoped that marketing automation was just the latest buzzword that will be forgotten in a year or two, you may find yourself disappointed. Full Story: Media Update
ANALYTICS & BUSINESS INTELLIGENCE
3 ways business intelligence can hurt your projects
By using business intelligence tools, project managers can learn essential information that helps their companies gain a competitive advantage. This does rely on a team’s ability to effectively leverage business intelligence tools. Full Story: TechRepublic
12 Impactful Ways To Incorporate Machine Learning Into Business Intelligence
Business intelligence—the strategies and tech companies use to collect, interpret and utilize data—plays a primary role in informing the strategies, functions and efficiency of a company. Full Story: Forbes
BRANDING AND DESIGN
8 New Graphic Design Trends for 2020
Are you looking for ways to modernize your marketing strategy? Want to know the graphic design trends that can take your small business to the next level? The team from Venngage share their graphic design trends for 2020 and beyond in this infographic. Full Story: Social Media Today
5 Psychological Factors of Brand Awareness and Trust
With some 94% of consumers indicating that they are more likely to recommend a brand with which they are emotionally engaged, generating interaction, and building trust through the same, should be a key element of your digital marketing strategy. Full Story: Social Media Today
VOICE STRATEGIES
How to Keep Your Smart Assistant Voice Recordings Private
After months of revelations and apologies, all the major smart assistant makers have revamped how they handle human review of audio snippets. Amazon Alexa, Google Assistant, Apple Siri, and Microsoft Cortana were all using third-party contractors to transcribe and vet recorded snippets, adding some human brain power to underlying machine-learning algorithms. But the backlash over the lack of transparency spurred new customer controls. And with the release of Apple’s iOS 13.2 on Monday, you now have one more way to rein that data collection in. Full Story: WIRED
Alexa, Does My Business Need A Voice Search Strategy?
With voice search dominating the realm of SEO and business news, Jimmy McCann, head of digital strategy at international digital marketing agency, Search Laboratory, discusses how voice search is becoming the default search method for consumers worldwide and why it shouldn’t be overlooked as part of an SMEs business strategy. Full Story: Bdaily