By Integrated Marketing Platform | November 08, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Predictions Series: Top Five 2020 Marketing Trends to Budget for Now
With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Full Story: MarTech Series
Use Search To Convert In-Market Customers This Holiday Season
Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend a whopping $7.8 billion in paid search this year. And a good chunk of that will come in the final quarter of the year. Full Story: Forbes
Six Effective Online Marketing Strategies to Grow Your Business
In the modern-day business landscape, online marketing has become an integral part of every business. The advent of the internet and the emergence of online platforms has changed the way businesses work. Earlier, being present on the online platform was an option, but now it has become a necessity for every business. Full Story: KardBlock
The Importance of Digital Marketing Approaching the Holiday Shopping
It’s never too early to start planning your digital marketing campaign as we approach the holiday shopping season. It’s important to have the right marketing strategy so that your business can see a boost in engagement and the all-important increase in sales. Full Story: RushPRnews.com
Influencer Marketing Starts With a Content Strategy, Not Influencers
Now, hundreds of technology companies have gained access to the same social data and open APIs. The shift has resulted in influencer matching services — those that connect campaign objectives to the best talent at every level of influence — not only being streamlined and easily searchable, but also more affordable. Full Story: mediavillage.com
12 Marketing Tips for your Small Business
“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. You want to spend your time on your business, not on Facebook, and the hardest part is that you’ve never even used most of these social media platforms in the past! Don’t fret; after you read this article, you’ll be able to pick up some weapons to beat your competitors in this digital age. So, get ready to learn about marketing, and let’s dive in. Full Story: Business.com
How marketers can take control of their data stack
“Take control over your marketing data.” If you are a marketer today, you’ve heard that advice many times over. Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. What is also equally common are the failed marketing data warehousing projects littered throughout the industry. Full Story: ClickZ
Technology Is Creating A Marketing Identity Crisis: Here’s How CMOs Can Define Their Role
The job of the CMO has been undergoing seismic changes in role and responsibility due to advancements in marketing technology (martech), data and social media. No longer is content production enough. The chief marketing officer (CMO) must be able to “market with purpose,” with a direct, measurable impact on the business. Full Story: Forbes
SOCIAL MEDIA
The Beginner’s Guide to Social Media Terms
If you’re in the process of starting your own business or updating your marketing strategy for 2020, you have undoubtedly been made aware of the importance of using social media to jump start your business’ growth. Full Story: Business 2 Community
Why Hashtags Are Essential to B2B Social Media Marketing
While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. This couldn’t be further from the truth. Hashtags originated on Twitter but have now become widely adopted by all social platforms as a way to tag your content with specific topics or conversations (by using a word or phrase preceded by the “#” symbol). When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Full Story: Business 2 Community
How a Privacy-Centered Social Media Platform Acquired Millions of Customers With No Paid Marketing
Mark Weinstein, founder and CEO of MeWe, aims to give Facebook a run for its money. His company, billed as a “next-gen social networking platform,” encourages a privacy-focused social media experience. Full Story: Entrepreneur
3 social media marketing hacks to generate more sales
Many online retailers already advertise on Facebook and other social networks, but few take full advantage of the opportunities. Here are three strategies for maximizing your social media marketing, including an example from BH Cosmetics. Full Story: DigitalCommerce360
SEARCH ENGINE
Let’s Untangle the Knotty Mystery of SEO
It’s Search Engine Optimization, commonly known as SEO. And no matter what anyone tells you, there isn’t a person on the planet who knows precisely how to manipulate it. Even former Google employees who specialized in SEO offer conflicting advice to clients. Full Story: Radio World
What to Do After a Redesign When Your Traffic Takes a Nosedive
Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year. Since accepting the offer, you and your team have put in months of hard work to get it done. Launch day came and went; all of your hard work was finally about to pay off! Full Story: Business 2 Community
Get In The Race: The PPC Sprint And SEO Marathon
Who doesn’t love a good metaphor inspired by the world of athletics? We often describe our endeavors in terms of climbing mountains, hitting home runs, scoring goals and so on. It may sound a lot more exciting than much of what we really do on a day-by-day basis: writing emails, sitting through conference calls, calling a repairman to fix the office refrigerator and other thrilling activities that don’t lead to gold medals. Full Story: Forbes
Learn all the SEO steps for landing at the top of Google search results at 90% off
The numbers are pretty stark. Organic search accounts for 95 percent of all web traffic. Of that, Google is responsible for 94 percent of total organic traffic. And if your link is no. 1 in a Google search result, more than 1 in 3 searchers will click your link. Full Story: TNW
MOBILE MARKETING
WhatsApp Business adds catalogs feature
WhatsApp has launched a feature for businesses to make easier for consumers to learn more about their products and services. Catalogs provide a mobile storefront for businesses to show off what they have to offer. In the past, businesses had to send product photos of products one at a time and provide information each time. Full Story: Mobile Marketing Magazine
WhatsApp’s latest feature, Catalogs, caters to small businesses skipping the web for mobile
WhatsApp is expanding the capabilities of its dedicated app for business owners who want to reach their customers on smartphones. The Facebook-owned company is today introducing to the WhatsApp Business app a new “catalogs” feature that will allow the businesses to showcase and share their products and services to potential customers, who can browse photos, view prices and read product descriptions to help inform their purchase decisions. Full Story: TechCrunch
Consumers want to see ads next to high-quality content, and are more likely to engage
The vast majority of consumers feel that placing ads next to high-quality content is important, with a number of them more likely to engage with ads that are surrounded by content of higher quality, according to digital ad verification firm Integral Ad Science. Full Story: Mobile Marketing Magazine
Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. The problem for many however is knowing which metrics to monitor and when we’re unsure we turn to the obvious examples such as total sessions, total users, search rankings and conversions. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
When it comes to advertising, DOOH is full of untapped potential. While many companies are increasingly using DOOH to drive both sales and engagement, often they don’t take full advantage of the platform. Full Story: Digital Signage Today
Heineken digital signage integrated with Poly VC
Heineken is the world’s leading producer of some of the most popular beer and cider brands. The company is also the UK’s leading cider and beer producer and the name behind iconic drinks brands such as Strongbow, Bulmers, Heineken, Foster’s, Kronenbourg 1664 and Desperados, together with a full range of speciality brands. Full Story: AV Magazine
EMAIL MARKETING
Will Chatbots Kill Email Marketing?
With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. So, it wouldn’t be wrong to say that email marketing is one of the main marketing channels. Full Story: Business 2 Community
How to Write an Email Subject Line (+5 Tips)
When it comes to email marketing, subject lines are an introduction to the offer that follows. Because email subject lines are the one single factor that prompts the recipient to either read on, delete the message, or flag it as spam, they can make or break a marketing campaign. Full Story: G2 (blog)
E-COMMERCE
What’s the Best B2B Ecommerce Platform?
Some estimates suggest the global business-to-business ecommerce market will be more than twice as large as retail ecommerce in 2020. Despite the market’s size, many B2B sellers lag behind B2C in ecommerce technology, features, and performance. Full Story: Practical Ecommerce
Why Smart Warehousing is the Future of Ecommerce
For someone with little interest in the inner workings of the systems they rely on, ecommerce must seem borderline magical. They place an order online, wait a short while, and receive it at their delivery location. What they don’t know (because they don’t need to) is that the back-end is nowhere near as slick and optimized as the front-end system they get to use. Full Story: Robotics Tomorrow
PUBLIC RELATIONS
The ‘Lopsided’ State of Tech PR
Broadly speaking, tech PR encompasses a long list of marketing activities, from product datasheets and briefs on up to trade shows. Media relations and content marketing are sandwiched somewhere in between. In most instances, Silicon Valley tech companies follow long standing traditions when it comes to promoting and showing off their products and technologies. That practice is placing the lion’s share of their marketing dollars and assets on trade shows and major events in an attempt to generate sales leads and satiate the appetite for closing customer sales. Full Story: O’Dwyer’s PR News
Your Most Important Public Relations Habit: Getting Ahead of the News
Forget sending out countless press releases, hounding reporters with the same tired pitch or paying thousands of dollars for media monitoring and database services to track and analyze the latest legal trends. Full Story: Law.com
MARKET RESEARCH
New center will foster data science research
Cornell’s Center for Data Science for Enterprise and Society, launching this fall, will unify programs across the university to enhance research in the fast-growing and increasingly important field of data science. Full Story: Cornell Chronicle
Contingency plans for elite UK research funder fleshed out
The United Kingdom should boost funding for basic research and create an equivalent of the prestigious European Research Council (ERC) if it doesn’t remain part of the European Union’s flagship research-funding programme after it leaves the bloc. Full Story: Nature.com
WEB DEVELOPMENT
Build a beautiful website: Three tips for attractive web design
Before visitors read anything on your site, they should be drawn in by an attractive web design. Learn how to create an eye-catching website here. Did you know that 75% of people will judge the credibility of your business, based on the design of your website? Thus if you want people to take your business seriously, you must give your website a good design. Full Story: Travel Daily News International
B2B Web Design Essentials: A Quick Intro for CMOs
In this article, we share the essentials of a B2B web design for CMOs and marketing teams getting ready for a new website. Whether it’s been a while since your last website project or you’ve never been at the helm for a redesign, this will be a quick intro to help you prepare. Full Story: Business 2 Community
MARKETING AUTOMATION
How to Use Automation to Grow Your Business
Building a successful business takes a lot of resources, time, and effort. But, with technological advancements, many repetitive tasks can be automated. Automation technologies use Artificial Intelligence (AI), machine learning, and data science to automate repetitive tasks. Full Story: Business 2 Community
Act-On Enhances its Customer-Driven Marketing Automation Platform, Releases a New Solution
Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature of the platform for both Sales and Marketing. It’s now easier than ever for any user to see full engagement, lead scores, account-associated scores, different segments and nurturing campaigns contacts are in, and other key capabilities that can help businesses increase their growth. Full Story: MarTech Advisor
ANALYTICS & BUSINESS INTELLIGENCE
How to leverage predictive analytics for employee retention
Crystal balls, fortune cookies and tellers, and, sadly, our own perceptions, can’t predict the future. This indecision may lead your coveted employees to ask themselves the question The Clash posed in 1981: “Should I stay or should I go?” Your company’s go-to girl(s) or guy(s) are a hot commodity, and it’s hard for them to ignore how they and their tech skills are in heavy demand. Can the lure of a competitor’s beckoning be stilled? Perhaps. Full Story: TechRepublic
Big Data and Analytics Transforming the Auditing Process
Auditing poses significant challenges related to data privacy, data governance, ethics, and integrity, particularly when data is unstructured. Big data has created a drastic impact on profits, productivity, and risk management transforming the entire auditing process. Full Story: EnterpriseTalk
BRANDING AND DESIGN
How To Start A Brand From Scratch
Jessica Kia didn’t need anything else on her to-do list. As the Co-Founder of RJK Project, a special ops elite team of brand strategists and marketers, she is also a mom of three boys, two of which have special needs. Full Story: Forbes
Is Your Brand Authentically Empathetic? Here’s Your 3-Question Sanity Check.
There are no shortcuts to becoming a beloved, blockbuster brand. Today’s consumers want to buy from companies that walk their talk when it comes to branding. It’s no longer okay to call yourself “innovative,” but never invest a dime in R&D. It no longer flies with stakeholders to say you care about gender equality, but never have more than one token woman on the board. Full Story: Entrepreneur
VOICE STRATEGIES
The complete list of Google Assistant commands you can give your Home or Nest speaker
Google wants its AI-powered voice assistant to spread to every corner of tech. As of today, you can find Google Assistant in a wide variety of smart speakers — from the original Google Home ($99 at Walmart) to the new Google Nest Mini (formerly the Google Home Mini) to third-party options from companies such as JBL. You can find it in smart displays such as the Google Nest Hub (formerly the Google Home Hub), Nest Hub Max and the new Google Nest Wifi mesh network access points. Full Story: CNET
The future of voice tech requires more creativity from brands
November marks five years since Amazon’s Alexa, the silver-tongued queen of voice assistants, was born. In that time, voice has become an increasingly prevalent platform, with recent research revealing that four in 10 UK households already own smart speakers, while 8bn digital voice assistants are forecast to be in use by 2023. Full Story: Siliconrepublic.com