By Integrated Marketing Platform | November 13, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Importance of Marketing Strategy in Today’s Evolving Free Market
Sure, I get it. You’re am accomplished marketing ninja who knows their craft. For example, you understand the difference between marketing strategy and tactics, or price vs value. You’ve done the heavy lifting to get to know your audience, buying drivers, communication channel preferences, customer service expectations, and all the rest. In fact, the very mention of me suggesting things could be better is little more than a big stab to your marketer ego. Full Story: Business 2 Community
How to Use Emojis and Symbols to Improve Your Marketing Strategy
Are you looking for ways to make your business stand out online? Have you considered incorporating emojis into your marketing strategy? The team from Campaign Monitor share their guide to emojis in marketing in this infographic. Full Story: Social Media Today
How To Turn Customer Feedback Into a Marketing Strategy: 4 Tips
When you receive customer feedback, how do you use it to improve your marketing strategies and grow your business? Too many marketers and business owners view feedback as a natural part of their brand and fail to pay attention to all the ways it can benefit them. Whether it’s praise or a complaint, customer feedback is essential to understanding your consumers, catering to their needs, achieving your marketing goals, and much more. Full Story: Customer Think
Five B2B Marketing Strategies To Generate Qualified Leads
Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople said they receive “very high quality” leads from marketing. So how do you stop this cycle of friction between sales and marketing? Full Story: Forbes
5 Ways to Boost Content Marketing Success With CMS
Are you somebody who has a content marketing business? If not, you may be someone that uses content marketing as a key part of their marketing strategy. In either case, your website is the keystone that holds up your content marketing activities. Full Story: Business 2 Community
3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
It still boggles my mind how many PPC marketers say they have not even tried Quora yet. Yes, more channels may mean more work, but shouldn’t we be doing everything we can to help our clients stay in front of their target audience? Isn’t it always worth it to test out new marketing channels to lower our CPAs? The answer should be “yes” to both of those questions—so why not try Quora? Full Story: Business 2 Community
Uncommon Marketing Strategies to Kick-start your start-up
Do you want your start-up to hit the big league and become a success story? Remember, start-ups, in general, have a high failure rate – 90% (Source: innovationfootprints.com) owing to various reasons – lack of focus, failure to follow the market trend, premature scaling, lack of marketing, etc. In this blog, we will discuss a few uncommon marketing strategies that can give a push to your start-up. Full Story: What Mobile
4 Giveaway Ideas to Improve Customer Loyalty
Are you looking for a way to improve customer loyalty this holiday season? Business owners work hard every year to keep consumers committed to their brand when there are many competitors in virtually every industry. Full Story: Business 2 Community
SOCIAL MEDIA
Be Where? Say What? Social Media Marketing for the Real Estate Professional
While it’s not news that marketing via social media can be highly effective for strengthening and growing your sphere of influence and finding potential buyers and sellers, it only works to your advantage when you do it right. All too many agents fall prey to “shiny object syndrome”—jumping on the latest and greatest platform (or all of them at once) without taking the time to understand whether or not they’re in the right place, saying the right things to the right people. Full Story: RisMedia
Social Media Strategy Is As Easy As ABC With Julie Atherton’s New Book
Julie Atherton and I crossed paths when we were on the DMA social media council, since then Atherton has gone on to lecture and consult major clients around the world regarding social media. Her new book ‘Social Media Strategy: : A Practical Guide To Social Media Marketing and Customer Engagement’, is, therefore, something I was more than a little keen to read. Full Story: Forbes
Five Social Media Predictions for 2020
Socialbakers, the unified marketing platform for social media marketers, today released its top social media predictions for 2020. According to Socialbakers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, the company predicts that influencer marketing will continue to grow and that social commerce will achieve lift off thanks, in part, to the growth of shopping-related content, experiments in VR-powered shopping experiences, and the rise of bots for customer service. Full Story: Business Wire
Instagram Goes After TikTok with New ‘Reels’ Mode
It what will likely come as little surprise, Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. Full Story: Social Media Today
SEARCH ENGINE
Basic SEO Tips Any Content Writer Should Know
In my years as a content manager here at Bold, I’ve overseen the creation of hundreds of blogs, written by dozens of different writers. As I come from a journalistic background, it took me time to realize search engines need to be considered. Full Story: Business 2 Community
Tips that will help you effectively maintain your wordpress website
Having a website is like having a plant that you need to take care of. Because without proper maintenance your tree will start to look worse. To get the most out of your website, you need to maintain it. You need to promote your website and need to share up to date content. If you are unable to maintain it properly, it will quickly become out of date. Full Story: KnowTechie
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid
Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of us perform our keyword research in-house as opposed to finding a specialist or outsourcing it. Full Story: Search Engine Journal
The Future of SEO: What SEO & Marketing Pros Need to Understand
It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Full Story: Search Engine Journal
MOBILE MARKETING
5 Mobile Device Marketing Strategies for Your Small Business
The best marketing goes where the customers are, and if you’ve left the house at all in, say, the last five years, you know that everyone is on their phone. That’s a trend that shows no signs of reversing. A recent study found that almost three-quarters of internet users will go online solely through their smartphones by 2025, meaning that if you want to reach them you need to shift your resources toward the mobile market. Full Story: Business.com
Apple pulls Instagram ‘stalking’ app Like Patrol from the App Store
Apple has removed an app that allowed users to monitor Instagram users’ activity form the App Store. Like Patrol charged users a fee to notify them which posts their friends had liked and who they had recently followed. Instagram tried to close the app down last month, accusing it of scraping its users’ data without their consent. Full Story: MobileMarketing Magazine
What’s Working Right Now In AR Marketing
The world saw a myriad of innovative augmented reality campaigns: from Net-A-Porter’s AR pop-up window shop to the recent Disney and YouTube AR make-up experience for the roll-out of Maleficent: Mistress of Evil and the latest Panera Bread AR ad unit for mobile that allows customers to rotate a menu item and share on social media. Another big plus—the tech is maturing quickly, and all the major tech giants–Apple, Facebook and Google– invested heavily in AR in 2019. Full Story: AList
WhatsApp Business adds catalogs feature
WhatsApp has launched a feature for businesses to make easier for consumers to learn more about their products and services. Catalogs provide a mobile storefront for businesses to show off what they have to offer. In the past, businesses had to send product photos of products one at a time and provide information each time. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Real-Time Data: Digital Signage’s Secret Weapon
Digital signage networks are only effective if audiences pay attention to content. That means eye-catching, on-brand design, relevant information and content that gets refreshed regularly. In an ideal world, a team of content creators, marketers and communications professionals will be working around the clock ensuring that the network has the most up-to-date content and that the business and communications objectives of the network are consistently being met. Full Story: Digital Signage Connection
Digital signage, kiosks deliver better transit experiences
Bus and rail riders no longer have to sort through paper copies of transportation schedules when they visit The Wood Street Station in downtown Pittsburgh. Instead, they can access schedules on an interactive, 8-foot tall kiosk. Full Story: Digital Signage Today
EMAIL MARKETING
Most Useful Tips for Improving Success of Your Email Marketing Campaigns in 2019
When it is performed correctly, email marketing using easy to use CRM is one the most productive ways to reach your audience. In other words, email marketing is a strategy that helps businesses to communicate with potential customers on a personal level. Full Story: Customer Think
Marketplaces Engage Shoppers through Email Marketing
Email marketing is an effective way to drive shoppers to retail sites, and you can tell a lot about a company’s strategy by looking at the content of its marketing emails. Etsy has been hammering the “free shipping” messaging in its emails, even though it acknowledged during its third-quarter earnings call that it’s experiencing relevancy issues as a result of its new (and controversial) search policy. Full Story: Ecommercebytes
E-COMMERCE
The 2 Universal KPIs for Ecommerce Retailers
Key performance indicators are metrics that indicate the health of a business at a given time, especially when compared to past performance and to other companies. A business’s KPIs typically change with new opportunities and challenges. But Gross Revenue and Gross Profit are universal KPIs for all ecommerce retailers, all of the time. Full Story: Practical Ecommerce
The Future of E-Commerce: Why Businesses Are Incorporating APIs in Their Strategy
The e-commerce industry is constantly evolving, and competitive businesses are undergoing digital transformations to stay competitive. The rise of new technologies and increased customer expectations have led to a need for more robust customer experiences and more complex site structures to create them. Full Story: Power Retail
PUBLIC RELATIONS
Seven Tips For Success In Public Relations
We live in an age of “fake news.” While trust is generally higher in public relations (PR) than in its sister marketing industries, trust in every sector is lower than ever. In any business, trust is essential. Today, there’s more trust to gain, and it’s increasingly harder to gain it. In many respects, the PR world is far more challenging than it once was. Professionals are reliant on technology, and people are hesitant to believe any source. Full Story: Forbes
5 Beliefs About Law Firm PR That Need to Be Retired
One of the best parts of my job as a strategic advisor to law firm leaders is celebrating with them when our work to promote their attorneys and practice groups pays off in the form of a splashy feature article in the business press or an award for one of their up-and-coming lawyers. Not only is it wonderful to deliver great news to our clients, but often it is not until these moments that managing partners and CMOs truly understand what is possible for their firms and how we can help them achieve it. Full Story: The National Law Review
MARKET RESEARCH
How Market Research Facilitates Creating a Flawless Product Strategy
A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on 3 ways market research can help build a flawless product strategy. This article covers: Full Story: Business Wire
Mobile Application Development Market Research and Forecast 2019 to 2025
The Latest Research study offers deep evaluation of the Global Mobile Application Development Market and helps market participants to gain a strong foothold in the industry. It sheds light on critical market dynamics such as drivers, restraints, trends, and opportunities to help businesses prepare for any challenges ahead in time. Full Story: Galus Australis
WEB DEVELOPMENT
10 significant web development trends for business growth in 2020
In order to engage and ensure higher sales, most companies prefer to remain up-to-date with the latest trends in the web domain. These website development trends provide an opportunity to reach a wider audience pool for increased business outreach, and higher generation of sales of products & services. Full Story: e27
Times, they are a changin’—as the saying goes, and while perhaps every industry you can imagine is thinking ahead to how emerging technologies are disrupting their landscape, web development is no different. Just because the Web is digital doesn’t mean that it too won’t be subject to change. Full Story: Business 2 Community
MARKETING AUTOMATION
The Value of Integrating Marketing Automation With Email Marketing
Integrating Marketing Automation with your Email Marketing campaigns is absolutely essential to give your SMB the competitive edge it needs. The information in your Customer Relationship Management (CRM) system is incredibly valuable, and it’s time to tap that value via complimentary Marketing Automation technology to enhance your Email Marketing. Email Marketing can be as powerful a tool today as it’s ever been—it just can’t exist on an island anymore. Full Story: MarTech Series
What Is Content Automation? Definition, Marketing Best Practices, and Top Platforms
Content automation can effectively reduce the time and effort needed for iterative marketing activities. In this primer, we share best practices for automated content creation and platforms that can help you make automation a key part of your digital marketing strategy. Full Story: MarTech Advisor
ANALYTICS & BUSINESS INTELLIGENCE
7 Interesting and Unexpected Uses of Business Intelligence Tools
Business Intelligence tools are helping businesses streamline their activities and improve sales. But their incredible power to analyze and report on large data sets is being leveraged by many other sectors too. Full Story: Interesting Engineering
Logi Analytics Ranks #1 for Embedded Business Intelligence in The BI Survey 19
Logi Analytics achieved outstanding results in The BI Survey 19 from the Business Application Research Center (BARC). Logi achieved five top-ranking and 29 leading positions in its peer groups, including the highest vendor rating for embedded BI. Full Story: RealWire
BRANDING AND DESIGN
Why Branding Is Vital for Your Business
Running a business requires one to put in so much effort and also their dedication. This is because there is a myriad of challenges you will encounter in the process of growing your business into a successful empire. One of the places you have to put so much focus on is in marketing. Proper marketing enables you to reach out to the public, which is made up of your customers and other prospective clients. You should use appropriate marketing strategies that will help you reach out to a high number of people. Full Story: The Good Men Project
How Brands Can Stay Relevant With Agile Branding
Brands are in an on-going battle to stay relevant. While staying consistent and adhering to core values remain important for brand integrity, brands must also be agile and adaptive to succeed in today’s digital landscape. Full Story: MarTech Series
VOICE STRATEGIES
Why Starting a Podcast is a Sound Strategy For Building Your Audience
Building an audience is a marketing strategy that has been around for decades. In the early to mid-20th century, Edward Bernays — long considered the father of public relations — built audiences on behalf of his clientele, including politicians like Calvin Coolidge. Full Story: Press Herald
Walmart Expands Voice Ordering to Apple’s Siri
Walmart has partnered with Apple to add voice-enabled grocery shopping through Siri. The Siri shortcut for online grocery enables shoppers to ask Apple’s voice assistant to add items directly to their Walmart grocery carts after they’ve paired their accounts, the retailer announced in a blog post. Full Story: Adweek