By Integrated Marketing Platform | November 25, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Eight Steps To A Purposeful Marketing Plan In 2020
Setting a solid marketing plan ensures your marketing strategy and tactics are totally aligned with your business objective. When brought into line your marketing efforts will work in unity with other areas of your business, keeping you focused, on task and able to make clear decisions. Full Story: B&T
4 budget franchisee marketing tips
If you’ve just taken on a new franchise business, chances are the learning curve will be steep. While picking up the systems and adapting to the rigid format can be difficult, more often than not, the most feared element in any new business is franchisee marketing. Full Story: Inside Franchise Business
4 Inexpensive Ways to Boost Revenue
Every business, even an established one, will experience a slump in sales at some point during its existence. Even with superior products or services, a killer brand, and a hardworking band of employees, a business may still struggle to bring in new customers or deals and experience a sales plateau. Full Story: Business.com
Using Technology To Save Marketing Spends And Improve Bottom-Line
Domestic consumption is the driver which has propelled India among the largest and fastest-growing economies in the world. For long, it has not only enabled robust economic growth but also acted as a guard against the vagaries of global economic trends and cycles of low or high public investment. Full Story: Inc42 Media
Where does personalisation fit in your marketing strategy?
Ever since marketers started to focus on personalisation, a debate has been raging about where it fits within the marketing mix. Before we go any further, let me make the most important point: this should not be a discussion about one medium or tactic versus another. Anyone who tells you to pump all of your marketing budget into one channel or one task at the expense of all others has got the wrong end of an over-simplified stick. Full Story: Inside Retail
Identifying Content Marketing Trends to Enhance Your 2020 Strategy
A great marketing strategy cannot be built on bare assumptions, especially when it comes to content. To keep pace with the industry, content marketers constantly monitor a variety of channels seeking trending topics and hot news. Full Story: Search Engine Journal
A Guide to Creating a Great Influencer Marketing Strategy
More than ever, businesses are starting to understand the value of collaborating with individual content creators and thought leaders to drive engagement and conversations around their brands. Planning and managing an influencer marketing program is a big undertaking, but its potential to be a powerful part of your marketing mix can make it worth the effort. Full Story: Business 2 Community
Why your business needs a digital marketing strategy
A comprehensive digital marketing strategy should be an essential part of any business plan. In today’s business climate it is crucial to implement and maintain an online presence if you have any hopes of growing your business. The world of business is fierce and you need to be in the forefront of your field if you hope to make a significant ROI. Full Story: ABCmoney
SOCIAL MEDIA
7 of the Best Tools to Find Influencers on Social Media
Marketing is a niche that gets harder every day. Less and less people trust any kinds of ads, be that an old-school billboard or a highly-targeted Facebook ad. With the ever-growing plethora of websites and only 10 first positions in Google, SEO is becoming reserved for the large highly influential companies. With social media trying to become more “private” and the content growing as well, organic social traffic is a pain to get. But keep calm – some tactics are still on the flow. Influencer marketing is one of those tactics. Full Story: Business 2 Community
5 Social Media Graphic Design Trends You Need To Know For 2020
Graphic design trends come and go quicker than you can keep up with – but if you want to get ahead of your competitors in 2020 it’s crucial that you keep on top of the latest shifts. Luckily, you don’t need to be an expert to stay fresh, as the team from Venngage have collected their top graphic design trends for 2020 into one handy place. Here are some easy to action tips and notes to help you update your social media visuals in 2020: Full Story: Social Media Today
How to Get the Most Out of Your Social Media Strategy
Approximately 70 percent of the United States population is active on social media. From Facebook to Instagram, social media is not only an efficient communication tool but a vehicle that drives sales. For business owners that have yet to take advantage of social media, Carola Jain, Spartan CMO, recommends beginning as soon as possible. To get you started on the right path, here are 5 tips on how to get the most out of your social media strategy. Full Story: PRNewswire
8 Powerful Instagram Marketing Strategies to Use
Social media marketing is essential in today’s digital landscape. As a brand, you can’t avoid it. Instagram, with its one billion monthly users, is especially relevant when it comes to marketing your business online. The key to successfully reaching your goals, however, lies in attracting a loyal, active and engaged following. Full Story: South Florida Reporter
SEARCH ENGINE
The 8 Benefits of SEO for Ecommerce
Most ecommerce sites need search engine optimization for low-cost brand awareness. An appearance on the first page of search results or in Google’s Answer Box could be the first time a shopper has stumbled across your brand or could trigger her to remember that she once visited your site. Full Story: Practical Ecommerce
No matter how good your team, SEO has become commercially competitive. Content is the foundation of the game. Without sugarcoating it, you’ll need a lot of content to do well in SEO. Like basketball, practice makes perfect. So what makes great content? Full Story: Forbes
How to Boost Your Restaurant Website’s SEO
For most modern consumers, the first taste of a restaurant happens virtually. They find restaurants via Google or Yahoo or Yelp where they peruse the reviews and vainly search for menus. To extend the reach of your restaurant in the real world, you’ve got to extend the reach of your restaurant online. The key to success is ensuring your restaurant’s website is discoverable not only to humans but to search spiders crawling the web. Full Story: Modern Restaurant Management
Which is best: SEO vs AdWords?
The world has gone online. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global village” indeed. People across the globe can connect with one another via social media platforms, online channels, and digital media. Everything you want can reach your doorstep. All you have to do is go online, search for the product or service you want, and with a few clicks, it’s yours! Full Story: BestTechie
MOBILE MARKETING
Check out T-Mobile’s full list of Black Friday 2019 deals
The holidays can be a pretty confusing time if you’re a professional bargain hunter, as major retailers and mobile network operators are looking to stay as long as possible in the limelight ahead of what’s typically considered the biggest shopping day of the year. Full Story: PhoneArena
With more than 2.5 billion smartphone users globally today, it could be described as ‘peak smartphone’ which is not good for the industry’s manufacturers, particularly so for the world’s largest mobile phone business Samsung. Full Story: CorpComms Magazine
A mobile advertising holiday roadmap for retailers
The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especially video, that reaches customers instantaneously on their devices. Full Story: Retail Customer Experience
The mobile screen comes into sharper focus for marketers
It is estimated that programmatic will grow from a market value of US$2.7 billion in 2017 to US$6.8 in 2020 in APAC as more advertisers in South East Asia (SEA) seek to benefit from the advantages of targeted data driven advertising. As programmatic becomes more mature in SEA, we have noticed several compelling trends emerge. Full Story: Campaign Asia
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Out of Home Advertising: What It Is and Different Ways to Do It
We all are probably very well familiar with the traditional Out of Home Advertising (OOH) or outdoor advertising where the only means to advertise outside included billboards, posters, hoardings, and so on. Now, these traditional forms of advertising seem like a distant past. Full Story: News & Features
What’s the top 5 trends reshaping DOOH in Asia?
Digital out-of-home (DOOH) advertising continues to increase in popularity among marketers and agencies. A major appeal of DOOH lies in its ability to combine digitally-enabled buying automation, interactivity, and measurability with the ability of outdoor media to demonstratively capture the attention of customers in their increasingly media-cluttered landscape. Full Story: Campaign Asia
EMAIL MARKETING
Email still has a long lifespan ahead before it dies, according to panellists at Dreamforce 2019. Speaking on The Future of Email Panel, Pacer Sports and Entertainment director of customer engagement Alana Galardo says despite the rise of social media, email is still a necessary communication tool. Full Story: AdNews
Email marketing: Essential content elements
As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical set of elements — those involving Content. Full Story: Marketing Land
E-COMMERCE
Customer Expectations Are Rising: How Online Sellers Can Meet the Challenge
Customer expectations have been steadily rising over the past two decades in line with the growth of online retailing. Advancements in eCommerce have created a ‘want it now’ environment and if online retailers cannot meet these expectations, they won’t be able to keep up with their competitors from around the globe. Full Story: Business 2 Community
‘80% of our e-commerce traffic is driven through Instagram’
It’s an understatement to say Shay Mitchell has been busy. Along with her acting career — currently starring in Hulu’s “Dollface” — Mitchell juggles a variety of roles: travel brand founder, the host of her own YouTube lifestyle channel, and, as of last month, new mom. However, all of these priorities, continue to intertwine. Full Story: Glossy
PUBLIC RELATIONS
What’s In A Score? Why Context Matters In PR Measurement
For decades, the public relations (PR) industry has anchored itself on a set of assumptions about the importance and efficacy of the target media placement. Mostly based on intuition, partially on tradition, we set our objectives and measured our worth by the volume of earned media coverage we garnered from a specific set of publications. Our target media lists consisted of the outlets we trusted to get our story in front of the right audience with some amount of potential reach. Full Story: Forbes
Embargo in PR speak means restricting the release of a statement or news item until such time. But as Solomon says, “PR pros should know that once a release is distributed, when it is used is up to the editors.” Full Story: Business Mirror
MARKET RESEARCH
LEARNING THE MARKET RESEARCH TRADE
In 2017, the government introduced the apprenticeship levy, to apply to all employers in England with an annual pay bill of more than £3m. The levy – calculated as 0.5% of this annual pay bill and collected through HM Revenue … Full Story: Research Live
Should You Take Advantage Of The Market’s January Effect?
January is probably the most unique month in the stock market. Returns are often higher than for other months, and volatility can rise too. Furthermore, momentum, which is often a solid strategy month-to-month, can misfire in January and small-cap value investments frequently have an exceptionally strong month. So January has a lot going on for investors, but it this real or is this just data-mining? More importantly, what might we expect this year? Full Story: Forbes
WEB DEVELOPMENT
Web Development: How to Enhance Your Creativity Through Web Design
For a lot of designers, both creativity and inspiration are crucial to success. When it comes to creating a website, there are a lot of ways to improve a web designer’s creativity. In this post, we will teach you some of the most effective tips to do just that. Here are the best ways on how to improve your creativity through website design: Full Story: Promotion World
How Your Web Design Can Maximize Conversions
Many internet marketers focus on just the keywords or write solely for search rankings, neglecting user intent and experience. Once users visit your site, does it appeal to them, build trust, and persuade them to take action? Getting traffic to your website is only half the battle—call your users to action by designing for conversions. Full Story: G2 (blog)
MARKETING AUTOMATION
21 Key Marketing Automation Stats For 2019
It’s no secret that marketing automation is taking off in popularity and excitement across marketing teams from all industries. But just how much have the benefits of marketing automation been changing the ways that traditional marketing strategies are planned and campaigns executed? Full Story: G2 (blog)
Marketing Metrics Built To Simplify Digital Campaigns
Already deluged with data, marketing teams have something new to consider. The marketing agency Media Kitchen is now working with what it calls attention metrics. I recently asked Media Kitchen digital engineering lead Jonathan Kim to fill us in. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How machine learning is revolutionising market intelligence
The thames seems to draw people who work on intelligence-gathering. The spooks of mi6 are housed in a funky-looking building overlooking the river. Two miles downstream, in a shared office space near Blackfriars Bridge, lives Arkera, a firm that uses machine-learning technology to sort intelligence from newspapers, websites and other public sources for emerging-market investors. Full Story: The Economist
WHY SHOULD YOU CONSIDER A BUSINESS ANALYTICS COURSE FOR A THRIVING CAREER?
The foundation of any successful business is being able to identify their customers needs and then give them what they want. And guesswork alone isn’t going to help figure that out. It is this increasing need for delivering personalized products and services that are pushing organizations to focus on business analytics. Full Story: Analytics Insight
BRANDING AND DESIGN
How a fashion brand has cast a spell over customer experience
The Spell and the Gypsy started as a brand sold in markets and was driven by personalised customer service and rich storytelling. So as the brand grew into a more omnichannel approach, it only made sense to continue these facets in a digital environment. Full Story: CMO
Amazon Doesn’t Favor Its Own Brands—Except When It Does
Amazon’s answers to the House antitrust subcommittee’s investigation of Big Tech, made public earlier this week, are not exactly a model of responsiveness. (Q: “Please identify the total number of Prime members in the United States.” A: “Amazon Prime has over 100 million paid subscribers worldwide.”) But a surprisingly revealing answer came in response to a question not asked. Full Story: WIRED
VOICE STRATEGIES
Marketing in a Voice-First World
The numbers are clear: People love their AI assistants. Search Engine People found that 60.5 million people in the U.S. already use digital assistants to conduct searches and place orders; 20% of mobile searches on Google are done using voice, and a whopping 87% of B2C marketers think virtual assistants and chatbots will play an integral role in consumer interaction by 2021. Full Story: EContent
Hey Google? Is it you or Alexa?
Smart speakers, and the ability to use voice to listen to music, get traffic directions, the latest weather, news updates, recipes and more are among the most popular holiday gift items, with prices starting at around $25. (The Amazon Echo Dot even has a Black Friday sale price of $22.) Full Story: USA TODAY