By Integrated Marketing Platform | November 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why You Need to Start with Why as You Develop Your Marketing Plan
Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders. The recent Spencer Stuart CMO Tenure study suggests one of the primary reasons for the continued CMO shuffle is “poor alignment between the CEO and CMO on the mission (and the timeline) of the marketing organization’s output.” Full Story: Business 2 Community
B2B Digital Marketing Strategies That Capture And Convert
With the right strategy, it’s possible to substantially increase your company’s revenue. When I think of business-to-business (B2B) lead generation strategies that give the biggest bang for their buck, I have to focus on two words: capture and convert. One is just as important as the other. Full Story: Forbes
Topic Clusters and Pillar Pages: An Inbound Marketing Strategy
Have a question? Type it into a search engine like Google and you’ll be presented with thousands, millions, and possibly billions of websites competing for your attention. Think about that for a minute – you have billions of options to choose from. Full Story: G2 (blog)
8 strategies to keep marketers focused on long-term growth rather than short-term goals
Though marketing leaders agree on the importance of developing a long-term strategy to strengthen relationships with their organizations’ consumer base, the majority spend more time, money and effort on short-term projects, according to survey data cited by the Harvard Business Review. Full Story: Becker’s Hospital Review
Why Your Marketing Content Should Be “Job Focused”
The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential customers are trying to accomplish when they purchase products or services like those you provide. In most cases, people don’t buy a product or service because they want that product or service itself. More often, what they really want is what the product or service will help them accomplish. Full Story: Customer Think
The Rise Of Partner Marketing And The Role Of Open Source
Partner marketing is on the rise. I see it popping up everywhere on LinkedIn, in open-source communities and across a full spectrum of technology marketing strategies. This mode of marketing isn’t new, but its revival and the ascent of open-source software seem to be closely linked. Because open-source software is all about embracing the aspirations of a greater community, it lends itself particularly well to cooperative marketing with an assist from multiple vendors, operators and service providers. Full Story: Forbes
What Publishers Need to Learn From Influencer Marketing
Are your sales lagging? What about your ability to reach customers? Is anyone paying attention to your brand? Publishers are realizing that they have a problem. They are not connecting with readers. This means lost revenue. Full Story: Business 2 Community
Four marketing mistakes that practically guarantee failure
For entrepreneurs and small business owners, getting marketing right can mean the difference between rapid growth and painful failure. Every year, new businesses open their doors hoping to become a success story. Everybody else is making millions at 25, so why can’t you? But now, it’s a year in. You’ve sunk your savings into your business and things aren’t looking good. You’re exhausted from your 16-hour workdays, your social life is a distant memory and you twitch when you spot a bill in the mail. Full Story: SmartCompany
SOCIAL MEDIA
10 Proven Social Media Marketing Tips
Social media marketing plays a pivotal role in the success of a business. If you’re unfamiliar with the dynamics of this practice, it’s essential to learn the ins and outs of this savvy advertising method. Here are some enlightened suggestions that’ll help you master the art of social media marketing. Full Story: Tech Geeked
5 Social Media Strategies to Build Your Personal Brand
Here are just 5 of many social media strategies that you can use to build your personal brand. These 5 were chosen for this list because they will get you off to a running start. Especially if you run things on your own, it can be difficult to maintain a whole bunch of marketing activities and still have time to do actual work. These 5 can bring you a lot of value for less time spent. Full Story: Business 2 Community
The 5 big trends to expect in social media in 2020
Socialbakers, a unified marketing platform for social media marketers, today released its top social media predictions for 2020. According to Socialbakers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. Full Story: Gadget
How can social media be used to build customer loyalty?
With many brands offering multi-channel customer experiences, standing out is becoming more challenging. Brands need to build trust to earn customer loyalty and this is where social media can provide the competitive edge. Full Story: Retail Sector
SEARCH ENGINE
How to Use Google’s Natural Language API to Level Up Your SEO
NLP is a form of artificial intelligence technology that aims to make sense of human language. NLP helps computers to understand, interpret, and replicate human language characteristics. In an age ruled by technology, it’s important for computers to be able to understand us. NLP is an attempt to take our shoddy language inputs and turn them into something useful computers can comprehend. Full Story: G2 (blog)
Podcasts & SEO: How to Make Your Podcast SEO-Friendly
As of June, there were more than 30 million podcast episodes in iTunes. Until recently, podcasts – and other forms of audio content – were not seen as direct SEO assets. Podcasting was more of a way to get your name out there, promote expertise, and network with others in the industry. Full Story: Search Engine Journal
SEO: 5 Reasons to Stop Obsessing about Rankings
You want more of something – leads or revenue – and you know search engine optimization (SEO) is a great way to get it. Naturally, you want to track SEO performance, so you check how your favorite keywords rank … often. I know it’s difficult, but don’t. Full Story: JumpFly
10 Bad Links That Can Get You Penalized by Google
Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a manual action. Full Story: Search Engine Journal
MOBILE MARKETING
How mobile ads are powering a social commerce surge this holiday season
Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still show promise for cross-channel commerce platforms as video and interactive media converge for more seamless browsing and buying experiences for TV viewers. Full Story: Mobile Marketer
Why smart brands pay attention to real purchasing power
Much like Christmas, Halloween, or any other public celebration you might think of, Black Friday is now starting earlier and earlier each year. The official date this time around is 29 November, but big names including Amazon and Target put the wheels in motion early, with their Hidden Gems and Black Friday Preview sales getting a three-week jump on the big day. Full Story: MobileMarketing Magazine
Over a million T-Mobile customers hit in data breach
The US telecom T-Mobile has confirmed that it suffered a data breach in which a malicious actor was able to obtain the personal data of over a million of its customers. Thankfully though, no financial or password data was exposed and the company has alerted affected customers regarding the breach. Full Story: TechRadar
Is T-Mobile’s Customer Data Safe?
Last week, T-Mobile (TMUS) disclosed a security breach that affected some of its prepaid wireless customers in the US. According to the telecom company, a hacker got unauthorized access to customer records. And these records included customer names, account numbers, billing addresses, phone numbers, rate plans, and calling features. Full Story: Market Realist
DIGITAL SIGNAGE/ SCREEN MEDIA
WHY STRATEGY IS KEY TO EFFECTIVE DIGITAL SIGNAGE CONTENT
Digital signage in retail has really changed over the last two decades. Static print signs gave way to digital lightboards, then to bulky CRTs and TV monitors playing taped videos and, in the last 10 years, to thin screens playing digital clips. Full Story: AdAge
AirDroid turns Android tablets into digital signage
AirDroid Business has announced digital signage capabilities for small to medium businesses (SMBs) looking to implement digital advertising initiatives as part of their advertising and sales strategies. Full Story: AV Magazine
EMAIL MARKETING
10 Emails Marketing Tips for Small Businesses in 2020
Email marketing is the unheralded king of digital marketing. In recent times, there has been much discussion about the future of email marketing, but the truth of the matter is that no business can ignore its importance even going into the Year 2020. Full Story: TechiExpert
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. Full Story: Marketing Land
E-COMMERCE
10 Steps to a More Agile, Flexible Ecommerce Supply Chain
By definition, an agile ecommerce supply chain is a product distribution system focused on speed, cost savings, productivity and responsiveness and flexibility to market demands. Supply chain management (SCM) exists to improve a company’s long-term performance. Full Story: Multichannel Merchant
Your Money: Looking For Holiday Buys? Try E-commerce ETFs
First the bad news for your wallet: Americans are slated to spend more than they ever have this holiday season – around $730 billion in November and December, according to the National Retail Federation. Full Story: Reuters
PUBLIC RELATIONS
Infographic: The five types of PR you need to know about
Public relations is the glue that holds media, brands and the public all together. Therefore, it is vital that you have a clear understanding of the different types of PR pros in the industry to ensure that you choose the correct one for your brand. Full Story: Media Update
Why Pop-Ups Have Become the Best PR Tactic of the Decade
Pop-up shops and exhibits have become one of the greatest PR and marketing strategies of the decade. Through pop-ups, businesses are pulling people away from the screens for an interactive, exclusive event, or attraction, to share with their fellow followers. From kids ages 12-17 to 40+ year-olds who enjoy a fun attraction, pop-ups have been a great way to promote a new product or spread brand awareness. Full Story: Business 2 Community
MARKET RESEARCH
Facebook launches new market research app after shutting down its controversial VPN service
Facebook has a new market research app launching today called Viewpoints, just a few months after the company introduced an Android data collection app called Study designed to monitor what and for how long users are accessing other software on the Google-owned operating system. Full Story: The Verge
Facebook will pay you to answer market research surveys, and insists it won’t sell the data
The company is launching Facebook Viewpoints, a mobile app focused on market research that rewards users for responding to its surveys, the company said in a blog post. The app hosts several surveys, with users receiving points as a reward for completion. Full Story: Business Insider
WEB DEVELOPMENT
How to Choose a Website Developer
There always comes a time when there is a need to automate the process of the company’s activity. But it doesn’t always give a positive result, consequently – effectiveness isn’t improved and costs are getting higher than expected. Not every time programs correspond to the needs and the company gets losses. Full Story: Cape Cod Today
WHATSAPP WEB IS GETTING SUPPORT FOR GROUPED STICKERS
WhatsApp development team has been in a roll when it comes to improving the capabilities of its WhatsApp Web branch. While the Desktop version of the world’s used social messaging service is still far away from offering a proper independent solution it has been receiving a ton of improvements to improve the usability. Today, the Grouped Stickers features are being added to the Web client. Full Story: Gizchina
MARKETING AUTOMATION
Where’s My Data? Approaching Marketing Automation in the Era of GDPR
The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017. Full Story: MarTech Series
Customer Service Becomes a Marketing Tool
Customers today no longer base their loyalty on price or product. Instead, how they feel after interacting with customer service has a much bigger impact on future purchase decisions. A good interaction can keep customers satisfied and loyal, while just one poor interaction could lead them to stop doing business with companies again. Full Story: Destination CRM
ANALYTICS & BUSINESS INTELLIGENCE
3 ways business intelligence can hurt your projects
Business intelligence (BI) tools help companies gather, analyze, and report important information. The potential benefits to using BI tools include: Full Story: CTOvision
BI is a crucial element of all business operations
The days when business intelligence (BI) was just another buzzword are long gone. Today, BI is recognised as a crucial element of all business operations, and one with many benefits, including improving resource allocation and making better, more intelligent decisions. Full Story: ITWeb
BRANDING AND DESIGN
8 of the Strangest Ways Brands Tried to Get Our Attention in 2019
Branding can be a dangerous game. If you get it right, customers may come rushing through the doors. Get it wrong, and you risk suffering relentless mockery from all corners of the internet. From shameful grocery bags to a pizza made for bees, here are the eight best brand moves of 2019, listed in chronological order: Full Story: Inc.com
5 Ways to Get More Followers and Brand Exposure With Instagram Live Videos
In 2018, Instagram launched a very exciting feature called Instagram live. Some of us already know how to use it and are already experiencing the benefits of exploiting this awesome feature to generate brand awareness, profitability, and audience/customer loyalty. Full Story: Entrepreneur
VOICE STRATEGIES
10 Ways to Get Ahead in Voice Search
ComScore predicts that half of all searches will be voice-activated by next year. That’s pretty much the only statistic marketers and brands need in order to recognize they’re probably smart to create a voice-search strategy. “Increasingly with voice search, I don’t want a set of options like we’ve gotten with standard web search on our PCs and even our smartphones,” said Mike McGuire, vice president analyst in Gartner’s marketing practice. “I don’t want a series of options. I want the answer.” Full Story: CMSWire
Siri Helps Rescue A Stroke Victim By Looking Up Address Of His Hotel
In the early morning hours of October 2nd 2019, Duane Raible, a 52–year-old male traveling from Pennsylvania and staying at the Thompson Chicago Hotel, knew something wasn’t right. He felt dizzy, his face was numb, and he recognized that he had difficulty speaking. He proceeded to call 9-1-1 on his smartphone for help. Full Story: Forbes