By Integrated Marketing Platform | December 06, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald
For episode 174 of The Search Engine Journal Show, I had the opportunity to interview Jesse McDonald, Global SEO Strategist at IBM and world-renowned expert and speaker. McDonald talks about the difference between a topic-focused strategy and a keyword-focused strategy, why it matters, and more. Full Story: Search Engine Journal
Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy
We probably don’t need to tell you how much the TV landscape is changing with the rise of cord-cutters and the increase in content being consumed on smart TVs and mobile devices. Full Story: Forbes
What if Wellness was Part of Your Marketing Strategy?
A Gallup study found two-thirds of the U.S. workforce is disengaged in the office. The researchers defined this as being mentally and emotionally checked out, with these workers doing “the minimum required” and willing to “quickly leave their company for [even] a slightly better offer.” Full Story: Thrive Global
Why Content Marketing Is the Ideal and Affordable Branding Strategy for Every Start-Up
How to remain cash positive is one of the many struggles that haunt start-ups from a very early stage. They spend ample amount of time in segregating the budget for paying salaries, office-leasing fees and ongoing operational costs. Full Story: Entrepreneur
Why Events Should Be Part of Your Strategy
So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay. Full Story: Business 2 Community
4 Ways to Improve Your Marketing Communications Strategy and Sell in 2020
You might have the best product in the world. But there’s a good chance nobody will know about it … unless you spend time, money, and effort marketing your product. Full Story: Small Business Trends
How to Get the Marketing Performance Insights Your Team Needs
Does your marketing team work in silos? Do different groups use different data sources or work toward different key performance indicators? Full Story: Destination CRM
Marketing Trends in 2020 That You Should Know
Marketing in 2020 is going to be challenging and exciting. Tomorrow’s marketing trends will be shaped by the millennial market and huge leaps in technology. Full Story: Business.com
SOCIAL MEDIA
4 Strategies To Build Your Brand Through Social Media
If you have yet to build your brand through social media, then you’re missing out on opportunities to grow your business. Imagine visiting an ecommerce store with no social brand presence. Full Story: Business 2 Community
6 Key Social Media Trends to Watch in 2020
Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance. Full Story: Social Media Today
How to build your tech business through social media
To be successful on Facebook, Instagram, and Pinterest, business pros must know their audience and develop a plan. Full Story: TechRepublic
Social Media Predictions For 2020, According to 3 Experts
What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. Full Story: Social Media Today
SEARCH ENGINE
SEO stands for ‘Search Engine Optimization’ and data-driven is a term that refers to the process of cultivating and analyzing different forms of data in ways that would then help you achieve a certain goal. Full Story: GISuser.com
4 on-page SEO strategies most people let slip through the cracks
There always seems to be a new SEO strategy that’s waiting in the wings to grab our attention. While we’re busy trying out all of the latest and greatest SEO tactics, it’s easy to forget about tried and true strategies we already know and love. Full Story: PR Web
SEO First Celebrates 15 Years in Business
SEO First is a search engine optimization and digital marketing firm that first opened its doors in Laguna Beach, California in July of 2004. At that time, the business was known as SEO Resource (seoresource.net). Full Story: Digital Journal
21 OF THE BEST TACTICS AND TOOLS TO BOOST YOUR SMALL BUSINESS IN 2020
Businesses with an online presence experience growth 40% faster than businesses without an online presence. And in 2018, 97% of consumers conducted an online search for local businesses. Full Story: BBN Times
MOBILE MARKETING
Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy
As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Full Story: MarTech Advisor
The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web
The implications of mobile’s rapid adoption and its hold on consumer attention for businesses are significant. Mobile has quickly become the platform that will accelerate your growth; but, failing to adapt will leave your company as a relic of the past. Full Story: MarketingProfs.com
Mobile Drives Sales on Black Friday
Strong sales on Black Friday and Cyber Monday are creating optimism among retailers, especially those with strong online-to-offline programs. Full Story: Street Fight
5G could change the world. 5G is also marketing hype.
T-Mobile is advertising its 5G as having “ultra wideband … with massive capacity … and ultrafast speeds,” which sounds incredible. Maybe too incredible. Full Story: Marketplace.org
DIGITAL SIGNAGE/ SCREEN MEDIA
Holographic digital signage delivers interactive characters
Digital signage is increasingly becoming more interactive and responsive, as vendors develop new ways to engage directly with customers whether through basic touchscreen functionality or dynamic content. Full Story: Digital Signage Today
Seven digital signage tactics for the QSR industry
Fast food restaurants have been at the forefront of digital technology adoption. Here’s how they can make the most of its potential benefits, according to digital signage specialist Moving Tactics. Full Story: AV Magazine
EMAIL MARKETING
Dark Mode Designs: The Future of Email
There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. Full Story: Business 2 Community
The Secret to Writing Emails with Military Precision
“Emails like this are usually riddled with corporate speak so I’m going to give it to you straight,” began a company memo from Twitter CEO Jack Dorsey. Full Story: Entrepreneur
E-COMMERCE
Shopify Alternatives in 2020 – Top eCommerce Platforms
When it comes to a list of ecommerce platforms, unarguably, Shopify is the most popular ecommerce platform. Shopify offers all the necessary features which are required for setting up an online store. Full Story: Business 2 Community
8 E-Commerce Mistakes to Avoid Before Christmas
It does not take long to get into a cheerful mood around the holidays, does it? However, this time of year is extremely stressful for many entrepreneurs who decided to take their business on an e-commerce journey. Full Story: G2 (blog)
PUBLIC RELATIONS
Why People Skills Are Essential In PR And How To Improve Them
Public relations professionals are in the business of not only getting exposure for their clients, but of making clients and journalists happy. Full Story: Forbes
Guide To Finding The Right PR Firm As A Musician
When it comes to releasing a new album or single, chances are you’ll want to find a way to make the biggest impact possible, and get it into the ears of as many fans as you can. Full Story: hypebot.com
MARKET RESEARCH
Small Business Marketing Software Market Research Trending Report
The current Small Business Marketing Software Market Research Report 2019-2024 provides an extensive & deep idea into the market dynamics & overall development of Small Business Marketing Software Market. Full Story: VaporBlash
Should You Get eNPS Feedback From Your Employees?
You already know that your customers’ satisfaction is critical to the success of your business. But what about employee satisfaction? Full Story: Business.com
WEB DEVELOPMENT
11 Tips On What Not To Forget When Creating A Website For Business
A website for a business is crucial. But it’s not enough just to create it. It has to be well-thought-out and effective. If you are working on your business website, check these 11 tips on how to make it flawless. Full Story: ValueWalk
What Kind of Hosting Plan Should You Use for Your Website?
When building a website, the first decision you need to make is what kind of hosting plan you should be on. Should you choose a shared or dedicated package? Full Story: Science Times
MARKETING AUTOMATION
AI and automation can make marketers champions again
AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs. Full Story: ClickZ
Artificial intelligence development is starting to slow down, Facebook head of AI says
t may seem like artificial intelligence is quickly seeping into just about everything. While that might raise concerns about a Skynet-style takeover, the quiet secret about AI is that it isn’t taking over. Full Story: Mic
ANALYTICS & BUSINESS INTELLIGENCE
Startup Entrepreneurs Need to Take Business Intelligence Seriously in 2020
Startup entrepreneurs face a world of opportunities, but they also face a large swath of challenges and a heavy amount of competition. Full Story: Entrepreneur
The Basics of Business Intelligence
Take large amounts of data. Refine it. Analyze it. Then make decisions based off the resulting information. Full Story: Social Media Today
BRANDING AND DESIGN
Why Branding Takes So Long (And Why It’s Worth The Wait)
When my agency tells a client their branding or rebranding process will take months, they often ask me, “Why does it take so long?” Full Story: Forbes
Why The Best Branding Starts With Connecting With Consumers
Brands looking to connect with consumers should start by seeing their audience as people and empathizing with their needs, said branding experts who spoke at the Forbes Under 30 Summit Europe. Full Story: Forbes
VOICE STRATEGIES
How Internet of Voice is changing the rules of digital marketing
The Internet of Voice comes with a plethora of easily definable and stackable uses. Already voice assistants are answering queries, and it is only a matter of time when speaking to a website or assistant can enhance a brand and a solution… time to get that “voice over” right! Full Story: YourStory.com
Why (and How) You Should Optimize Your Website for Voice Search
A few years ago, voice search seemed like a far-fetched idea limited to Star Trek and science-fiction movies, but today, its use as a digital-marketing tool has become so common that, according to Google, it’s the fastest-growing form of online search. Full Story: Entrepreneur