By Integrated Marketing Platform | January 17, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Want To Connect Your Offline And Online Presence? Try These 10 Marketing Strategies
In the modern world, entrepreneurs typically need to maintain both an online and offline presence to generate business. Full Story: Forbes
What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples
Outbound marketing consists of various marketing strategies and techniques that simultaneously target a large spectrum of people. Full Story: MarTech Advisor
How to Do a Marketing Audit: A Beginner’s Guide
We know, we know. AUDIT. Who wants to do one of those? Full Story: Business 2 Community
If there is one branch of online marketing that is rapidly undergoing developments, it is influencer marketing. Full Story: Business 2 Community
3 successful trends when using brand purpose in marketing strategies
Warc’s Effective Use of Brand Purpose Report – Lessons from the 2019 Warc Awards has been released, outlining three successful trends when using brand purpose in marketing strategies. Full Story: Bizcommunity.com
Why your business’ 10-year-old digital marketing strategy will feel sluggish in 2020
It’s the beginning of the new year and a new decade, which means it is time to start thinking about taking the next step for your business… Full Story: North Bay Business Journal
Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. Full Story: cbtnews
Predicting Strategies For Success (And Avoiding Failure) For The 2020 Marketer
Here are a few industry game-changers marketers can expect — and prepare for — in 2020: Full Story: Forbes
SOCIAL MEDIA
3 Evolving Social Media Trends to Embrace in 2020
The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Full Story: Social Media Today
Social Media Posts with Video Have 48% More Views
With ever-increasing popularity, a new survey and report from Adobe Spark looks to find out the social media trends that will shape how people work in 2020. Full Story: Small Business Trends
6 Social Media Do’s and Don’ts
If you only talk about yourself, you’ll find out that you’re the only one listening; Full Story: Social Media Today
You Might Be a Social Media Spammer (And Not Know It)
If you have an amazing product or service, which has the potential to greatly improve the lives of your ideal clients, then it’s only natural that you’ll want to talk about it in your social media posts with great enthusiasm. Full Story: Social Media Today
SEARCH ENGINE
SEO Penalties: The 6 Ways Your SEO Strategies Aren’t Helping You
But are you doing too much to increase your SEO? Full Story: Business 2 Community
SEO Strategy Guide: Beat Your Competition in 2020
What’s the secret to winning at SEO in 2020? Full Story: Search Engine Journal
OUTRUN YOUR COMPETITION WITH THOSE SIMPLE SEO TIPS
SEO is perhaps the most important factor to consider when you want to outrun your competition on the web. Full Story: V Herald
Seven SEO tips for 2020 to keep your small business ahead of the game
As we move into a new decade, many business owners will be considering strategic tactics they can take to help secure a successful year ahead. Full Story: Small Business
MOBILE MARKETING
Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts
App usage continues to soar, but brands must pay attention to what the trends mean before they’re left behind. Full Story: Mobile Marketer
Mobile Is Expected to Be a $380 Billion Industry This Year. Here’s What That Means for Your Business
Consumers spent $120 billion on apps and mobile subscriptions last year alone. Full Story: Forbes
Master mobile marketing in 2020 with Techsys Digital
And it’s no surprise, with the twenties set to see phones (finally) go 5G, and the Mobile World Congress launching many of the year’s top smartphones. Full Story: Bizcommunity.com
Samsung Gets Tough In Mobile Market
Samsung has unveiled a business-ready, sturdy and reliable smartphone – the Samsung Galaxy XCover Pro. Full Story: ChannelNews
DIGITAL SIGNAGE/ SCREEN MEDIA
9 ways to get your audience involved with your digital signage
Get people used to relying on your digital signs for the everyday information they want by adding in attractors to your screen designs. Full Story: Digital Signage Today
LED Display Market Strategic Assessment 2020
Light Emitting Diode (LED) display is a flat panel display that use light emitting diodes for the video display. Full Story: Dagoretti News
EMAIL MARKETING
Time To Rethink Your Email Marketing Plan
As you may know, email marketing can be an incredible sales and promotion resource for businesses of all sizes. Full Story: Forbes
15 Jaw-Dropping Email Marketing Stats You Need to Know in 2020
Have you optimized your email marketing approach for 2020? Full Story: Social Media Today
E-COMMERCE
Here’s What Allbirds Has Learned About Ecommerce in China So Far
Earlier this month DTC footwear brand Allbirds debuted in Japan, about nine months after it started selling in China through Alibaba’s online B2C marketplace Tmall. Full Story: Adweek
U.S. Holiday Ecommerce a Record $142.5B, Up 13%; Every Day Over $1B
Ecommerce spending in the U.S. for November and December posted a new record at $142.5 billion, up 13.1%, according to data from Adobe, while Salesforce pegged worldwide ecommerce spend at $723 billion, an 8% increase. Full Story: Multichannel Merchant
PUBLIC RELATIONS
PR & MarTech Tools – Keep the Humanity in Public Relations
Are you a Meltwater or Cision agency? I was asked this question during a recent proposal meeting. Full Story: Business 2 Community
Games PR is a drop of storytelling, a hint of creativity, a dash of sales, a bit of people management, and a lot of hard work. Full Story: GamesIndustry.biz
MARKET RESEARCH
Know Your Audience: Key Strategies to Help Your Business Reach Its Target Customer
The answer is simple — but it’s not easy. You’ve got to know your audience, where to find them, how to talk to them, and how to serve them. Full Story: Promotion World
Ready To Expand? Here Is How To Do Your First Digital Media Buy
Digital media buying is a concept that’s gained quite a bit of traction among strategists during the past couple of years. Full Story: Business 2 Community
WEB DEVELOPMENT
Think Mobile First When Designing Your Website
Mobile-friendly website design should be a top priority in 2020 to ensure that your visitors have the same user experience across the board from a smartphone, desktop or a tablet. Full Story: Business 2 Community
11 skills to become a Front-End developer in 2020
For almost a decade, the front end has been the decisive element for the success of any app, web app or any software that communicates with the people. Full Story: Customer Think
MARKETING AUTOMATION
4 marketing automation solutions every SMB should have in 2020
Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. Full Story: DigitalCommerce360
Five ways how automated marketing and sales is profitable
According to Adobe, marketing automation effectively drives a 14.5% increase in sales productivity, while also reducing marketing overhead by 12.2%. Full Story: Media Update
ANALYTICS & BUSINESS INTELLIGENCE
Latest launched research document on Global Business Intelligence (BI) Software Market study of 116 Pages provides detailed analysis with presentable graphs, charts and tables. Full Story: Dagoretti News
Forecast: 2020 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms
Data and analytics leaders are anxiously awaiting the release of the 2020 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. Full Story: Solutions Review
BRANDING AND DESIGN
Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want
As the buying journey becomes much more fluid (and less dependent on one single factor, such as price), marketers run into the challenge of understanding what exactly will convince a customer to buy. Full Story: MarketingProfs.com
Six Ways to Strengthen Your Brand Through Product Packaging
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. Full Story: MarketingProfs.com
VOICE STRATEGIES
How Spokestack Gives Mobile App Their Own Branded Voice Assistant
Voice technology developer Spokestack debuted a new platform for building voice assistants with custom voices for mobile apps this week. Full Story: Voicebot.ai
7 shocking things Alexa still can’t do on your Amazon Echo
Amazon’s digital assistant got several new advancements last year, but unfortunately it still can’t do these simple commands. Full Story: CNET