By Integrated Marketing Platform | February 04, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Nine Ways to Add Video to Your Marketing Strategy
Videos are a great way to improve your marketing results. Full Story: Atlanta Small Business Network
What is Influencer Marketing in 2020?
The proliferation of influencers in the recent years has marketers across industries wondering, “what is influencer marketing in 2020?” Full Story: Business 2 Community
The 6 ways to get a brilliant Digital Marketing Strategy
It’s essential to not only understand the various tactics that are employed in digital marketing, but also how they fit in to an overall plan. Full Story: Prolific North
When Did B2B Marketing Become So Complicated?
Over the years, B2B marketing has gone from one extreme to the other. Before marketers embraced tech, B2B campaigns were largely built on gut feelings and guesswork. Full Story: CMSWire
8 Reasons to Start Business Blogging in 2020
The demise of the blog has been predicted ever since it first washed up on the shores of business marketing strategies. Full Story: Business 2 Community
How to Hit the Ground Running With Your 2020 Sales Goals
The New Year of 2020 is well underway, but it’s not too late to get an early start on your 2020 sales goals. Full Story: Business 2 Community
7 Big Marketing Trends Impacting Small Business
What are the big marketing trends impacting small business? I turned to industry experts for insight. Full Story: Forbes
Are You Including OTT In Your 2020 Marketing Plan?
Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. Full Story: Forbes
SOCIAL MEDIA
Boost Your Facebook Video Views with These 6 Tactics
Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision. Full Story: Business 2 Community
5 Social Media Contest Tools to Help Maximize Engagement With Your Campaigns
Looking to boost brand awareness, and get more reach for your social media campaigns? Full Story: Social Media Today
Social media essentials for 2020
How and where we talk to people is changing. Social media in 2020 will be returning directly to its roots — gone will be the days of mass-marketing, over-promotional material and heavy branding. Full Story: The Drum
25 Things You Should Never Do on Social Media
Social media has the power to grow your brand into a massive empire. Full Story: Search Engine Journal
SEARCH ENGINE
Top Three SEO Predictions For 2020
With more and more websites popping up (and with Google tweaking its algorithm constantly), the online landscape is getting much more competitive. Full Story: Forbes
How To Set Up and Optimize a Blog for SEO
So you wan to start a blog and be optimized as soon as possible. It’s not impossible if you make the right steps. Full Story: News Anyway
10 SEO Optimizations Learned from Website Audits
We do a lot of website audits, and while each website is different, there are some common issues that we regularly find and end up fixing upon review. Full Story: Social Media Today
What the Biggest SEO Changes in 2019 Mean for Content Marketers
Do you still have whiplash from all the SEO changes in 2019? It’s understandable because, let’s face it, there were a lot; enough to throw even the most nimble of us marketers off our game. Full Story: The Content Standard by Skyword
MOBILE MARKETING
How to integrate a mobile-first strategy in your marketing
While mobile-friendly marketing has been around for the past few years, the shift to a mobile-first strategy is beginning. Full Story: Business Matters
A Definitive Guide to Mobile SEO
Mobile phones have become an integral part of our everyday life. Full Story: Search Engine Journal
Blockchain in the mobile application market
Blockchain has eliminated the middlemen and central authorities that are found in older models of monetary transactions, says the team at White Ranking Technologies. Full Story: Media Update
Take Control of Your Mobile Learning
As people continue to spend the bulk of their time on smartphones, mobile devices have quickly become the most popular vehicle for delivering content. Full Story: ATD
DIGITAL SIGNAGE/ SCREEN MEDIA
NRF 2020: How Retailers Are Optimizing Digital Signage
Digital signage is a powerful differentiator for many retailers. Full Story: BizTech Magazine
MicroLED vs. Mini-LED: Which display technology will power your next TV?
The TV world has never been short on acronyms or buzzwords, but lately, it’s been feeling like we’re drowning in that alphabet soup. Full Story: Digital Trends
EMAIL MARKETING
Make the Most of Your Emails: What to Include
More than ever, when it comes to your marketing emails, content is king. Full Story: Business 2 Community
Harness the Power of Email Marketing
A new article from email marketing resource Campaign Monitor highlights the ways strategic email marketing campaigns can bring fresh results for all industries, including independent home improvement. Full Story: Hardware Retailing
E-COMMERCE
3 New Google Ads Image Formats Could Help Merchants
A primary benefit of Google Shopping is visual. Rather than reading about a product, searchers can see an image of it. It helps to prequalify the click. Full Story: Practical Ecommerce
How web accessibility will improve your eCommerce website’s performance
The primary goal of any eCommerce website is to attract as many visitors as possible, and keep them coming for more. Full Story: Marketing Tech
PUBLIC RELATIONS
Survey reveals 85% of PR practitioners are missing out on effective PR tools and techniques
Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released today. Full Story: AMEinfo
New Earned Media Evaluation Tool Quantifies The Value Of PR
Marketing communications agency Keep Left has taken a step forward in solving this with a major update of its proprietary earned media evaluation and reporting tool, the Impact Score. Full Story: B&T
MARKET RESEARCH
Market research and marketing research are not the same, yet many marketers use the terms interchangeably. Full Story: Marketing Tech
How to Know Which Market Research Method to Use
Market research is a powerful thing. It gives management teams clear insights into how prospective and existing customers behave so that organizations can make informed decisions about how to run their business. Full Story: Business 2 Community
WEB DEVELOPMENT
Best CMS Platforms for Website Development
The year just past was great for website development. Particularly, more solutions were developed as far as web development is concerned. Full Story: Customer Think
Well, it depends on what you mean by “great.” Since each website has a different target audience, offers a different service, and has been made by a different person, the answer to this question is hard to pin down. Full Story: Business 2 Community
MARKETING AUTOMATION
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss
These and other like-minded sentiments are being uttered by PPCers who just a couple of short years ago were (rightfully) hesitant about incorporating too much automation into their systems. Full Story: Search Engine Journal
What Role Will (Does) Artificial Intelligence Play In Your Life?
It doesn’t seem too long ago that artificial intelligence (AI) was mostly the stuff of science fiction. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The one thing nobody understands about marketing analytics
Nobody understands how to use marketing analytics in real life. That may sound like an exaggeration, but it’s generally true. Full Story: Customer Think
Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns
Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. Full Story: Search Engine Journal
BRANDING AND DESIGN
Why Building Your Company’s Brand Matters
I’m hearing more and more that “retail is dead.” Well, I’m here to say retail isn’t dead; it’s just changing. Full Story: Forbes
How to Keep Your Brand Streamlined Through the Channel
Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. Full Story: Business 2 Community
VOICE STRATEGIES
Promises and pitfalls of voice technology in marketing
In the world of advertising, the competition for consumer attention is fierce – especially now when all methods of attracting attention have already been tried and all creative solutions have been invented. Full Story: ClickZ
Apple details AI to help voice assistants recognize hotwords and multilingual speakers
Speech recognition is an acute area of interest for Apple, whose cross-platform Siri virtual assistant is used by over 500 million customers worldwide. Full Story: VentureBeat