By Integrated Marketing Platform | February 07, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Digital Marketing Strategies for Small Business
Today, digital marketing strategies are becoming an important part of the marketing strategies of businesses. Full Story: Fourth Source
4 Steps to Transform Your Marketing Strategies
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Full Story: cbtnews
3 Big Trends For Marketers To Follow
The next decade certainly promises plenty of change in the brand-marketing world. Full Story: MediaPost Communications
Why you need a content marketing strategy in 2020
Content marketing is about creating good quality, engaging content that people will want to share. Full Story: The Negotiator
How to Make an Effective PowerPoint Presentation about Marketing Strategies for a Product
If a tree falls in a forest and no one is around to hear it, does it make a sound? Full Story: Business 2 Community
Why you should be marketing to a segment of one
We like to say that marketing has changed for the digital age, but the reality is we’ve barely tinkered at the core, while placing incremental additions on the edges. Full Story: Raconteur
Marketing is a game of attention. As new platforms, devices, tools and techniques come and go, the attention will continue to shift. Full Story: Forbes
What Top Marketers Do to Be Successful
If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post. Full Story: Business 2 Community
SOCIAL MEDIA
How to Make the 2020 Social Algorithm Changes Work in Your Favor
The algorithm can seem intimidating at times to those outside the social media industry, but it is important to remember that the overall purpose of the algorithm is to continually seek ways to improve the user experience. Full Story: MarTech Advisor
Social media marketing vendor uses sentiment analysis
Falcon.io sells a social media marketing platform that covers basic needs for creating, planning and measuring content. Full Story: TechTarget
Six Tips For Reaching More Customers On Social Media With Video
With over 100 million hours of video watched on Facebook daily, video is clearly the preferred medium for content today. Full Story: Forbes
Tiktok Provides Option to Upload Content via Desktop
This could be handy for digital marketers looking to make use or rising video app TikTok. Full Story: Social Media Today
SEARCH ENGINE
5 Ways to Optimize Google My Business
Today, you turn to your smartphone or laptop and pull up Google, typing “furnace repair near me” into the text box. Full Story: Business 2 Community
How to do SEO in 2020: Trends and Tips from 10 Experts
What will your key SEO points of focus be in 2020, and what new developments do you need to keep in mind in order to ensure that you’re maximizing your search traffic opportunities? Full Story: Social Media Today
How these 5 SEO trends can benefit brands in 2020
Search Engine Optimization (SEO) is an advanced advertising method that is continually evolving. Full Story: TechiExpert.com
Five SEO Strategies You Need To Stop Using In 2020
We’ve entered a new decade, and with a new era comes the due responsibility of saying good riddance to bad habits and practices. Full Story: Forbes
MOBILE MARKETING
How Large Is Activision Blizzard’s Mobile Gaming Business?
Mobile platform sales makes up close to 35% of the company’s total revenues with roughly $2.3 billion in sales, and it will likely grow in the near term. Full Story: Forbes
Craft the Best Copywriting Ads for Mobile Marketing
Mobile marketing is all-the-rage. Use the following tips to craft the best copywriting ads and capture the attention of your mobile users. Full Story: News & Features
How Can Your Business Use SMS To Improve Your Bottom Line?
SMS technologies are modernizing how businesses interact with customers . As a consequence, enterprises are seeing an uplift in customer response, improve the customer experience and an increase in sales. Full Story: Latin Times
T-Mobile continues to rack up customers
As T-Mobile waits to hear whether it’ll be able to consummate its marriage with Sprint, the company is still racking up new customers. Full Story: CNET
DIGITAL SIGNAGE/ SCREEN MEDIA
Smart catalogue triggers digital signage content
The In-Store Smart Catalogue is designed for brands to inform and entertain their customers in a shop or showroom. Full Story: AV Magazine
Digital Signage Trends That Will Define the New Decade
Those of us involved in commercial AV integration are seeing digital signage will lead the way in this new decade. Full Story: Commercial Integrator
EMAIL MARKETING
The Secret to Cold Emails That Get Responses
Tips for creating winning cold emails abound. Full Story: Business 2 Community
2020 Email Marketing Guide – What Makes a Really Great Newsletter
The development of Internet technology has opened many doors to businesses. Full Story: ChartAttack
E-COMMERCE
Tips to Grow an eCommerce Brand in 2020 with Influencer Marketing
If you want to stay ahead of your competitors on social media platforms then influencer marketing can be your most powerful weapon. Full Story: Business 2 Community
What’s a Good Conversion Rate for Ecommerce?
A common question from ecommerce businesses is “what is a good conversion rate?” The answer varies based on the company and the definition of “conversion.” Full Story: Practical Ecommerce
PUBLIC RELATIONS
Facebook stats that matter for PR pros
How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Check out this graphic. Full Story: PR Daily
Budgeting For 2020? Don’t Forget About PR
It’s early 2020, and that means it’s time for businesses to evaluate their budgets for the year. Full Story: Forbes
MARKET RESEARCH
Can AI play a leading role in SA consumer market research?
Artificial intelligence (AI) technology is poised to transform almost every sector of business and industry. Full Story: Bizcommunity.com
How to Know Which Market Research Method to Use
Market research is a powerful thing. Business 2 Community
WEB DEVELOPMENT
TOP 5 PYTHON WEB DEVELOPMENT FRAMEWORKS FOR 2020
Web development frameworks are of high utility for developers as they automate the overhead associated with common activities performed in web development. Full Story: Analytics Insight
Why partnering with a web design platform is the right move for your business
Duda’s eBook explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform. Full Story: ClickZ
MARKETING AUTOMATION
How To Conquer Your Marketing Dashboard One Metric at a Time
There’s no question about it – those numbers are capable of proving their performance is worthwhile. Full Story: G2 (blog)
Why We Need To Focus On The Positives Of AI
AI is everybody’s pet bogeyman these days. There’s a lot of apprehension about AI these days, and for good reason. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Predicts 2020: Analytics and Business Intelligence Strategy
What are the hottest trends that will shape the analytics and BI landscape in 2020 and beyond? Full Story: Neowin
Top 5 Google Tools You Need in Your Kit for 2020
Google is much more than the most popular and most widely used search engine. Full Story: Business 2 Community
BRANDING AND DESIGN
5 EXPERTS SHARE THEIR TOP BRANDING TIPS FOR 2020
Branding yourself or a business, which increasingly goes hand in hand, is essential in attracting more customers or finding new opportunities. Full Story: Inverse
How to Tell If Twitter Is Right for Your Brand
Twitter usage continues to grow each year, with 145 million monetizable daily active users, according to data from Hootsuite. Full Story: CMSWire
VOICE STRATEGIES
Apple Researchers Are Improving Voice Wake Word Detection and Speaker Identification
Apple is publishing a series of research papers that lay out how it may improve Siri’s ability to correctly identify when it is being triggered, by whom, and in what language. Full Story: Voicebot.ai
Why Voice Assistants Will Help Us Become Better Marketers
Despite being professional communicators, marketers could often use a lesson in talking to people. It’s a lesson we might learn from robots. Full Story: CMSWire