By Integrated Marketing Platform | July 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Make Your Brand Stand Out With Influence Marketing
Influence marketing is more of a contemporary digital marketing strategy that has witnessed exponential growth over the last few years. Full Story: Science Times
Optimizing Your Online Business Presence
When it comes to keeping your business visible, your online presence is perhaps the biggest contributor to your success. Full Story: Business 2 Community
Everything You Need to Know About Cross Channel Marketing and The Top 10 Platforms
Is cross channel marketing what’s missing from your business strategy? Full Story: TechDay News
Why agile marketing is key to planning for an unpredictable future
Agile marketing has helped marketers navigate Covid-19, but it shouldn’t be limited to times of crisis. Full Story: The Drum
10 Essential Traits of Customer-Centric Brands
In today’s world a “typical day” for marketers no longer exists. Full Story: CMSwire
3 Content Marketing Lessons Learned During the COVID-19 Pandemic
Legal marketers and business development professionals know it can be a challenge to develop a robust content marketing program. Full Story: JD Supra
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing the customer’s experience, outperform their peers, especially in a global pandemic. Full Story: Forbes
5 Considerations for Your Omnichannel Marketing Strategy
COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Full Story: CMSWire
SOCIAL MEDIA
Guide to Social Media Marketing for Businesses
Social media is a huge part of our life, there is no doubt about it. For businesses, this platform is becoming even bigger as they comprehend how useful and impactful it is. Full Story: Martechcube
The Secret to Social Media Success: Creating Leads with Digital Marketing
Are you an MSP that finds it difficult to cultivate a consistent pool of easily accessible leads? Full Story: Channel Futures
How To Be A Good Ally On Social Media
Lately, it seems like every time I open my social media feeds, there is some kind of messy dumpster fire going on. Full Story: Grit Daily
Be Kind Again: Today is a Day of Positivity on Social Media
It began as a conversation between two Valley high school classmates, and now it’s turned into a movement to change social media negativity. Full Story: wkok.com
SEARCH ENGINE
Why SEO & Machine Learning Are Joining Forces
The most advanced machine learning tools can’t replace the humans behind them. Learn how tech-savvy SEO pros can work effectively with automation. Full Story: Search Engine Journal
The 3 Biggest Things Coming For SEO In 2021 and Beyond
Over the years, SEOs have weathered major algorithm updates, upped our content game, and learned to navigate an increasingly competitive SERP landscape. Full Story: Business 2 Community
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning. Full Story: Search Engine Land
The impact of keyword choice on website rankings
Presenting information in an artful manner is no longer enough to win over customers on the web. Full Story: Business MattersBusiness Matters
MOBILE MARKETING
The mobile app market is not showing any sign of slowing down, and thus a lot of individuals are searching the cost of making an app. Full Story: TechFunnel
Zoom Cloud Meetings grabs mobile market as mobile app usage soars in second quarter
April 2020 sees a monthly all-time high of over 200 billion hours spent using mobile apps worldwide, with video-conferencing continuing its impressive run. Full Story: ComputerWeekly.com
Soon, mobile app to check authenticity of liquor
In an attempt to stop illegal smuggling and sale of liquor from distilleries, the Punjab Government is seeking technical assistance to check the origin of each bottle, pint or quarter sold in the market. Full Story: The Tribune
Mobile app developers: React Native 0.63 is out with LogBox for easier error debugging
Mobile app framework React Native’s latest update, version 0.63, also meets Apple’s new App Store requirements. Full Story: ZDNet
DIGITAL SIGNAGE/ SCREEN MEDIA
Samsung Elec, LG Elec cement leadership in digital signage amid virus spread
South Korean household names Samsung Electronics Co. and LG Electronics Co. command unrivalled leadership in global commercial digital displays as well as screens for homes. Full Story: Pulse News
Philips delivers PeopleCount digital signage to Finnish restaurant
Philips Professional Display Solutions recently deployed its PeopleCount digital signage solution to Apteekkari, a three-story bar and restaurant in Kuopio, Finland. Full Story: Digital Signage Today
EMAIL MARKETING
Learn How to Engage Gen Z With Email Marketing
Don’t believe the stories you’ve read about how Gen Zers don’t use email. Full Story: Entrepreneur
Four Reasons To Integrate Your CRM And Email Software
It’s not a secret that out of all marketing strategies, email marketing has the best ROI. Depending on your source, you’ll see that a single dollar spent on email can yield a return of $40-$50. Full Story: Forbes
E-COMMERCE
Build e-commerce but don’t ignore existing retail strategy
E-commerce and direct-to-consumer are major opportunities for brands, especially during lockdown, but they are not a replacement for existing retail strategies, says a digital media agency boss. Full Story: Warc
3 Ways to Scale Ecommerce with Data
Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I’ll address each aspect and how data can help. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Public Relations RFP Online Tools Launched to Improve, Streamline PR Agency Hiring Process
The public relations industry’s first online RFP and RFQ agency selection tools and customizable templates are now available to help clients streamline public relations agency or consultant hiring using the search and services platform. Full Story: Yahoo Finance
The emergence of virtual investor relations
The Covid-19 pandemic changed the way every industry does business. Full Story: IR Magazine
MARKET RESEARCH
The PS5’s Potential Price Is Being Floated In A New Marketing Survey
While neither Sony nor Microsoft have announced the prices for the PS5 or Xbox Series X yet, despite the fact that in any other year with E3, that would have already happened, they may not even know what it is themselves yet. Full Story: Forbes
Upfront planning for a crisis is vital, but it rarely works well unless internal and external factors are taken into account. Full Story: Entrepreneur
WEB DEVELOPMENT
12+ Free (or Low-Cost) Websites to Empower Your Programming Education
Although we still talk about programming as a standalone career, the dominance of technology in our lives makes it clear that coding is much more than a career path. Full Story: Toolbox
The Role of QR Codes Friendly Website Development in Digital Marketing Post the Pandemic
The role of QR codes had subsided after their boom in 2011. Until recently, QR codes had specific business-related purposes, mostly related to eCommerce and payment getaways. Full Story: QR Code Press
MARKETING AUTOMATION
The Most Common Misconceptions About Artificial Intelligence
In a world where big data, automation, and neural networks have become everyday parlance, misconceptions about artificial intelligence and the processes behind it are spreading like wildfire. Full Story: Analytics Insight
A new AI tool to fight the coronavirus
A coalition of AI groups is forming to produce a comprehensive data source on the coronavirus pandemic for policymakers and health care leaders. Full Story: Axios
ANALYTICS & BUSINESS INTELLIGENCE
How To Use Data To Impact Your Brand Perception And Bottom Line
Determining how to effectively reach consumers in the age of coronavirus was hard enough when shelter-at-home orders first took effect. Full Story: AList
Why Big Data matters to your yearly marketing goals
Why is big data important for marketing? Combining the information from colossal databanks with marketing goals allows you to plan strategies most likely to meet success. It doesn’t just tell you who your customers are, but it digs deeper into where they spend their time, what they want and personal insights you don’t gain from one-off bits of information. Full Story: BestTechie
BRANDING AND DESIGN
Digital availability is now key for brands
The e-commerce landscape across Southeast Asia has had to adapt rapidly to the impact of COVID-19 and “digital availability” will be essential to future marketing strategies, an agency expert believes. Full Story: Warc
Design by computers: How AI is changing the graphic design industry
AI is a powerful technology and there is no dearth of its merits. It’s disrupted many industries and today we highlight how it has impacted the graphic design sector. Full Story: ClickZ
VOICE STRATEGIES
Microsoft Debuts New Cortana and AI Features for More Natural Business Meetings
Microsoft is revamping its Teams call and chat platform, adding new features that leverage artificial intelligence like the Cortana voice assistant to make the experience more comfortable for people. Full Story: Voicebot.ai
Facebook Builds Speech Recognition Engine Combining 51 Languages in One Model
Data scientists at Facebook have developed an automatic speech recognition (ASR) model capable of understanding 51 languages, according to a new research paper. Full Story: Voicebot.ai