By Integrated Marketing Platform | July 23, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Tips for Improving B2B Marketing Strategy
B2B and B2C businesses have marketing strategies that are distinct from each other. Full Story: seattlepi.com
How To Get The Most Out Of Instagram DMs For Your Marketing Strategy
Instagram has rapidly become one of the top destinations for companies looking to implement digital marketing strategies. Full Story: TechDay News
5 Reasons Your Content Marketing Strategy Isn’t Working
By now, most companies have established that content marketing can deliver results as part of an overall marketing strategy. Full Story: Telecom Reseller
5 Tips for Keeping Up with Marketing Trends
Each industry has its own trends that come and go making it very important for businesses to find a way to keep up with these changes. Full Story: Massillon Independent
Target New Customers with This Simple and Affordable Short-Linking Strategy
A hyperlink is far more important than just a link to another website — especially for entrepreneurs. Full Story: Greenwich Time
How to Implement Gamification in Your Content Marketing Strategy: Useful Tips and Tools
But with the advent of the Internet and other new technology, gamification has grown considerably in popularity and marketers quickly took notice. Full Story: Business 2 Community
Making your marketing stack deliver more value during a global crisis
You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Full Story: ClickZ
Is Now the Right Time to Move Your Marketing In-House?
Here are some key considerations that come into play when evaluating whether to move your marketing in-house. Full Story: PerformanceIN
SOCIAL MEDIA
16 Best Paid & Free Social Media Video Maker Apps for Marketers
Video marketing is one of the most powerful marketing tools to date. Maybe that’s why 92% of marketers say it’s an important part of their marketing strategy. Full Story: Business 2 Community
3 Ways to Boost the Performance of Your Facebook Ads
When you consider the rapid adaptation of technology over time, you would expect that another social media platform would have risen up and taken the mantle in recent years, but Facebook, the looming giant in the space, has remained the most stable and powerful, seeing off all challengers thus far. Full Story: Social Media Today
5 important social media tips to maximize brand reach in 2020
As the saying goes “the devil is in the details,” and so it stands with social media – knowing the tricks of the trade will help the brand maximize your reach when maneuvering through the social media labyrinth. Full Story: Augusta Free Press
Have You Met The World’s Most Adorable Social Media Influencer?
Chef Kobe’s got 2.5 million followers on Instagram, has been featured on national news shows and now has a new partnership with Hello Fresh, the best-selling meal kit delivery service. Full Story: Forbes
SEARCH ENGINE
JavaScript Basics for SEO Professionals
JavaScript is the dominant language that powers the modern web. Full Story: Search Engine Journal
Best WordPress SEO tools in 2020
WordPress is a content management system (CMS) that has always been very SEO-friendly out of the box, with a range of features that were both simple and innovative since the start. Full Story: TechRadar
Why & How Content Pruning Helps Your SEO
Removing old content can do wonders for your SEO. Learn how to weed out outdated content and polish up the new in this guide to content pruning. Full Story: Search Engine Journal
How To Use Blogging For Increasing Your SEO Benefit in 2020?
Blogging is an economical way for small businesses to direct people to their webpage, upgrade inbound promoting endeavours and draw in more clients. Full Story: YourStory.com
MOBILE MARKETING
Facebook Tests a New Page Layout for Its Mobile App
Facebook is testing a new look for pages on its flagship mobile application. Full Story: Adweek
The value of mobile marketing cloud technology
As tech evolves at a rapid pace, so do marketing solutions; businesses are spoilt for choice with a wide range of marketing platforms that elevate customer communication. Full Story: Media Update
Eight tips for a healthy mobile partnership programme
All over the world, the time we spend on mobile apps grows unabated. Full Story: MobileMarketing Magazine
Alexa users will soon be able to control mobile apps with voice commands
Amazon has announced a new preview called Alexa for Apps, a new feature that enables developers to add mobile app control to their Alexa skill. Full Story: SlashGear
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage’s role in the new retail landscape
With the increase in popularity of online shopping and the changing habits of consumers who have been in lockdown for four months, this is the most challenging time that retailers have ever faced. Full Story: AV Magazine
coDigital Media (EDM), a national leader in digital signage and communications, and Peerless-AV®, a leader in audio visual solutions for over 75 years, recently partnered with BigFoot Java® (BFJ) to fuel the chain’s expansion. Full Story: Digital Signage Connection
EMAIL MARKETING
Mailchimp’s Design Tool Looks to Automate Branding
Mailchimp is using artificial intelligence to let businesses design multi-channel marketing campaigns automatically and without the need for human designers. Full Story: PCMag
How to Build Your Sales Enablement Strategy
Sales enablement, in its most simple application, is the holistic process of providing your business’s sales team with the devices they need to seal more deals. Full Story: Business 2 Community
E-COMMERCE
4 Ways to Add Social Proof to Your eCommerce Site
What’s the first thing you do when you’re shopping online? Full Story: Business 2 Community
Better Buy: Alibaba vs. Amazon
Alibaba’s stock has nearly quadrupled since its public debut in late 2014, while Amazon’s stock delivered a near ten-fold gain during the same period. Full Story: Motley Fool
PUBLIC RELATIONS
Five Steps To Handle PR Crises In 2020
Business owners often focus on the happy side of PR: the smiling faces, the news segments, the glowing reviews. Full Story: Forbes
Experts Map Out Tech-driven PR Strategies for Business Survival
Business operators in Nigeria have been urged not to allow the connection between their brands and consumers wane, despite the current global challenge. Full Story: THISDAY Newspapers
MARKET RESEARCH
Three CPG Industry Areas That Can Apply Behavioral Psychology Insights
The marketing research industry understands there is no business growth without a change in decision, so they’ve invested heavily in technology and tools to understand decision-making, specifically subconscious mindstates, a term I coined. Full Story: Forbes
Using Research to Better Understand Your Target Market
Market research plays a key role in helping businesses to better understand their customers and marketplace, to help them make more strategic decisions. Full Story: Business 2 Community
WEB DEVELOPMENT
5 Best Tools For Building Progressive Web Apps
Progressive Web Apps are taking their place in the tech market with significant speed. The buzz for Progressive Web Apps was created around 2015. Full Story: Customer Think
6 Web Development Trends Every CTO Should Know in 2020
Here you can find a brief overview of the top web development trends that can help you keep track of the latest technologies and timely incorporate innovations into your business. Full Story: YourStory.com
MARKETING AUTOMATION
Artificial Intelligence (AI) strategy: 3 tips for crafting yours
There is no doubt – artificial intelligence (AI) is gaining momentum. We’re already seeing its impact in our daily lives and on the business landscape. Full Story: The Enterprisers Project
Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans
Content marketing is a game of tug-of-war. As you vie for your audience’s attention, you must pull in new customers without undoing your work with brand loyalists. Full Story: MarketingProfs.com
ANALYTICS & BUSINESS INTELLIGENCE
Importance Of Predictive Analytics And Cyber Security
Organized digital transformation plans need spanning both the information technology and the operational technology aspects. Full Story: BW Businessworld
Reduce third-party risk and drive better business intelligence
The ongoing tragedy of the novel Coronavirus outbreak has underlined the fragility of many highly complex global manufacturing supply chains. Full Story: Intelligent CIO ME
BRANDING AND DESIGN
Why Your Business Should Be On TikTok (And Four Types Of Content To Promote Your Brand)
It’s not just the addictive scrolling machine that your Gen Z kids, nieces and nephews can’t stop talking about. It’s the social media platform with the most opportunities to “go viral.” Full Story: Forbes
15 Cool Running Brands You Should Know
You could say they’re off the beaten path. Full Story: BuzzFeed
VOICE STRATEGIES
Alexa’s New Skill Resumption and Name-Free Interaction Simulate Human Memory and Inference Ability
Amazon is making Alexa more proactive in finding and running voice skills thanks to the combination of its new name-free interaction (NFI) toolkit and Skill Resumption feature. Full Story: Voicebot.ai
Amazon’s new tools for Alexa developers hints at what’s next for the voice assistant
Amazon is rolling out a slew of new features for Alexa developers, including tools that reveal Amazon’s aspirations for the AI assistant. Full Story: ZDNet