By Integrated Marketing Platform | July 29, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Trends For Mapping Your Marketing Strategy to the “Next Normal”
The marketing world as we know has been turned on its head, thanks to COVID. Full Story: Business 2 Community
Five Steps to Mastering Your Content Strategy as Part of Your Business Comeback
It’s not enough during the summer of 2020 to prospect for new business in the usual kind of way. Full Story: TAPinto.net
How to maximise your digital presence
In the darkness of a pandemic it can hard keeping track of everything but ensuring that you are making the most of every opportunity to engage with customers has never been more important, Bars and Clubs reports. Full Story: The Shout
Seven ways you might be wasting your marketing money
While I certainly love to shop, I hate wasting money on things that have no purpose. Especially when it comes to business. Full Story: Stuff.co.nz
Budget Focused Video Marketing Tips That Will Scale Your Startup Growth In 2020
Video has emerged as an essential channel for marketers in recent days. Full Story: Techzimo
What marketing will look like in the new normal
We are starting to return to the familiarities of what life was like prior to COVID-19. Full Story: AdNews
Digital marketing becomes important ally right now
It can be incredibly expensive for small and mid-sized restaurant companies to pay for the expertise and resources needed to be successful in digital marketing. Full Story: bake Magazine
Marketing Lessons Via Marvel Comics
Jennifer Walters would be much more popular if it weren’t for her larger than life cousin, Bruce Banner. Full Story: Forbes
SOCIAL MEDIA
Maximizing the Use of Digital and Social Media for Your Business Start-up
The COVID-19 pandemic has forced us to make necessary changes in the way we think and behave to stay safe. Full Story: Universe News Network
The age of social (media) distancing
This time last year, if someone had said the phrase ‘social distancing’ to you, you would probably have turned your nose up at them. Full Story: The Drum
How to change your name on Facebook, Twitter, and other social media platforms
You’ve made your decision: you want to change your username on your social media platform of choice. Full Story: TNW
How social media can help retail in the post-virus era
2020 has been quite a year—and most retailers are feeling the scars. According to Forrester, UK retailers will see a £56 billion loss in 2020, a decline of 11.4 per cent from 2019. Full Story: Retail Gazette
SEARCH ENGINE
How to Improve SEO Agency-Client Communications & Relationships
We know there’s always a struggle to explain SEO to your agency clients. An abundance of graphs and tables can confuse them, while not presenting enough data can make them suspicious. Full Story: Search Engine Journal
Could these two local SEO errors be losing you money?
Shoppers today are increasingly tech-savvy. In fact, 84% of shoppers are researching products and services online before buying offline. Full Story: Bizcommunity.com
Google Updates AMP Validation Tool to Support Web Story
Google announced an update to the AMP Validation Tool. It now will validate the Web Story format. Full Story: Search Engine Journal
Keyword Research Software Tool, Long Tail Pro, Launches Technical SEO Mastery Course
Long Tail Pro, the leading keyword research software tool, has launched a Technical SEO Mastery course on their new Academy resource website. Full Story: EIN News
MOBILE MARKETING
AI & Chatbot Apps: How Are the Two Transforming The Mobile Technology?
Today, technology continues to make breakthroughs every day and enhance user experience. Full Story: YourStory.com
Amazon Redesigns Alexa App With a Focus on Personalization
The date and weather information is replaced by a big Alexa button, and Skills are on a separate screen. Full Story: PCMag AU
Mobile app for detection and risk assessment of COVID-19 infected individuals
The Centre for Augmenting WAR with COVID-19 Health Crisis (CAWACH), an initiative by the Department of Science and Technology (DST), has selected Bangalore based startup Acculi Labs to develop a COVID risk assessment profile called Lyfas COVID score. Full Story: The Statesman
Discord’s mobile app is getting background noise suppression because life is noisy
Whenever I’ve tried using Discord’s mobile app to call a friend, I’ve found the audio quality to be pretty subpar. Full Story: The Verge
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage takes on COVID-19 from all directions
Through tools such as customer queue apps, thermal detection and antimicrobial touch interfaces, digital signage vendors are taking on COVID-19 from all directions by protecting customers and employees and providing information. Full Story: Digital Signage Today
Amobee adds DOOH to programmatic offering
Global advertising technology Amobee has launched out-of-home (OOH) capabilities on its platform for the Australian market, as a result of an exclusive partnership with Vistar Media, a programmatic technology company for digital out-of-home (DOOH). Full Story: AdNews
EMAIL MARKETING
Expert Tips for Email Marketing During the COVID Crisis
Facing an ongoing economic crunch beyond the experience of most of them, financial marketers are finding more to like about email. Full Story: The Financial Brand
How to write a compelling marketing email
A number of components make up a compelling marketing email, including content that readers want, photos and videos, calls to action and mobile optimization. Full Story: TechTarget
E-COMMERCE
4 WAYS TO PLAN FOR SUCCESS IN A CHANGING E-COMMERCE LANDSCAPE
Even before COVID-19, marketers had to scramble to keep up with the rapidly expanding and evolving e-commerce landscape. Full Story: AdAge.com
Bridging the gap between e-commerce and the store experience
Ever searched a retailer’s website while in store only to find out that the online price is different (usually less) than the one you are staring at (at the same retailer)? Full Story: Retail Customer Experience
PUBLIC RELATIONS
Knowing what type of PR client you are helps you find the right agency
There are a multitude of reasons why some companies work well with certain PR agencies and not so well with others. Full Story: The Business Journals
Where the future of public relations is headed in 2021
It’s hard to deny that industries such as public relations need to be in a constant state of transformation in order to survive. Full Story: Media Update
MARKET RESEARCH
New UPS Store Survey Shows How Small Businesses are Pivoting
UPS’ Inside Small Business Survey reveals 41% of small business owners have pivoted their business in the wake of COVID-19. The survey of more than 330 entrepreneurs, reveals how small businesses have adapted and became resilient. Full Story: Small Business Trends
Data Warehouse as a Service Market Survey on Developing Application 2028
Data warehousing is increasingly gaining traction as it offers a wide range of advantages that computer resources and on-site storage can’t match. Full Story: Market Research Correspondent
WEB DEVELOPMENT
Tips for Effective E-Commerce Web Design
Do you know that 40% of worldwide internet users have bought products/goods online from an e-commerce business or e-commerce store? Full Story: Promotion World
How Can IT Outsourcing Help Your Business?
It doesn’t matter if your organization is small and just getting off the ground or an established company with hundreds of employees, chances are that you would still like to find a way to accomplish your goals in a faster, more cost-effective way. Full Story: The Future of Things
MARKETING AUTOMATION
The Future of Marketing Automation: Main Email Trends 2020
If you’re not involved in email marketing professionally, it may seem that this industry has stopped its progress long ago. Full Story: Robotics and Automation News
What Different Industries Are Now Making Use of Artificial Intelligence?
Artificial intelligence is one of the most impressive technologies humans ever have created. Find out how it’s already being used to benefit the world. Full Story: Bdaily
ANALYTICS & BUSINESS INTELLIGENCE
The pros and cons of different attention metrics
Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Full Story: ClickZ
Wasted data: what marketing analytics could show you
In today’s business world, big-data driven insights have become imperative for success. Full Story: Global Banking And Finance Review
BRANDING AND DESIGN
The future of Brand Building in the ongoing crisis
In the current market, a lot of brands have suffered a terrible fate. Mostly the MNCs which has been hard hit by the lockdown, small start-ups are fighting their way through to make sure that their brand value does not fail. Full Story: Inventiva
All You Need to Know About Visual Branding
You cannot have a successful brand without a strategy for its visual components. It’s vital that you create your visual brand. Full Story: News & Features
VOICE STRATEGIES
How innovations in voice technology are reshaping education
Voice technology in education coupled with emerging technologies like AI will set high educational goals and have a spectacular potential of growth and improvement for the new-age student. Full Story: YourStory.com
Google Assistant May Replace Bixby As The Default Voice Assistant In Samsung Phones
Google and Samsung are among the first names that come to mind when you think of Big Tech and both companies have their areas of expertise. Full Story: Mashable