By Integrated Marketing Platform | July 30, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Develop a Nonprofit Marketing Strategy
Being a nonprofit marketer usually means small budgets and even smaller teams, with tight turn arounds and a strict set of brand guidelines to follow. Full Story: Business 2 Community
Why Advisors Shouldn’t Break Away Without A Digital Marketing Strategy
Advisors thinking about breaking away from a wirehouse may need to have technology front-of-mind. Full Story: Financial Advisor Magazine
Do You Need More from Your Video Content Marketing Strategy?
Today I have some resources to help you improve your video content marketing. Here’s four links with tips and tricks to kick start your work week. Full Story: Business 2 Community
Combat event fatigue with a virtual event marketing strategy
Virtual events can be a great way to generate leads and improve customer retention — but only when done right. Full Story: TechTarget
3 Tactics For Acquiring Sales During Uncertain Times
E-commerce has always been key to growing small and medium sized businesses. But it’s now urgent considering the devastating economic effects of coronavirus. Full Story: Forbes
Avoid These Mistakes When Launching a Digital Marketing Strategy
If we have learned anything in the first half of 2020, it’s that having a digital marketing strategy is no longer a ‘nice to have’ option. Full Story: Finextra
5 Ways AR & VR Are Reshaping Digital Marketing Right Now
Technological advances are reshaping the marketing landscape. Learn tips and resources to add augmented reality and virtual reality into your strategy. Full Story: Search Engine Journal
Marketing to play critical role for automakers in post-COVID recovery
The automotive industry is one of many that has felt the brunt of the COVID-19 lockdown. Full Story: Automotive World
SOCIAL MEDIA
Where to start with a social media strategy
As a result of Tuesday’s publication of Rayner Personnel’s assessment of agents’ use of social media we heard from a firm that specialises in developing social media strategies for agents. Full Story: Property Industry Eye
Is TikTok the ideal marketing platform?
Despite amassing over 2 billion downloads globally, short-video app TikTok still isn’t popular with marketers. Full Story: Tech in Asia
A non-marketers guide: Business marketing with Social Media
It’s been a long time when marketing and advertising counted as postcards, newspaper ads, printed flyers and tv commercials. Full Story: YourStory.com
The power of social media marketing
Social media has established itself as a fundamental part of most people’s day-to-day lives. Full Story: Asia Insurance Review
SEARCH ENGINE
The Importance of Geo-Targeting in SEO and Ways to Go About the Process
There is no business organization in this day and age that does not seek refuge in the various approaches and techniques of SEO. Full Story: Business 2 Community
Rendering SEO Manifesto: Why We Need to Go Beyond JavaScript SEO
Going beyond JavaScript SEO is a must. Here’s how technical SEO pros can use their knowledge of batch-optimized rendering for better search visibility. Full Story: Search Engine Journal
Quick SEO Fixes for Website Optimization
With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. Full Story: Business 2 Community
Instagram SEO: 6 Ways to Increase Your Discoverability
Brushing up your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost. Full Story: Digital Market News
MOBILE MARKETING
Mobile Remains Fastest Growing Channel Despite Budget Cuts
Mobile budgets are impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel. Full Story: B&T
How to Build an On-Demand App for Laundry Services?
Planning to develop on-demand app for your laundry business? Learn how to make on-demand laundry app and how much does it cost to develop an app. Full Story: YourStory.com
iPhone users will soon be able to backup their devices to Google storage for free
It’s free for Android owners as well, but there is a caveat. Full Story: TechRadar
Google One app for Android now offers free phone backups
Google One, Google’s unified cloud backup service, offers subscribers the ability to automatically back up device data, multimedia messages, photos, and videos from their Android devices. Full Story: XDA Developers
DIGITAL SIGNAGE/ SCREEN MEDIA
Virtual digital signage show quadruples delegates
Like the famous Heineken slogan, Digital Signage Summit, the European show for the digital signage industry, is now reaching parts of the digital signage world that other shows cannot reach. Full Story: AV Magazine
How Bosch used OOH for its brand strategy during COVID-19
Bosch’s brand recognition strategy during the COVID-19 pandemic was helped by a decision in 2017 to incorporate an out-of-home (OOH) in its marketing mix. Full Story: AdNews
EMAIL MARKETING
Stop Sending to Unverified Email Addresses. This Tool Helps Clean Up Your Email List, Fast.
When was the last time you checked the validity of your email list? People change emails or add spam filters, email accounts get closed, and email marketing lists tend to age poorly. Full Story: The Advocate
Cold Emails Can Be Pretty Lame. Here’s How to Avoid That.
It takes five seconds to skim my inbox and consider the name and subject lines of all of my unopened emails in the morning. Not five seconds for one email – five seconds for all of them. Full Story: G2 Crowd
E-COMMERCE
8 Ways to Drive Product Sales on Instagram
More than 130 million users tap on an Instagram shopping post at least monthly. Full Story: Practical Ecommerce
How ERP integration with Dropshipping improves profitability
Dropshipping is a fulfillment model of the supply chain process to help you run your eCommerce business independently. Full Story: DC Velocity
PUBLIC RELATIONS
What Should PR Do When The Company’s Stock Goes South?
The stock market has been on an impressive run. Despite the global pandemic and ongoing economic disruptions brought about by the coronavirus, there seems to be a strong desire for investors to be in the market. Full Story: Forbes
10 PR Tools You Need to Maximize Media Relations and Drive Brand Performance
In today’s digital age, public relations (PR) moves only as fast as its technology can carry it. Full Story: Business 2 Community
MARKET RESEARCH
Fighting The COVID Blues: Advice From Business Research
Life was hard enough for the one-third of Americans who had wrestled with anxiety prior to the COVID-19 pandemic. Full Story: Forbes
The global social media advertisement market size is expected to grow from $86.41 billion in 2019 to $102.66 billion in 2020 at a compound annual growth rate (CAGR) of 18.8%. Full Story: EIN News
WEB DEVELOPMENT
These are the biggest WordPress website mistakes and here’s how to fix them
WordPress is a fantastic tool for creating websites, but its expansive nature can lead to configuration mistakes. Full Story: ITProPortal
Top 24 Programming Languages for Web Development: Python and More
Every year, like so many other organizations and analyst firms, IEEE Spectrum produces a list of the “top” programming languages, leveraging 11 metrics from no less than eight sources (including Twitter, Stack Overflow, and more). Full Story: Dice Insights
MARKETING AUTOMATION
Email marketing or marketing automation?
The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Full Story: ClickZ
Step Up Your Content Marketing Game With AI
We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors. Full Story: Built In
ANALYTICS & BUSINESS INTELLIGENCE
Why your business should use predictive analytics in marketing
Predictive analytics in marketing is the use of data, AI and other tools to predict the outcome of a marketing campaign or marketing efforts over a given time period. Full Story: Stuff.co.nz
The Ultimate Marketing Analytics Checklist: How to Get the Most Out of Your Data
Pie charts. Bounce rates. Line graphs that look like ski trail maps. They’re enough to make even the most sophisticated marketer’s head spin. Full Story: The Content Standard by Skyword
BRANDING AND DESIGN
Up Your Sales Game Using Personal Branding
Anybody who has spent significant time building a sales career fully understands the ups and downs of a rep’s work life, the performance pressure and the need to continuously differentiate yourself from the competition. Full Story: Forbes
A Beginner’s Guide to Branding Your Business
In this episode of the Small Business Show we invited graphic designer and branding expert Amy Greenwald from Blue Raspberry Design, LLC to give us an overview and importance of a branding style guide. Full Story: openPR
VOICE STRATEGIES
Ask Sam Is Walmart’s New Own Voice Assistant
Walmart is launching its own voice assistant, “Ask Sam.” For now, the technology will only be available to associates at over 5,000 Walmart stores. Full Story: We are Social Media
How to use Amazon Alexa as an intercom
One of Alexa’s most helpful but underutilized skill is communication. Full Story: WRCB-TV