By Integrated Marketing Platform | August 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Scale up your multi-location business local marketing strategy
How many times have you said you want to improve your multi-location business’s localized marketing strategy but never get around doing it? Full Story: Martechcube
How to Develop and Track a Marketing Budget
A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies. Full Story: Business News Daily
What Is Interactive Marketing, and How Does It Help Your Bottom Line?
New forms of marketing seem to rise to the top of the priority list every few months. Full Story: MarketingProfs.com
Why marketing restructures are rarely marketing transformations
When marketers design the destination of their customer centric transformation, they need to know the starting point. Full Story: The Drum
How To Grow Your Business After COVID-19
COVID-19 has upset economic forecasts and forced many companies worldwide to rethink their business strategy plan for the future. Full Story: Global Trade Magazine
What Are Buyer Intent Keywords?
Buyer intent keywords are search queries and phrases used by people actively looking to make a purchase. Full Story: Business 2 Community
Six Ways B2B Marketers Can Harness the Power of Experiential Marketing
Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out there and compete for business. Full Story: MarketingProfs.com
Emotions: The Secret Ingredient to a Successful Marketing Campaign
What would you do if you were served macaroni without cheese? How about a sandwich with peanut butter but no jelly? Full Story: Business 2 Community
SOCIAL MEDIA
How To Grow Your Community With Social Media Marketing
One of the most important ways to boost customer loyalty is by building a community. Full Story: Customer Think
The Counterintuitive Way Social Media Can Reduce Stress
How to use social media consistently while avoiding burnout. Full Story: Entrepreneur
Six Tips For Using Social Media To Grow Your Business During The Pandemic
The world as we know it seems to have changed overnight. None of us have experienced a global pandemic on this scale, with so many businesses forced to shut down to help stop Covid-19 from spreading. Full Story: Forbes
Three Ways 2020 Has Changed The Social Media Landscape
Many of us saw some of these changes coming, but I don’t think any of us expected that we’d have to adapt so quickly. Full Story: Forbes
SEARCH ENGINE
Tips For Blogging In SEO TO Grow Your Business Online
Half of the struggle for your business to grow online is conquered when your website ranks on Google. Full Story: YourStory.com
Google Lighthouse SEO Scores of Every Shopify Theme
This is the third article in my series on analyzing Shopify themes. Full Story: Practical Ecommerce
7 Habits of Highly Ineffective SEO Professionals
Our work as SEO professionals can make or break a client’s success. Learn seven bad habits to break if you want to be more effective. Full Story: Search Engine Journal
6 Reasons Why Redesigns Reset Your SEO
You’ve redesigned your website. It’s gorgeous, increases your conversion rate, and customers love it. But why does your organic search traffic dive 40% and flatline? Full Story: JumpFly PPC Advertising News
MOBILE MARKETING
5 tips to solve mobile app testing problems
Today 99% of the millennials across the world depend on mobile apps for their daily life activities. Full Story: AppleMagazine
How To Build A Mobile Business Strategy
According to eMarketer, 2019 was the first year that Americans spent more time on their mobile devices than watching television. Full Story: Forbes
How Augmented Reality Can Revolutionize Political Campaigning
Political parties have been known to employ disruptive methodologies and strategies to influence people. Full Story: Forbes
How business can lift protection against mobile threats
The increased use of personal phones for work, and the growth of mobile malware, are creating and escalating risk to organisations. Full Story: SecurityBrief Australia
DIGITAL SIGNAGE/ SCREEN MEDIA
Out-of-home ad bosses share their pandemic recovery plans
With the exception of cinema, the out-of-home (OOH) sector was the hardest hit by the pandemic downturn. Full Story: The Drum
COMMUNITY RESOURCES: BETTER SIGNAGE FOR BETTER WAYFINDING
Getting around a city can be as simple as following the signs. But signs aren’t as simple as they seem. Full Story: Associations Now
EMAIL MARKETING
4 Things You Should Change About Your Email Marketing
Pruning, consistency and other tricks of an increasingly vital trade. Full Story: Greenwich Time
Best Email Marketing Tools for SMEs
Email marketing tools for SMEs have become a fundamental part of business strategies, as consumers increasingly demand personalized content focused on their needs and interests. Full Story: TechiExpert.com
E-COMMERCE
How to Choose The Best Payment Gateway for Your Ecommerce Site
Payment gateways make shopping online convenient. It can also minimize risk to your customers, reduce shopping cart abandonment rates, and improve their overall experience with your online store. Full Story: Business 2 Community
Is 2020 the Year of the Online Marketplace?
Online marketplace searches have increased by 46 percent YoY, with the search growing 84 percent from January to July 2020. Full Story: Power Retail
PUBLIC RELATIONS
Why the future of communications is integrated
For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability. Full Story: PR Daily
10 Ways to Get Global PR Exposure
Gain global market exposure and increase brand awareness through the power of publicity. Full Story: Entrepreneur
MARKET RESEARCH
2020 Complete Marketing Research For Affiliate Marketing Tracking Software Market
Global Affiliate Marketing Tracking Software Market Report defines the vital growth factors, opportunities and market segment of top players during the forecast period from 2020 to 2026. Full Story: Owned
We Can Unlearn Racism, Especially In Business
Human beings still tend to be tribal. We are warm to those within our tribe and cooler to those outside it. Full Story: Forbes
WEB DEVELOPMENT
Launch a career in web development with this robust bootcamp
Having a firm grasp on web development is a skill that is quickly becoming more and more in demand. Full Story: Creative Bloq
How to learn JavaScript: These are the best online courses
HTML, CSS, and JavaScript are often considered the backbones of web development. If you’re looking to learn some new skills, then taking a virtual course means you can learn Javascript online. Full Story: Mashable
MARKETING AUTOMATION
Is AI Going to Disrupt the Marketing Industry?
Developments in AI are advancing at a rampant pace, with innovations improving the quality of life in different ways across disciplines. Full Story: ReadWrite
ARTIFICIAL INTELLIGENCE HAS THE POWER TO TURBOCHARGE YOUR BUSINESS
As humans, we’ve generally been focused on making improvements, regardless of whether it’s in our own lives or work. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
A Solution to Marketers’ Attribution Problems, According to Isaac Newton
Marketing qualified leads, website return visitors, SEO rankings, social media influence, ‘click to open’ ratios … these are just a few of the dizzy array of metrics digital marketers use. Full Story: CMSWire
America’s Businesses Are Running On Salesforce. Why Aren’t We Training New Workers On It?
Back in 2018, when we used to attend conferences, I spoke to an audience of about 250 college and university presidents and provosts. Full Story: Forbes
BRANDING AND DESIGN
7 Important Factors for Effective Small Business Branding
As a small business, you probably hear the word “branding” thrown around quite a bit. You know it’s important, but what exactly is small business branding? Full Story: Business 2 Community
Why Consumers Want Brand Communities, Not More Ads
To power growth and drive advocacy, brands need to manage diverse communities that weigh in at every level. Full Story: Talking Influence
VOICE STRATEGIES
I actually use these 6 Alexa skills. So should you
From fun games to smart home control, these skills are my favorites. Full Story: CNET
Voice Assistants Market – Creating A Revolutionary Type Of User Experience
This study provides an overview of the state of voice assistants in the telecom and automotive industry. Full Story: My Amazon Echo