By Integrated Marketing Platform | August 17, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why A Well Designed 360-Degree Marketing Strategy Is Pramount For MSMEs?
The Marketing landscape in the recent times has changed significantly with advancement in technology. Full Story: BW Businessworld
Three types of content that your company should not despise
Content marketing is one of the most complex strategies to carry out effectively. Full Story: Explica
10 Ways to Tailor Your Marketing Strategy to Your Business
Every business’s marketing strategy looks a bit different. So you need to carefully consider what options are best suited for your products, services, and customers. Full Story: Small Business Trends
What a digital-only world means for your marketing strategy
Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Full Story: ClickZ
Data: An indispensable part of digital marketing strategy
Did you know that your online marketing strategy can have a new companion? Could you guess what it is? It is data. Full Story: Techaeris
What are Top Internet Marketing Trends You Need To Look Out For In 2020
There are quite a few internet marketing trends you need to look out for in 2020. Full Story: MENAFN.COM
Accelerated Digital Marketing Trends That Will Have A Lasting Impact
Consumers have adapted to the increasing changes in the environmental, political and economic landscape as a result of the Covid-19 pandemic. Full Story: Forbes
Enabling remote sales through digital marketing
COVID-19 is changing consumer behaviour, purchase patterns, buying criteria and touchpoints with companies. A recent Deloitte consumer survey in the Indian market revealed that: Full Story: DATAQUEST
SOCIAL MEDIA
What are the benefits of social media for business?
It’s hard to remember a world where social media didn’t form part of most businesses digital marketing strategy. Full Story: Coast Digital
Beginner’s Guide to Social Media Marketing
It’s never too late to embrace all of the free social media marketing platforms that are at your disposal. Full Story: Greenwich Time
What does a responsible social media platform look like?
YouTube tops the overall rankings of a new social media platform audit conducted by IPG Mediabrands which aims to establish a benchmark on what a responsible platform looks like and to help enhance brand safety and media responsibility in advertising. Full Story: Warc
Blockchain-Backed Social Media Brings More Choice for Users
Could blockchain fight against state-sponsored censorship in a post-coronavirus era? Full Story: Cointelegraph
SEARCH ENGINE
What does lead generation look like in 2020?
Amid unprecedented times, it’s important to keep your company afloat and stand apart from your competitors. Full Story: ClickZ
Google to Remain Default Search Engine on Firefox
Google is renewing its deal with Mozilla to ensure it remains the default search engine on Firefox. Full Story: Search Engine Journal
How SEO Can Help Your B2C business?
Before coming to the main topic, let us indulge in the idea of what is typical B2C business. Full Story: Inventiva
Why today is the right time to invest in SEO services
Search Engine Optimisations (SEO) for businesses is an essential strategy you should be investing in. Full Story: AppleMagazine
MOBILE MARKETING
7 Ways Artificial intelligence is Revolutionizing the Mobile App Industry in 2020
Artificial Intelligence is redefining how we look at technology and use it, especially the mobile app industry. Full Story: Grit Daily
Make sure you are prepared for iOS 14 and Apple’s new privacy regulations
September is fast approaching, and with it comes Apple’s new user privacy regulations for iOS 14. Full Story: Mobile Marketer
Who Benefits from the Surging Interest in Contactless Payments?
In a post-pandemic world, surging contactless payments may soon become the norm. Full Story: Grit Daily
The Advantages of Including Facial Recognition in a Mobile App
Imagine the benefits to your business of including facial recognition in a mobile app. Let’s start with this idea: Full Story: Robotics and Automation News
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Makes Going Contactless Easier
As the COVID-19 pandemic has made the desire for contactless interaction greater, a new digital signage solution has been launched to make it easier to do just that. Full Story: Hotel Business
OOH can thrive thanks to adtech forerunners
They say that “plagiarism is the sincerest form of flattery”. Well, flattery, in its sincerest form, is definitely one of my stronger skills. Full Story: Mediatel News
EMAIL MARKETING
How Do You Improve Email Marketing? Start by Improving Your List.
This top-rated tool makes cleaning your email list easy. Full Story: Thehour.com
10+ Best Email Marketing Services (2020)
Email Marketing Software is that software which is used by marketers for email marketing. Full Story: YourStory.com
E-COMMERCE
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
Marketers seeking to increase their ecommerce capabilities have the option of using tools built into social platforms. Full Story: Chief Marketer
Practical tips to transition your ecommerce business in the second half of 2020
From flexible pricing of products to asynchronous conversations, we look at some helpful tips to transition your ecommerce business in the second half of 2020. Full Story: ClickZ
PUBLIC RELATIONS
How A PR Error Might Absolve Kodak Of Insider Trading Charges
If you’re not familiar with the details on what happened with Kodak stock in the last few weeks, you can catch up here and here. Forbes
The next bold step in PR #coronavirusSA
Now, more than ever, a new PR agency model is needed as a platform to conceptualise and deliver cohesive campaigns that will guarantee both impact and value. Full Story: MarkLives.com
MARKET RESEARCH
Business survey shows big impact from pandemic
The pandemic’s effects on local businesses have been dramatic and likely will be long-lasting, judging by the results of a survey by Greater Grays Harbor Inc. Full Story: The Daily World
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very challenging. Full Story: Search Engine Land
WEB DEVELOPMENT
What is back-end web development?
The IT industry is a real phenomenon today because its development has been so rapid over the past few decades. Full Story: Techstory
How Do Web Development Companies Work?
It is not possible to assume that any of the current business is surviving without an internet site and/or a mobile application. Full Story: KHTS Radio
MARKETING AUTOMATION
How To Improve Marketing Results Through Networking
To get more leads, you need to spend more money on advertising and marketing. That’s the conventional wisdom you hear from experts. Indeed, spending more on media can help. Full Story: Global Banking And Finance Review
The Best Digital Marketing Trends To Follow Post Covid-19 Lockdown
Moving at the speed of light, marketing trends & techniques keep popping up. Full Story: Promotion World
ANALYTICS & BUSINESS INTELLIGENCE
Get In Depth Analysis Of How Covid-19 Is Impacting The Business Intelligence and Analytics Market
As part of Primary research, our analysts interviewed a number of primary sources from the demand and supply sides of the global Business Intelligence and Analytics Market. Full Story: The Daily Chronicle
How to Harness Third-Party Data for Big Data Analytics?
Tapping third-party data can unleash huge possibilities in data science bringing untapped opportunities. Full Story: Analytics Insight
BRANDING AND DESIGN
Building Trust During a Pandemic: Ensuring Reliable Brand Experiences
This coupled with a challenged economy means that brands will need heightened levels of efficiency in advertising and creative strategies that address both the short and long-term changes in how people live and consumer. Full Story: MarTech Series
How An Iconic Fishing Brand Used Technology To Catch A New Generation Of Anglers
Recreational fishing has been a popular outdoor activity for decades. Full Story: Forbes
VOICE STRATEGIES
This Alexa bug can expose your voice history to hackers
Amazon’s Alexa recent bug discovery highlights the importance of locking down all voice assistant interactions from devices. Full Story: Technowize
5 Google Assistant Options You Really Should Disable Right Now
Obtaining Google all over to enable with quick thoughts, established timers or report on the day’s temperature is good. You can use its voice assistant to control your sensible household, phone close friends or dining places for takeout and so substantially more. Full Story: SwordsToday.ie