By Integrated Marketing Platform | August 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
SEO Marketing Strategy: Tips for Success in 2020
SEO marketing is very important for all brands that aspire to stand out among the competition. Having good SEO rankings means you are maximizing your traffic opportunities. Full Story: Newswire
The Dos and Don’ts of Successful Online Events
There isn’t much we can say for certain in 2020, but one thing we do know is that online events are here to stay. Full Story: Business 2 Community
How to Earn Customer Trust With Permission Marketing
Nobody likes being a member of a captive audience. Full Story: G2 Crowd
How has COVID-19 Shifted Digital Marketing?
As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. Full Story: Search Engine People
Ignite These Five Marketing Channels To Accelerate Your Go-To-Market Strategy
Your company’s value proposition and target audience have been established. Now it’s time to execute your go-to-market (GTM) strategy to achieve your corporate goals. Full Story: Forbes
12 Critical Considerations When Marketing To Millennials
Millennials tend to be wary of corporations and their intentions, so developing a brand strategy that appeals to members of this generation can be quite a challenging task. Full Story: Forbes
10 Powerful Video Marketing Tips For Better ROI
Putting in time, efforts, and money and not getting the desired results can be really frustrating. Full Story: Customer Think
Making Your Own Product and Marketing Videos Can be Easy with This Innovative Kit
Consumer demand for video continues to grow. Whether your business specializes in selling a specific product, many products, or could benefit from some higher quality branding. Full Story: Entrepreneur
SOCIAL MEDIA
Why social marketing is a need in 2021
Social marketing is key to helping change society’s behaviour and attitudes about certain people’s circumstances. Full Story: Media Update
Three Things To Consider When Hiring A Social Media Influencer
You can grow your business in countless ways using social media. Influencers are one of the most common yet underutilized social media marketing tools at your disposal. Full Story: Forbes
How to Create a Successful Social Media Collaboration
Social media is a lucrative platform if you can win over people over. Full Story: Business 2 Community
Social Media for Business Growth
It’s hard to believe how many businesses in the print industry are still not using social media. Full Story: Printing Impressions
SEARCH ENGINE
6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)
The success of a PPC campaign relies on being able to use the requisite platform properly. Full Story: Business 2 Community
Online SEO tools: A simple (but helpful) guide
If you are doing any type of search engine optimization (SEO) on your website, then at some point you are going to need to make use of some different tools and programs along the way. Full Story: AZ Big Media
SEO Is Not Dead. If Anything, It’s Booming Now More Than Ever
It’s getting harder and harder to crack Google’s algorithm, but it doesn’t mean that Search Engine Optimization (SEO) is dead. Full Story: SWAAY
Google SEO 101: Site Migrations
Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations. Full Story: Search Engine Journal
MOBILE MARKETING
10 Clear Signs You Need To Make A Mobile App For Your Customers
Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. Full Story: Forbes
Mobile marketing during the COVID-19 pandemic
The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. Full Story: App Developer Magazine
How can small businesses be aided with mobile apps?
Mobile apps will help the small business inventively to withstand the competitive market and grow constantly by reaching the target customers. Full Story: YourStory.com
COVID-19 Makes Mobile App Security More Important Than Ever
The global COVID-19 pandemic has hit brick-and-mortar stores hard. For months, most retail stores were unable to open. Full Story: Total Retail
DIGITAL SIGNAGE/ SCREEN MEDIA
Distec partners with Vestel Visual Solutions for end-to-end digital signage offering
Distec, a provider of industrial, medical and digital signage technology, has entered into a new partnership with Vestel, a global manufacturer of professional displays. Full Story: InAVate
DIGITAL SIGNAGE SALES MARKET TO SET NEW GROWTH CYCLE
The Ample Market Research Added A new industry research report that focuses on Digital Signage Market and delivers in-depth market analysis and future outlook of Digital Signage market, Full Story: The Scarlet
EMAIL MARKETING
Building vs. Buying Your Email List
Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You’ll need to either buy or build an email list. Here are the pros and cons of each. Full Story: Business.com
Email Data Hygiene is Make-or-Break for List Success in 2020
Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. Full Story: Business 2 Community
E-COMMERCE
7 Types of Emails That E-commerce Owners Must Include in Their Strategy
Email remains one of the most powerful marketing channels and it’s here to stay. Full Story: Martechcube
The Importance Of Experimentation In E-Commerce Marketing Today
I’ll be the first to admit it: Ordering from Amazon has become embedded into my daily life. Full Story: Forbes
PUBLIC RELATIONS
Amazon just pulled some PR jujitsu (again)
Why is Amazon supporting a bill that would make it liable for 3rd-party sellers on its platform? Full Story: The Hustle
PR firm urges businesses to adapt marketing strategies to crisis
The COVID-19 crisis has been hard on businesses, but it also presents new opportunities that can be taken advantage of, according to a Birmingham-based public relations firm that spoke at the Business Council of Alabama’s Engage Alabama conference. Full Story: alreporter.com
MARKET RESEARCH
The Future Of Contactless Payments: Three Predictions For The Next Five Years
The global pandemic has not only transformed how we travel, work, eat and socialize, it has also changed how we pay for things. Full Story: Forbes
Emerging Batteries Technologies Market Research Insights (2020-2027)
In addition, the statistical investigation of the report focuses on product specifications, costs, capacity, marketing channels, and market players. Full Story: Scientect
WEB DEVELOPMENT
How Custom Web Development Can Help Your Business
If you haven’t done it already, now is the time to create or update your current website, because your website is the one unique thing that can separate you from your nearest competitor. RushPRnews.com
Understanding The Web Development Process–The Nuts and Bolts
The web site you see on your browser is not limited to just the look and feel of it. Full Story: YourStory.com
MARKETING AUTOMATION
Why Hubspot Cos/Cms Platform Is The Best Choice For Small And Medium-Sized Businesses
When it comes to choosing the right content management system (CMS), there are many factors that you must consider such as your business goals, resources and your industry. Full Story: Net Newsledger
How to Prevent Customer Churn with Retention Marketing
Attracting new customers is cool and all, but do you know how to keep them around? Full Story: G2 Crowd
ANALYTICS & BUSINESS INTELLIGENCE
Large-scale web scraping: The need for a future-proofed solution
Process of data gathering, its biggest challenges, and future solutions that might solve the challenges. Full Story: ITProPortal
Best Business Intelligence Software and Tools
The phrase “business intelligence” has meant a lot of different things over the decades it has been in use. Full Story: Datamation
BRANDING AND DESIGN
Top 6 Business Branding Services In 2020
Creating your own brand while starting a business is a crucial step. Full Story: International Business Times
Building a brand: Why it’s important and how you can do it
As customers become more informed, and the avenues of selling continue to change, there is one part of business that always remains the same — the importance of a strong brand. Full Story: CRN Australia
VOICE STRATEGIES
Ey up, Alexa! Amazon to add British regional words to voice assistant’s vocabulary
If you were to ask Alexa what to do if you got a cheeselog in your moggie cake, chances are she wouldn’t be able to understand you…. Full Story: Telegraph.co.uk
Amazon Fresh Opens First Alexa-Powered Grocery Store, Debuts Dash Carts to Automate Check-Out
Amazon’s voice assistant and smart devices are ubiquitous in the store. Echo Shows in kiosks will answer questions about where items are located or for suggestions on what to make for a meal. Full Story: Voicebot.ai