By Integrated Marketing Platform | September 24, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why digital events should be part of your marketing mix
Time to add a new flavor to your marketing strategy cocktail. Full Story: TNW
Inbound Marketing, Meet Inbound Video
At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Full Story: Forbes
Best Practice: Four ways to leverage lifecycle marketing
Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy. Full Story: ClickZ
Defining product strategy, management and marketing
As with marketing strategy, product strategy should flow from the wider business strategy. Full Story: Econsultancy
How the top 3 marketing tricks of 2020 can make Halloween a treat
Let’s face it, this will be the strangest Halloween in history. Families are concerned about balancing fun and safety. Full Story: The Drum
In the current economic straits, with high volatility and public health concerns still very much on people’s minds, the task of measuring your marketing success can sometimes take a back seat. Full Story: Business 2 Community
3 Keys to Successful Marketing
Advisors just need to know if new clients, and the right type of clients, are coming in the door. Other measures don’t count. Full Story: ThinkAdvisor
10 EFFECTIVE WAYS TO BUILD TRUST WITH CUSTOMERS THROUGH YOUR MARKETING
Trust is a key factor in any strong relationship, including the one between a company and its customers. Full Story: AdAge.com
SOCIAL MEDIA
Avoid These 3 Common Social Media Pitfalls
Living in a digital age has got us hooked on our smart devices and scrolling through social media like there’s no tomorrow. Full Story: News Anyway
Social Media Marketing: The Ultimate Guide – Targeted Web Traffic
If you do a little bit of internet business and want to use social media to grow it, you will probably come across a word called social media marketing or social media marketer. Full Story: News Anyway
6 Tips to Use Social Media for Organic Marketing
Generate leads and sales through social media with these tips. Full Story: Business 2 Community
The Hype Machine: Why Social Media Has Changed the World — And How to Fix It
Are you on social media a lot? When is the last time you checked Twitter, Facebook, or Instagram? Last night? Before breakfast? Five minutes ago? Full Story: SciTechDaily
SEARCH ENGINE
Google authorities busted several myths surrounding SEO for the site owners
The concerned authorities of Google recently busted some myths related to the Search Engine Optimisation community. Full Story: FlipWeb
7 Common Questions About SEO and Content
Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. Full Story: Business 2 Community
24 Best Google Keyword Planner Alternatives
Looking for a good alternative to Google Keyword Planner? Here are 24 tools you can use to discover keyword ideas and search volume predictions. Full Story: Search Engine Journal
6 Enterprise-Level Link Building Best Practices
Building links at the enterprise-level? Use your size to your advantage. Here are six best practices for a successful large-scale campaign. Full Story: Search Engine Journal
MOBILE MARKETING
Twitter starts testing private audio messages in its mobile app
As reported earlier this year, Twitter has been testing voice tweets on iOS for some time, but the feature is not yet available to everyone. Full Story: 9to5Mac
What’s the difference between OTT messaging apps and SMS?
Over-the-top messaging apps, usually referred to as “OTT messaging apps” are instant messaging services provided by third parties as an alternative to text messaging services provided by a mobile network operator. Full Story: MobileMarketing Magazine
5 Useful App Engagement Methods
It is easy to increase app engagement by using methods such as deep linking, push notifications, and efficient onboarding. Full Story: BO Herald
Learn How to Create Great Designs for Web and Mobile with Adobe
Buy this incredible Adobe bundle to learn how to design world-class mobile and web apps. Full Story: MakeUseOf
DIGITAL SIGNAGE/ SCREEN MEDIA
ViewSonic intros direct-view LED displays
ViewSonic Corp. has launched its All-in-One Direct View LED Displays, which feature image stitching, power supply, control systems and the display itself in one device, according to a press release. Full Story: Digital Signage Today
Customers like ads on TikTok, but marketers prefer YouTube
The study highlights a dichotomy between marketers’ preference for established digital platforms, such as YouTube, while consumers prefer newer platforms. Full Story: The Drum
EMAIL MARKETING
Best Features of Email Templates for Conversions
Email templates have been around for a long time, but it is mind-blowing how many people do not take advantage of them. It is understandable if you have years of experience with crafting emails and you are an expert copywriter. Full Story: Robotics and Automation News
How to create an iCloud email account linked to a registered Apple ID
You can create an iCloud email account while setting up an Apple ID or after you’ve already registered one. Full Story: Business Insider
E-COMMERCE
Ecommerce: The Essential Components Your Site Needs to Turn Visitors Into Buying Customers
Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list. Full Story: Entrepreneur
How to Handle Out-of-Stock Products on Ecommerce Platforms
Get your strategy for product stock handling implemented ahead of the busy period. Learn key ecommerce tips for dealing with out-of-stock products. Full Story: Search Engine Journal
PUBLIC RELATIONS
PR Writing: When You Should Hire a Professional
Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? Full Story: Business 2 Community
How to Do PR When You’re Bootstrapped and Don’t Have Connections
DIY PR campaigns are difficult when bootstrapped, but still doable with the right strategies. Full Story: Entrepreneur
MARKET RESEARCH
Market Research: Why It’s the Foundation of Any Successful Campaign
Let’s be clear: a business won’t go very far if it’s not based on a great idea. That’s how all great businesses start, right? Full Story: Business 2 Community
The ‘Purpose Gap’ Facing Many B2B Brands
The report was based on data from a survey conducted in 2019 among 259 B2B professionals with a job title of director or higher. Full Story: MarketingProfs.com
WEB DEVELOPMENT
How To Optimize Your Website For Google’s Mobile-First Index
Website owners and even bloggers are increasingly demanding mobile-friendly designs and SEO-centric websites around the world. Full Story: HostReview.com
How Web Development Help to Grow Business Effectively?
Strong design and development of websites is highly important for attracting more viewers. Full Story: Living Gossip
MARKETING AUTOMATION
The CDP Myth: Why Marketing Automation Needs Human Judgment
In many ways, technology has transformed advertising. The ability to use data and analytics to inform marketing decisions has had profound effects on the industry. Full Story: Forbes
Eight steps to improve customer engagement through marketing automation
Automating your marketing processes enables you to reduce the time that your team spends on repetitive, low-value tasks; Full Story: Media Update
ANALYTICS & BUSINESS INTELLIGENCE
Driving Business Intelligence Through Web Data Mining
Organizations generate a plethora of data on a daily basis. For any organization to have a successful business model, collecting insightful information is imperative. Full Story: Analytics Insight
Is Data the Answer To Business COVID-19 Recovery?
As businesses of all sizes build their strategies for COVID recovery, data will play a vital role. Full Story: Silicon UK
BRANDING AND DESIGN
Branding facilitates product differentiation. Managing the brand is challenging task in marketing acumen. Full Story: WhaTech
What Makes a Great Brand Name, and How to Choose One
We spoke with Jake about the complex obstacles branding and marketing experts face today in naming a brand and the key to creating a name that will stand the test of time. Full Story: Muse by Clio
VOICE STRATEGIES
Amazon Expected to Unveil More Alexa, Smart-Home Devices
Amazon.com Inc. on Thursday is expected to announce new devices aimed at expanding its home-security products and line of Echo smart speakers featuring its Alexa voice assistant. Full Story: Wall Street Journal
COVID-19 may push retailers to use voice assistants instead of touch screens
While it’s no longer thought to be a primary source of transmission of the novel coronavirus, people are still thinking twice before interacting with public touch screens. Full Story: RetailWire