By Integrated Marketing Platform | November 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Tips for Adding Video to Your Marketing Strategy
Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels. Full Story: Business.com
A Beginner’s Guide to Building an Account-Based Marketing Strategy
As marketers, we spend every day juggling dozens of projects at once, making it tough to decide which trends to pay attention to. Full Story: G2
How to Use Memes to Promote Your Business: A New Marketing Strategy
Marketing a business through memes is becoming widely popular these days. The practice has even led businesses to adopt a new strategy i.e., meme-jacking. Full Story: Influencive
Create a Content Marketing Strategy For Your Business
Content marketing helps raise SEO, builds brand ambassadors, and promotes amplification through social sharing. Full Story: Business 2 Community
Using the scientific method to test digital marketing strategies
This far into an unprecedented global pandemic, we’ve all made significant personal and professional changes. Full Story: ClickZ
How to Build LinkedIn Sales Funnel for Allbound Marketing
LinkedIn is a fast-growing B2B platform for marketing. Step-by-step guidance is indeed for leveraging it to the full potential. Full Story: YourStory.com
What is next in Digital Marketing?: A 2021 Perspective
Digital Marketing, one of the hot topics in the Martech arena, evolved as a pivotal aspect amidst the pandemic. Full Story: Martechcube
14 Long-Term Digital Marketing Strategies For Your Real Estate Business
From direct mail to “sold by” signs, marketing has always been vital for agents, brokers and other real estate pros to get their name out there. However, as the industry continues to embrace the digital world, many professionals are looking to increase their digital marketing efforts. Full Story: Forbes
SOCIAL MEDIA
To Survive, Social Media Needs Better Governance
As social media companies increasingly take on the role of free speech arbiters, they need to ensure their policies offer transparency and the types of checks and balances government relies on. Full Story: Built In
Facebook Makes its Latest Experimental App Available to All Users
Facebook’s New Product Experimentation team has announced a full US launch of its latest app, called E.gg, which enables users to create web-based collages of their favorite things. Full Story: Social Media Today
5 Steps to Creating Learner-Centered Content on Social Media
Establish yourself as an authority figure in your field by creating educational content with impact. Full Story: Entrepreneur
5 Smart Tools to Boost Your Digital Marketing in 2021
With 2020, and its various challenges, now almost behind us, it’s high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead. Full Story: Social Media Today
SEARCH ENGINE
Search engine optimization (SEO) is a large toolbox of strategies small business owners can deploy to help potential customers find them online. Full Story: Forbes
Why It’s Time to Retire Black, White & Gray Hats in SEO
Color-coded terminology of SEO is so “old school.”.Full Story: Search Engine Journal
Analyzing competition with SE Ranking tools
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Full Story: Search Engine Land
8 Powerful Link Building Techniques to Increase Search Engine Ranking
Is link building in your SEO arsenal? If not, then it is high time that you include it. Full Story: Promotion World
MOBILE MARKETING
16 Crucial Things Companies Often Forget When Building Mobile Apps
More and more consumers are using their phones to surf the Web and shop for goods and services. Full Story: Forbes
Why is Financial Plan Invaluable for Your Mobile App Business?
Mobile apps are gaining popularity more than ever as technology developed. Nowadays, almost everything can be accessed through a mobile or tablet. Full Story: IMC Grupo
Apple halves App Store commission for small developers
Apple is going to cut the commission it takes from smaller developers for sale of apps and virtual items within them on its App Store. Full Story: MobileMarketing Magazine
Instagram revamps its mobile messaging app Threads
Instagram is continuing to develop its standalone messaging app, Threads. Full Story: TechCrunch
DIGITAL SIGNAGE/ SCREEN MEDIA
The Potential Of Digital Out-of-Home Advertising Powered By Programmatic
The advertising industry has had a rough 2020 and one would assume that outdoor would’ve felt the full force of it. Full Story: B&T
OOH can’t be dumbed down to just an impression buy
As an “offline” medium without a direct one-to-one connection between screens and audiences, there’s a layer of complexity to out of home that doesn’t exist in many other channels. Full Story: CampaignLive
EMAIL MARKETING
How Email Marketing 2.0 is Shaping a Better CX
In the past, email marketing was a one-size-fits-all solution. Full Story: Customer Think
How do I improve my email marketing efforts?
Your customers are looking for solutions to their problems. Do your emails offer solutions? Full Story: AdVantageNEWS.com
E-COMMERCE
Five Ways AI Is Changing Everything We Know About eCommerce
In today’s digital age, artificial intelligence (AI) may not be that out of place. Full Story: Customer Think
From Brick And Mortar To Click And Order: Transitioning To eCommerce
The COVID-19 pandemic has changed the face of shopping, increasing the demand for eCommerce experiences. Full Story: Forbes
PUBLIC RELATIONS
3 ways PR pros can win with SEO and analytics
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. Full Story: PR Daily
Apple gets an easy PR win by reducing commission for some app makers
Gadget giant Apple takes 30% of everything spent on its app store, but it’s halving that rate for anyone who earns let than $1 million per year. Full Story: Telecoms.com
MARKET RESEARCH
New Research on Top Digital Marketing Practices
There are clear-cut behaviors that will maximize your firm’s lead-generation capabilities. Full Story: advisorperspectives.com
3 Ways to Win Consumer Confidence with Market Research
Market research has evolved its techniques over the past 170 years, but at its core, it’s still guided by a simple question: Do the people you talk to trust you? Full Story: Entrepreneur
WEB DEVELOPMENT
5 Tips to Declutter Your Website Design
Clean and simple website design has been fashionable for a while now. Simultaneously, one is expected to have enough content to satisfy search engines. Full Story: Business 2 Community
Independent natural products retailers seem to intuitively know the daily work they do to help others get and stay well is more important than having a website. Full Story: WholeFoods Magazine
MARKETING AUTOMATION
The role of Artificial Intelligence in modern businesses and marketing
Among all the new innovations, the role of artificial intelligence (AI) has become more important. Full Story: Nairametrics
Natural Language Processing’s Impact on Marketing
Natural language processing is the hottest area of artificial intelligence (AI) as “huge models, large companies and massive training costs” dominate the arena. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
Future of Customer Analytics will Steer your Business
he digital revolution has released a storm of advancement and disruption. Full Story: Analytics Insight
Businesses must focus on data’s higher purpose in the new normal
Many companies have declared themselves on a journey to become data-driven, but for an organisation to realise the full potential of data requires a fundamental shift in the way it views and defines its value. Full Story: Verdict
BRANDING AND DESIGN
Is this the most overused shape in graphic design?
But from illustration to logo design, it can feel like designers are relying on circles a little too much right now. Full Story: Creative Bloq
10 unmissable logo design trends for 2021
We’ve seen no shortage of new logo designs in 2020, ranging from the successful to the downright baffling. Full Story: Creative Bloq
VOICE STRATEGIES
What is AI? We made this to help.
We made an podcast game to help you determine what is, or isn’t, AI. Full Story: MIT Technology Review
Here’s how to stop Alexa from spilling the beans on gifts you ordered
Amazon’s smart voice assistant Alexa can automatically tell you what’s being delivered if you own an Echo. Full Story: CNBC