By Integrated Marketing Platform | November 23, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Strategies for a Successful 2021
After a tumultuous start to the 2020 real estate market, home-buying and -selling prospects have improved dramatically in Q3 and continue to surge as we approach the end of the year. Full Story: RisMedia.com
5 Important Digital Marketing Metrics Need To Be Monitored For Attaining Success
When you are up for implementing a digital marketing strategy into your business, you must have an equal idea regarding the metrics that you need to follow and monitor for better outcomes. Full Story: Hurricane Valley Times
These Are The Worst Passwords Of 2020…And Other Small Business Tech News
Here are five things in technology that happened this past week and how they affect your business. Did you miss them? Full Story: Forbes
4 Secrets to Improving Your Local Marketing Strategy
For a lot of small businesses, the macro strategy is not nearly as important as their local activity. Full Story: Communal News
Digital Marketing Strategy: What You Can Expect—and How to Manage It
We’ve all heard the management adage: “You can’t manage what you don’t understand.” Full Story: Business 2 Community
Why micro-influencer marketing is becoming mainstream
Thanks to social media, marketing wizards over the years have discovered how to target audiences much more specifically. Full Story: Exchange4Media
3 digital marketing strategies that you should implement
Investing in digital marketing has become an indispensable guideline to understand the value of brands. Full Story: Explica
How Covid-19 has changed the rules of the marketing game
The strategy is to have no fixed one; one needs to be flexible and prepared for both the short as well as long term. Full Story: Financial Express
SOCIAL MEDIA
10 Facebook Trends You Need to Know in 2021
Are you looking for ways to improve your Facebook marketing approach? Want to know the key platform trends that are predicted to rise in 2021? Full Story: Social Media Today
11 Less Common Yet Effective Social Media Marketing Strategies
Social media is, without a doubt, one of the most effective outreach channels for businesses. Full Story: Forbes
10 questions about social media you’re too embarrassed to ask
It’s hard to find someone not on social media these days. Recent numbers claim seven out of 10 Americans use social media, and about 75% of Facebook users frequent the site at least once a day. Full Story: Komando
Social media campaign helps businesses urge COVID safety
PLATTSBURGH – #maskupnorthcountry is a newly created social media campaign to reinforce the importance of following State guidelines to help stop the spread of COVID-19. Full Story: Plattsburgh Press Republican
SEARCH ENGINE
Search engine optimizers are like black sheep in a family. Our work is often misunderstood. Full Story: Practical Ecommerce
Search Engine Optimization vs. Pay-Per-Click
Reaching the right audience for your startup or small business is not an easy task. Full Story: Business 2 Community
The Most Essential SEO Tools You Will Ever Need
To find the top SEO tools that can help your website appear higher up the search results order, read on. Full Story: The Good Men Project
Does paid traffic help in SEO and increase website ranking?
Are you confused between a paid search and an organic search? What if we help you understand that these are interrelated? Full Story: Best in Australia
MOBILE MARKETING
How to boost your sales in 2021 with SMS marketing
This is a commercial collaboration SMS Comparison. Full Story: Tasmania Examiner
Spending on Gift Cards is Surging Ahead of an Unprecedented Holiday Season
InMarket, the leader in 360-degree consumer intelligence and real-time activation, released new research on gift card purchasing ahead of the holiday season. Full Story: MarTech Series
Google Home: Download these other mobile apps to unleash its full power
The Google Home app is a great starting point, but if you want to get the absolute most out of your smart speakers, you’ll need more apps. Full Story: CNET
Mobile apps: iOS on Apple’s M1 MacBooks face the same challenges as Android on Chromebooks
I’ve really enjoyed reading about the new Apple M1-powered MacBook Air and MacBook Pro this past week. Full Story: About Chromebooks
DIGITAL SIGNAGE/ SCREEN MEDIA
How brands can leverage digital place-based media in a post-lockdown world
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI. Full Story: Exchange4Media
LG Display to supply transparent OLED panels to Panasonic
The panels will be used in Panasonic’s 55-inch OLED display modules, which in turn can be used for digital signage products, the official said. Full Story: Yonhap News
EMAIL MARKETING
6 Trivia to Know About Email Marketing
Undoubtedly, email marketing or email marketing represents one of the most common marketing variants right now. Full Story: Explica
5 Ways to Automate Your Email Marketing
Long sales cycles are the order of business when it comes to b2b sales. Full Story: BBN Times
E-COMMERCE
Key Insights: Exclusive market intelligence and ecommerce highlights
Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Full Story: ClickZ
The retail giant has emerged as a pandemic winner. Can the stock keep climbing? Full Story: Motley Fool
PUBLIC RELATIONS
Why PR Is Fundamental in Scaling Your Business Rapidly
Follow these four principles to transform from a great company to the benchmark in the industry. Full Story: Entrepreneur
How A PR Strategist From Warwick Is Making It Work After Her Income Halved
“The positive impact prioritising self-care has had for me as a business owner is immeasurable.” Full Story: Bustle
MARKET RESEARCH
H2R Market Research, Infutor Partner To Power Research For Post-COVID Marketing Strategy
Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm… Full Story: AiThority
How To Beat The Market With These 10.7% Dividends
Most retirees and soon-to-be retirees (wisely) focus on cash flow from dividends. Like my buddy, they don’t care about beating the market. Full Story: Forbes
WEB DEVELOPMENT
How to Add Festive Flair to Your Website for the Holidays
Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. Full Story: Business 2 Community
Website Design Tips for Small Businesses
Your website’s design is often the first impression visitors get of your business. Here’s how to make sure it’s a good one. Full Story: Business.com
MARKETING AUTOMATION
Key Insights: Exclusive market intelligence and ecommerce highlights
Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Full Story: ClickZ
37% OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES ARE ADOPTED BY HIGH TECH INDUSTRY
Analytics Insight reached out to 2,200 professionals online located in different geographic regions across a wide range of industries to explore different views toward AI and its current implications among enterprises. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
How to Easily Become a Google Analytics Power User
Want to finally understand how to use Google Analytics? Grab this course and start learning. Full Story: MakeUseOf
Prediction: The future of analytics is everyone’s game
Data analytics can help to find new insights and develop new products, both of which are key to many businesses growing and surviving. Full Story: Digital Journal
BRANDING AND DESIGN
11 Graphic Design Trends for 2021
Looking to keep your visuals fresh in the coming year? Full Story: Social Media Today
Real-world branding strategy: Your brand is the promise that you keep.
I have a real-world definition of branding strategy, based on working as a revenue coach for hundreds of companies and interviewing thousands of customers. Full Story: Customer Think
VOICE STRATEGIES
MeowTalk is a cat to human translator. The app uses machine learning
The web is being conquered by the MeowTalk app, designed to serve as a cat-to-human translator. The app was developed by a former Amazon employee who was involved in the voice assistant Alexa. Full Story: Phone Mantra
Overhaul Your Customer Service with This Voice Messaging App
Customer service is one of the most important metrics for businesses. Full Story: Entrepreneur