By Integrated Marketing Platform | November 27, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Marketing Tools You Need to Dominate Your Marketing Strategy
Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. Full Story: Business 2 Community
HOW TO HAVE A SUCCESSFUL MARKETING STRATEGY DURING THE PANDEMIC
The pandemic has hit businesses hard. Most companies have seen their revenues decline ever since the pandemic first started in early 2020. Full Story: The Ritz Herald
3 Effective Internet Marketing Strategies For Your Business
Several business experts advise that companies in this digital age must incorporate the internet into their overall marketing strategy. Full Story: News Anyway
How to Become a Customer-Centric Business
A customer-centric business focuses on the customer experience at every step of the buying journey. Full Story: Business News Daily
3 Organic Instagram Marketing Strategies That Will Help You Thrive During the Pandemic
If committed to creativity and consistency, these three organic Instagram marketing strategies will help any business thrive during and beyond the pandemic. Full Story: Entrepreneur
Is digital marketing the answer to rebuilding your client base post Covid-19?
Traditional advertising has been a long-time ally of marketing. When starting a business, your main goal is to gain exposure and build a customer base. Full Story: Bizcommunity.com
Top digital marketing trends for 2021
The year 2020 has seen brands, and the marketers stumbling to survive the unpredictable events that have been unfolding. Full Story: YourStory.com
The need for mindful marketing in 2021: Take a step back to enable a giant leap forward
An interesting timeline has been unfolding this year, the likes of which we have never seen before. Full Story: Marketing Tech
SOCIAL MEDIA
Social media trend asks you to #ShopBlackFriday
A social media trend is asking you to put a new meaning behind Black Friday Shopping. Full Story: week.com
Top 3 tips to improve brand value using social media
Social marketing has become an integral part of brands’ digital strategy. Full Story: BizReport
Beware of those gifts you see on social media ads – they may never arrive
Shopper Sandra Stephenson has a story to share, actually three of them, that should make anyone stop, step back and think three times before rushing to buy the next cute thing they spot on Facebook, Instagram or other social media platforms. Full Story: The Star Online
How Social Media Is Changing The Business Of Law
Experts predict these numbers will continue to rise, with video and audio content set to dominate the cyber-world. Full Story: MinuteHack
SEARCH ENGINE
3 ways SEO can help grow your business
Every organization aims at maximizing its profit while providing quality service to its current and potential clients. Full Story: AZ Big Media
Is Multiple Domains Pointing to Single Website Good for SEO?
Will redirecting other domains to a primary one be a good idea for SEO? Here’s what you need to know before you make that decision. Full Story: Search Engine Journal
How Important Are Backlinks for SEO?
Do you have a competitor with less backlinks and less content beating you in the search engines? Here is why and how to win those rankings. Full Story: Search Engine Journal
20 Tools to Help Grow Your Business, on Sale for Black Friday
Search engine optimization (SEO) remains one of the most effective and budget-friendly marketing channels available. Full Story: Entrepreneur
MOBILE MARKETING
Simple Tips That Will Improve Your SMS Marketing Strategy
Nowadays, almost everyone in the world has a mobile phone that they use to get in touch with others, find the information they need, and stay entertained. Full Story: Phones Wiki
Viber rolls out in-chat payment service, allows users to make purchases through the app
Rakuten Viber is introducing new features such as Chatbot Payments, through a partnership with Google Pay and Apple Pay, as part of its tenth anniversary. Full Story: BusinessWorld Online
How to Sync Your Outlook Account With Gmail
Gmail is the most popular email client and is widely used. Since it comes by default in Android devices, it’s a no-brainer that most folks use it. Full Story: Guiding Tech
TVS Motor unveils mobile app for customers
TVS Motor Company on Friday said it has launched an app which allows customers to explore and buy any model online from the comfort of their homes. Full Story: CNBCTV18
DIGITAL SIGNAGE/ SCREEN MEDIA
Cooler Screens installs cooler door digital signage at GetGo
GetGo has installed Cooler Screens digital signage at four of its Pennsylvania Café + Market locations. Full Story: Digital Signage Today
Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in the Coming Months
9-in-10 agree that DOOH is the right place to invest currently due to consumers’ device fatigue and a shift to spending more time outdoors due to the pandemic. Full Story: MarTech Series
EMAIL MARKETING
6 Tips to Get Better Results From Email Marketing
Today, millions of emails are being sent daily which might even appear spammy but it’s hard to deny the impact of a well-developed email on your recipients in converting prospects into loyal customers and generating sales and revenue for your business. Full Story: Daily Express
Comprehending Personalised Emails & Its 7 Perks to Your Business
What is the primary goal of most businesses? To raise funds! In the pursuit of money, businesses cater to their audiences. Full Story: IMC Grupo
E-COMMERCE
Top E-commerce Marketing Deal Breakers to Avoid this Black Friday
Ecommerce is expected to be the major gainer in Black Friday 2020, so to gain big you need to avoid some typical mistakes done by e-commerce sellers. Full Story: Martechcube
4 cyber security threats retailers should be aware of on Black Friday and Cyber Monday
With e-commerce sales set to increase by between 25-35% compared to last year this Black Friday and Cyber Monday, retailers need to be on alert for potential cyber security threats. Full Story: IFSEC Global
PUBLIC RELATIONS
Samsung Reviews Australian PR Duties
PRovoke understands that at least two other firms are involved in the review. Full Story: PRovoke Media
5 Reasons To Make PR Part Of Your Marketing Mix
It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s useful for business. Full Story: Forbes
MARKET RESEARCH
Market research budgets are felled by the pandemic
Investment into market research in the UK has been on a downward trajectory for at least five years, but COVID-19 has made the situation much worse, causing planned spending on the discipline to plunge. Full Story: Warc
Five Steps To Faster Market Research
In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence. Full Story: Forbes
WEB DEVELOPMENT
Fascinating Facts About WordPress Web Development
We can proudly say that WordPress is the most used content management system and blogging platform in the world. Full Story: TechBullion
4 Smart Ways to Skyrocket Customer Trust
You always want to help the website (and its visitors) by publishing content that provides data-driven facts and actionable solutions. Full Story: Business 2 Community
MARKETING AUTOMATION
5 Tips to Scale Your B2B Campaigns With Marketing Automation
With the number and complexity of marketing channels increasing day by day, it’s crucial for B2B marketers to connect with all of their target audiences irrespective of the platform they use. Full Story: Business 2 Community
5 things your company should know before investing in Artificial Intelligence
As this technology is applied to different business processes, its benefits become more and more apparent. Full Story: Thehour.com
ANALYTICS & BUSINESS INTELLIGENCE
Using analytics to find out if your marketing is really making a difference
It’s easy to get excited about an appealing billboard campaign or a popular TV ad and to credit them with higher sales and greater brand recognition. Full Story: ITBusiness.ca
Analytics: The Key to Driving Success Beyond COVID-19
The COVID-19 pandemic has wrought an epochal change on every kind of business. Suddenly every business (still in operation) has had to manage a new dynamic. Full Story: iTWire
BRANDING AND DESIGN
How to Social Proof Your Brand and Increase Sales on Instagram
It seems like the latest buzz word in the social media business community is “social proof.” Full Story: Report Door
Amazon as a brand awareness platform? Time to rethink the biggest ecommerce opportunity
Amazon is fast growing and dominates online shopping, covering a wide variety of product categories. Full Story: Internet Marketing News
VOICE STRATEGIES
Emo AI desktop pet with personality, voice assistant and more
EMO is a cute desktop pet equipped with artificial intelligence, ideas and plenty of personality thanks to a wealth of sensors and unique technologies. Full Story: Geeky Gadgets
Sonos One v Sonos One SL: what’s the difference?
Last year, Sonos announced a new version of its Sonos One smart speaker, the Sonos One SL. Full Story: The Ambient