By Integrated Marketing Platform | December 15, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Strategies For Adjusting Marketing In Uncertain Times
Marketing campaigns can be challenging to roll out. Marketers have the task of explaining a brand’s product or service. Full Story: Forbes
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they’re creating for clients is contributing to agencies’ resilience in 2020 and a positive outlook for next year. Full Story: MarTech Today
How to Create a Better Marketing Plan
Start by setting yourself up for maximum agility in 2021. Full Story: Built In
The Minimum Viable Content Marketing Campaign
As our digital marketing agency, Louder.Online, has grown, we’ve been fortunate to work with many well-known companies, including businesses on the Fortune 500 and Global 2000 lists. Full Story: Forbes
Marketing Strategies to Boost Your Brand’s Authority Effectively and Ethically
In addition to bringing success to your brand, ethical marketing strategies are the right thing to do. Full Story: Entrepreneur
Get Ready For 2021: Digital Marketing Trends
2021 will be an interesting year in digital marketing as brands adjust to COVID-19 and adjust their messaging accordingly. Full Story: Business 2 Community
Covid-19, B2B marketing and the changing face of cutting-edge creativity
It’s June 2021. Despite the approval of a number of vaccines, the world has been in pandemic mode for pretty much a year and a half. Full Story: B2B Marketing Online
Why Context Will ReDefine Content Marketing?
Explore how Contextual Content Marketing will be ruling the charts of qualitative lead generation for the next decade. Full Story: Martechcube
SOCIAL MEDIA
3 Ways Social Media Is Feeding Positivity Amidst A Pandemic
The year 2020 has been like no other; it has brought us separation, recession and mental devastation. Full Story: Entrepreneur
Social Media Competitor Analysis in 10 Steps
A social media strategic plan will never be complete without a thorough competitive analysis to understand how your brand is positioned in comparison to your key competitors. Full Story: Social Media Today
Six mistakes every recruitment team should avoid on social media
Today, talent sourcing has become easier for many companies because of social media. Full Story: Total Landscape Care
Why Businesses Decide to Disclose COVID-19 Results on Social Media
Ultimately, the restaurant closed for a week. All of the tests came back negative, which ownership attributes to strict safety protocols. Full Story: Washington City Paper
SEARCH ENGINE
How Long Does Search Engine Optimization Take? A Month-By-Month Outline
Before most prospective clients engage in online marketing talk, the typical question is, “How long does SEO take?” Full Story: Forbes
All About Search Engine Optimization
SEO is a short form for Search engine optimization. SEO is a process for improving a website and increasing the visibility of the website for searches. Full Story: iLounge
4 Common In-House SEO Challenges & How to Overcome Them
Many of the biggest difficulties faced by in-house SEO teams are universal. Here are four of the biggest challenges, along with tried-and-tested solutions. Full Story: Search Engine Journal
YouTube SEO for Beginners: 10 Best Practices to Get You Started
Getting your video to rank on YouTube takes more than just an amazingly crafted video. Here are 10 things to do to get you started on YouTube SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Zoom, Google Meet, TikTok dominate mobile app downloads in 2020
Study from leading analytics firm reveals how 2020’s mobile app arena has been transformed through Covid-19, and how the app providers are setting up for 2021. Full Story: ComputerWeekly.com
LiveSafe App Update Keeps Safety at Your Fingertips
A refreshed interface makes the mobile app – free to all Duke community members – more responsive. Full Story: Duke Today
The Pernicious Invisibility Of Zero-Click Mobile Attacks
Considered the holy grail of smartphone exploits, zero-click attacks delivering mobile spyware have played a starring role in such high-profile events as the hacking of Jeff Bezos’s iPhone and Facebook’s lawsuit against an infamous spyware vendor. Full Story: Forbes
Third of digital shopping now on mobile devices — but there are disadvantages
Shopping online via mobile devices now accounts for 33% of total digital spending, almost double what it was four years ago. Full Story: WTOP
DIGITAL SIGNAGE/ SCREEN MEDIA
Why to Play on the EU Digital Signage Market Within the Next 5 Years
The explosion in digital signage solutions and the growing number of digital signage software brands is one of the biggest stories in the world of EU marketing. Full Story: Fintechnews Switzerland
DOOH Technology Platforms Team Up to Standardize Data
Six digital-out-of-home (DOOH) technology platforms — Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH and Vistar Media. Full Story: rAVe [PUBS]
EMAIL MARKETING
Understanding the Different Types of Email Marketing
Having a notable presence across all digital channels is critical for any business in today’s day and age. Full Story: BBN Times
How to Get More Sales from Your Brand’s Email List This Holiday Season
Like a savvy marketer, you bulked up your email list for all 2020. Now’s the time to put that email list to work, encouraging even more holiday purchases before we ring in the new year. Full Story: Inc.com
E-COMMERCE
Ecommerce trends: Shift to online shopping may be permanent
The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Full Story: ClickZ
How to protect your ecommerce data from disaster in 2021
Ecommerce has grown at an exponential rate in 2020. Much of the consumer economy shifted online due to the global pandemic, and the impact has been significant. Full Story: Security Magazine
PUBLIC RELATIONS
10 PR mistakes every startup makes (and how to avoid them)
Leading a startup is not easy. With a limited budget and few resources, early-stage startups have to position their brand in the best way possible and make themselves heard above all the noise. Full Story: EU-Startups
PR fundamentals help deliver on corporate charity initiatives during the pandemic
With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help. Full Story: PR Daily
MARKET RESEARCH
Market Survey Forecast calls for 4.75% increase in house prices next year
Royal LePage has released its Market Survey Forecast for next year and it looks like an excellent time to be selling a home in Winnipeg. Full Story: Winnipeg Sun
Dunnes Holds The Biggest Share Of The Irish Grocery Market, Research Shows
Dunnes Stores holds the biggest share of the Irish grocery market at 22.1%, in the 12 weeks ending 29 November 2020, according to the latest figures from Kantar. Full Story: Checkout
WEB DEVELOPMENT
How to Set Your Website for Success in the New Year
Of all the places your brand is online, your website is the one you own and have full control over. Full Story: Special Events
Apple updates Privacy website alongside App Store ‘nutrition labels’
Apple has updated its privacy-related pages on its website, with the changes this time focusing on the App Store’s new privacy nutrition labels, notifications advising of the kind of user data the app may consume or share. Full Story: AppleInsider
MARKETING AUTOMATION
Enterprise Brand Management, Marketing Automation And The Financial Opportunity Often Overlooked
Brand power continues to show its might with no sign of slowing down. According to a recent Forbes article, Apple, Netflix and Amazon continue to be some of the most popular U.S. brands. Full Story: Forbes
What is the difference between a Customer Data Platform and a Marketing Automation Platform?
Good customer experiences start with good data. Great customer experiences start with great unified customer data. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
Increasing Effectiveness of Data Analytics in a Business
Data analytics is the process of examining data sets to find trends and draw conclusions about the information they contain. Full Story: Analytics Insight
Hype Takes A Back Seat And Companies Must Adapt: Four Tech Trends For 2021
More than in years past, technological hype will largely take a back seat in 2021 to regulatory oversight and strategic shifts as companies look to move beyond the pandemic. Full Story: Forbes
BRANDING AND DESIGN
Want to know the difference between graphic design and visual design?
As a graphic designer, have you ever thought about getting into visual design? Maybe you’ve heard the term and wondered how it’s different from graphic design, or whether it has anything to do with creating for the web. Full Story: Creative Boom
5 Tips and Tricks to Improve Your Brand Strength and Equity
Here’s why having a powerful brand is more important than ever. Full Story: Entrepreneur
VOICE STRATEGIES
Is it time to invest in a voice assistant?
We live in a futuristic world and these days we don’t have to lift a finger to find information. Full Story: Newshub
Amazon Adds Live Translation to Alexa Features
Amazon has introduced the new Live Translation feature to Alexa, enabling real-time translations between certain languages in both voice and text form. Full Story: Voicebot.ai