By Integrated Marketing Platform | January 27, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Writing A Book As A Marketing Strategy For Your Real Estate Business
Have you ever wondered how you can attract more business, add value to your client base and get your name out as an expert in a given field? Full Story: Forbes
COVID-19 Crisis: How Digital Marketing Help Businesses Thrive Amidst the Pandemic
New marketing strategies are now vital for businesses to survive and thrive amidst these trying times. Full Story: Global Banking And Finance Review
How to Create Massive Awareness and Meaningful Connection
Marketing success is paramount for sustainable advisory firm growth. Through the years, I’ve seen two camps of thought on how best to achieve that growth and rise to the top. Full Story: ThinkAdvisor
How To Create Engaging Promotions For Your Small Business
Do you want to create engaging promotions for your small business? Full Story: Forbes
What’s Ahead for B2B Marketing in 2021: Four Areas to Focus On
Throughout 2020, B2B marketers were forced to adapt: shifting their goals, experimenting with new tactics, managing expectations, and adjusting messaging to account for the fragile state of the world. Full Story: MarketingProfs.com
The Future Of Growth: The Top Digital Marketing Trends Of 2021 Explained
Digital marketing is an evergreen industry where change is the only constant. Full Story: Forbes
How Digital Marketing Has Impacted Businesses
There is no denying that digital marketing has changed the way businesses operate and communicate with customers. Full Story: TechiExpert.com
A martech roadmap is the key to successful business outcomes
Create a roadmap that includes goals and owners. A clear marketing roadmap guides organizations to properly integrate more useful technology — such as a customer data platform — within its martech stack. Full Story: ClickZ
SOCIAL MEDIA
How To Craft A Winning Social Media Marketing Strategy
Over the years, social media has begun to play a prominent role in digital marketing because of the far-reaching power it extends to businesses. Full Story: The Marketing Folks
Should Entrepreneurs Join the New Social Media App Clubhouse?
Clubhouse is the latest social media platform to attract explosive user growth with entrepreneurs and business people. Full Story: Entrepreneur
5 Types of Social Media & How You Can Use Them to Boost Your Business
The online world of interaction today is so flooded with social media platforms that it’s easy to wonder how all the platforms manage to stay afloat. Full Story: LA Progressive
5 Reasons to Purge Your Social Media Friends List
A good spring cleaning doesn’t have to just be about organizing your closets or storage. Did you know that a digital clean up will do you a lot of good too? Full Story: MakeUseOf
SEARCH ENGINE
2021 SEO Trends Every Business Owner Should Consider
As a business owner, search engine optimization plays a vital role in attracting consumers to your website. Full Story: Forbes
Content writing is the art of expressing ideas and thoughts into words so that they can contribute to the reader’s life. Full Story: Business 2 Community
Google Warns Against Using Web Stories Teasers
Google published a blog post (and a video) with a guideline statement meant to discourage using the Web Stories format for the purpose of traffic acquisition. Full Story: Search Engine Journal
How to Get Your Website Listed in Google News
Want to know how to get your newsworthy website content listed in Google News? Learn the guidelines and get best practices and tips here. Full Story: Search Engine Journal
MOBILE MARKETING
Your Mobile App Should Provide These Features
A well-made app can make a wonderful complement to any website. It can help enhance the features of the website itself while also creating a lucrative revenue stream. Full Story: The Tech Report
New mobile app provides data on COVID exposure
A new mobile app offered by the state will provide information on Louisiana’s exposure notification for Google and Android phones to slow the spread of COVID-19. Full Story: Post South
Mobile devices are now playing a more important security role
For most CISOs today, mobile devices are at the core of their cybersecurity strategy. Full Story: ITProPortal
You’re Hired: Recruiting Mobile Robots
There’s a new workforce out there, made up of highly intelligent, semi-autonomous robots. Here’s some advice for picking the best candidate. Full Story: Automation World
DIGITAL SIGNAGE/ SCREEN MEDIA
How to monetize DOOH advertising with self-service devices
Marketing and media advertising leaders at Redbox, Coinstar and Five Star Food Service shared insight on how their enterprises are deploying a monetization strategy for self-service devices. Full Story: Kiosk Marketplace
The future of digital out-of-home advertising in Canada remains uncertain
The hardest-hit ad sector in 2020 was out-of-home (OOH) ad spending, according to our estimates. Full Story: eMarketer
EMAIL MARKETING
The Ultimate Guide to Personalized Email Marketing: Tips and Examples
Email marketing has an average return of investment of 3,800 percent, plain emails only have an open rate of 13.1%. Full Story: GineersNow
Something old, something new – email marketing trends to watch in 2021
It will come as no surprise that the use of email surged in 2020. Full Story: Marketing magazine Australia
E-COMMERCE
AI, automation & D2C: are these the key ecommerce marketing trends to last post-pandemic?
2020 was quite a year for the world of ecommerce. Full Story: Econsultancy
‘Ecommerce is lifeline for physical retail’
Ecommerce has become a lifeline for many physical retailers in Europe that had to close their doors during the lockdowns. Now these brick-and-mortar businesses can continue their activities during the lockdown. Full Story: Ecommerce News
PUBLIC RELATIONS
Study: Mental Health Is A Bigger Issue Than Covid Itself For PR
A survey of senior leaders find mental health and staff motivation are bigger threats for PR agencies and in-house teams than the virus. Full Story: PRovoke Media
Once Again, Headlines Offer Lessons for PR Pros
Reading news should be the first thing a PR pro does each morning. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
Best Market Research Companies
One of the most famous statisticians of the 20th century and recognized thought leader of the quality movement, W. Edwards Deming famously said, “Without data, you’re just another person with an opinion.” Full Story: Investopedia
Three-quarters of UK firms will boost market research budgets
Three-quarters (74%) of businesses in the UK intend to increase their marketing research budgets this year to improve their reach to potential customers, according to a new survey from Stravito, the consumer insights platform. Full Story: Warc
WEB DEVELOPMENT
What you need to know about our new website
Welcome to our new website! We are excited to move forward with this platform that will change the way we provide local news. Full Story: Wednesday Journal
New Networking website simplifies B2B and B2C activity
Spacenartists.com is an online networking portal for all businesses. Full Story: Gulf News
MARKETING AUTOMATION
Improve Your Marketing Automation With These Tips
Marketing automation handles time-consuming tasks, allowing business owners to hone their marketing strategy. Full Story: Business News Daily
The Role of Artificial Intelligence and ML in Intelligent
Analytics has been changing the way organizations operate for a long while. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Senior Marketers Say Analytics Isn’t Meeting Expectations
Using data to inform marketing decisions is widely seen as critical for marketing success. Full Story: Customer Think
Best WordPress Google Analytics plugins of 2021
If you want to grow your online business, or just your digital presence, you can’t ignore your website’s analytics. You can hook up your WordPress site to Google Analytics but you then have to make sense of all the data that’s now coming your way. Full Story: Techradar
BRANDING AND DESIGN
How To Hit Refresh On Your Personal Brand
Change is in the air. The start of a new year is always an excellent time to identify areas for personal and professional growth, but it’s also important to remember sustainable growth is a long-term process. Full Story: Forbes
How storytelling is at the heart of the Nike brand
Walk down any city street, and it will only be a matter of minutes – maybe even seconds – before you spot a Nike Swoosh. Full Story: Creative Review
VOICE STRATEGIES
Alexa Can Now Adjust Your Smart Home Devices Without Needing to Ask Permission
Alexa device owners can now set the voice assistant to operate smart devices without asking permission every time. Full Story: Voicebot.ai
Voice Search Is On the Rise. Now Is the Time to Optimize Your Content
A growing proportion of searches are being spoken instead of being typed in on a keyboard. Full Story: Business 2 Community