By Integrated Marketing Platform | April 07, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Marketing Tactics Entrepreneurs Should Implement to Improve Their Return on Investment
These marketing tenants are key to success for a forward-thinking company. Full Story: Entrepreneur
Marketing With Cultural Intelligence For Growth And Good
Recognizing the power of advertising in shaping cultural norms and attitudes, the company has increased visibility for historically underrepresented consumers in … Full Story: Forbes
9 Tips To Better Optimize Your Content Operations
According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Full Story: CMSWire
Three Ways to Optimize Your B2B Direct Marketing Program in 2021
As a B2B marketer, you’ve experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Full Story: MarketingProfs
How to Diversify Your Performance Marketing Mix for Long-Term Success
Using the right marketing mix plays an indispensable role in implementing a winning performance marketing strategy. Full Story: CXOToday.com
6 crucial KPIs to measure in B2B marketing
Data, data, data. That’s right, there’s literally tonnes of it. Full Story: B2B Marketing
Three major mistakes marketers can make with cloud-based systems
An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Full Story: marketingtechnews
5 Low-Cost Marketing Strategies for Your Self-Published Book
These strategies can help you sell books and establish expertise. Full Story: Entrepreneur
SOCIAL MEDIA
A Guide to Marketing Your Business With TikTok
TikTok isn’t just a booming social media app — it’s also a largely untapped marketing channel that can help your business reach new customers and develop a sense of authenticity. Full Story: Built In
Social Media Influencers and the Need for Responsible Advertising
Ever since the world has been hit by the pandemic, companies have launched innovative ways to increase human interaction, learning and lifestyle through the internet. Full Story: Lexology
How social media and e-commerce are driving powerful new consumer experiences
As global lockdowns begin to ease, global digital immersion has become impossible to ignore. Full Story: Glossy
How small businesses can use social media for consumer insights
While many marketers want to use social media to help capture voice of consumer, most SMEs not doing this well today. Full Story: Moneycontrol
SEARCH ENGINE
How to improve your SEO writing
Simply put, SEO-friendly content is written in a way that “not only pleases the writer but the search engine as well.” Full Story: Media Update
Local Search 101: What You Need to Know
If you’re not working on discovery, you’re hurting your business. Full Story: Adweek
The common types of Search Engines: A tech guide
Google Search Engine. When you talk about browsing the web or SEO, the first thing that comes to mind is Google. Full Story: TechGenyz
How To Improve Your Ranking With Local SEO
We live in a contemporary world where most consumers satisfy their needs through online shopping. Full Story: MakTechBlog
MOBILE MARKETING
Does Your Mobile App Need A SEO Strategy
Simply creating a mobile app and putting it up on the app store is not enough. Full Story: CoFounder Magazine
What It Takes To Become A Mobile-First Company In 2021
You can’t underestimate the importance of mobile in today’s business world. Full Story: Forbes
Redefining Communications For Today’s Mobile Workforce
Communicating with personnel has always been a challenge for companies that have workers in the field, widespread workforces in siloed divisions, and office locations, or deskless staff who travel. Full Story: Facility Executive Magazine
LG quits mobile phone business
South Korean vendor LG Electronics confirmed speculation it is to close its mobile phone business, after suffering years of declining market share and huge competition from the likes of Apple and Samsung. Full Story: Mobile World Live
DIGITAL SIGNAGE/ SCREEN MEDIA
Re-Harnessing the Signage Wave
Well, who could have seen that coming? Last year at this time, I wrote about the near certain growth for digital signage as the solution area exploded on the scene. Full Story: AV Network
Talon shifts to audience-led approach for DOOH
Talon Outdoor has shifted its digital Out of Home trading approach to be fully audience-led and much more aligned to a conventional media channel, in a move it believes will simplify rather than commodify OOH buying. Full Story: Mediatel
EMAIL MARKETING
How email marketing and data go hand-in-hand
Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good grip on data. Full Story: Marketing Mag
How Marketers Can Leverage Email Personalization
Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Full Story: Forbes
E-COMMERCE
The Seller’s Guide to Ecommerce Success on Amazon, Instacart, Walmart and Target
These four major ecommerce platforms require different strategies for success. Full Story: Entrepreneur
4 Ways to Boost Ecommerce Sales this Spring
Spring is here, and many business owners take this opportunity to revise their marketing plan for the year ahead. Full Story: Business 2 Community
PUBLIC RELATIONS
PR Lessons Learned Since The Pandemic Began
And these changes haven’t escaped the PR industry. Over the last year, we’ve all had to update PR strategies based on new guidelines, be reactive to the latest developments and stay at the forefront of rapidly changing media consumption. Full Story: Forbes
How PR can help businesses transition in the pandemic
Even in times of prosperity, businesses have to constantly adapt. Whether it’s a change in the competitive landscape, new technological developments or economic factors at large, businesses constantly need to stay on their toes to survive. Full Story: Elite Business
MARKET RESEARCH
Why search data doubles as valuable market research
Understanding customer needs and behaviour, coupled with market intelligence are among the keys to making successful marketing decisions. Full Story: Econsultancy
MARKET RESEARCH CAN HELP UNDERSTAND MULTIPLE PERSPECTIVES
Managing the multiverse says that the process of identifying, describing and quantifying the range of perspectives on numerous topics shows that fewer people believe that there is a single approach to perceiving society. Full Story: Research Live
WEB DEVELOPMENT
What Does the Average Coding Bootcamp Cost Today?
Did more technologists attend bootcamps in 2020? Which employers recruited the most bootcamp graduates for jobs? Full Story: Dice Insights
Is Your Small Business Losing Customers to Poor Website Speed?
Have you ever visited a website that was so slow that you immediately clicked off the page? Full Story: Atlanta Small Business Network
MARKETING AUTOMATION
How To Use Automation To Supercharge Your Marketing And Streamline Your Processes
As an entrepreneur or marketer, the aim is to reach customers in the most effective way possible. Full Story: Forbes
Effective AI implementation means looking beyond the hype
Artificial intelligence is more than just a media fad, but investing in automation for the sake of it can cause more harm than good. Full Story: E&T Magazine – IET
ANALYTICS & BUSINESS INTELLIGENCE
Digital Evolution 3.0: Data Makes All The Difference
When I look back to the summer of 1997, I feel proud knowing that my prophecy that the internet would change how humans behave came true. Full Story: Forbes
Customer Engagement During The Pandemic: Lessons Learned In AI And Analytics
When it comes to understanding customer sentiment and needs, AI and analytics can be indispensable. They’re akin to the navigation system of an automobile. Full Story: Forbes
BRANDING AND DESIGN
What Is a Brand Audit and Why Get One?
Companies with strong brands are more profitable and valuable. However, it’s normal for organizations to go through tough times. Full Story: Digital Information World
7 ways to build a strong employer brand in the new era of work
With access to larger pools of talent as a result of remote work and redundancies, a strong employer brand will enable you to more quickly and cost-effectively hire the right people for your organisation while keeping your existing top talent engaged and performing well. Full Story: Silicon Republic
VOICE STRATEGIES
Amazon Alexa Coming to South Korea and UAE
Amazon is starting a preview test of Alexa in South Korea, according to an email sent from Amazon and obtained by Voicebot. Full Story: Voicebot.ai
5 Ways to Tap Into Your Smartphone’s Audio Powers
A virtual assistant is just one tool that lets you use your voice to share your thoughts, capture a moment or just get things done. Full Story: The New York Times