By Integrated Marketing Platform | April 12, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Get More Creative With Marketing Strategy
Marketing strategy is a foundational aspect of any business model, no matter how large or small a business it may be. Full Story: Business 2 Community
How To Build A Marketing Funnel In Three Steps
Entrepreneurs rely on consistent lead generation to sustain their business. Full Story: Forbes
Three marketing trends you can’t afford to ignore
As with any panic-inducing situation, there was an obvious fight or flight response. Full Story: Dynamic Business
How To Build A Digital Marketing Strategy For Businesses Targeting Growth In 2021
2020 was a very challenging year for everyone, with Covid-19 causing the global economy to plummet. Full Story: Forbes
Overcome Marketing Budget Limitations With These Tips
One of the most significant ongoing challenges for entrepreneurs, small business owners and marketers has been how to leverage their marketing dollars as effectively and efficiently as possible. Full Story: CMSWire
Avoiding the Negative Impacts of Dirty Marketing Data
In nearly every use of “data” it is better to have no data than inaccurate data. Full Story: insideBIGDATA
What is the Value of Auditing a Marketing Campaign?
As a general rule, reviewing business best practices is not considered an exciting task. Full Story: Dazeinfo
Agile marketers follow a process called Scrum, designed to increase alignment with the business aims of the organization and the sales staff, to improve communication, both within and outside the marketing team, and to increase the speed and responsiveness of marketing. Full Story: CUNA News
SOCIAL MEDIA
Instagram Marketing: Get Instant Boost on Instagram
Instagram gets more than 800 million active users per month. This makes it a hotspot for companies to promote their products and services. Full Story: Influencive
Facebook Marketing: Promote your Facebook Page and Posts
Reach out to your target audience with the help of these Facebook marketing strategies! Full Story: Influencive
The best social media platform for your business
As a business owner or entrepreneur, it’s easy to get overwhelmed by social media and trying to determine where you should and shouldn’t have a presence. Full Story: AZ Big Media
Why You Should Ignore the Number of Social Media Likes You Get
Focusing too much of social media likes isn’t good for you. Here’s why you shouldn’t place too much weight on the metric. Full Story: MakeUseOf
SEARCH ENGINE
Ranking higher in Google should now be one of your biggest online marketing priorities. Full Story: Influencive
Why You Should Ignore the Number of Social Media Likes You Get
Focusing too much of social media likes isn’t good for you. Here’s why you shouldn’t place too much weight on the metric. Full Story: MakeUseOf
Report: People Are Shopping More On Social Media During the Pandemic
The pandemic sort of ushered in this new era where almost everything is now done virtually. Shopping is no exception. Full Story: MakeUseOf
How SMBs are Tackling Social Media Marketing
How do you learn about the most effective social media marketing techniques? Do you hear about them from friends and other business owners? Do you test out different approaches and see what works? Obviously, you read Social Media Today to stay up to date (as you should). Full Story: Social Media Today
MOBILE MARKETING
Google Shopping Mobile App to Be Shut Down, Will Only Be Available on Web
Google Shopping will not be available as an app on mobile devices. However, its Web Version will still be available. Full Story: Gadgets 360
Is Flutter Future-ready for Enterprise Apps?
Flutter is the future of app development that requires a platform with UI and support like native apps and capabilities like cross-platform apps. Full Story: Appinventiv
Mobile app acceleration during the pandemic
For the past year, the over-riding narrative has been to stay at home and reduce in-person contact. As a result, every aspect of our lives, from work and socializing to exercising and shopping, has shifted online. Full Story: Open Access Government
Google kills the Google Shopping mobile app in favor of a web browser experience
We’ve got bad news for folks who use the Google Shopping mobile app on iOS and Android: Its days are numbered. Full Story: Mashable
DIGITAL SIGNAGE/ SCREEN MEDIA
3 ways to make digital signage less boring
When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Full Story: Digital Signage Today
3 Ways Digital Signage is an Operator’s Best Friend
Quick-serve brands need agility now more than ever. Full Story: QSR magazine
EMAIL MARKETING
How to Maximize Your Email Marketing ROI
When it comes to growing your business, you can’t go wrong with email marketing. Full Story: Business 2 Community
7 Best Free Email Marketing Services Compared
Email marketing is one of the most cost-effective ways of digital marketing. Full Story: PromotionWorld
E-COMMERCE
9 Tips For A Successful ECommerce Launch
Launching an ecommerce store in the back end of 2021? If so, here are some great tips from Creative.onl on how to make the most of your efforts. Full Story: Influencive
The latest ecommerce consumer trends in 2021
In today’s All-Delivery economy, delivery experience is your most important retention tool. Full Story: Retail Gazette
PUBLIC RELATIONS
A PR Pro’s Advice For Writing A LinkedIn Recommendation For Someone You Dislike
There is a colleague who sits a few desks away and drives you crazy with laziness, incompetence or self-centeredness. Full Story: Forbes
How to use TikTok in your content strategy and prove ROI
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format. Full Story: PR Daily
MARKET RESEARCH
Market research can help understand multiple perspectives
Managing the multiverse says that the process of identifying, describing and quantifying the range of perspectives on numerous topics shows that fewer people believe that there is a single approach to perceiving society. Full Story: Research Live
Traditional Market Research Is Fine, But There’s A Better Solution
It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes
WEB DEVELOPMENT
Website Checklist: 8 Important Things To Keep In Mind When Building A Website
Creating a solid online presence encompasses different things. But at the center of it all is your website. These days, you can have a website in just a couple of clicks. But having a robust online presence goes beyond that. Full Story: HostReview
3 critical website updates for better UX
Today’s customers expect flawless web experiences. In fact, in a survey of more than 8,000 B2C and B2B buyers worldwide, 73% said just one really good experience with a company raises their expectations of other companies. Full Story: Retail Customer Experience
MARKETING AUTOMATION
How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Full Story: Search Engine People
How Artificial Intelligence Supports Inclusive Hiring Across Marketing, Sales and Tech
Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
How data visualisation turns marketing metrics into business intelligence
Data visualisation is one of the most important skills a marketer can have. Every day, we use platforms like Google Ads that collect and visualise data for us but they tend to have limited focus. Full Story: The Drum
How to excel with data analytics
Finding success with data analytics requires good tools, good data management, and good strategy. Full Story: InfoWorld
BRANDING AND DESIGN
Effective Steps You Can Take To Improve Your Business’ Branding Strategy
Many mistakenly believe that branding strategies are limited to the creation of great company logos or memorable taglines. This is a huge misconception. Full Story: Scubby
Igniting Online Business Success: Five Best Practices
Digital technology trends make life easier for consumers. For businesses, not so much. Competition is stiffer. Full Story: Forbes
VOICE STRATEGIES
Microsoft reportedly in talks to purchase AI and speech technology firm Nuance Communications
Bloomberg News reported that Microsoft is in advanced talks to acquire AI voice company Nuance Communications. Full Story: Business Insider
Hey Spotify… Streaming service launches new voice controls
Spotify is officially launching its ‘Hey Spotify’ voice controls, which are a significant step towards an Alexa/Google Assistant/Siri style voice assistant for the streaming service. For now it’s only available to some listeners in the US within Spotify’s iOS and Android apps, but is rolling out further in the coming weeks. Full Story: Music Ally