By Integrated Marketing Platform | April 30, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Digital Marketing in 2021: A Holistic Strategy You’ve Never Heard Before
Aren’t you tired of skimming through the internet and not being able to find a Digital Marketing Strategy that would help you scale up your business and generate steady growth? Full Story: Business 2 Community
Why the Logistics of Customer Service Are Crucial for Your Business Strategy
When a company tells a customer they’ll deliver product X by a certain date and fail to do so, it can cause their reputation, or brand, to suffer. Full Story: CustomerThink
Marketing to a New Customer Mix: 3 Ways to Cover the Bases
No exceptions. Take a retailer with a long-standing base of loyal, but maturing, customers. Full Story: The Wise Marketer
The 5 Best Digital Marketing Strategies to Empower Your Business
What you can do to up your digital marketing game today. Full Story: Entrepreneur
3 Major Customer Retention Mistakes to Look Out For
Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Full Story: Business 2 Community
Five trends transforming the future of digital marketing
Consumer trends are sometimes easy to predict, but they can always do a complete 180 and turn out to be quite tricky — and this is all because of digital marketing! Full Story: Media Update
Four Clever Ways To Skyrocket User Retention
When it comes to growing a small business, many leaders and marketers believe that obtaining new customers is the key to success. Full Story: Forbes
What is Online Marketing? And How Does It Help Your Business?
What is Online Marketing? Digital Marketing is the major component of internet marketing which uses internet and web based technologies like mobile phones, desktop computers and various other web and digital media. Full Story: Global Banking & Finance Review
SOCIAL MEDIA
Social Media Marketing for Lead Generation
Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Full Story: Business 2 Community
Instagram Adds New Options to Switch Off Your Audio or Video During an IG Live Broadcast
And now, Instagram Live has its own audio social tool, which is already built, and immediately available to the app’s billion plus users. Full Story: Social Media Today
How To Successfully Allocate Ad Spend Across Social Media Platforms
Which social media channels should we be spending our money on? Full Story: Minutehack
Ways to take a break from social media
Nowadays, it is normal for people to post photos or stories about their lifestyle, even if it is not genuine, on social media platforms, including Instagram. Full Story: New Straits Times
SEARCH ENGINE
13 Best Chrome Extensions for Digital Marketing and SEO
Discover the 13 best Chrome extensions for digital marketing, whether you’re looking for new keywords or to improve your writing style. Full Story: Search Engine Journal
Is SEO Dead? Hell No | SEO is Dead & Other Lies
Adaptation is the key to success with any marketing channel. Full Story: Built In
14 Strategies for Creating SEO Content That Lasts
In a world of changing algorithms and content trends, it’s important to prioritize search engine optimization (SEO) to keep up with competitors and let your audience find you. Full Story: Built In
What is SEM? SEO? Search Engine Optimization
What is online marketing? Digital marketing is basically the aspect of promotion which uses traditional offline and online digital technologies including desktop computers, laptops, cell phones and other portable digital devices and platforms to market products and services. Full Story: Global Banking & Finance Review
MOBILE MARKETING
Technology Trends That Are Evolving the Mobile App Development Industry
The mobile app development industry is progressing at a thundering speed. If you want to keep up with it, then be ready to introduce yourself to newer concepts. Full Story: Medium
Research Shows Glaring Mobile App Security Issues
The COVID-19 pandemic has driven the world online in remarkable ways, forever changing the way we work, learn, and interact. Full Story: Security Boulevard
How Much Does It Really Cost to Build A Mobile App?
“How much does mobile app development cost?” has to be one of the most asked questions in the app development market. Full Story: The Good Men Project
Almost half of shopping is now done on smartphones
Adobe’s latest Digital Economy Index has revealed this week that almost half (44 per cent) of shopping is now done on a smartphone. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Traditional OOH has heft even as DOOH, PDOOH break new ground
Even as the OOH industry globally trains sharper focus on digitalisation of media assets, creation of DOOH networks and promotion of programmatic platforms, an authored column published in the Forbes points to traditional OOH still holding the sway in markets like the US. Full Story: Media4growth
Digital Signage Market by Technological Innovations, Trends and Business Outlook 2021 to 2026
The Digital Signage Market report is a valuable source of insightful data for business strategists. Full Story: The Shotcaller
EMAIL MARKETING
Email Campaign Management for Businesses: Do You Really Need One?
Today, almost one in ten companies leverage the power of marketing strategies to stay in the competitive market. Full Story: Telemedia Online
Six Things to Expect from A Good Email Strategy
With billions of emails sent every day for business communication, a well-crafted email strategy can harness your marketing goals. Full Story: PVP
E-COMMERCE
Amazon’s Prime-Day Change Is a Caution Flag Amid Profit Win
The internet giant’s two main businesses — e-commerce and cloud computing — face tough comparisons as pandemic trends lose some steam. Full Story: Bloomberg.com
E‑Commerce and the Challenges of Contingent Workforce
Ever since the rise of the internet and digital technology e-commerce sector was on the constant increase threatening to become the purchase option of choice for the majority of buyers across the globe. Full Story: CoFounder Magazine
PUBLIC RELATIONS
How To Create A Viral PR Campaign
PR is desired for many reasons, but most of all, for credibility. Full Story: Forbes
PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches
If you work in public relations, you know all about press releases. Full Story: Forbes
MARKET RESEARCH
In its latest report, ESOMAR-certified market research firm Future Market Insights offers an extensive study on the market for Cold Flow Improvers. Full Story: Global Banking & Finance Review
The requirement of market research and project feasibility study
I was once conducting a seminar on the topic of ‘need for market research and feasibility studies’. When it was time for the question answer round, someone from the audience posed a question, “What is the cost of conducting such a study”? Full Story: Herald Goa
WEB DEVELOPMENT
Learn How to Become a Backend Developer in 2021
If you’ve got your heart set on a career in IT, you can do worse than learn the skills you need to be a backend developer. Full Story: MakeUseOf
Why Use Python For Website Development?
Python has bagged much acclaim and success due to its enhanced capabilities in the realm of web development. Full Story: News Anyway
MARKETING AUTOMATION
How To Use Automation In Healthcare Marketing
Automation in healthcare marketing comprises technology-powered communication strategies that enable providers to have personalized engagement with patients based on predetermined behaviors. Full Story: Forbes
4 Simple Steps to Maximize Value from SaaS App Data
Find out how to make your cloud app data available for re-use in whatever apps and systems your users want. Full Story: TDWI
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence: What makes it a crucial factor for an enterprise’s success?
Enterprises need to choose the right combination of business intelligence tools or platforms that will best suit their organisational needs. Full Story: YourStory
Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies
For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. Full Story: MarTech Series
BRANDING AND DESIGN
Microsoft’s old logos remind us why we love graphic design
Tech giants don’t tend to play around with their logos too much. Apple’s, for example, has been the same shape since 1977 (albeit in various different colours). Full Story: Creative Bloq
The 4 Nonnegotiable Traits of a Strong Personal Brand
A personal branding expert shares the pillars of how you can discover your ideal personal brand. Full Story: Inc. Magazine
VOICE STRATEGIES
Siri, meet grandma: Building a voice assistant for older adults
Computer scientists at the University of California San Diego received an Amazon Research Award to develop a voice assistant to better communicate with older adults. Full Story: Tech Xplore
Google Assistant Can Now Understand Unique Names, Context In Conversations
Google says it has made improvements to Google Assistant that help the virtual assistant better understand unique names and context. Full Story: My TechDecisions