By Integrated Marketing Platform | May 03, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Come what may: there’s a marketing strategy for that
As the world continues to navigate a not-quite-post Covid world, savvy marketers are already combining lessons learned with preparation for possible future setbacks to ensure they are ready for both upturns and curve balls. Full Story: BusinessLIVE
What is your marketing strategy?
Having a “perfect” product is not enough. You may work hard to perfect your product but might end up not selling it. So, what’s the secret? Full Story: Jordan Times
Digital Marketing Strategies: Your Complete Guide – 2021 Edition
As marketers or aspiring to be ones, we’re all aware of the basic principle of marketing which is to reach your target audience at the right time and the right place. Full Story: siliconindia
B2B Content Marketing Strategies for Organic Search
Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing. Full Story: Business 2 Community
Three Steps Marketers Should Take To Build A First-Party Data Oasis
Google recently clarified its new privacy policies — cracking down on user tracking as it phases out support for third-party cookies. Full Story: Forbes
Understanding traditional and digital marketing
First and foremost, you have to understand what is marketing as it has been known over the years. Full Story: Bizcommunity
3 things to consider to get the most out of your digital marketing
There’s been an enormous appetite for eCommerce in the medium market for business during and post COVID but, because many are jumping straight into it, they don’t always know what questions to ask or where they should be spending their money. Full Story: Ragtrader
B2B Buyer Behavior: 5 Must-Know Things About B2B Audience
The number of articles that exist about B2B content marketing strategy on the Internet is impressive, even if the pieces of advice aren’t always great. Full Story: Business 2 Community
SOCIAL MEDIA
The Importance of a Verified Social Media Account
Every brand/influencer is involved in the skirmish to gain the maximum number of followers and engagement on social media. Full Story: Influencive
A guide to using social media to your advantage when job hunting
Job hunting is an arduous process that ranks pretty low on the list of things people love to do with their spare time. Full Story: Ladders
The secret to successful social media marketing
For many veterinary practices, social media is just another box to check. Many teams lack the guidance, structure, and best practices required to market their hospital successfully. Full Story: DVM 360
YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve
As digital consumption behaviors evolve, and new habits become embedded, traditional advertising approaches are also being completely transformed – and in many cases, flipped on their head. Full Story: Social Media Today
SEARCH ENGINE
Avoid These 15 Common Google Analytics Mistakes
Simple analytics mistakes can interfere with your SEO reporting. Learn how to avoid the most common Google Analytics mistakes here. Full Story: Search Engine Journal
Social Signals Impact Rankings & 4 Other SEO Misconceptions
What if I told you five of the most common pieces of SEO advice out there are completely wrong? Let’s set the record straight on SEO misconceptions. Full Story: Search Engine Journal
WordPress Saves Creative Commons Search Engine From Shutting Down
Creative Commons, also known as CC Search, is bringing its repository of 500 million free-to-use images to WordPress. Full Story: Search Engine Journal
While there are many online marketing techniques available, search engine optimization remains a popular choice among business owners. Full Story: Telemedia Online
MOBILE MARKETING
How can beginners make an app in 10 steps?
With more than 3.6 billion people using smartphones, having a mobile app has become necessary for businesses. Full Story: iTech Post
How are mobile apps supporting the education sector
The world today belongs to technology and there is not even a single industry that has remained untouched by mobile apps. Full Story: Big News Network.com
Who owns Mint Mobile? It’s actually more complicated than you think
However, It’s left many of us wondering – is Ryan Reynolds really the owner of Mint Mobile? Well, the answer is yes – sort of. Full Story: TechRadar
The rise and rise of media on your mobile phone – in one chart
Since 2011, media consumption for U.S. adults is up 20% across all categories. Full Story: The World Economic Forum
DIGITAL SIGNAGE/ SCREEN MEDIA
Best Digital Signage Displays for Small Businesses
Digital signage displays can broadcast your content in many different types of settings. Whether it is at your storefront or other locations, this is a great way to increase the recognition of your brand. Full Story: Small Business Trends
3 ways to make digital signage less boring
When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Luckily, there are a few easy ways you can spice up even the most generic of digital signage content. Full Story: Digital Signage Today
EMAIL MARKETING
Planning and Implementing Your Email Marketing Strategy
Just because you can do something doesn’t necessarily mean that you should! Full Story: Business 2 Community
Why Email Marketing Is Crucial For Businesses
Email marketing is still relevant in 2021, and it will likely continue to be in the years to come. Why? Because you can monetize your list of contacts. Full Story: Forbes
E-COMMERCE
5 ways to ensure software streamlines your sales
Luxury real estate companies have been accelerating their digital adoption for some time, but the past year has marked a turning point. Full Story: Inman
How small businesses survived the pandemic
As in-person experiences, such as shopping and going out to eat, were halted for a significant amount of time during the pandemic, small businesses had to find ways to survive. Full Story: ABC11
PUBLIC RELATIONS
Five Tips To Make It Easier For Journalists To Cover Your Public Relations Story
Even if you’ve pitched your brand in the past, the pandemic has changed how journalists cover stories. Full Story: Forbes
Does Tesla Have a PR Problem? Why It Could Benefit From Better Public Relations.
Investors following Tesla (ticker: TSLA) and its CEO, Elon Musk, are used to reading that line in articles about the electric-vehicle company. Tesla doesn’t have an active public relations department. It doesn’t respond to many reporters. Full Story: Barron’s
MARKET RESEARCH
How to Conduct Market Research Without Breaking the Bank
Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community
WEB DEVELOPMENT
5 Benefits of a Small Business Website
One of the biggest assets a small business currently possesses is its website. Full Story: Business 2 Community
WHY GEO TAGGING IS AN INTEGRAL PART OF WEB DEVELOPMENT TODAY?
Why Geo tagging is an integral part of web development today? Full Story: Influencive
MARKETING AUTOMATION
Artificial intelligence top priority for organisations, but challenges remain
Organisations across the Asia Pacific region are leading the charge toward artificial intelligence adoption, according to new research from Juniper Networks. Full Story: IT Brief NZ
17 of the Best Marketing Automation Software Platforms and Tools for 2021
Marketing can be a time-consuming activity. Yes, marketing is vital to almost every business, but if you’re the person responsible for marketing (you may even be the business owner), then you are probably a bit short on time. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Increase sales with proper analytics
When you have an online store with Amazon, you must keep track of your sales to make sure you have a manageable profit. Full Story: Mtltimes.ca
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call tracking. Full Story: Marketing Land
BRANDING AND DESIGN
Personal Branding: 5 Ways To Build Your Career With Lessons From Big Brands
With all the noise, it can be tough to set yourself apart. Whether you’re looking for a job, growing your network or building your career, you want to be memorable and create meaningful connections. Full Story: Forbes
6 Ways to Use Video Marketing to Strengthen Your Brand
Video is one of the best windows your consumers have into your business. It allows them to see for themselves what you can offer them and why they should trust you. Full Story: Inc. Magazine
VOICE STRATEGIES
The Mercedes-Benz Voice Assistant Was Asked What She Thinks About Tesla – The Answer Is Brilliant
The Mercedes-Benz MBUX media system unexpectedly reacted to the question about Tesla. One TikTok user asked the voice assistant Linguatronic for her opinion on Tesla. It was not possible to mislead the electronics – the MBUX complex gave a witty answer. Full Story: HotCars
To-Do Lists in the Cloud: Amazon Brings Smart Sticky Note Printer
Taking notes is pretty standard when there are too many things on your plate. Sticky notes are there to have your back if you ever happen to forget something. Full Story: TechAcute