By Integrated Marketing Platform | June 01, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How technology has shaped multifamily marketing
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Full Story: Inman
Trends Are Your Friends: Video Responses Rule in Digital Marketing
When it comes to creating a digital marketing strategy, ignoring trends on social media is like passing “Go” in Monopoly and refusing to collect $200. Full Story: Business 2 Community
The Changing Landscape Of Digital Marketing
The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing consumer behavior. Full Story: Forbes
How Content Marketing Agencies Have Changed In 2021
Content marketing as an industry is continuously evolving. Full Story: Forbes
How do you solve a problem like… ageism in the marketing business?
In the push to create fairer workplaces in marketing and advertising, ageism is often the forgotten factor. Full Story: The Drum
How account-based marketing is moving beyond targeting to focus on experience
Adoption of account-based marketing (ABM) has soared in recent years, representing a significant step forward in terms of how B2B marketers identify and communicate with their prospects. Full Story: Campaign Asia
How To Avoid Rainbow-Washing In Your Pride Marketing Efforts
Rainbow logo: check. Here’s what else you should consider. Full Story: Entrepreneur
How to up your marketing game in a post-pandemic world
Regardless of what the past year or so has held for you personally, change has been a constant in all of our lives. Full Story: The Business Journals
SOCIAL MEDIA
Are You Optimizing Your Social Media Marketing to Reach Today’s Consumers?
Social media continues to be a part of consumers’ everyday lives. The latest statistics show there are 3.78 billion social media users worldwide in 2021—a five percent increase from a year ago. Full Story: Business 2 Community
Distracted By Facebook And Twitter? Take This Social Media Challenge
I’m not ready to give up on social media quite yet. Full Story: Forbes
Social Media About Face: Facebook Won’t Remove Claims Covid Was Man-Made
A year ago there were persistent speculation that the novel coronavirus had been made at a lab in Wuhan, China and that Covid-19 had somehow escaped. Full Story: Forbes
3 Crucial Ways to Measure Social Media’s Impact on Your Business
Pay attention to these areas to gauge your social media’s ROI and impact on your business. Full Story: Entrepreneur
SEARCH ENGINE
What’s the Best Way to Get Client Buy-In for SEO?
Even though SEO pros are hired for their expertise, your advice may be ignored. Learn how to win client buy-in in this Ask An SEO. Full Story: Search Engine Journal
SEO In 2021: Video, Voice And FAQs
Search engine optimization, or SEO, is one of the most important aspects of any business online. Full Story: Forbes
Five SEO Tech Trends To Prepare For In 2021
Digital marketing evolves at a lightning pace. What might have been a winning SEO strategy only a few years ago could relegate you to Google’s dustbin today — that is, anything after the second page. Full Story: Forbes
SEO Basics Every Entrepreneur Can Master
Every business needs a website, and search engine optimization (SEO) is an essential part of helping people find it online. Full Story: Forbes
MOBILE MARKETING
How Mobile Ad Fraud has Evolved in the Year of the Pandemic
Mobile ad fraud has always been a challenge for network operators in all parts of the globe, but the pandemic has made users more vulnerable than ever before due to the sheer amount of time they now spend with their devices. Full Story: Threatpost
How To Lock Facebook Profile Via Desktop PC or Mobile App
Facebook, one of the most popular social media apps, has recently launched a new safety feature for Indian users which allows them to lock their profile completely. Full Story: Digit
8 Tips for choosing the right mobile test automation tools
Manual testing of mobile apps is a challenging task. Full Story: JBKlutse
IMPROVE YOUR MOBILE APP’S USABILITY AND DESIGN WITH THESE 11 UX TRENDS
When you’re developing a mobile app, there are many features to consider during your creation process. Full Story: Built In
DIGITAL SIGNAGE/ SCREEN MEDIA
Why digital signage is more critical than ever in post-COVID retail
A Sharp NEC Display leader shares insight on digital signage trends in the post-COVID retail environment and the role a mobile device will play going forward. Full Story: Retail Customer Experience
The Growing Benefits of Plant Floor Digital Signage
Efficient communication is key for keeping employees up to date, which in turn can help to create a sense of team cohesion and boost employee safety. Full Story: Manufacturing.net
EMAIL MARKETING
Reasons Why You Should Hire A Cold Email Agency – Cold Email Marketing
Are you frustrated with cold emailing? Full Story: TechBullion
Benchmark Email Marketing: Using Your Campaign Data for Good
Email is one of the most powerful marketing tools out there. Full Story: Business 2 Community
E-COMMERCE
How to Prepare Your Ecommerce Business for a Cookieless Future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response. Full Story: Search Engine Journal
How Digitized Supply Chains Can Boost Personalized Customer Service
For retailers, offering personalized customer service is a vital component to satisfying digital age consumers. Full Story: Business 2 Community
PUBLIC RELATIONS
Three reasons why PR pros need to be more emotionally sensitive
Public relations practitioners need to be more emotionally sensitive in the face of the public — but this is a lot harder than one might think. Full Story: Media Update
Six Tips For Creating An Effective PR Pitch
Whether you’re working with a new or existing client, the job of pitching media doesn’t change. Ful Story: Forbes
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
The Top 4 Future Web Development Trends in 2021
Nowadays, the demand for more websites is constantly increasing. Almost every company already has a website. Full Story: TechGenyz
The latest innovations in digital and website design
No longer an optional extra, the ecosystem of modern business is one where an online presence is a must. Full Story: BusinessCloud
MARKETING AUTOMATION
Tips for Battling Bias in AI-Based Personalization
Artificial intelligence (AI) is becoming much more common as an embedded feature in a variety of customer service, marketing, and sales technologies. And the technology’s use is only expected to grow. Full Story: Destination CRM
How The Customer Experience Will Drive MarTech In 2021
When we think about marketing today, automation is one of the primary technologies businesses leverage to drive sales and brand loyalty. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Goodbye Universal Analytics, Hello Google Analytics 4
The complexity of the modern Web user’s experience has made it critical for marketers to track users across mobile and desktop environments—together. Full Story: MarketingProfs
How to Introduce AI Into Your Marketing and Customer Experience Practices
Artificial intelligence (AI) is fast becoming as fundamental to customer experience (CX) as CX has become to the business. Full Story: CMSWire
BRANDING AND DESIGN
The Complete Guide To Brand Building In The Era Of Digital Transformation
The path to building a brand has changed dramatically in the last several years. Full Story: Forbes
The brand ramifications of rapid ecommerce take-up
Acceleration of ecommerce was one of the key digital trends witnessed over the past year as the COVID-19 global pandemic forced retailers and their suppliers online. Full Story: CMO Australia
VOICE STRATEGIES
2022 Audi vehicles get a new voice assistant, Amazon Alexa, and new custom features
German automaker Audi is expanding its MIB 3 infotainment platform with a new ‘Hey Audi’ voice assistant and integrated Amazon Alexa. Full Story: SlashGear
Microsoft is Developing a Bing Chatbot Similar to Cortana
Microsoft Bing will soon have an AI chatbot appear on search results to help users, according to a report from Windows Latest. Full Story: Voicebot.ai