By Integrated Marketing Platform | June 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Can Influencer Marketing Platforms Help Brands Find Creators And Help Creators Get Paid?
For some content creators it can be a struggle to get compensated for their hard work and generating free and valuable content on the regular. Full Story: Forbes
What Is the Role of Performance Marketing?
Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Full Story: Marketing Mag
What Is the Role of Performance Marketing?
Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Full Story: Adweek
Why Word-of-Mouth Marketing Might be the Key to Sustaining Your Business During the Economic Crisis
Consumers are skeptical of big companies and corporations during economic crises, but word-of-mouth marketing can rebuild trust and boost revenue for smaller businesses and freelancers. Full Story: Business 2 Community
4 Pillars of Organizational Maturity for Smarter Organic Marketing
Excel in digital with on-point organic marketing using the pillars of organizational maturity – people, practice, systems, and metrics. Full Story: Search Engine Journal
How to Develop a Content Marketing Strategy
User engagement metrics, such as time on page, bounce rate, and returning users, have become the new unofficial ranking system on Google. Full Story: Business 2 Community
5 Things to Do Now to Increase Your Marketing Performance
Multi-location marketers are always looking for ways to increase their performance and hit the next benchmark. Full Story: MarTech Cube
How To Develop An Effective Content Strategy
The creation of a well-structured and effective content strategy should be part of any digital marketing plan. Full Story: Forbes
SOCIAL MEDIA
How To Get The Most Out Of Instagram Marketing
Instagram Marketing is one of the hottest ways to market your business. Full Story: TechBullion
Here’s how you can grow your business on Instagram
Instagram is also the most popular social media marketing platform where a business can thrive and bloom. Here’s how you can grow your business through the platform. Full Story: India TV
11 Visual Ideas For Content To Share On Social Media
Visual content grips users’ focus as they scroll through their feeds, attracting more eyeballs than simple text. Full Story: JumpFly
Can social media platforms reverse the psychological effect of the desire to collect ‘likes’?
The option to remove the function could change the impact of popular sites. Full Story: TheNational
SEARCH ENGINE
Optimizing your WordPress site is a necessity, and plug-ins can make your job easier. Here are 13 of the most useful WordPress SEO plugins. Full Story: Search Engine Journal
Google loosens its search engine grip on Android devices in Europe
Google has bowed to pressure from rivals and will let them compete for free to be the default search engines on Android devices in Europe, widening a pledge to EU antitrust regulators two years ago.
How to Do Keyword Research for SEO: The Ultimate Guide
Want to learn how to do keyword research the right way? Not sure how to find the best keywords to target? How do you even know what’s ranking? Full Story: Search Engine Journal
If you want to know about the best image seo practices, then you have landed in the right place as. Full Story: Market Research Telecast
MOBILE MARKETING
Understanding The Mobile App Development Budget By App Type
What is the cost of mobile app development? This question is one of the most frequently asked ones in today’s growing customer needs and changing digital environment. Full Story: Appinventiv
Microsoft To Bring Cortana-Enabled Voice Capabilities to Its Outlook Mobile App
Microsoft has announced to bring Cortana-enabled voice capabilities to its Outlook mobile app which will help users write emails, schedule meetings and search. Full Story: LatestLY
Managing & improving organisational efficiency with SMS
The BulkSMS team looks at the part SMS can play in helping organisations work more efficiently. Full Story: Mobile Marketing Magazine
Discover is a popular name when it comes to financial services with millions of customers. Also, the Discover Mobile banking app is available on iOS and Android. Full Story: PiunikaWeb
DIGITAL SIGNAGE/ SCREEN MEDIA
High Brightness Outdoor LCD Screen–DOOH
As a new media player, outdoor digital screen attracts more and more people’s interest. In this rapidly developing society, consumers have more and more choices and can obtain information content of mobile terminals represented by relevant smart phones in a short period of time. Full Story: Digital Signage Today
Are ATMs, digital signage a good fit?
Are ATMs and digital signage a good fit? How can they work together to deliver an omnichannel experience? Full Story: Digital Signage Today
EMAIL MARKETING
Use Your HTML Email Signature to Capture Subscribers
A subscribers list is a collection of email addresses you can build by engaging prospective clients through lead-generating campaigns. Full Story: Business 2 Community
Fears grow Apple’s new Mail Privacy Protection could kill off email newsletters for good
Apple’s new Mail Privacy Protection feature, that the company hopes can bolster the privacy of the default email app on iOS 15 and MacOS, may also inadvertently deliver a devastating blow to email newsletters. Full Story: TechRadar
E-COMMERCE
6 Best Practices to Swear by When Marketing a New E-Commerce Store
Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. Full Story: Business 2 Community
eCommerce Marketing Tips to Improve Sales
With the increasing number of consumers relying on the World Wide Web for all of the goods and solutions they need, it isn’t surprising that eCommerce has become one of the most lucrative industries today. Full Story: Omega Underground
PUBLIC RELATIONS
How the Public-Relations Apparatus Works
One of the open secrets of the media ecosystem is how much coverage is shaped and orchestrated by public-relations professionals. Full Story: National Review
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
Learn Python, One of the Best First Programming Language to Know
In the fast-paced digital marketplace, it’s a good idea for entrepreneurs to be as tech-savvy as possible. Full Story: Entrepreneur
Why Website Branding Is So Important
It’s a brutal world out there, and differentiating your brand from competitors is becoming increasingly difficult. Full Story: BusinessMole
MARKETING AUTOMATION
Six Of The Smartest Applications Of Artificial Intelligence In Business
With its widespread use in customer service, manufacturing and quality control, artificial intelligence has secured its place as one of the most important technologies of the future. Full Story: Forbes
Best Marketing Automation Software 2021
Marketing automation software automates marketing tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Full Story: TechRound
ANALYTICS & BUSINESS INTELLIGENCE
Top Business Intelligence Tools In 2021
Business intelligence (BI) refers to extracting actionable insights from data to inform decision-making. Full Story: Analytics India Magazine
Five Steps to Increase Business Insight Velocity
Speed is not a vanity metric when it comes to business intelligence because data is only as valuable as it is fresh, accurate, and actionable. Full Story: TDWI
BRANDING AND DESIGN
The 3 Questions That Will Help You Define Your Brand Identity
Combining mission with brand identity will create the emotional connection you need with your customer. Full Story: Entrepreneur
I’m a branding expert—and I think most startups spend way too much on branding
Wait to invest in premium branding until you have your strategy locked down. In the meantime, here are 3 tips for getting started. Full Story: Fast Company
VOICE STRATEGIES
The Benefits of Voice Technology in Reducing Customer Frustrations
One question posed by the pandemic is how business can efficiently and effectively deliver outstanding customer service at scale. Full Story: MarTech Series
Voice AIs are raising competition concerns, EU finds
The European Union has been digging into the competition implications of AI-powered voice assistants and other Internet of Things (IoT) connected technologies for almost a year. Full Story: TechCrunch