By Integrated Marketing Platform | June 14, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Eight Ideas to Capture Digital Marketing with Success
Around every corner is a new digital media marketing option: OTT, audio/podcasting, CCT, video, and more. Full Story: Editor and Publisher
Measuring the business of marketing
From having traditionally been regarded as a tactical cost centre, executives are now eyeing marketing as an investment and driver of growth. Full Story: CNBC
Is influencer marketing really going to die in the next few years?
Brands are looking for people who show more than the gifts they receive and that cult for their own image. Full Story: Entrepreneur
How Advisers Can Make Marketing Work for Them
Talk to any financial adviser for any length of time and the topic will quickly turn to marketing. Full Story: TheStreet
Reasons Why Content Marketing is Above All in Business
For any sort of digital activity, content is the king of all. Content marketing is essential for any new brand. Full Story: PromotionWorld
5 Simple Rules to Boost Your Visual Marketing ROI
Visual marketing is one of the most important components of content marketing and digital marketing generally. Full Story: Entrepreneur
Content Marketing for Startups: How to Succeed Even Early On
Content marketing for startups requires a focused, flexible strategy and clever implementation. See expert tips and advice for success. Full Story: Search Engine Journal
The impact of marketing on Pride Month
According to Google Trends, online searches for consumer-interest topics around Pride – everything from ‘Pride Month’ to ‘Pride clothing’ have grown exponentially from 2004 to present day, demonstrating the growing curiosity and clear opportunity to educate and celebrate. Full Story: Bizcommunity
SOCIAL MEDIA
Are We Entering a New Phase for Social Media Regulation?
A law against platforms giving preference to their own products on their platforms. Full Story: Social Media Today
5 Social Media Platforms You Should Watch Out for in 2021
A big part of our reality keeps transferring to social media. Full Story: Entrepreneur
Instagram Provides a New Overview of How Its Algorithms Work
Looking to get a better understanding of the Instagram algorithm, and how it decides what content to show each individual user – and how you can use that to your own advantage? Full Story: Social Media Today
The next big social media platform
There are two opposing theories of competition among social media platforms. Full Story: Quartz
SEARCH ENGINE
Local SEO Best Practices for B2B Marketing to Take Your Company Forward
B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Full Story: socPub
Best SEO Affiliate Programs for Earning Extra Income
In 2021, the SEO industry has reached 80 billion dollars, with millions of entrepreneurs spending on it to increase their site’s traffic, conversions, and sales organically. Full Story: Business 2 Community
10 Key Benefits Of SEO For Your Business
If you’re looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Full Story: Forbes
How to show the business value of your SEO proposal
Forecasting SEO performance is still a thorny subject in the industry. Full Story: Search Engine Land
MOBILE MARKETING
Five Benefits Of SMS Marketing To Build Your Brand
Businesses continue to look for ways to efficiently and effectively communicate with their customers, and text messages are now emerging as a leading marketing channel. Full Story: MarTech Series
The power of mobile advertising in the Covid era
In an era where people are becoming more reliant on internet technology to stay connected with friends and family, and their employers and employees … Full Story: BusinessLIVE
15 Must-Have Features Of A Successful, User-Friendly Mobile App
The online marketplace never closes. These days, if your business is to succeed at engaging and keeping customers, it’s essential that the public be able to shop with, learn about and interact with your company 24/7. Full Story: Forbes
4 Reasons You Should Refine Your Mobile Marketing Strategy
Here’s a quick question; on average, how much time do you spend on your smartphone? Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
Have You Considered Using Projection in Digital Signage?
Digital signage plays a key role as brands search for new ways to create safe and engaging experiences as businesses open up. Full Story: rAVe [PUBS]
EMAIL MARKETING
Why Checking Your Email First Thing Is Killing Your Success
Whoever you are, you have a unique set of skills. You have gifts to give the world. Full Story: Forbes
Email spoofing attacks are on the rise
Spoofing is often the first step in a larger attack. Full Story: ITProPortal
E-COMMERCE
The Definitive Guide to Ecommerce Customer Experience
Ecommerce customers want more. Keep pace with the changing nature of ecommerce customer experience and learn from the industry’s best. Full Story: Retail TouchPoints
The Ultimate Guide to Customer Support
Customer support has come a long way from the thinly staffed helplines with lengthy ticketing backlogs of old. Full Story: Retail TouchPoints
PUBLIC RELATIONS
How PR Is Playing A Crucial Role In The Evolving B2B Landscape
B2B companies face fierce competition for securing customers, partners, employees and investors, and that battle has pushed them to up their game. Full Story: Forbes
Five Reasons You Should Have A Crisis PR Plan Before You Need One
When disaster strikes, people often panic and forget logic and common sense. Full Story: Forbes
MARKET RESEARCH
What the pandemic taught us about market research
Online research is a mixed bag. It offers a wider sample size but restricts access to those with smartphones. Full Story: BL on Campus
WEB DEVELOPMENT
22 Free Web Design Tools from Spring 2021
Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2021. Full Story: Practical Ecommerce
Four Reasons The Pandemic Increased Demand In IT Outsourcing
In the time of pandemic and lockdown, the demand for IT outsourcing continues to rise. Before Covid-19, many companies and startups chose to work with local companies largely due to the opportunity for personal visits to their team in their office. Full Story: Forbes
MARKETING AUTOMATION
THE ULTIMATE GUIDE TO UNDERSTANDING APPLIED ARTIFICIAL INTELLIGENCE
Applied artificial intelligence is transforming our world with practical use cases. Full Story: Analytics Insight
Is your team’s skill a barrier to AI adoption?
As AI becomes more ingrained in workflows, here’s how your enterprise can sustainably upskill its workforce. Full Story: ITProPortal
ANALYTICS & BUSINESS INTELLIGENCE
Top 10 Trends in Marketing Analytics to Look out for in 2021
With an objective to evolve interminably, business organizations and companies deem marketing analytics as to the crucial slices in the realm of marketing as they are the primary drivers of successful markets. Full Story: Analytics Insight
Artificial Intelligence in Finance: We Have Come a Long Way!
All this while, we have seen wide applications of technology in every industry that we can think of. One of the greatest innovations on the technological front is that of Artificial intelligence. Full Story: Analytics Insight
BRANDING AND DESIGN
What if your favourite brands still used their original logo?
Branding now has to work harder than ever, with a dazzling array of applications for a brand’s face across print and digital. Full Story: Creative Bloq
How to Use Design to Improve the Way Your Brand Communicates
Over the last decade, research has confirmed that companies that put design first are consistently more successful. Full Story: Business 2 Community
VOICE STRATEGIES
How to find your iPhone by speaking to the Google Assistant
Finding lost technology is a hot topic at the moment, not least with the launch of the Apple AirTag and rivals like the Chipolo One Spot. Full Story: Gearbrain
SiriusXM Partners With Cerence to Develop a Voice Assistant
SiriusXM is working with automotive voice tech developer Cerence to augment the streaming service voice AI in cars. Full Story: Voicebot.ai