By Integrated Marketing Platform | June 16, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Use Instagram Live Rooms In Your Digital Marketing Strategy
People used social media more during Covid-19, according to Bazaarvoice data published on Digital Commerce 360. Full Story: Forbes
Mutual Purpose: A Genuine Path To Marketing And Sales Success
Imagine that the day has finally come for you to buy the new car you have been wanting. Full Story: Forbes
How to create a simple digital marketing plan for your local automotive business
As any business owner can attest, creating a strategic marketing plan is no easy feat. Full Story: Auto Service World
The Evolution Of Marketing: A Candid Conversation With The Father Of Modern Marketing
Phil Kotler recently celebrated his 90th birthday—an impressive feat on its own. Equally impressive is that few have impacted marketing as Phil has. Full Story: Forbes
Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble
Cookies are ending because they were not used responsibly. They broke the trust of consumers by prioritizing intrusive, annoying ad experiences when their prime reason for being online was pursuit of their passions. Full Story: Adweek
Three Ways The Pandemic Made Sales And Marketing More Effective And More Human
The digital nature of selling, marketing and customer success doesn’t mean outreach has to be robotic. Full Story: Forbes
Digital marketing for professional services: how to thrive in 2021
Digital marketing is now a focus for many B2B professional services firms. Full Story: The Drum
How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps
Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they’re posting on it. Full Story: EIN News
SOCIAL MEDIA
How To Build A Streamlined Social Media Strategy
The world of social media management is constantly evolving, and while it may be easy to navigate for some, others are overwhelmed by the process of even logging on and creating an account. Full Story: Forbes
Amazon blames social media for struggle with fake reviews
Amazon has blamed social media companies for its failure to remove fake reviews from its website, arguing that “bad actors” turn to social networks to buy and sell fake product reviews outside the reach of its own technology. Full Story: The Guardian
4 Social Media Marketing Trends to Implement in Your 2021 Strategy
Social media and marketing trends are constantly evolving. Here are four social media marketing trends that I believe every business online needs to implement and prioritize in 2021. Full Story: Entrepreneur
How to deal with rumors on social media
An email arrives from one of your institutional investors. Attached is a screengrab of a social media post that makes harmful claims against your company. Full Story: IR Magazine
SEARCH ENGINE
How to Use Machine Learning for SEO Competitor Research
Learn how to use machine learning for more precise, statistically relevant, and scalable SEO competitor research (with tools, code & more). Full Story: Search Engine Journal
How to Avoid SEO Disaster During a Website Redesign
Redesigning or migrating your website is a huge undertaking. Full Story: Search Engine Journal
How to Get Started with Machine Learning for SEO Competitor Research
Learn how to use machine learning for more precise, statistically relevant, and scalable SEO competitor research (with tools, code & more). Full Story: Search Engine Journal
How ‘SEO Poisoning’ Is Used to Deploy Malware
SolarMarker backdoor malware operators are using “SEO poisoning” techniques to deploy the remote access Trojan to steal sensitive information, Microsoft reports. Full Story: InfoSecurity
MOBILE MARKETING
Mobile devices are being attacked more frequently than ever before
A large number of IT decision makers believe their organizations are more vulnerable to cyberattacks on business smartphones than ever before. Full Story: TechRadar
Chatterbug Introduces A New Way of Learning A Language with Its Video-based “Streams” Mobile App
Chatterbug, an online language learning system created by the co-founders of GitHub, is announcing the release of Streams … Full Story: AiThority.com
Mobile Marketing: Why You Need To Invest In It Today!
Compare us today from a decade ago in 2010, and you’ll notice how dependent we’ve all become on our smartphones. Full Story: Business 2 Community
4 Reasons You Should Refine Your Mobile Marketing Strategy
Here’s a quick question; on average, how much time do you spend on your smartphone? Full Story: business2community
DIGITAL SIGNAGE/ SCREEN MEDIA
With the smooth progress of global vaccination, after a year of COVID-19, the traffic of consumers entering physical stores is increasing. Full Story: Digital Journal
OOH industry confident of a better recovery trajectory post lockdown 2.0
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around. Full Story: Exchange4media
EMAIL MARKETING
Why Is Email Marketing Still Important for Online Business in 2021?
Electronic mail has come a long way from 1965, when academics at the Massachusetts Institute of Technology created a system to share information from remote terminals. Full Story: LA Progressive
Email Marketers Should Know Subscribers Better
How important is email list segmentation? Some leading retail brands and marketplaces are allowing subscribers to opt-out of Father’s Day email promotions this year. Full Story: Practical Ecommerce
E-COMMERCE
Top factors for a successful ecommerce website
Ecommerce has seen an exponential amount of growth over the past few years, especially following the coronavirus pandemic. Full Story: About Manchester
Is there any difference between E-commerce and retail
Retail and e-commerce both refer to what happens when a business sells a product to a consumer for their own use, the only difference being one of them, that is, e-commerce happens exclusively through the Internet. Full Story: openPR.com
PUBLIC RELATIONS
PR isn’t just about public relations, it’s also about public responsibility
But in this day and age, much of PR has become plausible repudiation. Full Story: The Business Times
Momentive a leader in agile experience management, announced new market research solutions featuring advanced analytics capabilities … Full Story: AiThority.com
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
Website Redesign: 6 Signs It’s Time to Update Your Old Website
A website is your calling card in cyberspace. Full Story: BBN Times
5 AWESOME WEBSITE BUILDERS TO DEVELOP OPTIMIZED BUSINESS WEBSITES
Web builders have become excessively popular in the past decade. Full Story: BBN Times
MARKETING AUTOMATION
The Next Best Action: Where AI Can Help With Content Recommendations
Marketers see great potential value in using artificial intelligence (AI) to support the use case of recommending highly targeted content to users in real time. Full Story: CMSWire
5 Uses of Artificial Intelligence to Improve Customer Experience Measurement
Customer experience plays an important role in the growth of your brand. That’s why it’s essential to not only offer a great experience but also understand if you truly are able to cater to your customers well. Full Story: Small Business Trends
ANALYTICS & BUSINESS INTELLIGENCE
Can retailers’ marketing efforts reach the right consumer 90% of the time?
Brands are constantly on the hunt for innovative ways to draw in new customers and engage with current customers. Full Story: FreightWaves
Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
ABM can be a worthwhile strategy to pursue if your organization is interested in reducing costs and increasing leads. Full Story: MarketingProfs
BRANDING AND DESIGN
Creating A Personal Experience With Clients Is Key To Brand Recognition
Celebrities take chances on people but very rarely do they give second chances to people they don’t vibe with the first time. Full Story: Forbes
How social media messaging impacts a brand
Brands are using social media to provide friendly counsel and build relationships with customers. Full Story: BL on Campus
VOICE STRATEGIES
Chatbots are on the rise. This approach accounts for their risks
Developing an internal governance framework for “high-risk chatbots” would take a company considerable time and resources. Full Story: The European Sting
Alexa Custom Assistant Gets First Integration of Voice Commands Inside Vehicles
Auburn Hills-based Continental and Germany-based Elektrobit (EB) have announced the first in-vehicle integration of the Alexa Custom Assistant, allowing car makers to automate and brand artificial voice assistant vehicle units. Full Story: DBusiness Magazine