By Integrated Marketing Platform | June 21, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to solve the ROI Digital Marketing riddle
Every business leader, CEO, CFO, COO generally feels the same sense of blindness when it comes to digital marketing, how do we measure the return on our investment? Full Story: CEOWORLD magazine
How to Create a Solid Content Marketing Plan for Your Business
A content marketing plan has a crucial role to play in the success of your business. Full Story: Business 2 Community
The Importance of Stands As A Marketing Strategy
Inventing a product or service is one thing, and making people know of your product or brand’s existence is another thing. Full Story: Dazeinfo
B2B Business Experts’ Marketing Solutions Help Businesses Avoid Google Ads Mistakes
Businesses can improve their Google Ads cost-efficiency with B2B Business Experts’ dynamic marketing strategies and consulting solutions. Full Story: MarTech Series
Four ways to incorporate LinkedIn into your marketing strategy
A lot of businesses are looking for helpful ways to use LinkedIn in their marketing. Full Story: Stuff.co.nz
What Is Programmatic Marketing, And How Can It Help Your Company?
Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Full Story: Forbes
3 Business Tips For Aligning Sales And Marketing Efforts
Today, this trend is gradually changing. Companies are now aligning sales and marketing contributions to enhance productivity and profitability. Full Story: Business Review
3 Quick Content Marketing Tips for SaaS Businesses to Get an Immediate ROI
SaaS businesses now increasingly rely on organic traffic from search engines for generating leads for their businesses. Full Story: Business 2 Community
SOCIAL MEDIA
Social Media Fasting: What Is It And Should You Do It?
Need a break from the social media landscape? Read on to find out how to do so successfully! Full Story: Tatler Philippines
How to use social media platforms to successfully scale your business
Scaling your business, whilst maintaining efficiency, is possibly one of the hardest things to do in performance advertising. Full Story: Business Matters
9 Key Internet Safety Tips and Notes
eCommerce has seen a massive rise over the past 12 months, with the COVID-19 lockdowns forcing most of us to find new ways to shop, exacerbating already established trends away from physical stores and towards more advanced, streamlined online buying. Full Story: Social Media Today
Here’s Why That Social Media Detox You Just Took Probably Didn’t Work
Have you ever noticed that short-term fixes never work? Full Story: Forbes
SEARCH ENGINE
In this new multichannel world, SEO is not just for enthusiasts
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic. Full Story: Marketing Week
4 Steps to Harness the Full Power of SEO
Navigating SEO like a pro gives you and your business a major edge. Full Story: Entrepreneur
How to Deal With Aggressive Competitors in SEO
Search engine optimization (SEO) has been a mainstay of digital marketing arsenals all over the world for more than 20 years. Full Story: Business Matters
5 Powerful Ways to Raise Your Online Profile
More businesses than ever are recognising the power of the online marketplace. The internet offers unrivalled opportunities to connect with potential clients and customers, share your message, and convert interest to sales. Full Story: Business 2 Community
MOBILE MARKETING
Ones to watch: which brands are defining mobile marketing today?
Mobile marketing now encompasses so much activity that it’s hard to know where to look for inspiration, or which brands to keep an eye on. Full Story: The Drum
iOS 15 takes a giant step forward for customer-centric mobile app engagement
Third-party cookies have crumbled, IDFA is withering and now with iOS 15, IP addresses are hidden, and emails can be anonymous and free from tracking pixels. Full Story: Mobile Marketing Magazine
8 BEST PRACTICES FOR MOBILE APP TESTING
Mobile phones, the name has become so popular in the 21st century that it has become an essential and basic thing in our life that the purpose of mobile phones keep on changing from connecting people by voice but now through text and video. Full Story: News Anyway
Difference between web and mobile apps for startups?
You have got the best startup app ideas and want to run a business around it, but are confused about choosing a web app or mobile app. Full Story: Appinventiv
DIGITAL SIGNAGE/ SCREEN MEDIA
Simplifying Travel with Smart Digital Signage
Because of the limitations of their existing systems, some transportation facilities are seeking to upgrade their digital signage networks. Full Story: Digital Signage Today
Consider these 5 things before investing in digital signage software
In this advertisement generation, it has become important for the marketing team to focus on how they can promote their product and services. Full Story: NewsPatrolling.com
EMAIL MARKETING
4 Tips to Boost the Success of Your Real Estate Email Marketing Campaigns
Being a successful real estate professional is all about maintaining and growing your client base. Whether you’re at an open house, a meeting or even a dinner party, you know you’ve got to grow your brand. Full Story: RISMedia
Apple Mail Privacy Protection: Is Email Marketing Dying Again?
The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). Full Story: Business 2 Community
E-COMMERCE
25 Ways to Use Social Proof on Your eCommerce Website to Increase Sales
Are you looking for ways to increase the conversion rate of your eCommerce website? Want to know how using social proof on your site can help? Full Story: Social Media Today
25 Ways to Use Social Evidence on Your Ecommerce Website to Increase Your Sales
Are you looking for ways to increase the conversion rate of your e-commerce website? Want to know how using social proof on your website can help? Full Story: EIN News
PUBLIC RELATIONS
Why PR and SEO Are Interconnected and Why It Matters
There’s always been a clear line in the sand when it comes to SEO and public relations. Full Story: Business 2 Community
Could The Future Of PR Signal The End Of Brands?
I overheard this bold statement at a marketing conference. Most of us would probably shrug our heads after hearing that, until we learned it was a senior Google marketing executive making that prediction. Full Story: Forbes
MARKET RESEARCH
How market research reveals what you really think
He says people cannot answer some questions honestly because they are not aware of their own deep underlying motives. Full Story: BBC
WEB DEVELOPMENT
Future Of Web Development 2021
Great changes have taken place in the past 20 years, but few things have undergone such changes as Web development. Full Story: HostReview
How fantastic it is to develop your website through Website Development Company
It’s crucial to realize that even after putting in a bunch of effort; you won’t be capable of retaining the same site design you had before. Full Story: Vents Magazine
MARKETING AUTOMATION
On CRM: 5 Cutting-Edge Tools To Ensure The Integrity Of Your CRM Database
Customer Relationship Management systems, despite what all the vendors will advertise, are nothing more than databases. Full Story: Forbes
The role of artificial intelligence in digital commerce
Artificial intelligence is impacting customer choices, using the knowledge of previous purchases, searched products and online browsing habits to provide a personalised feel. Full Story: ITWeb
ANALYTICS & BUSINESS INTELLIGENCE
Are You Making the Most of Customer Data?
For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. Full Story: CMSWire
Business Intelligence: How it Helps Companies Deliver Better Customer Experiences
Business intelligence has gained extensive traction over the past few years, owing to its ability to virtually work magic with data. Full Story: CustomerThink
BRANDING AND DESIGN
Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?
Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level. Full Story: Entrepreneur
Why brand reputation is important and how to improve it
A businesses brand reputation can be the making or the breaking of their operations, deciding how much profit they can earn, and how they are against the competition. This guide will go over your brand reputations importance, as well as how to improve it. Full Story: 365 Retail
VOICE STRATEGIES
Voice shopping gains popularity despite potential privacy concerns
A new survey reveals a growing number of consumers are using voice assistants like Amazon’s Alexa, Apple’s Siri and Google Assistant to help them shop. Full Story: Arizona’s Family
How To Use Conversational Voice AI In A Contactless World
The last year and a half have been unprecedented and challenging for humanity. As we try to cautiously tread past the crisis mode, organizations across the world are compelled to reimagine automated and contactless customer experiences. Full Story: Forbes