By Integrated Marketing Platform | July 05, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
HOW INFLUENCER MARKETING STRATEGIES ARE EVOLVING
Consultants are increasingly on the hunt for influencers who can support their clients’ efforts and some vendors say they have a solution to getting content distributed to them. Full Story: Campaigns & Elections
How do Affiliates Fit into Influencer Marketing?
Affiliate marketing is a great way to advertise that offers data and performance-based profit. Full Story: Talking Influence
Purpose-led marketing is the future for brand growth
The assertion that the face of the consumer is changing is nothing new. Full Story: BusinessLIVE
5 Content Marketing Ideas for August 2021
In August 2021, ecommerce and omnichannel retailers have many topics to choose from for content marketing, including back-to-school shopping guides. Full Story: Practical Ecommerce
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Determining when to invest in a new employee can be difficult, especially if your business is eager to grow but needs to be strategic with spend. Full Story: MarketingProfs
If YouTube isn’t in your marketing plan, you’re missing out!
On average, there are 500 hours of video uploaded to YouTube every minute and one billion hours watched every day. Full Story: Bizcommunity
Are Infographics Still Relevant In Digital Marketing?
There is currently a debate going on in the digital marketing community regarding the efficiency of using infographics. Full Story: openPR.com
The Power of Marketing in the ELearning Industry
eLearning has proven to be both impactful and convenient for many people. Full Story: Business 2 Community
SOCIAL MEDIA
Top 15 Marketing Tools to Become an Instagram Powerhouse in 2021
Instagram remains the world’s most popular photo-sharing app for individual users and brands alike. Full Story: AiThority.com
10 Smart Tools for Social Media Marketing in 2021
How do you stay on top of your social marketing tasks? Full Story: Business 2 Community
How To Use Social Media For The Positive While Forging The Social Media Renaissance
Social media is simply no longer an outlet for connection or keeping tabs on high-profile athletes or celebrities; it is now a daily resource for positivity, motivation, mindset, and education. Full Story: Forbes
I Hate That Conoco Is So Good at Social Media
There’s a danger in ad campaigns that don’t feel like they’re selling you something. Full Story: Gizmodo
SEARCH ENGINE
6 SEO Lessons We Can Learn from Major E-commerce Platforms
Nowadays, having a business means also having an online presence. Full Story: Panay News
10 ways to promote your blog in 2021
Writing high-quality content is only a small part of creating and maintaining a successful blog. Full Story: TechRadar
Google search engine rival Brave offers privacy-focused browsing alternative
Technology giants like Google and Facebook are continuing to face pressure over how they capture and use customer data, with regulators questioning the power they have. Full Story: Newstalk
8 Ways Website Traffic Can Skyrocket with a Guest Posting Strategy
In the game of search engine optimization, having informative, interesting content can help your website get recognized by the almighty search engine gods. Full Story: Business 2 Community
MOBILE MARKETING
How customer convenience builds brand loyalty
Creating a convenient experience for customers cultivates brand loyalty, and in today’s digital age, convenience is more accessible than ever before. Full Story: Business Reporter
4 Reasons You Should Refine Your Mobile Marketing Strategy
Here’s a quick question; on average, how much time do you spend on your smartphone? Full Story: Business 2 Community
Four Tips For Boosting Your Mobile App Conversions
Are you interested in getting more app conversions? If so, you’re in the right place. Full Story: Forbes
Your Favorite Mobile Apps That Can Also Run in a Web Browser
Break free from the confines of your phone screen for messaging, music, and more. Full Story: WIRED
DIGITAL SIGNAGE/ SCREEN MEDIA
How Retailers Can Use These Four Emerging Technologies In Their Post-Covid Evolution
Brick-and-mortar retailers were among those hit hardest by the Covid-19 pandemic. Full Story: Forbes
Digital signage made easy: Finding the right OS
Organizations of all sizes and types are adopting digital signage to accelerate their digital transformation in a fast-paced changing world. Full Story: Retail Customer Experience
EMAIL MARKETING
5 B2B sales tools to jump-start your company’s post-COVID recovery
As more businesses look forward to re-opening and ramping up sales this year, high competition is still a big concern. Full Story: TechRepublic
How Customer Retention Can Transform Profitability & Brand Perception
Customers remain loyal to their favorite brands, but only if the brand will provide an experience worthy of that loyalty. Full Story: Finance Magnates
E-COMMERCE
Ecommerce Returns, the New Sales Tool
How can retailers leverage costly ecommerce returns into a sales tool? It’s an interesting question that has emerged as retailers wrestle with an avalanche of ecommerce return expenses in 2020. Full Story: Multichannel Merchant
Here’s a Surprise About Ecommerce Packaging
Online shoppers overwhelmingly have a packaging preference, and it is contrary to the direction Amazon has taken. Full Story: Packaging Digest
PUBLIC RELATIONS
How to use PR effectively as a launch strategy
PR can be a magic wand if it is used well and for its original purpose: to introduce, educate, showcase and to tell the story of what you have to offer. Full Story: Media Update
Why you should integrate PR into brand strategy
Today’s PR approach requires a deeper understanding of the elements that lead to news coverage. Engaging content is the key to motivating action. Full Story: Bizcommunity
MARKET RESEARCH
How market research reveals what you really think
He says people cannot answer some questions honestly because they are not aware of their own deep underlying motives. Full Story: BBC
WEB DEVELOPMENT
Five Websites to Kickstart Remote Work Today as a Freelancer
Being a remote freelancer can be advantageous and offer flexibility not found in a traditional job – mainly, you can work from anywhere, on your own time, and set your rates. Full Story: Influencive
Why Must Small Businesses Choose Magento?
If one does not have any web programming skills, they may need to hire someone to create the store. Full Story: CIOReview
MARKETING AUTOMATION
Sales and Marketing Alignment with Marketing Automation
Want to improve the relationship between your sales and marketing teams? Full Story: MSDynamicsWorld.com
How AI is Transforming Affiliate Marketing
The spending on marketing automation has been increasing steadily over the last few years. By 2023, the AI segment may hit the $25 million mark. Full Story: ReadWrite
ANALYTICS & BUSINESS INTELLIGENCE
5 Innovative Ways to Integrate MDM Capabilities with Business Processes
Master data management (MDM) refers to the discipline of harmonizing information tech and business or organizational needs by ensuring the uniformity, accuracy, stewardship, semantic consistency, and accountability of an enterprise’s shared master data assets. Full Story: Business 2 Community
10 Steps to Create and Sustain Data-Driven Culture
10 mandatory steps to help in creating and sustaining data-driven culture at its core. Full Story: Analytics Insight
BRANDING AND DESIGN
Why Your Personal Leadership Brand Matters And How To Improve It
The Covid-19 pandemic has been a litmus test for leadership across the world. Full Story: Forbes
Here’s why brand purpose might not be for you
Brand purpose has become one of the hottest topics in today’s marketing world, but is all this focus and hype justified? Full Story: The Drum
VOICE STRATEGIES
Voice tech makes inroads in the enterprise
Some good news, bad news for voice technology partisans in the workplace: Full Story: VentureBeat
How to get Alexa, Siri, and Google Assistant to understand commands better
Voice assistants changed the way we interact with technology. Why set an alarm manually when Alexa can do it for you? Siri can type up your emails. Full Story: USA Today
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