By Integrated Marketing Platform | July 26, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Budgets Continue To Fall Sharply In 2021 According To A New Survey
Throughout 2020, as the COVID-19 crisis jolted businesses across the globe, the majority of brands experienced budget cuts, with some cuts going well above 15% of the total marketing budget. Full Story: Forbes
Personalization vs Privacy – The Evolving Realities of Digital Marketing
Digital has transformed the way products are marketed. Full Story: ELE Times
Influencer Marketing 101: A Blueprint for Running a Successful Campaign
Reach your ideal customers, increase brand awareness and drive sales by collaborating with influencers. Full Story: Entrepreneur
Effective discount pricing strategies for e-commerce stores
Discount pricing is a strategy for e-commerce businesses to generate more leads with a meaningful mindset. Full Story: Marketing Tech News
4 Innovative Sales And Marketing Tools To Watch in 2021
There’s no doubt about it; building a successful business takes time, energy, and commitment. Full Story: International Business Times
For A Winning Digital Marketing Strategy, Do These Five Things
Growing an e-commerce business can be summed up in two words—digital marketing. Full Story: Forbes
6 Best Practices That Will Improve Your Digital Marketing Strategy
A winning digital marketing strategy can make or break a business. It doesn’t matter how awesome your product or service is, if you can’t market it, nobody will benefit from it. Full Story: CMSWire
Marketing Alternative Protein In China: Challenges & Success Factors
Investment has streamed into China’s alt protein market, fueling new domestic businesses and creating heavy competition between new, agile players and multinational food companies that are also trying to take advantage of the market possibilities. Full Story: Forbes
SOCIAL MEDIA
Your essential guide to organic marketing on Pinterest
he days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Full Story: Social Media Today
Four useful tips when navigating social media
Goolam says that whether promoting new products or increasing customer engagement — social media platforms offer many tools and opportunities to engage directly with the audience, but you still need to know how to communicate correctly. Full Story: Media Update
Can Social Media Algorithms Ever Be Ethical?
According to Datareportal, 4.33 billion people use social media, equating to 55 per cent of the total population on Earth. Full Story: Analytics India Magazine
Measuring with Metrics: Are Your Social Media Efforts Effective?
How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? Full Story: Business 2 Community
SEARCH ENGINE
Six Ways To Help Your SEO Partner Maximize Your Wins
You have a great product. Now how do you let potential customers know that without having to shell out for paid ads? Full Story: Forbes
Why Startups Can’t Ignore SEO Anymore
Effective search engine optimization strategies do more than just improve the visibility of your startup’s website. Full Story: Entrepreneur
The Ultimate Web Content Writing Checklist for SEO
Find tips on reader experience, SEO-friendliness & content quality, with pre-publishing checklists for the best SEO content writing possible. Full Story: Search Engine Journal
Why Google May Remove a Site’s FAQ Rich Results
Google’s John Mueller explains why Google may choose to remove FAQ rich results. Full Story: Search Engine Journal
MOBILE MARKETING
The 5 most important metrics for mobile marketing – Marseille News
Gone are the days of measuring an app’s success through downloads and ratings. Instead, here are five important mobile marketing metrics every marketer should know inside and out. Full Story: Tech News Inc
App Store Optimization – Apple Search Ads: Search Tab initial reports
In May of this 2021, Apple launched a new ad placement on the iOS App Store. Search Ads can now appear in the “Suggested” section of the search tab, before a user enters a search query. Full Story: Mobile Marketing Magazine
Near-Distance File Transmission Apps And The Power Of In-App Advertising
When you’re in the mobile app industry, the number of daily active users (DAU) is your lifeblood. Full Story: Full Story: Forbes
Google releases timeline for Privacy Sandbox
After a series of delays, Google has released a detailed timeline for Privacy Sandbox, designed to phase out the third-party tracking cookie in browser Chrome. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital communication for employees should not be overlooked
It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. I’ve learned so much already about this fascinating industry and I’m just getting warmed up. Full Story: Digital Signage Today
Improved analytics and measurement to drive DOOH growth
An overview of the reasons for the future growth in digital out-of-home advertising. Full Story: WARC
EMAIL MARKETING
5 Things Every Business Needs to Know about Disposable Email Domains
There were 3.9 billion email users worldwide in 2019, and that figure is expected to reach 4.5 billion by 2024. Full Story: Business 2 Community
An Email Marketing Guide for 2021.
Discover what email marketing can do for your business, and how to implement it into your digital marketing strategy with this handy guide. Full Story: Influencive
E-COMMERCE
The Full-funnel Product Detail Page
Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Full Story: Practical Ecommerce
15 Analytics Plugins for WordPress
With the right analytics plugin, a WordPress merchant can track prospects and customers, get advanced stats to improve site performance, and fix what’s broken. Full Story: Practical Ecommerce
PUBLIC RELATIONS
What is Authentic Marketing, and How Is It Different From Public Relations?
Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. Full Story: Entrepreneur
How PR Can Build Your Business A Bank Account Of Goodwill
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Full Story: Forbes
MARKET RESEARCH
How Artificial Intelligence Is Democratizing Market Research
Market research is the foundation of a successful product or service launch. Full Story: Forbes
WEB DEVELOPMENT
The Business Impact Of A Website Migration
Have you decided to modernize your website by moving to a new CMS platform? Or suppose your company has acquired another business and you’re now merging websites. Full Story: Forbes
MARKETING AUTOMATION
How AI Can Benefit Your Business
When you run a business, you’ll begin to notice how quickly things change around you. Full Story: Robotics & Automation News
Why AI Is Pushing Marketing Professionals To Reinvent Themselves
Today’s marketers are challenged to adapt to new technologies, consumer habits and practices, channels, and methods of engagement arguably faster than any other generation. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Why Is Web Analytics and Digital Marketing Analytics Important?
Have you ever walked into a store, and your greeting is personalized? The clerk remembers your name and your last purchase! This customized experience is what you should always aim to create for your clients and customers. Full Story: Analytics Insight
How Big Data and Analytics is transforming the Startup World
With increasing number of Indian startups joining the unicorn club despite the pandemic, it is evident the new-age startup ecosystem in the country is showing promising growth. Full Story: Express Computer
BRANDING AND DESIGN
How to develop a killer logo strategy
Get your logo strategy spot on before designing your new logo. Full Story: Creative Bloq
3 Ways a Strong Brand Identity Can Lead to Greater Success for Your Small Business
A strong brand identity has the power to elevate and position a company in a way that can yield greater success. Full Story: Entrepreneur
VOICE STRATEGIES
Amazon brings Ziggy male voice assistant to Echo speakers
Since the advent of digital assistants in the 2010s, all including Alexa, Siri, Cortana, Google Assistant on smart devices have been female voice. Full Story: Deccan Herald
Alexa finally gets a new name and voice: How to switch them up on your Amazon Echo
Now Alexa has a masculine-sounding voice option and you can call your device Ziggy. Plus, you can mix and match. Full Story: CNET
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