By Integrated Marketing Platform | August 05, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business. Full Story: Forbes
Did You Forget the Ketchup in Your Marketing Strategy?
Most business owners start their business without getting their marketing foundation in order first. Full Story: Entrepreneur
What is performance marketing?
Performance marketing plays an essential role in any brand’s strategy. Full Story: Media Update
How to Plan a Digital Marketing Campaign
A seven-step strategy for creating a powerful digital campaign. Full Story: Construction Kenya
How to Use Quizzes in Your Marketing Strategy (3 Tips)
Are you using quizzes in your marketing strategy? If you don’t, you should start today. Full Story: Business 2 Community
Benefits of Using a Marketing Dashboard in Your Business
In today’s world, data is everywhere, and there is a lot of it. Large volumes of data enable marketers to understand their campaigns better and prove their contribution to a company’s revenue. Full Story: TechBullion
3 Expert Tips to Succeed In Affiliate Marketing as a Blogger
Affiliate Marketing seems to be the easiest way to make money online but it really is not. The reason is that a lot has changed in recent times and the activity is becoming more and more complicated. Full Story: Business 2 Community
How Marketers Can Adapt To Market Uncertainty
It goes without saying that the last 18 months have been tough on marketers. Full Story: Forbes
SOCIAL MEDIA
4 Reasons Why a Social Media Audit Matters
Chances are you’re already using social media as a tool for marketing your business, but are you performing social media audits as well? Full Story: Business 2 Community
3 Digital and Social Media Marketing Trends Dominating the US
Social media marketing trends are a powerful tool for any business looking to make the most of digital marketing. Full Story: AiThority.com
Instagram Provides New Overview of How its Reels Algorithm Works
Are you looking to tap into Instagram Reels as a new growth opportunity, but you’re not sure exactly how it works, and what exactly you should be posting to maximize engagement? Full Story: Social Media Today
10 Social Media Marketers who can Help you in 2021
The world of Social Media Marketing is largely predominant in this current age. Full Story: Influencive
SEARCH ENGINE
7 Ways to Improve Local SEO & Attract New Business
Learn the latest tactics to maximize your local SEO and get ahead of your competition to bring more visibility to your business. Full Story: Search Engine Journal
Anchor text is an integral part of the SEO formula, but it can be one of the hardest to control. So to help you find your anchor text sea legs, we’ve got some hints and tips. Full Story: WRCBtv.com
How To Optimize Your Content For SEO And Social Media Marketing
With more businesses opening up again after the trials and tribulations of the pandemic, content optimization has arguably never been more important. Full Story: Forbes
Tips for Getting the Most SEO Value from Your PR Placements
The role of PR is changing rapidly, particularly in digital channels. One change augurs well for PR, if communicators can speak the language of SEO. Full Story: PR News
MOBILE MARKETING
8 Steps to Increase Mobile App Security
In an age of apps, just creating one for your brand or ecommerce shop isn’t enough. Full Story: Multichannel Merchant
Thriva Launches Mobile App to Put Better Health at Your Fingertips
The new app offers improved speed, efficiency and access to Thriva services in a secure and private app. Full Story: Business Wire
App Store Optimization: How To Market Your Mobile App In 2021
The year 2020 was eventful for mobile app developers and publishers. Full Story: Forbes
The past, present, and future of mobile ad formats
Mobile advertising has come a long way. Full Story: VentureBeat
DIGITAL SIGNAGE/ SCREEN MEDIA
How To Improve Customer Experience With Digital Signage
Ensuring customers have a positive experience when interacting with your business is critical. Full Story: The Good Men Project
Comscore Inks Agreement With Captivate For DOOH Audience Measurement
Comscore a trusted partner for planning, transacting and evaluating media, announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. Full Story: AiThority.com
EMAIL MARKETING
A tangle of thirsty brands and ruthless algorithms has turned your inbox into a mall. Full Story: The Atlantic
How To Write Better Emails As A Leader
Consequently, emails have become the ‘first line of defense’ we need to crack to secure face-time with people. Full Story: Forbes
E-COMMERCE
How SMEs can keep up with the fast and efficient delivery system demanded by digital customers
Any business undertaking standard e-commerce and/or retail-only processes is not placing seriousness on how the market is adapting without first understanding and tapping into its full customer base. Full Story: Back End News
eCommerce Needs To Evolve Beyond Decades-Old Transaction-Based Mindset
Shopping at most merchants online has a familiar feel: A webpage with a photo grid of 25 or so items, each with a description or fun product name. Full Story: PYMNTS.com
PUBLIC RELATIONS
5 Tips For A Successful PR Campaign
Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry. Full Story: Forbes
Pay Attention to This to Make Your PR More Effective Than Ever Before
Public relations drives traffic to your business’s site, but how can you make sure you’re putting your best foot forward? Full Story: Entrepreneur
MARKET RESEARCH
How Artificial Intelligence Is Democratizing Market Research
Market research is the foundation of a successful product or service launch. Full Story: Forbes
WEB DEVELOPMENT
Is it Hard to Become a Web Developer?
As of January 2021, there were more than 4.7 billion Internet users across the world. Full Story: Tech Gaming Report
You can learn web development with MySQL, PHP, GitHub, .NET, Blazor and Heroku
With this training, learn the programming languages and database skills you need to begin a new career in data science without taking time off from your day job. Full Story: TechRepublic
MARKETING AUTOMATION
How to Choose the Right Marketing Automation Platform for Your Business
Marketing automation is a popular technology trend that is gaining traction like fire. Full Story: Business 2 Community
How To Maximize Social Media Artificial Intelligence To Drive Sales
Have you ever thought that, eventually, business would go back to normal and everything would be “business as usual”? Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
5 Must-Haves For Your CRM Buying Checklist
Don’t invest in a customer relationship management (CRM) tool just because of its name and reputation; make sure it has these five key features or you could wind up wasting your money. Full Story: PCMag Australia
Embedded analytics leads to improved productivity
With many enterprises still in the early stages of using AI technologies, embedded BI remains a key means of making data accessible to a broad array of potential users. Full Story: SearchBusinessAnalytics
BRANDING AND DESIGN
Don’t Forget Branding as You Look to Grow Your Business
If you grow your business beyond your brand, you’re doomed to fail. Full Story: Entrepreneur
Marketing and branding: How to build a strong brand identity
How does a brand stand out in a highly competitive market? Full Story: Forbes
VOICE STRATEGIES
VOICE TECHNOLOGY IS THE NEXT BIG THING IN MEDIA AND ENTERTAINMENT
The push toward voice adoption across mobile apps, websites, cell phones and smart speakers underscores consumers’ fervent interest in engaging with devices through conversation. Full Story: Variety
Voice Technology: How Will it Tap Into the Influencer Community – and Where Does Video Stand?
The way platforms and devices push content formats and boost their popularity has a great impact on consumers’ priorities and their interaction with the digital world. Full Story: Talking Influence