By Integrated Marketing Platform | November 12, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Lifting the Veil on ‘Invisible’ Marketing Efforts
Higher education is an increasingly competitive industry. Full Story: Inside Higher Ed
I spend every single week working with CEOs of small and mid-market companies. And, I will tell you, their affiliation with marketing has all the markers of a love-hate relationship. Full Story: Forbes
This Company Had a Marketing Mystery Only Private Eyes Could Solve
Even companies that make all the right moves can succumb to an all-too-common culprit: employee theft. Full Story: Inc. Magazine
4 Marketing Strategies to Consider
Marketing is the lifeblood of any business. There are many strategies that companies can use to generate interest in their products or services. Full Story: TechSpective
Finding Common Ground: It’s Time to Align Sales and Marketing
Sales and marketing are the ultimate revenue-generating power couple of the business world. Full Story: AiThority.com
3 Marketing Dos and Don’ts for Maximizing Profit on a Bootstrapped Budget
If you don’t have a working marketing strategy, you’re just as likely to feel stuck with money as you do without it – and a few key strategies make all the difference. Full Story: Entrepreneur
What is B2B marketing automation? | A small business guide to automated digital marketing
Learn how to implement B2B marketing automation to effectively streamline your marketing efforts, save time, and keep your teams in sync. Full Story: TechRadar
5 Tips to Help You Build Your Black Friday Marketing Plan ASAP
Anyone else amazed that it’s already November of 2021? I could have sworn yesterday was January 1st and we’d barely made a dent in all of the possibilities a new year holds. Full Story: Business 2 Community
SOCIAL MEDIA
Keeping Up With The Trends: 5 social media marketing blogs you need to know
Living in a digital age, we have access to a wealth of information at our fingertips to help guide us like never before. Consider blogs, for example. Full Story: WV News
How to Tap into Global Social Media Trends
As the lifestyles of consumers are increasingly digitised and globalised, new technological developments are transforming how consumers interact with social media, creating compelling consumer behavioural trends. Full Story: The Business of Fashion
Expert Social Media Marketing Predictions For 2022
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. Full Story: Search Engine Journal
How to use social media to give B2B brands a boost
In September, B2B media amplification giant Oktopost announced that social media is the fastest growing marketing channel, ahead of search, email and events. Full Story: Press Gazette
SEARCH ENGINE
4 SEO Tips to Help Your Site Get Better Search Rankings
Search engine optimization (SEO) can be a very powerful tool in your digital marketing arsenal. Full Story: Business Matters
The 3 Components of Success in a Holistic SEO Plan
There’s no SEO silver bullet; everything is interconnected – from design to UX to content – but there are key aspects of an enduring and holistic plan. Full Story: Entrepreneur
How To Analyze The Performance Of Your Multi-Domain SEO Program
Does having multiple domains help or hurt your SEO? Learn how to set your multiple domain program up for success. Full Story: Search Engine Journal
Enterprise SEO Site Structure: 14 Essential Optimizations
Learn 14 essential considerations for mapping out an SEO-friendly enterprise-level site structure and implementing an SEO governance plan. Full Story: Search Engine Journal
MOBILE MARKETING
14 Top Tips For Brands Working On Messaging For Mobile Marketing
If you’ve ever accessed a site on your phone or tablet that had copy or imagery that was difficult to see or ran off the screen, you probably realize that not every business has optimized their online content for mobile applications. Full Story: Forbes
Looking for ways to loop a YouTube video on computer or in mobile app? Know how
Here is a step-by-step guide to loop a YouTube video on a computer or in a mobile app. Full Story: IndiaToday
What to Consider When Building Your Online Store’s Mobile App
Global mobile commerce sales are expected to reach a jaw-dropping $3.56 trillion in 2021 and account for almost 73% of these ecommerce sales. Full Story: TechBullion
How Much Mobile App Development Will Cost You in 2021?
In the past few years, the mobile app development industry has experienced acute growth. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH ad revenues hit record low in 2020
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today
Ford DOOH campaign aims to dispel electric vehicle range anxiety
Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine
EMAIL MARKETING
Why Automated Email Marketing Is an Essential Tool for Small-Business Owners
Email marketing is the best way to reach customers and get sales. Here’s why. Full Story: Entrepreneur
Your Email Marketing Is Destined to Fail Without These 3 Essentials
Don’t underestimate the power of a well-crafted email-marketing strategy; it can make or break your business. Full Story: Entrepreneur
E-COMMERCE
5 eCommerce Marketing Strategies That Will Drive Conversion in 2022
Digital marketing is necessary for online businesses to succeed in this day and age. Full Story: TechBullion
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
Ecommerce continues to grow and thrive, but companies must adapt to find real success. Full Story: Entrepreneur
PUBLIC RELATIONS
14 Key Metrics For Measuring A PR Campaign’s Effectiveness
In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes
While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes
MARKET RESEARCH
Why CMOs Should Include Market Research In Their Strategies
Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business. Full Story: Forbes
WEB DEVELOPMENT
7 Reasons to Invest in WordPress Development for Your Business
This era calls for the digitalization of everything, including businesses. Full Story: Chiang Rai Times
SEO & Web Programming: How the Two Now Work Together
The key to running a successful online business depends on how well you balance key skills including content creation, SEO, and web development/programming. Full Story: The Web Writer Spotlight
MARKETING AUTOMATION
Your Marketing Automation Can Bridge the Gap in your Marketing-Sales Alignment
This is what can help them drive positive results while making it easier to calculate the ROI of various marketing and sales outreach activities, bottom-line metrics, customer acquisition lags, and more. Full Story: MarTech Series
The Future Of Marketing Automation
What Is Marketing Automation? Marketing automation allows businesses to save time on carrying out repetitive task … Full Story: Business Manchester
ANALYTICS & BUSINESS INTELLIGENCE
What Is Business Intelligence and Capabilities That Can Help
BI or Business Intelligence takes advantage of software and services that help to transform big data or any other relevant information into actionable insights that can help to inform … Full Story: Telemedia Online
Six Technologies to Drive New Customer Acquisition and Growth
As the COVID-19 pandemic led many marketers to shift focus to pure customer retention strategies, it also brought an acceleration to digital transformations for many marketing organizations. Full Story: Destination CRM
BRANDING AND DESIGN
12 Branding Fundamentals Vital To The Success Of A New Business
No matter what industry you’re in, the success of a new business relies heavily on branding. Full Story: Forbes
6 Reasons Why YouTube Is The Most Powerful Tool For Personal Branding
When you consider using social media platforms to build your personal brand, you instantly think about LinkedIn. Full Story: Forbes
VOICE STRATEGIES
Watch: Google unveils new AI app to help people with speech impairments
New Google Project Relate app provides AI-powered speech synthesis for people with speech impairments. Full Story: Tom’s Guide