By Integrated Marketing Platform | January 04, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Most Effective Marketing Channel You’re Probably Not Using, But Should In The New Year
As we enter the new year, there is one major question facing companies: Is your 2022 marketing plan focused on the right things? Full Story: Forbes
My View: Time to reset your marketing strategy for another year of change
Resets, big or small, can prove to be game-changers — and with another year of twists and turns on the horizon, small strategy shifts could yield big results. Full Story: The Business Journals
3 essential marketing lessons for 2022
Now that 2021 is in the rearview mirror (thankfully), let’s take a moment to learn from our mistakes—so that in 2022 things move forward in a positive direction instead of going completely sideways. Full Story: Ad Age
Three Elements Financial Advisors Should Consider When Making A Marketing Plan
I talk to a lot of financial advisors every week on sales calls, and nine out of 10 times, they list a litany of marketing strategies and programs they tried that did not work. Full Story: Forbes
5 Performance Marketing Trends to Watch in 2022
From new payment solutions to the continuing convergence of social media and shopping, brands must navigate several purchase paths. Full Story: Adweek
7 strategies to make your omnichannel marketing plan more effective
In today’s competitive business environment, it is imperative to adopt comprehensive marketing tactics. Full Story: YourStory
What is marketing operations and who are MOPs professionals?
Learn what marketing operations is and why it’s important. Full Story: MarTech
Eight Entrepreneurs Share The Top Marketing Lessons They Learned In 2021
Over the past year, there have been many changes in the world of marketing. Full Story: Forbes
SOCIAL MEDIA
Shopping on Social Media Seen Hitting $1.2 Trillion by 2025
Shopping on social networks such as Facebook, TikTok and WeChat is going to grow three times faster than sales from traditional channels over the next three… Full Story: Bloomberg.com
How Addictive Social Media Algorithms Could Finally Face a Reckoning in 2022
In the face of claims that they prioritize profits over people, Facebook and Instagram are under mounting pressure to reform the ways in which their platforms are built to be addictive for users. Full Story: Time Magazine
Content Marketing Idea: Create a Year-End Email and Social Media Post
I have an idea for you to engage with your clients and prospects this time of year – send them a year-in-review email. Full Story: National Law Review
What Impact Does Social Media Sponsored Content Have on Consumers?
Influencers and creators have quite quickly ended up becoming a pretty crucial component of the digital marketing ecosystem, and many marketing agencies… Full Story: Digital Information World
SEARCH ENGINE
15 Awesome Paid SEO Tools That Are Worth the Money
Excellent SEO is the cornerstone of any serious marketing strategy. Full Story: Search Engine Journal
Google On How To Improve SEO Audits
Here’s how you can improve the usefulness of SEO audits, based on advice from Google’s Martin Splitt. Full Story: Search Engine Journal
HTML headings are phrases or short sentences introducing a new section of content. Full Story: Practical Ecommerce
Internal Links As A Ranking Factor: What You Need To Know
Are internal links are a confirmed ranking factor? Full Story: Search Engine Journal
MOBILE MARKETING
Mobile App Makes Managing Switch Screenshots Way Easier
Take a lot of Switch screenshots? Then this is the app for you. Full Story: TheGamer
Mobile marketing: 5 of the top trends from 2021
As part of our Best of 2021 series, The Drum’s journalists have been looking back at some of the biggest stories of the year. Full Story: The Drum
Privacy Policies for Websites and Mobile Applications
In addition to ensuring that your online data collection activities comply with relevant laws, a well-written privacy policy can form a key feature of your online business strategy. Full Story: Lexology
Mobile App as a Marketing Channel
Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Reasons Your Business Needs Digital Signage
Digital signs are becoming more popular, mostly because they are far cheaper to buy and run than ever before. Full Story: Fingerlakes1.com
EMAIL MARKETING
Five Email Predictions Through A Marketing Lens
When the first email was received in 1971, it didn’t display on a monitor. Full Story: Forbes
Top Email Marketing Trends for 2022
To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Full Story: Business 2 Community
E-COMMERCE
Why retailers need rugged devices to meet consumers where they are today
Over the last 18 months, the pandemic lockdowns have forced retailers to rethink how and where they sell products, whether that’s in-store, curbside pick-up, or direct to a customer’s front door. Full Story: The Globe and Mail
Remote learning, work seen to fuel online payments growth next year
DIGITAL PAYMENTS will continue to gain traction in 2022 amid blended learning and remote work, according to an analyst. Full Story: BusinessWorld Online
PUBLIC RELATIONS
Facebook’s metaverse is its best PR campaign ever
Frances Haugen had a robust public relations strategy—and it worked. Full Story: Quartz
The 6 Weirdest Advertising Campaigns and PR Stunts of 2021
From NFT combo meals to fake press releases, the year offered a healthy mix of clever and confusing. Full Story: Inc. Magazine
MARKET RESEARCH
Why marketers don’t need a big budget to produce effective market research
With investment on a downwards trend, many brands are dealing with falling market research budgets. Full Story: Marketing Week
Market research industry to touch $4.2 bn by FY26, says report
According to the report, the availability of talent, coupled with proven expertise in data handling, technology, infrastructure and cost competitiveness will lead to an orbital shift in the industry. Full Story: Business Standard
WEB DEVELOPMENT
6 Ways You Can Use a Website Crawler for Digital Marketing
Digital marketing has evolved a lot in recent years. It is not just using the right keywords and posting content consistently. Full Story: Small Business Trends
How is Web Development Different from Software Development?
In the computer programming world, several aspects didn’t get much time to develop consistent meaning for themselves. Full Story: CustomerThink
MARKETING AUTOMATION
What is machine learning and how does it work?
Machine learning is everywhere these days, but how does it work? Full Story: Android Authority
The Complete Guide to AI for Businesses and How It’s Making a Difference
Here are some ways AI can enhance your company. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Top 5 Best Digital Analytics Software in 2022: Improve Your Sales and Digital Marketing Strategies!
Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Full Story: Tech Times
Top six big data analytics trends to expect in 2022
Companies are increasingly taking up data analytics to lower costs, enhance customer experience and optimise processes. Full Story: Moneycontrol
BRANDING AND DESIGN
Design in 2022 – what will graphic design look like?
The challenge of finding the balance between reflecting the moment we’re in and sharing daring imaginations of a different world to be. Full Story: Design Week
How To Grow Brand Awareness with Influencer Marketing
Can we influence you to utilise influencer marketing? Full Story: ClickThrough Marketing
VOICE STRATEGIES
Smart alarm clocks for the smart home with Google Assistant or Alexa
The counterpart of Amazon is the voice assistant Alexa. Full Story: Market Research Telecast