By Integrated Marketing Platform | January 31, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top Three Digital Marketing Strategies To Master When Starting An Online Business
If you’re a new entrepreneur who’s thinking about starting an online business, your timing couldn’t be better. Full Story: Forbes
Why and how referral marketing is exceeding paid search and paid social
Referral marketing is often an overlooked strategy. Full Story: The Drum
These are the top marketing trends businesses and brands should keep an eye on in 2022
As we ready to end the first month of 2022, it is crucial to keep our eye on the future and be ready for what to expect in the forthcoming months. Full Story: YourStory
How b-to-b tech marketing jobs will evolve in 2022
Cookie-proof marketing, net revenue retention and product-led growth strategies will grow in importance. Full Story: Ad Age
5 Must-Keep New Year’s Resolutions For B2B Marketers
Another new year has begun, which means it’s time to make some promises and institute some changes. Full Story: Forbes
Marketing in 2022: 5 trends to watch
If you’re a marketer, odds are 2021 was a big year—and a tough one, too. Full Story: Ad Age
12 questions to answer before writing your marketing strategy
A strategy will help you lay a foundation, so you know what you are selling, who you sell it to, and why they need it. Full Story: Stuff.co.nz
Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Full Story: Entrepreneur
5 Marketing Strategies Business Owners Should Start in 2022
The new year is a time to set goals and start delivering on your plan. Full Story: Entrepreneur
SOCIAL MEDIA
How To Prepare For The Most Important Social Media Marketing Trend Of 2022
In 2021, along with the growth of social media came recognition of the effectiveness of social media marketing. Full Story: B&T
Social Media Society: Social media makes screen time soar
The up-and-coming realm of social networking was too engrossing to resist. Most users abuse these platforms as a form of escapism. Full Story: The Daily Free Press
Social Media and the Loss of Knowledge
Here’s the common view of social media and its epistemic effects. Social media leads to people sequestering themselves in echo chambers, and echo chambers cause extreme and/or unjustified beliefs Full Story: Practical Ethics
Which brands are being talked about on social media?
If there’s one thing that marketing departments want, it’s to be spoken about on social media. Full Story: Marketing Mag
SEARCH ENGINE
Biggest SEO Trends that Will Rule the Marketing World in 2022
The digital landscape is always evolving, and as it does, it increases its offering to marketing departments across a variety of industries. Full Story: AiThority.com
Top 7 SEO Benefits Of Responsive Web Design
Is your site optimized with mobile users in mind? Discover the SEO benefits of a responsive web design and why it’s so important. Full Story: Search Engine Journal
How data science can boost SEO strategy
Data science is trending among modern ways of digital marketing. It helps businesses make data-driven decisions. Full Story: VentureBeat
Top 10 Effective Ways AI can Help in Devising SEO Strategy
Local Search Engine Optimization plays a crucial role to boost ranking on the search engine’s first page like Google. Analytics Insight
MOBILE MARKETING
SMS looks a promising avenue for business marketing in 2022
The survey questioned 1,000 consumers about their messaging habits to give an insight into their mobile phone activity. Full Story: Business Leader
5 predictions for marketing in the age of SE Asia’s mobile-first consumer
The pandemic has catalyzed behavior shifts in the South East Asia (SEA) region, which have led to a permanent change in how consumers engage with smartphones – and brands everywhere will need to adapt to what is clearly now the mobile-first consumer in South East Asia. Full Story: The Drum
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
How Can a Mobile App Improve Your Business?
Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs
DIGITAL SIGNAGE/ SCREEN MEDIA
Best Digital Signage Software Product at Best
Digital signage software product listing with links to detailed product features and specifications. Full Story: Best Tips And References
How digital out-of-home can meet the data privacy moment
Let’s explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to adjust to the impact of ATT and other privacy reforms. Full Story: Digital Signage Today
EMAIL MARKETING
Email marketing campaigns wrap up post-holiday sales
Businesses concerned with holiday sales revenue don’t have to let that worry lapse past the New Year. Full Story: Wyoming Tribune Eagle
iOS 15: Impact on Email Marketing to Date
For years, email service providers have embedded a hidden, 1×1-pixel image to track opens. That image was automatically downloaded by recipients when they opened an email, which providers then logged. Full Story: Practical Ecommerce
E-COMMERCE
Changing risk profiles of E-commerce and Start-ups in the post COVID-19 world
Digitization has opened up numerous avenues on one hand, and on the other, calls for risk management strategies to tackle the onslaught of growing technology endeavours. Full Story: Forbes
Key retail dates for e-commerce and online marketplace sellers to plan for in 2022
There are many dates, events and festivals on the UK retail calendar that e-commerce and online marketplace sellers plan for. Full Story: 365 Retail
PUBLIC RELATIONS
Changing risk profiles of E-commerce and Start-ups in the post COVID-19 world
Digitization has opened up numerous avenues on one hand, and on the other, calls for risk management strategies to tackle the onslaught of growing technology endeavours. Full Story: Forbes
Key retail dates for e-commerce and online marketplace sellers to plan for in 2022
There are many dates, events and festivals on the UK retail calendar that e-commerce and online marketplace sellers plan for. Full Story: 365 Retail
MARKET RESEARCH
Market research, data strategy, remote working: 5 interesting stats to start your week
UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth. Full Story: Marketing Week
WEB DEVELOPMENT
Planning Your eCommerce Website: Step by Step
People develop a strategy before starting any project that takes time or effort. Planning your new eCommerce website should be no exception. Full Story: The Tech Report
Top 3 Factors That Affect the Traffic of the Website
There are more than 4 billion searches are made through the Google search engine every day and more than 35% of these are considered as new search terms. Full Story: Influencive
MARKETING AUTOMATION
Top 10 Ways AR/VR is Helping Marketing Strategy in 2022
Artificial Intelligence is crucial for AR/VR to improve business. Full Story: Analytics Insight
Why You should Integrate Video Marketing Into Content Strategy
Video Marketing has become integral to any marketing strategy. Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
How business intelligence is reshaping the retail industry
Retail is one of the most data-driven industries globally, so using business intelligence tools to understand customer behavior, estimate inventory needs, Full Story: Appinventiv
6 data preparation best practices for analytics applications
How do I know? Partly from experience, but mostly because that’s the nature of enterprise data. Full Story: SearchBusinessAnalytics
BRANDING AND DESIGN
Seven Personal Branding Tips To Attract High-Paying Clients Like Warren Buffett
Did you know that one of the world’s wealthiest entrepreneurs still lives in the same grey stucco house he bought in 1958 for $31,500? Full Story: Forbes
BRANDING VS ADVERTISING: KNOWING DIFFERENCES TO BETTER ALIGN YOUR STRATEGY
Branding and advertising are the major tools used to promote businesses. Full Story: The Ritz Herald
VOICE STRATEGIES
Apple Voice Assistant Is Miscalculating Age For Some IPhone Users; Know Why
When a user asks Siri about his or her birthday, the voice assistant checks whether it is present on the system and it might be a calculation error behind it. Full Story: Republic World