By Integrated Marketing Platform | February 23, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What’s in your marketing stack? Let us know
This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power. Full Story: MarTech
What to Know About Influencer Marketing in 2022
Most incorrectly assume influencer marketing is a saturated space with over-glorified returns. Full Story: Entrepreneur
11 Tips To Ensure Your Guest Posts Are Effective Advertising For Your Business
Guest posts are an excellent way to gain publicity for your business. Full Story: Forbes
Why business must heed customer reviews
McKinsey research has shown that peer purchasing insights seem to have more influence on consumers than any marketing strategy. Full Story: McKinsey
Digitize Your Business With These 14 Smart Strategies
Though the digital space has opened up new opportunities for entrepreneurs, there are still some businesses that have yet to “get online.” Full Story: Forbes
12 Smart Ways A Business Can Stand Out In A Saturated Market
It’s difficult to find a market that isn’t saturated these days, especially since the Covid-19 pandemic has made it much easier and more necessary for people to create alternative streams of income by starting their own businesses. Full Story: Forbes
13 Simple Ways Business Owners Can Make Customers Feel Valued
Today’s customers are loyal to businesses that create authentic personal connections with them. Full Story: Forbes
Is Too Much Data Hurting Your Marketing Strategy? Here’s What Experts Say
CMOS often battle through data issues — having too much, too little or not trusting the information they have — and it’s ratcheting up the pressure to deliver results, often leading to errors. Full Story: CMSWire
SOCIAL MEDIA
14 Social Media Trends Marketers Can Leverage In 2022
Social media is an indispensable marketing channel. Full Story: Forbes
Why Is Your Social Media Failing?
Competing for attention in a sea of posts, articles and videos can feel daunting for any business owner – especially when you aren’t seeing any results. Full Story: Advisor Perspectives
Social Media Content Overload: What It Is And How To Deal With It
It almost goes without saying that the world would not be any better without social media. Full Story: Forbes
What is your B2B Social Media Marketing Really Lacking?
Any business can use social media marketing to drive engagement and when they further optimize their social media, it can help drive lead pipelines. Full Story: MarTech Series
SEARCH ENGINE
Why SEO Is Important To Your Website
People ask the questions of “How does SEO work?” and “What does SEO entail?” but I will do you one better — “Why is SEO?” Why is SEO important to a website? Full Story: Forbes
How To Use The Inverted Pyramid For SEO Copywriting
The inverted pyramid has been used for years in journalism to create news stories, and for good reason. Full Story: Forbes
Google: No SEO Bonus For Keyword-Based Domains
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains. Full Story: Search Engine Journal
How to avoid international SEO mistakes
International SEO has long been a hot topic for enterprise-level brands and global companies. But, the increased ease of connecting with people around the world means these tactics are becoming vital for a growing number of businesses. Full Story: Search Engine Land
MOBILE MARKETING
Google offers privacy audit tool to app developers
Google’s in-house incubator Area 120 has introduced a service called Checks to help mobile app developers understand how their applications handle data and automate privacy compliance. Full Story: TheRegister
Mobile check deposits let you deposit your check from home — here’s how it works
Financial institutions that offer a bank app often let you make a mobile check deposit. Full Story: Business Insider
How Apple’s M1 Chips Have Changed The Mobile App Game
You may have recently heard a lot about chips where computing, gaming, and mobile are concerned. Full Story: Alpha News Call
An Apple-shaped split in Meta mobile ad spending
Apple’s 2021 privacy updates have advertisers approaching iOS with caution and accelerating their investment in Android. Full Story: eMarketer
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Hardware Solutions for Video Distribution
Digital signage may be used for various purposes, including advertising, brand promotion, presenting news and public information and improving your customers’ experience. Full Story: CGMagazine
7 Industries Leveraging Digital Signage In 2022
When it comes to digital signage, there isn’t an industry on earth that can’t be served well by recent technological advances. Full Story: Maryland Reporter
EMAIL MARKETING
10 Email Marketing Pet Peeves To Avoid In Your Next Campaign
Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. Full Story: Forbes
Email Marketing is Meeting the Moment … and Poised to Transform Again
Email, the longtime workhouse yet sometimes unsung hero of the marketing department, enters 2022 stronger than ever — both in terms of emerging advances in data and technology, as well as its relevance and utilization in the omnichannel tech stack. Full Story: Total Retail
E-COMMERCE
What’s the difference between e-commerce and e-business
Electronic commerce is nothing more than buying and selling products on the Internet. Full Story: Bollyinside
How Can Cloud Computing be Beneficial for the E-commerce and Retail Sector?
One of the major reasons that most retailers are keen on building their online presence to drive sales and growth is due to the shift in consumer shopping habits. Full Story: Indian Retailer
PUBLIC RELATIONS
Three tips for building a PR team that people can trust
When assembling a PR team, you need to ensure that you have a group of agile, creative and charismatic individuals. Full Story: Media Update
Does Your PR Agency See You as a Project or a Partner?
Ensure your public relations investment is delivering results like they’re members of your team. Full Story: Entrepreneur
MARKET RESEARCH
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
WEB DEVELOPMENT
The modern labor market is getting ever more competitive, with many jobs becoming obsolete and reducing in demand. Full Story: Programming Insider
6 Reasons You Might Want to Learn Blockchain Development
However, if you’re just getting started with web development and your target is blockchain, you want to strengthen your web programming skills and computer… Full Story: MakeUseOf
MARKETING AUTOMATION
Best Marketing Automation Tools For Small Business
Technology is available today to assist businesses in every industry to bring all or part of their operations to the cloud. Now is the time to bring your marketing to the cloud. Full Story: Forbes
4 Tips to Nail Marketing Automation
If you’ve either plugged in marketing automation or you’re relatively new to this intuitive technology, there are many ways in which you can make even more of your savvy tool… Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
How to Turn Your Business Data into Stories that Sell
Do you ever feel like you’re swimming in data but don’t know what to do with it? You’re not alone. Full Story: IT Business Edge
What is customer experience and why does it matter?
Learn what customer experience is, why it’s important, and how you can improve it for your customers. Full Story: MarTech
BRANDING AND DESIGN
How do you solve a problem like… turning around a declining brand?
“We have to prove to our customers again that we have more extraordinary things to show them,” she said. Full Story: The Drum
When emotional branding backfires
Every brand attempts to develop and circulate a positive emotional branding story, but sometimes it is at risk of cultural backlash. Full Story: Deccan Herald
VOICE STRATEGIES
A Guide To Customizing Your Amazon Echo Device
Get the most out of your Echo with these tips, from customizing what Alexa says to creating personalized routines. Full Story: CNET
Siri is getting another new voice
We should all get to use the new Siri voice soon. Full Story: iMore