By Integrated Marketing Platform | March 21, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The acceleration of the fourth Industrial Revolution (4IR) amid the pandemic has changed the way people consume media and forced businesses to rethink their marketing practices. Full Story: BusinessLIVE
How Technology Is Changing The Modern Marketing Norms
Technology is becoming a big part of our lives! Full Story: Technology Times
Is Affiliate Marketing useful for you?
Affiliate Marketing is a marketing solution for every business. Full Story: PRWire
Business Strategy For The High Inflation Economy
Companies around the world are feeling inflation, especially companies in the United States. Full Story: Forbes
5 Things Entrepreneurs Can Do To Be More Successful
Entrepreneurs and business owners aren’t known for conformity. They go against the grain because settling for what already exists is less appealing than paving new paths. Full Story: Forbes
Filling Digital Marketing’s Skills Gap
Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Full Story: Forbes
Digital Marketing Steps That Small Businesses Need To Take To Thrive
Entrepreneurs and owners of businesses of any size know that driving more traffic, sales, and leads is of the utmost importance. Full Story: Forbes
5 Best Digital Marketing Campaigns of All Time
One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Full Story: TechRadar
SOCIAL MEDIA
The Benefits of Social Media Marketing
Even if you don’t have a big budget, social media marketing can help you generate relevant traffic from unexpected sources. Full Story: LA Progressive
When is the Best Time to Post on TikTok?
Small business owners are increasingly using TikTok to promote their products or services. Why shouldn’t they? Full Story: Small Business Trends
SMEs must adapt to the age of social media marketing
The social media revolution gad changed the way brands and companies communicate with consumers and SMEs have to get used to the digital age. Full Story: Moneycontrol
49 Essential Social Media Statistics for a Successful Online Strategy in 2022
In this infographic, StatusBrew shares significant social media stats that marketers should know in 2022. Full Story: Social Media Today
SEARCH ENGINE
How SEO Can Help You Grow Your Business
With the rise of e-commerce, it’s now more important than ever to appeal to online audiences to achieve sales. Full Story: OTS News
How Google Ranks Pages With Abbreviations
The person asking a question wanted to know how Google handled abbreviations such as “eg” which means ergo. Full Story: Search Engine Journal
Local SEO For Beginners: Getting Started
Do you really need local SEO for your business? Find out who benefits and why local search is an integral part of your marketing strategy. Full Story: Search Engine Journal
Increase Revenue with Mobile SEO
Every renewable energy company and idea under the sun needs to think about SEO or search engine optimization. Learn how your energy business can find more customers using this practice. Full Story: Green Prophet
MOBILE MARKETING
How To Monetize Your Mobile App
The global mobile app market was valued at more than $154 billion as of 2019, and is projected to grow to more than $407 billion by 2026. Full Story: Forbes
Top mobile marketing trends for 2022 revealed in new report
According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business. Full Story: IT Brief New Zealand
Mobile App Developers Leave Behind 2,100 Open Databases
A simple request to the VirusTotal scanning service reveals thousands of mobile-application databases left open to the public by developers in a three-month period. Full Story: Dark Reading
Data collection through mobile app raises safety concerns
U.S.-based mobile application Premise’s data gathering for the U.S. military and others is raising safety concerns, The Wall Street Journal reports. Full Story: iapp
DIGITAL SIGNAGE/ SCREEN MEDIA
Design Practices For Digital Signage
Designing for digital signage is similar to designing for other mediums in many ways. Full Story: Digital Signage Today
Signs of the times: How digital signage will redefine the hybrid workforce
From improving communication and fostering a culture of safety, to facilitating collaboration and driving productivity, digital signage is redefining the workplace. Full Story: IT World Canada
EMAIL MARKETING
How to Make an Anonymous Email Account to Prevent Yourself Online
In simpler terms, an anonymous email is an email that hides the identity of the sender. Full Story: Bollyinside
75% of cyberattacks start with an email, reveals report
A report has revealed that most phishing scams are sent via email, which has increased drastically in the past year. Full Story: The Express Tribune
E-COMMERCE
This E-Commerce Stock Just Can’t Stop Growing
Is that what this company is? Are they just e-commerce and is that a concern for you? Full Story: The Motley Fool
Nine Essential Security Steps To Keep Your E-Commerce Customers Safe
Online safety is critical when you’re serving e-commerce customers. If proper protocols aren’t followed, e-commerce sites can easily fall prey to cybersecurity breaches, which may expose private customer information. Full Story: Forbes
PUBLIC RELATIONS
The Top 7 PR Trends That Brands Should Care About Right Now
Public relations should be part of every business’s strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy. Full Story: Entrepreneur
Founder & CEO of SlicedBrand, a global PR agency with an award winning team, … Public relations efforts will also be key for DeFi startups… Full Story: Forbes
MARKET RESEARCH
AI-Powered Market Research: What Are the Benefits?
This article explores the benefits of using AI-powered market research. Over a decade ago, mentions about artificial intelligence made everybody… Full Story: Analytics Insight
WEB DEVELOPMENT
Top Ideas To Create The Perfect Website For Your Ecommerce Business
If you need any assistance with starting an eCommerce business, reach out to some experts’ advice. They can help you with anything from web development to… Full Story: AsumeTech
Start Your Programming Journey with Java
It’s time to learn one of the world’s most popular programming languages. Full Story: Entrepreneur
MARKETING AUTOMATION
How To Scale Your Business With AI
Revolutionize your digital marketing. Full Story: Forbes
64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation
While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are… Full Story: KoMarketing
ANALYTICS & BUSINESS INTELLIGENCE
Data Analytics Is A Hot, Sexy Sector For Career Growth
Data is sexy. It helps you make better decisions at work and in your personal life. Full Story: Forbes
7 Effective Ways to Improve Your Customer Experience Strategy
Customer experience is fast becoming a focal point for many companies today. In 2020, 27% of brands improved their Customer Experience Index scores. Full Story: Influencive
BRANDING AND DESIGN
How Website Accessibility Affects Your Brand’s Reputation and Success
If your business site isn’t broadly accessible by users with disabilities, you aren’t just missing out on revenue, but also exposing yourself to potential legal trouble. Full Story: Entrepreneur
Tips To Build A Strong Employer Brand To Attract And Retain Talent
They can choose who they want to work for or where to work from. Full Story: Forbes
VOICE STRATEGIES
Forget Siri, Put Alexa on Your iPhone Home Screen
Adding the Alexa widget to your iOS home screen puts Amazon’s voice assistant just a short tap away. Here’s how to do it. Full Story: CNET