By Integrated Marketing Platform | July 29, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Doing Your Own Digital Marketing is Actually Costing You Money, Not Saving It
We all want to get the highest ROI on our marketing efforts. And most of us have considered doing it on our own to save money. Full Story: Entrepreneur
Why You Should Consider Gating Your B2B Marketing Content
You would think that, by now, there would be an answer to the question “gated or ungated?” but this question comes up at every organization I’ve ever worked with at least twice a year. Full Story: Forbes
Follow This Marketing Hack to Fuel Your Brand
Using speed and modification will help elevate your brand’s marketing campaign above the competition. Full Story: Entrepreneur
SEO and Content Marketing is the Perfect Marriage for Your Business. Here’s Why.
SEO and content marketing need to work together to attract more users to your website and generate quality sales conversions. Full Story: Entrepreneur
How to Use Buyer Reviews in B2B Marketing
Nowadays, we tend to look for and read reviews about almost anything, from restaurants to clothes to books. We”ve all used reviews to inform our buying decisions in some way. Full Story: MarketingProfs
13 Effective Nonprofit Marketing Techniques To Try In 2022 And Beyond
Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. Full Story: Forbes
8 B2B Content Marketing Practices that Work
Content marketing takes an essential role for both B2C and B2B businesses. Full Story: ReadWrite
Five reasons why content marketing is a thing
The proof is in the content — so make sure your content strategy is flop free. Full Story: Media Update
SOCIAL MEDIA
TikTok and the Fall of the Social-Media Giants
Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms. Full Story: The New Yorker
Twitter Transparency Report Shows Dark Side Of Social Media
Twitter’s transparency report shows decreases in account suspensions for many categories but an increase related to child safety violations. Full Story: Search Engine Journal
Instagram Seeks Data on Users’ Ethnicity to Improve User Experience
As you can see in these example screens, some users will be prompted to provide info about their race/ethnicity, which will then give Instagram more data about how people from each community segment use the app. Full Story: Social Media Today
YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts
As you can see in this sequence, the new ‘Edit into a Short’ option will enable you to select a section of your regular video uploads to then cut into a bite-sized version. Full Story: Social Media Today
SEARCH ENGINE
Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO
There’s no direct way to make Google show the results you want. Use these tips from Kayle Larkin to help influence which sitelinks show up. Full Story: Search Engine Journal
7 tips to instantly improve your SEO ranking on Google
Google is the biggest search engine in the world, so improving your SEO ranking on Google should be a priority for your business. Full Story: Native News Online
13 Steps to a Content Refresh That Boosts SEO
Are you ready for a content refresh on your website? Full Story: Multichannel Merchant
How You Can Put SEO To Work For Your Firm
For plaintiffs’ firms in particular, implementing the best in search-engine optimization can be critical to business success. Full Story: Above the Law
MOBILE MARKETING
US Retail Mobile App Features Benchmark 2022
The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app. Full Story: Insider Intelligence
Understanding the customer journey on a mobile app
Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget
How to Do Mobile App Competitive Analysis
Almost everyone uses a mobile app at some point in the day. Full Story: MarketingProfs
Soundstripe Launches New Mobile App
Soundstripe has officially rolled out its new mobile app, enabling creators to discover, save, stream and download unlimited music from the company’s catalog while on the go. Full Story: MusicRow
DIGITAL SIGNAGE/ SCREEN MEDIA
10 Innovative Use Cases for Digital Signage Content to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions
DOOH: advertising’s big opportunity?
However, since the end of the lockdown regulations, the public’s increasing desire to return to normality has seen OOH re-stake its claim as part of any media plan – and digital is making its presence felt. Full Story: ExchangeWire
EMAIL MARKETING
Why Email Marketing Is Still Relevant In 2022
Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Full Story: Forbes
Enhanced Email Strategies: How to Maximize Your B2B Email Marketing ROI
Many B2B entrepreneurs claim this email marketing ROI is fabricated. Full Story: Onrec
E-COMMERCE
10 Expert Tips for Setting Up Your First E-Commerce Store
If you’re a first-time entrepreneur — especially if you’re lacking in technical knowledge and skill — you may worry that setting up an online store for your business will be overwhelming or more work than you can handle. Full Story: Rolling Stone
The e-commerce boom is fizzling out
The pandemic was supposed to permanently change how people shop. Full Story: The Globe and Mail
PUBLIC RELATIONS
What Is PR? Breaking Down The Industry
Public relations is an important practice that individuals and companies can utilize to inform, build trust and share their stories with the public. Full Story: Forbes
14 Ways PR And Sales Teams Can Help Meet Each Other’s Goals
Gaining media coverage is a great way to build a company’s brand and, ultimately, drive engagement and sales. Full Story: Forbes
MARKET RESEARCH
5 Reasons Why Market Research is Important for Your Business
Every decision you make, whether it is for product creation, marketing, or even the prices you charge, is guided by what your customer needs. Full Story: Swaay
WEB DEVELOPMENT
Web Development: Step By Step Guide To Launching A Website
The internet has always been one of the best ways to represent your product. Full Story: PVP Live
5 Most In-Demand Skills in 2022
So, how do you secure a job in a competitive job market with limited opportunities? Full Story: Parle Mag
MARKETING AUTOMATION
How Artificial Intelligence can help detect e-commerce fraud
Since the pandemic, digitalization has dominated businesses across all industries, giving them a competitive advantage and market security. Full Story: The Economic Times
The Role of Artificial Intelligence in Influencer Marketing
Nowadays, influencer marketing has entered the entire advertising industry. Due to the success of its social media marketing campaigns, it has established a solid reputation. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Business intelligence: Selling data to selling insights
While often associated with data visualization software, business Intelligence is comprised of organizations that offer a combination of data and analytics-related insights, services and tools. Full Story: VentureBeat
Content Marketing Metrics & Analytics: 5 Types Of Data Insights
Learn 5 key types of data led analytical insights that fuel content marketing success and performance and measurement. Full Story: Search Engine Journal
BRANDING AND DESIGN
Want to Increase Sales? Leverage this Brand Hack
It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Full Story: Entrepreneur
How To Pick A Brand Name With Impact
As a small business owner, you know that branding is key to success. But what makes a great brand name, and why does it matter? Full Story: Forbes
VOICE STRATEGIES
6 Alexa settings to turn off right now
Alexa is packed with features that can complement your smart home. Full Story: Digital Trends