By Integrated Marketing Platform | August 12, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Importance Of A Professional Website For Marketing A Finance Company
The financial services industry is an incredibly competitive marketplace in today’s digital age. Full Story: Forbes
Product Management Versus Product Marketing: How They’re Different And Why You Need Both
I think it’s rare when someone sticks to the career they started with when they entered the workforce. Full Story: Forbes
Marketing Transformation is the Roadmap to a Future-Ready Organization
To get a sense of what the future of marketing might look like, let’s look at five of the most important changes that marketing organizations will have to deal with. Full Story: Indian Retailer
Five Marketing Strategies for Video Games
It’s a dream of many to develop and launch a video game successfully. Full Story: Inven Global
Want a successful influencer marketing strategy? Follow these three steps
With the overwhelming amount of product options and brands available for purchase, consumers are looking for ways to make confident purchase decisions. Full Story: SmartCompany
How To Stand Out In A Noisy World
It can be tough to stand out in a world oversaturated with marketing and content. Full Story: Forbes
What is Good Content and Why Does it Matter for Your Marketing?
More than ever, consistent, high-quality content matters to your franchise marketing strategy. Full Story: Entrepreneur
Humanized Marketing Is The Secret To Your Marketing Success
For more than a decade, digital marketing has helped businesses connect with customers. Full Story: Entrepreneur
SOCIAL MEDIA
The Most Hated Social Media Apps Around the World
Which apps do you hate the most, either based on personal experience, or just on reputation alone? Full Story: Social Media Today
LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates
LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. Full Story: Social Media Today
How social media has impacted our society — in 200 words or less
How has social media impacted our society? Well, that’s a complex question to answer when observed in full. Full Story: Media Update
16 Top Social Media Apps to try in 2022
Here is a custom-curated list of the top social media apps and sites that you should check out in 2022. Full Story: Pinkvilla
SEARCH ENGINE
SEO: 4 Ways to Surface Shopify Pages
Internal linking is one of the best ways to improve organic search rankings by passing link equity across the site and helping search engines (and humans) access deeper pages. Full Story: Practical Ecommerce
On-Site Search Best Practices For SEO & User Experience
On-site search is more than a search box; it’s an important aspect of how visitors engage with your website. Full Story: Search Engine Journal
AI Tools Streamline Content Marketing and SEO
If a content marketer’s goal is to publish blog posts that rank well on Google, an unrelated pair of artificial-intelligence-powered tools could make the process relatively easier. Full Story: Practical Ecommerce
Improve Brand Awareness Using SEO
Local SEO service and brand recognition are not conflicting. Full Story: EIN News
MOBILE MARKETING
The Importance Of Pinterest In Mobile Marketing
Social media is an incredibly important part of any successful marketing strategy, but which social media platforms are going to be the most effective? Full Story: Forbes
How to unlock the power of mobile marketing in a cookieless future
There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. Full Story: MarTech Cube
Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on. Full Story: Search Engine Land
Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps
Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. Full Story: ReadWrite
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH: advertising’s big opportunity?
Not for the first time, digital out-of-home (DOOH) is on the rise. Full Story: ExchangeWire
Reach Your Audience More Meaningfully With Transit DOOH
From digital cartop screens to sophisticated measurement techniques, transit DOOH is disrupting the advertising space. Full Story: Entrepreneur
EMAIL MARKETING
Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers. Full Story: MarTech
Email Marketing: Tips for Getting Started
Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce
E-COMMERCE
Data and Omnichannel Communications Are Key as E-Commerce Booms
The retail industry was ripe for change as soon as direct-to-consumer (D-to-C) and the digital world grew in popularity almost a decade ago. Full Story: Total Retail
Conversion Rates in E-Commerce
Conversion rates in e-commerce continue to be a challenge for retailers, and as this article from Chain Store Age points out, keeping the checkout process simple and straightforward is one important way to keep cart abandonment to a minimum. Full Story: PaymentsJournal
PUBLIC RELATIONS
Four PR Tips To Help Your Wellness Brand Stand Out In The Market
Everything starts with a good public relations strategy. Full Story: Forbes
The Delicate Art Of Launching PR Initiatives In Highly Regulated Markets
What do private placements, IPOs, blockchain currency platforms and biotech breakthroughs all have in common? Full Story: Forbes
MARKET RESEARCH
Uncover Unexplored Opportunities With Fresh Marketing Research
The voice of the customer is an essential component of any organization’s success. Investing in fresh qualitative research ensures your strategic planning and marketing efforts are on target with significantly less waste. Full Story: Forbes
WEB DEVELOPMENT
5 Steps To Improve User Experience With Web Development Process
User experience in web development is about improving the usability, accessibility, and functionality of a website to make it easier and intuitive to use. Full Story: Programming Insider
Top Web Development Companies Snatch the Limelight
Web Development is the way to make people aware of the business offerings, and make Google know that the business is the authority in the niche. Full Story: EIN News
MARKETING AUTOMATION
Serial Investor: Why You Should Recalibrate Your Marketing For New Generations
This is having an effect on the marketing industry through game-changing technology like cloud computing, mobile apps, artificial intelligence, etc. Full Story: Forbes
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
What is Operational Analytics?
Odds are your business employs some method of operational analytics or uses another closely related method of data processing with a different name. Full Story: IT Business Edge
How Server-Side Tag Management Is Influencing Marketing Analytics
Marketers are facing a new world of analytics choices and decisions. The result is more tag decisions in the face of an evolution of data management. Full Story: CMSWire
BRANDING AND DESIGN
5 ways to enhance your brand and stand out in a crowd
Here are some easy and inexpensive ways to make your practice stand out from the others, including … stickers? Full Story: Dentistry IQ
How to Work With a Writer to Build Your Personal Brand
Maintain your authentic voice with the help of a great writer and a proven system that brings structure to ongoing content production. Full Story: Inc. Magazine
VOICE STRATEGIES
Voice Assistant Apps are Top Priority, Voices Trends Report Finds
More than 35% said social audio was a priority for them; while a little over 20% identified podcasting as their priority in 2022. Full Story: WTVA