By Integrated Marketing Platform | October 21, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Branding Vs Marketing and the Difference for Your Business
You’ve probably heard the phrases “branding” and “marketing” used interchangeably, but knowing the difference between the two can improve your business and increase sales. Full Story: Special Events
Google just elevated content marketing to unprecedented levels
Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. Full Story: Hospitality Net
5 Elements Of Digital Marketing That You Must Consider
Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with digital marketing, achieving your goal will be impossible for you. Full Story: Business-Review.eu
7 reasons why video rules content marketing
Video, increasingly, is standing proud above other marketing media. Let’s look at the seven reasons why. Full Story: The Drum
Blockchain Will Change Your Marketing Strategy. Here’s How.
Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry. Full Story: Entrepreneur
Marketing Efficiency In A Recession
To begin, I’m not going to tell you how to market your business in this article. Let’s be clear: Full Story: Forbes
How To Appeal To Gen-Z Without Obviously ‘Marketing To Gen-Z’
Members of Generation-Z make up a significant portion of the buyers shopping and purchasing from today’s businesses in every industry. Full Story: Forbes
The Great Development Fallacy And Why Marketing Truly Matters
“Developers! Developers! Developers! Developers!” chanted now-former Microsoft CEO Steve Ballmer, at least 14 times during a Windows conference in 2006. Full Story: Forbes
SOCIAL MEDIA
How to Optimize Facebook Ads for Quality Website Traffic
Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner
A Look at the Most In-Demand Skills for Social Media Managers
What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today
What to Post on LinkedIn: The 5 Content Types That Work Best
Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn? Full Story: Social Media Today
Gen Z shapes new social media era
A new generation is dramatically reshaping the internet — rejecting and rebuking the social networks they grew up with, which barely resemble themselves anymore. Full Story: Axios
SEARCH ENGINE
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question
SEO is still a vital web marketing tactic in 2022. Here’s why this myth persists and where we need to focus now. Full Story: Search Engine Journal
How To Scale Your Enterprise SEO Program
Learn how to decode a formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level SEO program. Full Story: Search Engine Journal
SEO And Customer Engagement: Why It’s Important They Work Together
Search engine optimization is crucial for all online businesses today. It plays an important part in driving traffic to your website, increasing brand exposure, and potentially improving sales and revenue. Full Story: Scoop NZ
How Do Retargeting Ads Work, Anyway?
Retargeting is an essential part of your paid media strategy. Learn the components of a successful retargeting strategy on any platform. Full Story: Search Engine Journal
MOBILE MARKETING
Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud
We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes
Could rich mobile messaging be the next frontier for advertisers?
From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine
How to Manage Your Small Business Finances On the Go
Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur
iPhone and Android phone users are getting this great free Spotify upgrade
The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3
DIGITAL SIGNAGE/ SCREEN MEDIA
10 Innovative Digital Signage Content Ideas to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: Commercial Integrator
10 Innovative Use Cases for Digital Signage Content to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions
EMAIL MARKETING
How to Use Email Marketing for Your Business
Communication channels include live chat, social networking, and many more. On the other hand, Email reigns supreme among marketing channels,… Full Story: FinSMEs
Why Is Email Production So Hard? And What You Can Do About It
There is so much that goes into making one email. Full Story: MarTech Series
E-COMMERCE
Utility marketplaces are taking bold moves to build awareness
To meet the ever-changing needs of customers, utilities are increasingly launching online energy marketplaces. Full Story: Utility Dive
Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter
Amazon’s online retail sales, which include store-based grocery delivery or pickup, dropped for the second straight quarter, falling 4.3% in Q2 to $50.9 billion. Full Story: Retail Dive
PUBLIC RELATIONS
How To Survive In PR During An Era Of Cancel Culture
As public relations specialists, we are in the business of building images, creating relationships, looking after reputations and at the forefront of it all, trusted communications. Full Story: Forbes
‘If used correctly, PR can add human touch to any field’
Basically Public Relations (PR) refers to managing how others see and feel about a person, brand, or a company and PR personnel are responsible for crafting… Full Story: BizzBuzz
MARKET RESEARCH
5 Reasons Why Market Research is Important for Your Business
The answer is simple, too – through market research. Market research is the one and only way to learn more about your customers. Full Story: Swaay
WEB DEVELOPMENT
7 Best Frontend Frameworks That Accelerate Pace of Web Development
They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite
Best web development bootcamps of 2022
Web development bootcamps provide intensive, immersive training to equip you with what you need to know for a career in the field. Full Story: ZDNet
MARKETING AUTOMATION
The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur
The Power of Sales & Marketing Automation
It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics For Businesses And How To Use It
If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal
BRANDING AND DESIGN
Microsoft takes the fight up to Canva with a free graphic design tool
Global tech giant Microsoft is taking on Canva with a new free graphic design app in Microsoft 365. Full Story: Startup Daily
What’s The Big Deal About Employer Brand?
According to Dipanjan Chatterjee, vice president and principal analyst at Forrester, “Employer branding — building an employee-targeted brand to attract and retain talent — is at the top of the CEO’s agenda. Full Story: Forbes
VOICE STRATEGIES
Amazon Unveils Voice-Enabled Alexa Game Control
Amazon introduced the Alexa Game Control, adding voice commands to video games at Gamescom 2022 this week. Full Story: Voicebot.ai